This content was originally hosted at http://capstrat.com/development/fedora/index.php, but as of November 2008, this page no longer works. The following is that page reconstructed using archive.org.
Hello. My name is Matt Muñoz and I'm one of the designers on the Red Hat design team. We've been following this logo conversation for weeks now, and have been tasked with pulling together the best ideas from the list into one cohesive Fedora logo.
A bit of background information -- we knew the new logo must: be more than a text treatment (so people will perceive it as a "real" logo), be extensible (so subprojects can be expanded in a logical way), and that it cannot be a fedora (out of respect for the Shadowman and Red Hat's wishes).
One of the members of your list, Fabian M. Schindler, wrote, "... a good logo needs to be simple, easy to print, with minimal distraction, attractive, dynamic, and easy to distinguish from other logos." The following is our attempt to do just that.
So without further ado...
We started with four Fedora ideals. Then we did more research, and ended up where we began -- with freedom. More thinking about Fedora’s forward-looking nature led us to choose these words: Fedora’s commitment to the future is a promise. And a promise is infinite. Infinite innovation. Infinite openness. Infinite freedom.
To create the Fedora symbol, we dissected the concept of infinite freedom into visual forms. We started with the infinity sign’s well-known shape. Secondly, we created a customized “f” to signify Fedora and freedom. And lastly, we gave the voice of the community a visual representation. Now we had the three elements we'd combine into the new Fedora symbol. (And here's the Fedora symbol in black & white.)
Now onto the Fedora workmark. We see a typeface that is structured, friendly, and open, like the community. Combine the wordmark with the symbol and you’ll see Fedora’s proposed trademark. Next are variations of the Fedora mark with subprojects.
Moving into real-world use, here's: www.fedoraproject.org, www.fedoraproject.org/wiki, icons in all your standard sizes, the Fedora Core desktop, and the Fedora tshirt.
Let us know what you think, we're eager to hear it!
. . .
Additions Here's the mark with fedoralegacy.org green.
. . .
Modifications The mark with a more prominent "f" and color revision.