Marketing/zh-cn

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{{autolang}}
 
{{autolang}}
 
{{header|marketing}}
 
{{header|marketing}}
{{admon/tip | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
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{{admon/tip |您是出版机构的人员吗?| 如果您是出版机构的人员,请进入我们特别为您开设的页面:[[Fedora press material | 点击此处进入 ]]}}
  
== What we do ==
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== 我们的职责 ==
 
{{Team contact|Marketing|marketing|#fedora-mktg}}
 
{{Team contact|Marketing|marketing|#fedora-mktg}}
  
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Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
 
Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
  
== Contribute ==
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== 贡献 ==
  
=== How can I help the marketing group? ===
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=== 您怎样帮助我们? ===
  
 
Here are some of the aspects on which you can work by joining the Fedora marketing group:
 
Here are some of the aspects on which you can work by joining the Fedora marketing group:
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* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
 
* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
 
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
 
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
 +
* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
  
=== Joining the Fedora Marketing Project ===
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=== 加入 Fedora 市场营销团队 ===
  
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project| Join]] page.
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欲了解如何加入我们,请访问 [[Joining the Fedora marketing project|加入]] 页面。
  
 
=== Meetings ===
 
=== Meetings ===
  
[[Marketing meetings| Meetings]] are held weekly, on IRC to discuss the progress of the Fedora Marketing project.
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目前我们的 IRC [[Marketing meetings|会议]] 已在2012年八月重新启动。敬请关注。
  
 
=== Mailing List ===
 
=== Mailing List ===
  
The Fedora Marketing mailing list, [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing AT lists.fedoraproject.org] , hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.
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我们的邮列表是{{fplist|marketing}},任何人可以在此讨论有关市场营销的话题,同时所有市场营销团队成员也必须加入。
  
 
=== Contributors ===
 
=== Contributors ===
  
The [[Contributors to the marketing group | contributors page]] lists active Fedora Marketing contributors.
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[[Contributors to the marketing group |贡献人员]] 页面列出了所有活跃的 Fedora 市场营销人员名单。
  
 
=== How are we doing? ===
 
=== How are we doing? ===
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* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
 
* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Fedora 15 talking points]]
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* [http://fedoraproject.org/wiki/Marketing#Release_deliverables Talking points]
* [[Fedora 14 talking points]]
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* [[Fedora 13 Talking Points| Fedora 13 talking points]]
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* [[Fedora press material| Fedora press material]]
 
* [[Fedora press material| Fedora press material]]
 
* [[Fedora press archive|  Fedora press archive]]  
 
* [[Fedora press archive|  Fedora press archive]]  
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* [[Marketing social networks|  Social Networks]]
 
* [[Marketing social networks|  Social Networks]]
 
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
 
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
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* [[Marketing/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
 
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 
* [[Communication matrix]]
 
* [[Communication matrix]]
 
* [[Video]]
 
* [[Video]]
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* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
  
== Marketing SOPs ==
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== 市场营销工作标准 ==
  
 
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
 
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
  
Also you can take a look at [https://fedoraproject.org/wiki/Ambassadors/NA/Draft/NewsMedia_HowTo] and [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29]
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== 项目 ==
 +
 
 +
推广小组有时候会开始准备一些新项目——这里有一些我们即将要做的:
  
== Projects ==
 
* [[Fedora print magazine]]
 
* [[Marketing research]]
 
 
* [[User stories]]
 
* [[User stories]]
 
* [[Fedora Insight]]
 
* [[Fedora Insight]]
 
* [[FWN]]
 
