This page is a brief overview of communication tools and terms that can be used in Marketing projects.
FIXME -- It would be nice to give examples of how these terms apply to something within Fedora - an upcoming release, a feature, a project, etc. - working 12/05/2010 Nelson Marques
The Fedora Project
The Fedora Project is a collaborative community driven project sponsored by Red Hat Inc. that provides a product called "Fedora Linux" used daily by millions of users worldwide. The Fedora Project guarantees that Fedora will always be free for everyone, everywhere, to use, modify and distribute, by remaining faithful to the bedrock principles which are in origin of all it's components. This promise is reinforced by Fedora's 4 Foundations: Freedom, Friends, Features, First.
Selection and identification of the target audience.
Choosing the message (slogan, “elevator speech” - this means 30 second speech, images, videos, etc...). Consider several existing techniques and creativity strategies.
The components of the chosen “communication mix” (specify the channels and means of communication). What goals to reach with each one of them, and with the mix itself. Tactics adopted for each of them and why.
- Is the internal audience involved on the plan?
- Is the image coherent with the adopted positioning?
- Cultural differences (in case the plan is addressed to an international community; when addressing to minorities, this is also important).
Does the plan follow ethical principals and is socially responsible (from the scope of the communication campaign and through the product/service to promote).
Do we have legislation to follow regarding the communication campaign? Specially regarding the product/service, are legal considerations respected?