Marketing F12 schedule

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This schedule depends on Fedora general release schedule.

Contents

General tasks not tied to a particular Fedora release cycle

Things to be done before the next meeting that are not schedule milestones.

Task Name Owner Target Date Status/Notes
Docs/Marketing release notes workflow Sparks 2009-07-21 Docs team wants Marketing to write a 1-pg user-focused version of release notes. By this date we should have a workflow proposed and either (1) a marketing volunteer either doing or liasoning to Docs on this, or (2) a "we have no volunteers; I'll come back later this release cycle with a modified request from Docs for help from Marketing" later-milestone decision with defined date and milestone.
Fedora Book Jack Aboutboul, Lisa Brewster, Ian Weller YYYY-MM-DD Initiative to put together a Fedora Coffee table book Fedora Picture Book
Fedora Classroom mchua 2009-07-21 ask SeanDaly to teach a Marketing class.
FI workflow/content plan JonRob 2009-07-28
ping design list for help with FI ianweller 2009-07-28
eat banana ianweller 2009-07-28 done
continue watching logistics/docs zikula discussion, push Marketing specs/reqs up as needed stickster, with ianweller 2009-07-28
meet wiht pcalarco to discuss News workflow for FI JonRob 2009-07-28
poke various groups for final spec requests for FI, pass to stickster and ianweller mchua 2009-07-28 see FooBar
revisit netbooks topic at 2009-07-28 meeting themayor 2009-07-29

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name Owner Target Date Status/Notes
Integrate Marketing F12 schedule into main F12 schedule themayor 2009-07-22 set up meeting with poelstra, see list archives.
Alpha Readiness Meeting themayor 2009-07-21 Traditionally taken by the team lead; the meeting itself is on 8/12, giving plenty of time to prepare. Check-in at the next meeting Jack is at.
Update the Talking Points stickster 2009-07-28 This tasks starts at feature freeze on 7/28. We want a talking points draft by 7/28 and a final by August 4. See list archives.
Renew the news distribution network people list to always have motivated people moixs 2009-07-28 In progress, checkin weekly.
Cleanup the wiki from the obsolete marketing cycles moixs 2009-07-21 Done
Cycle the wiki pages to the new release moixs 2009-07-14 Done
Publications list themayor, with Sparks 2009-07-28 Status report due.
Mailing list moderators stickster 2009-07-21 Done. This task is making sure the mailing list moderators are the right people - still active and able to respond to queries.

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name Owner Target Date Status/Notes
Determine the features that we want to focus on Owner YYYY-MM-DD A note
In-depth feature profiles to 75% completion Owner YYYY-MM-DD A note
Contact beats people about topics/features we cover Owner YYYY-MM-DD A note
Update the talking points Owner YYYY-MM-DD A note
Beta Readiness Meeting Owner YYYY-MM-DD A note
Begin working on release slogan Owner YYYY-MM-DD A note
Open the call for release slogan suggestions Owner 2009-08-27 A note

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name Owner Target Date Status/Notes
Finish the in-depth feature profiles Owner YYYY-MM-DD A note
Brief FAMSCo on talking points and propagate link to Ambassadors Owner YYYY-MM-DD A note
Update the press kits on the Fedora press material page moixs and someone else YYYY-MM-DD moixs is updating the French kits
Final release slogan is ready for websites/design Owner 2009-09-17 A note

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name Owner Target Date Status/Notes
Update the screenshots page moixs YYYY-MM-DD A note
Update the Fedora tour page Owner YYYY-MM-DD A note
Aggressively push stories to the News Distribution Network moixs YYYY-MM-DD A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name Owner Target Date Status/Notes
Monitor community news sites and provide corrections and additional information as needed Owner YYYY-MM-DD A note
Additional outreach to independent journos and podcasters Owner YYYY-MM-DD A note