Marketing F12 schedule

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== Tasks ==
 +
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Looking for something to do? Trying to figure out what's going on? Need to be reminded what you're working on? Check out our task queue at https://fedorahosted.org/marketing-team/report/3.
 +
 +
(Temporary note: This task queue is still being migrated over from the content at [[Talk:Marketing F12 schedule]].)
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== Schedule ==
 
== Schedule ==
  
Line 56: Line 62:
 
Fedora 12 GA Day                                              2009-11-03      2009-11-03
 
Fedora 12 GA Day                                              2009-11-03      2009-11-03
 
</pre>
 
</pre>
 
== General tasks not tied to a particular Fedora release cycle ==
 
 
''Things to be done before the next meeting that are not schedule milestones.''
 
 
{|
 
! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
 
|-
 
| Docs/Marketing release notes workflow || [[User:Sparks|Sparks]] || 2009-07-21 || Docs team wants Marketing to write a 1-pg user-focused version of release notes. By this date we should have a workflow proposed and either (1) a marketing volunteer either doing or liasoning to Docs on this, or (2) a "we have no volunteers; I'll come back later this release cycle with a modified request from Docs for help from Marketing" later-milestone decision with defined date and milestone.
 
|-
 
| Fedora Book || [[User:Jack|Jack Aboutboul]], Lisa Brewster, Ian Weller || YYYY-MM-DD || Initiative to put together a Fedora Coffee table book [[Marketing/Fedora Picture Book|Fedora Picture Book]]
 
|-
 
| Fedora Classroom || mchua || 2009-07-21 || ask SeanDaly to teach a Marketing class.
 
|-
 
| FI workflow/content plan ||  || 2009-07-28 ||
 
|-
 
| ping design list for help with FI || ianweller || 2009-07-28 ||
 
|-
 
| continue watching logistics/docs zikula discussion, push Marketing specs/reqs up as needed || stickster, with ianweller || 2009-07-28 ||
 
|-
 
| meet wiht pcalarco to discuss News workflow for FI || stickster || 2009-07-28 ||
 
|-
 
| poke various groups for final spec requests for FI, pass to stickster and ianweller || mchua || 2009-07-28 || see [[FooBar]]
 
|-
 
| revisit netbooks topic at 2009-07-28 meeting || themayor || 2009-07-29 ||
 
|}
 
 
== The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18) ==
 
 
 
{|
 
! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
 
|-
 
| Integrate Marketing F12 schedule into main F12 schedule || mchua || 2009-08-03 || Coordinate with other team leads, final draft to poelcat by 2009-08-03.
 
|-
 
| Alpha Readiness Meeting || mchua || 2009-08-12 || Traditionally taken by the team lead; the meeting itself is on 8/12. Should look into having a second co-representative.
 
|-
 
| Select the [[F12 talking points]] || stickster || 2009-08-04 || This tasks starts at feature freeze on 7/28. By 8/4 we should know what stories we want to tell around each talking point, and in what format (video, podcast, text interview, etc) and have coordinated any necessary work with Docs and News. ''2009-07-28 -- list is up at [[F12 talking points]] and just needs a short para of fill-in per point. No one's offered better as of yet.''
 
|-
 
| Renew the [[Fedora news distribution network (NDN) | news distribution network]]  people list to always have motivated people || [[User:moixs|moixs]] || 2009-08-18 || In progress, checkin weekly.
 
|-
 
| Cleanup the wiki from the obsolete marketing cycles || [[User:moixs|moixs]] || 2009-07-21 || Done. Takes ~2h, so start date can be a week before the deadine.
 
|-
 
| Cycle the wiki pages to the new release || [[User:moixs|moixs]] || 2009-07-14 || Done. Takes ~2h, so start date can be a week before the deadine.
 
|-
 
| Publications list || themayor, with Sparks || 2009-07-28 || Status report due.
 
|-
 
| Mailing list moderators || stickster || 2009-07-21 || Done. This task is making sure the mailing list moderators are the right people - still active and able to respond to queries.
 
|}
 
 
== Between Alpha and Beta (2009-08-19 - 2009-10-06) ==
 
{|
 
! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
 
|-
 
| Choose features for in-depth feature profiles || Owner || 2009-08-04 || These are chosen after the features for talking points are picked.
 
|-
 
| In-depth feature profiles to 75% completion || Owner || 2009-09-01 ||
 
|-
 
| Contact beats people about topics/features we cover || Owner || 2009-09-01 || Immediately after the feature profiles are 75% complete.
 
|-
 
| Update the talking points || Owner || 2009-08-11 || Update these to respond to work being done on in-depth feature profiles as well as News beats.
 
|-
 
| Beta Readiness Meeting || Owner || 2009-09-30 || Traditionally the responsibility of the team lead.
 
|-
 
| Open the call for release slogan suggestions || Owner || 2009-08-27 || This will run until 9/10.
 
|-
 
| Select a release slogan || Owner ||2009-09-17 || Make sure Design has the release slogan so they can start designing.
 
|-
 
| In-depth feature profiles to 100% completion || Owner || 2009-10-06 || start 9/22 (2 weeks ahead); this completion date means we can tie this in with additional marketing materials which Red Hat can help us with.
 
