Marketing

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== What's happening ==
 
== What's happening ==
  
Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|Our Schedule]] to see where we are and what you can help with ''right now.''
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Fedora operates on a [[time-based release schedule]]. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|our schedule]] to see where we are and what you can help with ''right now.''
  
 
== Contribute ==
 
== Contribute ==
  
=== How can I help the marketing group? ===
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=== How can I help the marketing team? ===
  
 
Here are some of the aspects on which you can work by joining the Fedora marketing group:
 
Here are some of the aspects on which you can work by joining the Fedora marketing group:
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=== Meetings ===
 
=== Meetings ===
 
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<div style="float: right;">[[Image:WikiElements_meetingL.png]]</div>
[[Marketing meetings|  Meetings]] are held occasionally on IRC. We don't have a regular meeting schedule at the moment, but if demand picks up we may start them again.
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[[Marketing meetings|  Meetings]] are held on Thursdays at 3 p.m. ET.
  
 
=== Mailing List ===
 
=== Mailing List ===
  
The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Marketing. Anyone interested in marketing Fedora should join this list.
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The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.
  
 
=== Contributors ===
 
=== Contributors ===
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=== How are we doing? ===
 
=== How are we doing? ===
  
We're beginning to think about how to tell how well we're doing as a Team. So far, we have the [[Marketing team community health dashboard]] - but we could also use some help thinking about this area as well. [http://www.redhat.com/mailman/listinfo/fedora-marketing-list Let us know your ideas!]
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In addition to the usual tasks, we're currently [[Marketing/WikiCleanup | cleaning up the wiki]], as it's gotten a bit out of date.
  
 
== Resources you can use for marketing purposes ==
 
== Resources you can use for marketing purposes ==
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* [[Marketing social networks|  Social Networks]]
 
* [[Marketing social networks|  Social Networks]]
 
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
 
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
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* [[/MarketingPlan]]
 
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 
* [[Communication matrix]]
 
* [[Communication matrix]]
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|-
 
|-
 
| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
 
| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
|-
 
| [[Release slogan]] || [[Release slogan SOP]] || [[F{{FedoraVersionNumber|previous}} release slogan]] || [[F{{FedoraVersionNumber|current}} release slogan]] || [[F{{FedoraVersionNumber|next}} release slogan]]
 
 
|-
 
|-
 
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
 
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
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| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
 
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
 
|-
 
|-
| [[Beta announcement]] || [[Beta announcement SOP]] || (undocumented for F{{FedoraVersionNumber|previous}}) || [[F{{FedoraVersionNumber|current}} Beta announcement]] || [[F{{FedoraVersionNumber|next}} Beta announcement]]
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| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
 +
|-
 +
| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] || [[F{{FedoraVersionNumber|next}} Beta announcement]]
 
|-
 
|-
| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[F{{FedoraVersionNumber|next}} one page release notes]]
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| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_18_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
 
|-
 
|-
 
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]  
 
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]  
 
|-
 
|-
| [[Final announcement]] || [[Final announcement SOP]] || [[Fedora {{FedoraVersionNumber|previous}} announcement]] || [[Fedora {{FedoraVersionNumber|current}} announcement]] || [[Fedora {{FedoraVersionNumber|next}} announcement]]
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| [[Final announcement]] || [[Final announcement SOP]] || [[F{{FedoraVersionNumber|previous}} release announcement]] || [[F{{FedoraVersionNumber|current}} release announcement]] || [[F{{FedoraVersionNumber|next}} release announcement]]
 
|-
 
|-
 
| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
 
| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
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== Agenda ==
 
== Agenda ==
  
* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html F{{FedoraVersionNumber|next}} marketing schedule] contains the official agenda of the Fedora Marketing project including the task list.
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* The [http://jreznik.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
  

Revision as of 05:49, 28 January 2013

FedoraMarketing.png
Idea.png
Member of the press?
If you're a member of the press, visit our dedicated press material page.

Contents

What we do

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.
Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Meetings

WikiElements meetingL.png

Meetings are held on Thursdays at 3 p.m. ET.

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Marketing team occasionally starts up special projects - here are a few we've worked on lately.

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F20 talking points F21 talking points F22 talking points
Feature profiles Feature profiles SOP F20 feature profiles F21 feature profiles F22 feature profiles
Screenshots library Screenshots library SOP (new in F21) F21 screenshots library F22 screenshots library
Alpha announcement Alpha announcement SOP F20 Alpha release announcement F21 Alpha release announcement F22 Alpha release announcement
Beta announcement Beta announcement SOP F20 Beta announcement F21 Beta release announcement F22 Beta announcement
One page release notes One page release notes SOP (new in F21) F21 one page release notes F22 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F22) (new in F22) F22 Ambassadors briefing
Final announcement Final announcement SOP F20 release announcement F21 release announcement F22 release announcement
Press kit Press kit SOP Fedora 20 press kit Fedora 21 press kit Fedora 22 press kit
Marketing retrospective Marketing retrospective SOP (new in F21) F21 marketing retrospective F22 marketing retrospective

Release activities

  • Briefing Ambassadors
  • coordinating PR
  • Monitoring PR/news from the release
  • Fedora news distribution network (FNDN)
    • sending out beta release announcements
    • send out Release Informations to the press

Press archives

Agenda

Administrivia

Marketing budget