Marketing/FUDCon Marketing Plan

Marketing plan for FUDCon APAC 2015

Goals

• Increase awareness of event and Fedora.
• Get relevant audience to conference. Good to have mix of Fedora users, contributors, Students and professionals from Industry.

Prerequisite

• Schedule
  • Session http://fudcon.in/program/sessions/accepted?page=1
  • Confirmed Speakers https://fedoraproject.org/wiki/FUDCon:Pune_2015#List_of_Speakers
• Speakers Bio and Topics brief
  • Available in fudcon.in COD
• BARCamp and Lightning talks
  • Members from Fedora design team
  • Members from Fedora security teams

Material required

• High priority
  • Email templates to broadcast (Niranjan and Priyanka)
    • https://fedoraproject.org/wiki/Fudcon/Invitation_Letter_College
• Posters
  • https://fedorahosted.org/design-team/ticket/370
  • Contents for poster http://fudcon.in/conference/about
  • Event dates, location and registration link
  • CFP flyer for reference
• Taglines
  • Available for review and more additions At Taglines
• Video's
  • Shrink asked for Video's from speakers.
• Logo, badges
  • [I am going FUDCon graphics
  • Fedora Badges for attendees, speakers and organizers ticket
• Scheduled tweets
  • Page for social Media Post
  • Ask speakers and workshop leads to collate the pre-requisite reading material and publish that well before the actual even. [Amita working on this]

Target Audience and medium to reach

• Outreach list for people to contact
  • List of contact peoples
  • Colleges - Students and Professors (emails + posters)
  • Companies - Professionals (emails + posters)
  • Red Hat
  • Communities - PLUG, FSF etc. (emails)

Marketing mix

• Emails
  • Contact list
• Posters
  • Colleges (Need people name who can distribute to Colleges)
  • Need to take printouts (Talk to Rupali)
• Social media
  • Facebook group
  • Eventpage for invitation.
  • Twitter, Facebook, Linkedin - (take help from Soni/Alfred)
  • Provide Linkedin page on Facebook and twitter so more people can join.
• Press release
  • Talk to Ashutosh
  • First Draft
• Radio
  • Soni looking at possible opportunities
• SIG talks
  • Design, Security and Ambassadors.