Marketing F12 schedule

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(The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18))
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! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
 
! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
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| Choose a [[Foobar]] platform || [[User:ianweller|ianweller]] || 2009-08-01 || If there are no objections by the 2009-07-21 meeting, we are going with Zikula. Ian to confirm on that date.
 
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| update marketing f12 schedule with meeting notes || [[User:mchua|mchua]] || 2009-07-08 || done
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| Docs/Marketing release notes workflow || [[User:Sparks|Sparks]] || 2009-07-21 || Docs team wants Marketing to write a 1-pg user-focused version of release notes. By this date we should have a workflow proposed and either (1) a marketing volunteer either doing or liasoning to Docs on this, or (2) a "we have no volunteers; I'll come back later this release cycle with a modified request from Docs for help from Marketing" later-milestone decision with defined date and milestone.
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| create FooBar page and hand off to appropriate people || [[User:mchua|mchua]] || 2009-07-08 || done, see [[FooBar]]
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| Choose a Foobar platform || [[User:ianweller|ianweller]] || 2009-08-01 || Final platform should be chosen by 8/1; in the meantime, this means serving as the liason between zikula/logistics and marketing/foobar alongside JonRob. Specific deliverables before 7/14 marketing meeting: (1) Attend 7/8 Zikula meeting as Marketing/FooBar delegate, and send meeting notes from that perspective to both the logistics and marketing lists; (2) on [[FooBar]], list the criteria you're using for platform selection, and (3) on [[FooBar]], draft a list of features that platform should have (as part of the selection criteria) on [[FooBar]]. Ping Marketing people on-list and in-channel to help fill in brainstorms for all 3.
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| Docs team release notes request writeup || [[User:Sparks|Sparks]] || 2009-07-14 || Docs team wants Marketing to write a 1-pg user-focused version of release notes; Sparks to shoot an email to mktglist on what the idea is and what Docs is looking for from Marketing. It sounds like you'd like Marketing to own the 1-pg notes and coordinate with Docs, but we are not sure exactly what this 1-pager is that we would own. At the 7/14 meeting, we'll look for volunteers and set a future milestone for this, probably towards the end of the release cycle.
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| Choose [[Foobar]] name || [[User:Jonrob|jonrob]] || 2009-07-14 || [https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00099.html Fedora Insight is the winner.]
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| Ask News team for FooBar reqs, see if it makes sense to sync || [[User:Jonrob|jonrob]] || 2009-07-14 || with ianweller
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| Face of Fedora || [[User:Jack|Jack Aboutboul]],[[User:Pfrields|Paul Frields]] || YYYY-MM-DD || The [[Face of Fedora]] Video Campaign
 
| Face of Fedora || [[User:Jack|Jack Aboutboul]],[[User:Pfrields|Paul Frields]] || YYYY-MM-DD || The [[Face of Fedora]] Video Campaign
 
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| Fedora Book || [[User:Jack|Jack Aboutboul]], Lisa Brewster, Ian Weller || YYYY-MM-DD || Initiative to put together a Fedora Coffee table book [[Marketing/Fedora Picture Book|Fedora Picture Book]]
 
| Fedora Book || [[User:Jack|Jack Aboutboul]], Lisa Brewster, Ian Weller || YYYY-MM-DD || Initiative to put together a Fedora Coffee table book [[Marketing/Fedora Picture Book|Fedora Picture Book]]
 
 
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Revision as of 05:22, 21 July 2009

This schedule depends on Fedora general release schedule.

Contents

General tasks not tied to a particular Fedora release cycle

Things to be done before the next meeting that are not schedule milestones.

Task Name Owner Target Date Status/Notes Choose a Foobar platform ianweller 2009-08-01 If there are no objections by the 2009-07-21 meeting, we are going with Zikula. Ian to confirm on that date.
Docs/Marketing release notes workflow Sparks 2009-07-21 Docs team wants Marketing to write a 1-pg user-focused version of release notes. By this date we should have a workflow proposed and either (1) a marketing volunteer either doing or liasoning to Docs on this, or (2) a "we have no volunteers; I'll come back later this release cycle with a modified request from Docs for help from Marketing" later-milestone decision with defined date and milestone.
Choose Foobar name jonrob 2009-07-14 Fedora Insight is the winner.
Face of Fedora Jack Aboutboul,Paul Frields YYYY-MM-DD The Face of Fedora Video Campaign
Fedora Book Jack Aboutboul, Lisa Brewster, Ian Weller YYYY-MM-DD Initiative to put together a Fedora Coffee table book Fedora Picture Book

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name Owner Target Date Status/Notes
Alpha Readiness Meeting themayor 2009-07-21 Traditionally taken by the team lead; the meeting itself is on 8/12, giving plenty of time to prepare. Check-in at the next meeting Jack is at.
Update the Talking Points stickster 2009-07-28 This tasks starts at feature freeze on 7/28. We want a talking points draft by 7/28 and a final by August 4, so we'll revisit on 8/21 and Paul can grab some volunteers then.
Renew the news distribution network people list to always have motivated people moixs 2009-07-28 In progress
Cleanup the wiki from the obsolete marketing cycles moixs 2009-07-21 Done
Cycle the wiki pages to the new release moixs 2009-07-14 Done
Publications list themayor, with Sparks 2009-07-21 Not blocking anything, according to Jack, this can wait 'till he gets back, so that's what we've done.
Mailing list moderators themayor 2009-07-21 Making sure the mailing list moderators are the right people - still active and able to respond to queries. Blocking on infra for password reset, [#1525].

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name Owner Target Date Status/Notes
Determine the features that we want to focus on Owner YYYY-MM-DD A note
In-depth feature profiles to 75% completion Owner YYYY-MM-DD A note
Contact beats people about topics/features we cover Owner YYYY-MM-DD A note
Update the talking points Owner YYYY-MM-DD A note
Beta Readiness Meeting Owner YYYY-MM-DD A note
Begin working on release slogan Owner YYYY-MM-DD A note

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name Owner Target Date Status/Notes
Finish the in-depth feature profiles Owner YYYY-MM-DD A note
Brief FAMSCo on talking points and propagate link to Ambassadors Owner YYYY-MM-DD A note
Update the press kits on the Fedora press material page moixs and someone else YYYY-MM-DD moixs is updating the French kits

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name Owner Target Date Status/Notes
Update the screenshots page moixs YYYY-MM-DD A note
Update the Fedora tour page Owner YYYY-MM-DD A note
Aggressively push stories to the News Distribution Network moixs YYYY-MM-DD A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name Owner Target Date Status/Notes
Monitor community news sites and provide corrections and additional information as needed Owner YYYY-MM-DD A note
Additional outreach to independent journos and podcasters Owner YYYY-MM-DD A note