From Fedora Project Wiki

(Updated the page after weekly marketing meeting)
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| '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes'''
| '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes'''
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| New base presentation for Fedora || DavidNalley || 1 || Update on 9/4 || We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf. ||
| New base presentation for Fedora || DavidNalley || 1 || Update on 9/11 || We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf. (almost done) ||
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| Banner ad for Four Foundations || MairinDuffy || 1 || Update on 9/4 || Banner for fp.o that points to the excellent four foundations posts -- Mo is finishing icons now!
| Banner ad for Four Foundations || MairinDuffy || 1 || Update on 9/11 || Banner for fp.o that points to the excellent four foundations posts -- Mo is finishing icons now! (She will post few)
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| Poster revisions revolving around Four Foundations || MairinDuffy || 1 || update on 9/4 || Ideas have been generated, just need to draw them.  Mo will try to drive Artwork to come up with a look for the series -- finishing icons now!
| Poster revisions revolving around Four Foundations || MairinDuffy || 1 || update on 9/11 || Ideas have been generated, just need to draw them.  Mo will try to drive Artwork to come up with a look for the series -- finishing icons now!
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| Comprehensive listing of release-time documents || JonathanRoberts || 1 || update on 9/4 || We're going to have a clear listing of all documents created by various teams every Fedora release, with clear goals and owners for each.  Booyah!
| Comprehensive listing of release-time documents || JonathanRoberts || 1 || update on 9/11 || We're going to have a clear listing of all documents created by various teams every Fedora release, with clear goals and owners for each.  Booyah!
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| Talk bubble stickers || MairinDuffy || 1 || update on 9/4 || New easier artwork for easier diecutting is done [http://duffy.fedorapeople.org/collateral/stickers/fedora-stickers_2.svg here], and Mo has received good initial quotes for 1000 sheets -- now she will get quotes for 200, 500, 5k, and 10k.
| Talk bubble stickers || MairinDuffy || 1 || update on 9/11 || New easier artwork for easier diecutting is done [http://duffy.fedorapeople.org/collateral/stickers/fedora-stickers_2.svg here], and Mo has received good initial quotes for 1000 sheets -- now she will get quotes for 200, 500, 5k, and 10k. (No reply from them yet)
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| Workflow for getting video into FedoraTV || KushalDas || 1 || update on 9/4 || Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
| Workflow for getting video into FedoraTV || KushalDas || 1 || update on 9/11 || Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
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| Simple istanbul videos for F9 features || KushalDas || 2 || ongoing || We now have many ideas at [[Marketing/ScreencastIdeas]]. Now we need to continue to drive people to create them, which will be an ongoing process.
| Simple istanbul videos for F9 features || KushalDas || 2 || ongoing || We now have many ideas at [[Marketing/ScreencastIdeas]]. Now we need to continue to drive people to create them, which will be an ongoing process.

Revision as of 19:56, 4 September 2008

Marketing tasks

Active (Assigned) Tasks

Task Name Owner Priority Target Date Status/Notes
New base presentation for Fedora DavidNalley 1 Update on 9/11 We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf. (almost done)
Banner ad for Four Foundations MairinDuffy 1 Update on 9/11 Banner for fp.o that points to the excellent four foundations posts -- Mo is finishing icons now! (She will post few)
Poster revisions revolving around Four Foundations MairinDuffy 1 update on 9/11 Ideas have been generated, just need to draw them. Mo will try to drive Artwork to come up with a look for the series -- finishing icons now!
Comprehensive listing of release-time documents JonathanRoberts 1 update on 9/11 We're going to have a clear listing of all documents created by various teams every Fedora release, with clear goals and owners for each. Booyah!
Talk bubble stickers MairinDuffy 1 update on 9/11 New easier artwork for easier diecutting is done here, and Mo has received good initial quotes for 1000 sheets -- now she will get quotes for 200, 500, 5k, and 10k. (No reply from them yet)
Workflow for getting video into FedoraTV KushalDas 1 update on 9/11 Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
Simple istanbul videos for F9 features KushalDas 2 ongoing We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process.
Collateral library on wiki MairinDuffy 2 update as needed Great start; see Artwork/MarketingCollateral for latest.
Contributor business cards Ian Weller 2 done by mid-August Approve a final design for contributor business cards in time for most conferences where we will be promoting F10
Four Foundations Music Video GregDeKoenigsberg 2 update sometime in future Talk to RH creative about a music video starring Fedora's Four Foundations.
MarketingPlan : 1.1.3 -- Key Marketing Messages MaxSpevack 2 update as needed Max will update the plan document, mostly settled down for F9
MarketingPlan : 1.1.4 -- Strategies and Tactics JonathanRoberts and JeroenVanMeeuwen 2 update as needed Mostly settled down for F9 timeframe
MarketingPlan : 1.1.1.2 -- Target Audience RahulSundaram 2 update as needed Settled for F9
MarketingPlan : 1.1.2 -- Brand Positioning GregDeKoenigsberg 2 update as needed Settled for F9

Completed Tasks

Task Name Mentor Priority Date Completed Details
Blog about Four Foundations DavidNalley 1 Done by 8/21 Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First
Event box JeffreyTadlock 1 5/22 Good ideas here, but this is now in the province of the ambassador groups to make it happen.
Local Release Announcements KarstenWade 1 13 May KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
F9 Ambassador Word of Mouth campaign / release parties! FrancescoUgolini 1 15 May Lots of great events all over the world. Yaaay ambassadors!
Press release ( SSS ) PaulFrields, KaraSchiltz 1 13 May All done!
Gathering as many Fedora Stories as possible GregDeKoenigsberg 1 5/1 We have all the stories we're going to have for F9.
F9 talking points ( SSS ) PaulFrields 1 22 April Refer to the previous process as well as the instructions on the source page .
Press kit ( SSS ) PaulFrields, MaxSpevack, KaraSchiltz 1 22 April DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields
Compiling a list of Linux publications RussellHarrison 1 4/24 We now have a great list of press contacts here .
Examples of success of "4 Fs" in F9 PaulFrields 1 4/3 All done.
Wiki Tutorial for Raleigh folks MaxSpevack 2 3/27/2008 Good for now
Gathering metrics for mktg purposes MaxSpevack 1 4/3 The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary .
Beta Release Overview KarstenWade 2 ongoing check-in