Marketing F12 schedule

This schedule depends on Fedora general release schedule.

General tasks not tied to a particular Fedora release cycle

Things to be done before the next meeting that are not schedule milestones.

Task Name	Owner	Target Date	Status/Notes
Choose a Foobar platform	ianweller	2009-08-01	If there are no objections by the 2009-07-21 meeting, we are going with Zikula. Ian to confirm on that date.
Docs/Marketing release notes workflow	Sparks	2009-07-21	Docs team wants Marketing to write a 1-pg user-focused version of release notes. By this date we should have a workflow proposed and either (1) a marketing volunteer either doing or liasoning to Docs on this, or (2) a "we have no volunteers; I'll come back later this release cycle with a modified request from Docs for help from Marketing" later-milestone decision with defined date and milestone.
Choose Foobar name	jonrob	2009-07-14	Fedora Insight is the winner.
Face of Fedora	Jack Aboutboul,Paul Frields	YYYY-MM-DD	The Face of Fedora Video Campaign
Fedora Book	Jack Aboutboul, Lisa Brewster, Ian Weller	YYYY-MM-DD	Initiative to put together a Fedora Coffee table book Fedora Picture Book
Fedora Classroom	mchua	2009-07-21	poke volunteers on nirik's behalf to get Marketing lessons taught for Classroom - done, but could do more.
Netbooks marketing strategy	mchua (spevack?)	2009-07-21	Propose/decide on action items for this. See 1 and 2 for context.

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name	Owner	Target Date	Status/Notes
Integrate Marketing F12 schedule into main F12 schedule	poelstra	?	spevack has promised to help
Alpha Readiness Meeting	themayor	2009-07-21	Traditionally taken by the team lead; the meeting itself is on 8/12, giving plenty of time to prepare. Check-in at the next meeting Jack is at.
Update the Talking Points	stickster	2009-07-28	This tasks starts at feature freeze on 7/28. We want a talking points draft by 7/28 and a final by August 4, so we'll revisit on 8/21 and Paul can grab some volunteers then.
Renew the news distribution network people list to always have motivated people	moixs	2009-07-28	In progress
Cleanup the wiki from the obsolete marketing cycles	moixs	2009-07-21	Done
Cycle the wiki pages to the new release	moixs	2009-07-14	Done
Publications list	themayor, with Sparks	2009-07-21	Not blocking anything, according to Jack, this can wait 'till he gets back, so that's what we've done.
Mailing list moderators	stickster	2009-07-21	Done. This was making sure the mailing list moderators are the right people - still active and able to respond to queries.

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name	Owner	Target Date	Status/Notes
Determine the features that we want to focus on	Owner	YYYY-MM-DD	A note
In-depth feature profiles to 75% completion	Owner	YYYY-MM-DD	A note
Contact beats people about topics/features we cover	Owner	YYYY-MM-DD	A note
Update the talking points	Owner	YYYY-MM-DD	A note
Beta Readiness Meeting	Owner	YYYY-MM-DD	A note
Begin working on release slogan	Owner	YYYY-MM-DD	A note

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name	Owner	Target Date	Status/Notes
Finish the in-depth feature profiles	Owner	YYYY-MM-DD	A note
Brief FAMSCo on talking points and propagate link to Ambassadors	Owner	YYYY-MM-DD	A note
Update the press kits on the Fedora press material page	moixs and someone else	YYYY-MM-DD	moixs is updating the French kits

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name	Owner	Target Date	Status/Notes
Update the screenshots page	moixs	YYYY-MM-DD	A note
Update the Fedora tour page	Owner	YYYY-MM-DD	A note
Aggressively push stories to the News Distribution Network	moixs	YYYY-MM-DD	A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name	Owner	Target Date	Status/Notes
Monitor community news sites and provide corrections and additional information as needed	Owner	YYYY-MM-DD	A note
Additional outreach to independent journos and podcasters	Owner	YYYY-MM-DD	A note