|-
 
| Final release slogan is ready for websites/design || Owner || 2009-09-17 || Marketing creates this, influenced by the Design themes/wallpaper/etc. for the release. The slogan then (circularly?) affects the Design team's release button/banner for the website. Need to make sure this lines up with Design and Website's dates. This date is a start date; the end date needs to be set in conjunction with Design.
 
|-
 
| Reach out to independent journos and podcasters || Owner || 2009-10-01 || This should continue right up until release day, but as publication and podcast schedules can be set weeks in advance, we must start on this date.
 
|-
 
| All desired website changes taken to websites team || Owner || 2009-09-15 || The Websites team has a 09/29 feature freeze, so we need to make sure any features/changes we want (text, images, page restructuring, etc...) have been approved by them by that date. This means that two weeks prior, Marketing should know exactly what changes we'd like to see on the websites, that all those changes should be tickets filed in the Website team's Trac, and that each change should have a Marketing delegate working on it from within the Websites team.
 
|}
 
 
== Between Beta and Final Release (2009-10-07 - 2009-11-03) ==
 
{|
 
! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
 
|-
 
| Brief FAMSCo on talking points and propagate link to Ambassadors || Owner || YYYY-MM-DD || Needs to be scheduled with Ambassadors. Ambassadors and Marketing should have a bidirectional communication channel - how do we make sure we're really being responsive to their needs, especially their need to listen to our users' needs? We may need more milestones for this.
 
|-
 
| Update the press kits on the [[Fedora press material]] page || [[User:moixs|moixs]] and someone else || 2009-10-07 || moixs is updating the French kits. Ideally, we want this done 6 weeks before general availability. We also want the kits to be printable by anyone (no need to get it specially printed by Red Hat due to strange paper, color, etc. choices). This should be sent to journalists with USB sticks when the time comes. This milestone needs a date, and may need to be split into multiple milestones.
 
|-
 
| Update the screenshots page || [[User:moixs|moixs]] || 2009-10-21 || Start the week before.
 
|-
 
| Update the Fedora tour page || Owner || 2009-10-21 || Start the week before; the page will be frozen on 10/21.
 
|-
 
| Aggressively push stories to the News Distribution Network || [[User:moixs|moixs]] || 2009-10-21 || Immediately after the tour page is frozen. Might involve help from RH marketing areas, to interface with int'l PR teams; if so, need to check with PR teams to see if we should build in more lead time.
 
|}
 
 
== Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01) ==
 
{|
 
! '''Task Name''' || '''Owner''' || '''Target Date''' || '''Status/Notes'''
 
|-
 
| Monitor community news sites and provide corrections and additional information as needed || Owner || 2009-12-01 || Needs to be done every week within this period.
 
|}
 
 
== Missing milestones ==
 
 
These need to be put on the schedule. Are we missing others? Please add to the list!
 
 
* How about some dates for concentrated blogging, digging and tweeting <insert your favorite social networking mechanism> around test releases and final releases?
 
* Any particular splashes that happen on release day?
 
* What else are we missing that if not completed or tracked would make our release less stellar than we would like?
 

Revision as of 14:01, 4 August 2009

Tasks

Looking for something to do? Trying to figure out what's going on? Need to be reminded what you're working on? Check out our task queue at https://fedorahosted.org/marketing-team/report/3.

(Temporary note: This task queue is still being migrated over from the content at Talk:Marketing F12 schedule.)

Schedule

This schedule depends on Fedora general release schedule. It is currently in very ugly formatting. This will change soon.

Alpha Readiness Meeting                                      2009-08-12     2009-08-12

Update the Talking Points                                    2009-07-28    2009-08-04

List potential talking points and feature profiles		2009-07-28	2009-08-04

Cleanup the wiki from the obsolete marketing cycles          2009-07-14        2009-07-21 

Cycle the wiki pages to the new release                      2009-07-14        2009-07-21

Decide format and provider for each talking point and feature profile		2009-08-04	2009-08-11

In-depth feature profiles from 0% to 75% completion         2009-08-04	 2009-09-22

Contact News Beats author about topics/features we cover	2009-09-22	2009-09-29

Drafts of talking points completed			2009-09-15	2009-09-22

Beta Readiness Meeting                                     2009-09-30      2009-09-30

Open the call for release slogan suggestions             2009-09-10      2009-09-10

Release slogan selection                                 2009-09-10      2009-09-17

Finish the in-depth feature profiles                      2009-09-22	2009-10-06

Meet with RH Brand to discuss additional/supplemental RH-provided marketing materials that may be coming out (video, press blog, etc)	2009-08-19	2009-08-26

Brief FAMSCo on talking points and propagate link to Ambassadors   2009-09-15	2009-09-22

Update the press kits                       2009-09-29	2009-10-06

Final release slogan is ready for websites/design            2009-09-17    2009-09-17

Beta Readiness Meeting                                         2009-09-30        2009-09-30

Beta public availability                                       2009-10-06        2009-10-06

Update and freeze the screenshots page                                    2009-10-14        2009-10-21

Update and freeze the Fedora tour page                                    2009-10-14        2009-10-21

Tour Page Frozen                                               2009-10-21       2009-10-21

Brief News Distribution Network on tour page and other marketing materials created to date     2009-10-21	2009-10-28

Monitor community news sites and provide corrections and additional information as needed 2009-10-21	2009-12-01

Fedora 12 Final Readiness meeting                              2009-10-28       2009-10-28

Fedora 12 GA Day                                               2009-11-03       2009-11-03