Marketing FAD 2010

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{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}
 
{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}
  
== Attendees ==
+
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
  
{|
 
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 
|-
 
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
 
|-
 
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
 
|-
 
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
 
|-
 
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
 
|-
 
| 5 || [[MaxSpevack]] || Raleigh
 
|-
 
| 6 || Kara Schiltz || Raleigh
 
|-
 
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
 
|-
 
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
 
|-
 
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 
|-
 
| 10 || [[User:sundaram| Rahul Sundaram]] || India
 
|-
 
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 
|-
 
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 
|-
 
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 
|-
 
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
 
|-
 
| 15 || John Adams|| Raleigh
 
|-
 
| 16 || Chris Grams || Raleigh (part-time)
 
|-
 
| 17 || Jonathan Opp || Raleigh
 
|-
 
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
 
|-
 
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
 
|-
 
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 
|-
 
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
 
|-
 
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 
  
|}
 
  
 
== Event Reports ==
 
== Event Reports ==
Line 75: Line 28:
 
* [http://www.nalley.me/david/?p=226 David Nalley: "Marketing FAD 2010 - Day 0"]
 
* [http://www.nalley.me/david/?p=226 David Nalley: "Marketing FAD 2010 - Day 0"]
 
* [http://spevack.livejournal.com/101246.html Max Spevack: "allow your users to define your brand"]
 
* [http://spevack.livejournal.com/101246.html Max Spevack: "allow your users to define your brand"]
 +
 +
==== Completed ====
 +
 +
* Dinner
  
 
=== Day 1: Saturday ===
 
=== Day 1: Saturday ===
Line 91: Line 48:
 
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"]
 
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"]
 
* [http://spevack.livejournal.com/101818.html Max Spevack: "fedora spins: threat or menace?"]
 
* [http://spevack.livejournal.com/101818.html Max Spevack: "fedora spins: threat or menace?"]
 +
 +
==== Completed ====
 +
 +
* [[F12 marketing postmortem]]
 +
* Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
 +
* Came up with a [[Marketing plan]]
 +
 +
==== Action items ====
 +
 +
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
 +
* <s>rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list</s> - ideas have been dumped to [https://fedoraproject.org/wiki/Marketing_brain_dump#Ideas_for_Fedora_13_Marketing this page], Robyn to bucketize. Trac: [https://fedorahosted.org/marketing-team/ticket/103 #103]
 +
* <s>VileGent: review day 1 IRC logs</s>
 +
* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
 +
* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.
  
 
=== Day 2: Sunday ===
 
=== Day 2: Sunday ===
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* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
 
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
 
* [http://spevack.livejournal.com/102109.html Max Spevack: "Fedora Wiki Challenge -- Wine"]
 
* [http://spevack.livejournal.com/102109.html Max Spevack: "Fedora Wiki Challenge -- Wine"]
 +
 +
==== Completed ====
 +
 +
* Knowledge transfer from Red Hat Brand folks
 +
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
 +
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)
 +
 +
==== Action items ====
 +
 +
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
 +
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
 +
* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
 +
* <s>rbergeron: brand book kickoff --> post f13 press push</s> Ticket [https://fedorahosted.org/marketing-team/ticket/107 #107].
  
 
=== Day 3: Monday ===
 
=== Day 3: Monday ===
  
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy.
+
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy. The [[Identigator]] project started.
 
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
 
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
 
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
 
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
Line 124: Line 108:
  
 
==== Action items ====
 
==== Action items ====
* Talk to Kara about another PR classroom session
+
* <s>Mel: Talk to Kara about another PR classroom session</s> ''Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.''
* Get social media plan content and ideas on to the wiki, with a vision for actions that we can take down the road. Blog.
+
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s> ''Need to create appropriate tickets in Trac.''
* Robyn & Poelstra sync up on new schedule items for the Marketing team.
+
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s> ''Mchua - can you forward email or document which schedule items you discussed with poelcat?''
* Get the press kit modules centrally wikified with links and a master vision.
+
* <s>Get the press kit modules centrally wikified with links and a master vision.</s> Created tickets [https://fedorahosted.org/marketing-team/ticket/104 #104] and [https://fedorahosted.org/marketing-team/ticket/105 #105], assigned to [[User:wonderer | Henrik]].
* Keep up with scheduled marketing deliverables that feed into the press kit.
+
* <s>Keep up with scheduled marketing deliverables that feed into the press kit.</s> -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.
  
