FWN/Beats/Marketing: Difference between revisions

Revision as of 15:41, 19 September 2009

Marketing

In this section, we cover the Fedora Marketing Project.

Marketing Meeting Log for 2009-09-15

Meeting logs ^[1] and notes ^[2] for the 2009-09-15 Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. ^[3]

F12 Talking points

Some big news!! The F12 talking points have been released, and are ready for use (and improvement!)^[4]. Many thanks to Steven Moix, Paul Frields, and Jon Roberts for their hard work.

F12 release slogan selection

Different ideas and themes were introduced making it a hot topic. Finally ‘Unite’ was supported well and is the proposed slogan waiting acceptance in the final call^[5].

Fedora Insight update

We are almost done with Deployment and have the status for some of the known outstanding things like packaging^[6]^[7]. By September 21, everything gets packaged and staged for loadtesting and we will then be able to move from staging to production by September 28.

Dale Bewley is looking into a workflow to see how FWN could use "fun things you can do with Fedora" and has been experimenting with Zikula to prepare a mini FWN^[8].

Mel suggested that it might be a good opportunity for Ambassadors to help create Marketing collateral that would be useful for other Ambassadors: Prepare short stories for "I use Fedora" rotations on the webpage and Fedora Insight. https://fedorahosted.org/marketing-team/ticket/12

It's something that would be great for Ambassadors to do before the F12 launch (before the Beta launch, if possible) - write up *your* story about using Fedora, the stories of your friends and the people you've introduced Fedora to - and also potentially something fun to do *at* an F12 launch event; interview new users, make a podcast with them, film them describing something cool they've just discovered about their new operating system, help them write an article for FI.

Marketing Research

Robyn Bergeron proposed the participation of FUDCon attendees being useful in marketing research. Sub-groups like FI, Design, Desktop SIG, Ambassadors and FUDCon attendees can be very helpful resources for answering/retrieving valuable market research questions/information. Robyn wil also figure out the marketing research timeline between now and FUDCon. Mel Chua to look into getting limesurvey into infra and ask RHT Marketing folks about publicly available datasets for marketing research

[1] ttp://meetbot.fedoraproject.org/fedora-meeting/2009-09-15/fedora-meeting.2009-09-15-20.00.log.html

[2] ttp://meetbot.fedoraproject.org/fedora-meeting/2009-09-15/fedora-meeting.2009-09-15-20.00.html

[3] ttps://fedoraproject.org/wiki/Marketing_meetings

[4] ttps://fedoraproject.org/wiki/Talking_points

[5] ttps://fedoraproject.org/wiki/F12_release_slogan

[6] ttps://fedorahosted.org/marketing-team/ticket/36

[7] ttps://fedorahosted.org/marketing-team/ticket/25

[8] ttp://publictest6.fedoraproject.org/zikula/index.php/News/2009/9/17/Fedora-Weekly-News-101/

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@@ Line 24: / Line 24: @@
 We are almost done with Deployment and have the status for some of the known outstanding things like packaging<ref> https://fedorahosted.org/marketing-team/ticket/36</ref><ref>https://fedorahosted.org/marketing-team/ticket/25</ref>. By September 21, everything gets packaged and staged for loadtesting and we will then be able to move from staging to production by September 28.
-Dale is looking into a workflow to see how FWN could use "fun things you can do with Fedora"
+Dale Bewley is looking into a workflow to see how FWN could use "fun things you can do with Fedora" and has been experimenting with Zikula to prepare a mini FWN<ref>
+http://publictest6.fedoraproject.org/zikula/index.php/News/2009/9/17/Fedora-Weekly-News-101/</ref>.
+Mel suggested that it might be a good opportunity for Ambassadors to help create Marketing collateral that would be useful for other Ambassadors: Prepare short stories for "I use Fedora" rotations on the webpage and Fedora Insight. https://fedorahosted.org/marketing-team/ticket/12
+It's something that would be great for Ambassadors to do before the F12 launch (before the Beta launch, if possible) - write up *your* story about using Fedora, the stories of your friends and the people you've introduced Fedora to - and also potentially something fun to do *at* an F12 launch event; interview new users, make a podcast with them, film them describing something cool they've just discovered about their new operating system, help them write an article for FI.
 === Marketing Research ===

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