Marketing/Marketing Fundamentals
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< Marketing(Difference between revisions)
(Created page with '= Marketing Fundamentals = reserved by Nelson Marques for theoretical concepts around Marketing.') |
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| − | = Marketing | + | = Scope of Marketing Activities = |
| + | * Goods | ||
| + | * Services | ||
| + | * Experiences | ||
| + | * Events | ||
| + | * People | ||
| + | * Places | ||
| + | * Patrimonial Titles | ||
| + | * Organizations | ||
| + | * Informations | ||
| + | * Ideas | ||
| − | + | = Markets = | |
| + | * Consumer Markets | ||
| + | * Corporate Markets | ||
| + | * Global Markets | ||
| + | * Government and Non-Profitable Organizations | ||
| + | |||
| + | = The Concept of Trade = | ||
| + | * Necessary conditions for trading: | ||
| + | ** At least 2 interventionists | ||
| + | ** Desire to interact with the other part | ||
| + | ** 'Something' with value | ||
| + | ** Capacity to communicate the offer | ||
| + | ** Liberty to accept of reject | ||
| + | |||
| + | = The Concepts of Marketing = | ||
| + | {{quote|Marketing is the management process which identifies, anticipates and satisfies the desires of costumers in a profitable way|The Chartered Institute of Marketing}} | ||
| + | |||
| + | {{quote|Marketing is the group of methods and means that organizations have to promote amongst their audiences the behaviours favourable to the realization of their own objectives|Dionisio Rodrigues, 1996}} | ||
| + | |||
| + | {{quote|The product in the right place in the right time and with the correct price|Adcock et al}} | ||
| + | |||
| + | {{quote|Marketing is the human activity oriented to the satisfaction of peoples needs and desires through a trade process|Philip Kotler}} | ||
| + | |||
| + | {{quote|Marketing is a social and management process from which individuals and groups get what they desire and need, through the creation, offer and trade of products and value with others|Philip Kotler, 1991}} | ||
| + | |||
| + | = Marketing Philosophy = | ||
| + | '''Generate value for the consumers''' | ||
| + | {{quote|Marketing is far too important to be solely left to the Marketing Department|David Packard}} | ||
| + | |||
| + | = Marketing Implications = | ||
| + | * Who are our potencial costumers/users? | ||
| + | * How can we satizfy | ||
Latest revision as of 19:05, 30 June 2010
Contents |
[edit] Scope of Marketing Activities
- Goods
- Services
- Experiences
- Events
- People
- Places
- Patrimonial Titles
- Organizations
- Informations
- Ideas
[edit] Markets
- Consumer Markets
- Corporate Markets
- Global Markets
- Government and Non-Profitable Organizations
[edit] The Concept of Trade
- Necessary conditions for trading:
- At least 2 interventionists
- Desire to interact with the other part
- 'Something' with value
- Capacity to communicate the offer
- Liberty to accept of reject
[edit] The Concepts of Marketing
The Chartered Institute of Marketing |
Dionisio Rodrigues, 1996 |
Adcock et al |
Philip Kotler |
Philip Kotler, 1991 |
[edit] Marketing Philosophy
Generate value for the consumers
David Packard |
[edit] Marketing Implications
- Who are our potencial costumers/users?
- How can we satizfy
