Marketing F12 schedule

This schedule depends on Fedora general release schedule.

General tasks not tied to a particular Fedora release cycle

Things to be done before the next meeting that are not schedule milestones.

Task Name	Owner	Target Date	Status/Notes
Docs/Marketing release notes workflow	Sparks	2009-07-21	Docs team wants Marketing to write a 1-pg user-focused version of release notes. By this date we should have a workflow proposed and either (1) a marketing volunteer either doing or liasoning to Docs on this, or (2) a "we have no volunteers; I'll come back later this release cycle with a modified request from Docs for help from Marketing" later-milestone decision with defined date and milestone.
Fedora Book	Jack Aboutboul, Lisa Brewster, Ian Weller	YYYY-MM-DD	Initiative to put together a Fedora Coffee table book Fedora Picture Book
Fedora Classroom	mchua	2009-07-21	ask SeanDaly to teach a Marketing class.
FI workflow/content plan	JonRob	2009-07-28
ping design list for help with FI	ianweller	2009-07-28
eat banana	ianweller	2009-07-28	done
continue watching logistics/docs zikula discussion, push Marketing specs/reqs up as needed	stickster, with ianweller	2009-07-28
meet wiht pcalarco to discuss News workflow for FI	JonRob	2009-07-28
poke various groups for final spec requests for FI, pass to stickster and ianweller	mchua	2009-07-28	see FooBar
revisit netbooks topic at 2009-07-28 meeting	themayor	2009-07-29

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name	Owner	Target Date	Status/Notes
Integrate Marketing F12 schedule into main F12 schedule	mchua	2009-08-03	Coordinate with other team leads, final draft to poelcat by 2009-08-03.
Alpha Readiness Meeting	mchua	2009-08-12	Traditionally taken by the team lead; the meeting itself is on 8/12. Should look into having a second co-representative.
Select the F12 talking points	stickster	2009-08-04	This tasks starts at feature freeze on 7/28. By 8/4 we should know what stories we want to tell around each talking point, and in what format (video, podcast, text interview, etc) and have coordinated any necessary work with Docs and News.
Renew the news distribution network people list to always have motivated people	moixs	2009-07-28	In progress, checkin weekly.
Cleanup the wiki from the obsolete marketing cycles	moixs	2009-07-21	Need to find out: how long does this task take?
Cycle the wiki pages to the new release	moixs	2009-07-14	Need to find out: how long does this task take?
Publications list	themayor, with Sparks	2009-07-28	Status report due.
Mailing list moderators	stickster	2009-07-21	Done. This task is making sure the mailing list moderators are the right people - still active and able to respond to queries.

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name	Owner	Target Date	Status/Notes
Choose features for in-depth feature profiles	Owner	2009-08-04	These are chosen after the features for talking points are picked.
In-depth feature profiles to 75% completion	Owner	2009-09-01
Contact beats people about topics/features we cover	Owner	2009-09-01	Immediately after the feature profiles are 75% complete.
Update the talking points	Owner	2009-08-11	Update these to respond to work being done on in-depth feature profiles as well as News beats.
Beta Readiness Meeting	Owner	2009-09-30	Traditionally the responsibility of the team lead.
Open the call for release slogan suggestions	Owner	2009-08-27	This will run until 9/10.
Select a release slogan	Owner	2009-09-17	Make sure Design has the release slogan so they can start designing.
In-depth feature profiles to 100% completion	Owner	2009-10-06	start 9/22 (2 weeks ahead); this completion date means we can tie this in with additional marketing materials which Red Hat can help us with.

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name	Owner	Target Date	Status/Notes
Finish the in-depth feature profiles	Owner	YYYY-MM-DD	A note
Brief FAMSCo on talking points and propagate link to Ambassadors	Owner	YYYY-MM-DD	A note
Update the press kits on the Fedora press material page	moixs and someone else	YYYY-MM-DD	moixs is updating the French kits
Final release slogan is ready for websites/design	Owner	2009-09-17	A note

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name	Owner	Target Date	Status/Notes
Update the screenshots page	moixs	YYYY-MM-DD	A note
Update the Fedora tour page	Owner	YYYY-MM-DD	A note
Aggressively push stories to the News Distribution Network	moixs	YYYY-MM-DD	A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name	Owner	Target Date	Status/Notes
Monitor community news sites and provide corrections and additional information as needed	Owner	YYYY-MM-DD	A note
Additional outreach to independent journos and podcasters	Owner	YYYY-MM-DD	A note