* [[FWN]]
* [[Fedora-tour]]
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* 把您的想法也放在这里吧!
* [[Marketing/SocialNetworks|Building a social networks presence]]
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* [[Marketing_FAD_2010| Marketing FAD - 2010]] with shooting some photos
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* [http://fedoraproject.org/wiki/User:Sankarshan/FedoraHandbook User:Sankarshan/FedoraHandbook Fedora Handbook]
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* [[Book Club]]
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* [[Maintaining distroblog area on linux.com|Linux.com Distroblog]]
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* [[Marketing support brainstorm]] - Discussion on how marketing can better support spins, projects, devel, etc.
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* [[Marketing/SWOT|SWOT Analysis]] WIP
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* [[Video hosting]]
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* [[Marketing/LiveUsbCreator| Live USB Creator]]
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* [[Team event brochures]]
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* [[Marketing SeLinux]]
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Here is also some space for project wishes or ideas. Simply start here...
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[[Marketing/Archive#Old Projects]] 清单列出了所有过去的项目。
  
 
== Release deliverables ==
 
== Release deliverables ==
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** send out Release Informations to the press
 
** send out Release Informations to the press
  
 
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== 历史存档 ==
== Press archives ==
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* old articles for archive (research todo)
 
* old articles for archive (research todo)
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* [[Fedora 14 press archive]]
 
* [[Fedora 14 press archive]]
  
== Agenda ==
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== 日程表 ==
  
 
* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html F{{FedoraVersionNumber|next}} marketing schedule] contains the official agenda of the Fedora Marketing project including the task list.
 
* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html F{{FedoraVersionNumber|next}} marketing schedule] contains the official agenda of the Fedora Marketing project including the task list.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
  
== Administrivia ==
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== 文案 ==
  
 
[[Marketing budget]]
 
[[Marketing budget]]

Latest revision as of 04:23, 10 August 2012

FedoraMarketing.png
Idea.png
您是出版机构的人员吗?
如果您是出版机构的人员,请进入我们特别为您开设的页面: 点击此处进入

Contents

[edit] 我们的职责

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.
Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

[edit] What's happening

Fedora operates on a time based release schedule. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out /Schedule to see where we are and what you can help with right now.

[edit] 贡献

[edit] 您怎样帮助我们?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

[edit] 加入 Fedora 市场营销团队

欲了解如何加入我们,请访问 加入 页面。

[edit] Meetings

目前我们的 IRC 会议 已在2012年八月重新启动。敬请关注。

[edit] Mailing List

我们的邮列表是marketing,任何人可以在此讨论有关市场营销的话题,同时所有市场营销团队成员也必须加入。

[edit] Contributors

贡献人员 页面列出了所有活跃的 Fedora 市场营销人员名单。

[edit] How are we doing?

We're beginning to think about how to tell how well we're doing as a Team. So far, we have the Marketing team community health dashboard - but we could also use some help thinking about this area as well. Let us know your ideas!

[edit] Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

[edit] 市场营销工作标准

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

[edit] 项目

推广小组有时候会开始准备一些新项目——这里有一些我们即将要做的:

Marketing/Archive#Old Projects 清单列出了所有过去的项目。

[edit] Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F19 talking points F20 talking points F21 talking points
Release slogan Release slogan SOP F19 release slogan F20 release slogan F21 release slogan
Feature profiles Feature profiles SOP F19 feature profiles F20 feature profiles F21 feature profiles
Screenshots library Screenshots library SOP (new in F20) F20 screenshots library F21 screenshots library
Beta announcement Beta announcement SOP (undocumented for F19) F20 Beta announcement F21 Beta announcement
One page release notes One page release notes SOP (new in F20) F20 one page release notes F21 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F21) (new in F21) F21 Ambassadors briefing
Final announcement Final announcement SOP Fedora 19 announcement Fedora 20 announcement Fedora 21 announcement
Press kit Press kit SOP Fedora 19 press kit Fedora 20 press kit Fedora 21 press kit
Marketing retrospective Marketing retrospective SOP (new in F20) F20 marketing retrospective F21 marketing retrospective

[edit] Release activities

  • Briefing Ambassadors
  • coordinating PR
  • Monitoring PR/news from the release
  • Fedora news distribution network (FNDN)
    • sending out beta release announcements
    • send out Release Informations to the press

[edit] 历史存档

[edit] 日程表

[edit] 文案

Marketing budget