Marketing/zh-cn

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{{autolang}}
 
{{autolang}}
 
{{header|marketing}}
 
{{header|marketing}}
{{admon/tip |您是出版社的人员吗?| 如果您是出版社的人员,请进入我们特别为您开设的页面:[[Fedora press material | 点击此处进入 ]].}}
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{{admon/tip |您是出版机构的人员吗?| 如果您是出版机构的人员,请进入我们特别为您开设的页面:[[Fedora press material | 点击此处进入 ]]}}
  
== What we do ==
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== 我们的职责 ==
 
{{Team contact|Marketing|marketing|#fedora-mktg}}
 
{{Team contact|Marketing|marketing|#fedora-mktg}}
  
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Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
 
Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
  
== Contribute ==
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== 贡献 ==
  
 
=== 您怎样帮助我们? ===
 
=== 您怎样帮助我们? ===
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* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
 
* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
  
=== Joining the Fedora Marketing Project ===
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=== 加入 Fedora 市场营销团队 ===
  
 
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
 
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
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* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
 
* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
  
== Marketing SOPs ==
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== 市场营销工作标准 ==
  
 
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
 
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
  
== Projects ==
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== 项目 ==
  
 
推广小组有时候会开始准备一些新项目——这里有一些我们即将要做的:
 
推广小组有时候会开始准备一些新项目——这里有一些我们即将要做的:
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** send out Release Informations to the press
 
** send out Release Informations to the press
  
== Press archives ==
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== 历史存档 ==
  
 
* old articles for archive (research todo)
 
* old articles for archive (research todo)
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* [[Fedora 14 press archive]]
 
* [[Fedora 14 press archive]]
  
== Agenda ==
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== 日程表 ==
  
 
* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html F{{FedoraVersionNumber|next}} marketing schedule] contains the official agenda of the Fedora Marketing project including the task list.
 
* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html F{{FedoraVersionNumber|next}} marketing schedule] contains the official agenda of the Fedora Marketing project including the task list.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
  
== Administrivia ==
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== 文案 ==
  
 
[[Marketing budget]]
 
[[Marketing budget]]

Revision as of 04:30, 23 July 2012

FedoraMarketing.png
Idea.png
您是出版机构的人员吗?
如果您是出版机构的人员,请进入我们特别为您开设的页面: 点击此处进入

Contents

我们的职责

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.
Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time based release schedule. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out /Schedule to see where we are and what you can help with right now.

贡献

您怎样帮助我们?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

加入 Fedora 市场营销团队

To learn how to join Fedora Marketing Project, please see the Join page.

Meetings

目前我们的 IRC 会议 并不经常举行。我们也暂未有相关的会议计划,但是如果有需求我们会立刻举行。

Mailing List

The Fedora Marketing mailing list, marketing AT lists.fedoraproject.org , hosts discussions related to Marketing. Anyone interested in marketing Fedora should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

We're beginning to think about how to tell how well we're doing as a Team. So far, we have the Marketing team community health dashboard - but we could also use some help thinking about this area as well. Let us know your ideas!

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

市场营销工作标准

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

项目

推广小组有时候会开始准备一些新项目——这里有一些我们即将要做的:

Marketing/Archive#Old Projects 清单列出了所有过去的项目。

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F19 talking points F20 talking points F21 talking points
Release slogan Release slogan SOP F19 release slogan F20 release slogan F21 release slogan
Feature profiles Feature profiles SOP F19 feature profiles F20 feature profiles F21 feature profiles
Screenshots library Screenshots library SOP (new in F20) F20 screenshots library F21 screenshots library
Beta announcement Beta announcement SOP (undocumented for F19) F20 Beta announcement F21 Beta announcement
One page release notes One page release notes SOP (new in F20) F20 one page release notes F21 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F21) (new in F21) F21 Ambassadors briefing
Final announcement Final announcement SOP Fedora 19 announcement Fedora 20 announcement Fedora 21 announcement
Press kit Press kit SOP Fedora 19 press kit Fedora 20 press kit Fedora 21 press kit
Marketing retrospective Marketing retrospective SOP (new in F20) F20 marketing retrospective F21 marketing retrospective

Release activities

  • Briefing Ambassadors
  • coordinating PR
  • Monitoring PR/news from the release
  • Fedora news distribution network (FNDN)
    • sending out beta release announcements
    • send out Release Informations to the press

历史存档

日程表

文案

Marketing budget