Marketing FAD 2010

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For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
 
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
  
== Attendees ==
 
  
{|
 
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 
|-
 
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
 
|-
 
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
 
|-
 
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
 
|-
 
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
 
|-
 
| 5 || [[MaxSpevack]] || Raleigh
 
|-
 
| 6 || Kara Schiltz || Raleigh
 
|-
 
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
 
|-
 
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
 
|-
 
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 
|-
 
| 10 || [[User:sundaram| Rahul Sundaram]] || India
 
|-
 
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 
|-
 
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 
|-
 
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 
|-
 
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
 
|-
 
| 15 || John Adams|| Raleigh
 
|-
 
| 16 || Chris Grams || Raleigh (part-time)
 
|-
 
| 17 || Jonathan Opp || Raleigh
 
|-
 
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
 
|-
 
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
 
|-
 
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 
|-
 
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
 
|-
 
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 
 
|}
 
  
 
== Event Reports ==
 
== Event Reports ==

Revision as of 04:58, 21 March 2010


FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Contents

Event Reports

Photos

Day 0: Friday

Completed

  • Dinner

Day 1: Saturday

Completed

Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.

Day 2: Sunday

Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past.

Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal).
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this.
  • rbergeron: brand book kickoff --> post f13 press push

Day 3: Monday

Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

  • Mel: Talk to Kara about another PR classroom session
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team.
  • Get the press kit modules centrally wikified with links and a master vision.
  • Keep up with scheduled marketing deliverables that feed into the press kit.

Day 4: Tuesday

Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

Action items

  • Max: put raw video into a centralized location
  • Page with some video editing introductory remarks and mission statement/messaging goals