 
=== Day 4: Tuesday ===
 
=== Day 4: Tuesday ===
Line 142: Line 126:
  
 
==== Action items ====
 
==== Action items ====
* Raw video into a centralized location
+
* <s>Max: put raw video into a centralized location</s> Done; can Max or Ryan document the link for us HERE? (as in on this page)
* Page with some video editing introductory remarks and mission statement/messaging goals
+
* Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac [https://fedorahosted.org/marketing-team/ticket/106 #106].
  
== Logistics ==
+
== Attendees ==
  
=== Duration ===
 
We will be meeting for 4 days.  The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.
 
 
=== Location ===
 
 
'''Hotel:'''
 
<br>Best Western Cary Inn And Extended Stay
 
<br>1722 Walnut Street
 
<br>Cary, NC 27511
 
 
'''Office:'''
 
<br>900 Main Campus Drive
 
<br>Raleigh, NC 27606
 
 
'''Maps:'''
 
* [http://maps.google.com/maps?f=d&source=s_d&saddr=RDU&daddr=1722+Walnut+Street,+Cary,+NC+27511-5931+(Best+Western+Cary+Inn+%26+Extended+Stay)&hl=en&geocode=%3BCcGzFyuzC9dUFfyvIQIdUWhO-yH3rPeam28JnA&mra=ls&sll=35.763473,-78.747575&sspn=0.008497,0.01929&ie=UTF8&z=12 Map] from RDU airport to FAD hotel.
 
* [http://maps.google.com/maps?f=d&source=s_d&saddr=1722+Walnut+Street,+Cary,+NC+27511-5931+(Best+Western+Cary+Inn+%26+Extended+Stay)&daddr=900+Main+Campus+Drive,+27606&hl=en&geocode=FfyvIQIdUWhO-yH3rPeam28JnClxMRD2nfSsiTG6drE13r9i9Q%3B&mra=ls&sll=35.818927,-78.767853&sspn=0.135854,0.308647&ie=UTF8&z=14 Map] from FAD hotel to Red Hat.
 
 
Conference rooms have been reserved for Monday and Tuesday.  On Saturday and Sunday, we'll have plenty of space.
 
 
'''IRC:'''
 
<br>Freenode --> #fedora-fad on freenode.
 
 
'''Fedora Talk'''
 
Extension 2004
 
 
'''Streaming Audio'''
 
http://talk.fedoraproject.org:8000/status.xsl
 
 
=== Pickup At Airport ===
 
 
{|
 
{|
! who !! When !! Picked Up By!! Outside Baggage Claim Based on Airline
+
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 
|-
 
|-
|[[User:yn1v|Neville A. Cross]]||Arriving AA 1004 12:40pm Friday 3/12|| Ben||
+
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
 
|-
 
|-
|[[User:Rrix|Ryan Rix]]||Arriving Southwest 621 10:35pm Friday 3/12|| Ben||
+
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
 
|-
 
|-
|[[User:rbergero|Robyn Bergeron]]|||Arriving Southwest 621 10:35pm Friday 3/12|| Ben||
+
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
 
|-
 
|-
|[[User:Mchua|Mel Chua]]||Delta 4198 11:48pm Friday 3/12|| Ben||
+
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
 
|-
 
|-
|}
+
| 5 || [[MaxSpevack]] || Raleigh
 
+
=== Materials / Tools ===
+
* Software! Let's make sure we all have the needed tools installed before we get to Raleigh.  If there is anything specific we need for brand book publishing, video / audio / photo editing, please list it here.
+
** Someone fluent in Inkscape ([[User:Mchua|Mel Chua]] is passable, and can serve if needed.) ([[User:Rrix|Ryan Rix]] is semi-useful as well, and has a tablet for assistance)
+
** Perhaps Scribus? ([[User:Mchua|Mel Chua]] will ask the design list...) ([[User:Rrix|Ryan Rix]] has some experience with Scribus and a lot more to wing Adobe InDesign knowledge to run with Scribus)
+
** Audacity is a good sound-editing program. Now we just need someone who knows how to use it. ([[User:Mchua|Mel Chua]] has rudimentary Audacity skillz, but also can't hear, so an alternate is greatly desired - I can teach software usage.) ([[User:Rrix|Ryan Rix]] has used it once or twice) ([[User:Yn1v| Neville]] has used it once)
+
** digikam and gimp for Lightboxing and small manipulations ([[User:Rrix|Ryan Rix]] is competent)
+
** If you plan on attending the late late shows detailed below please install the following before arriving:
+
# yum groupinstall "Development Tools"
+
# yum install rpmdevtools fedora-packager
+
 
+
* Cameras / video equipment
+
{|
+
! # !! FAS Name &<br/>Full Name !! ...is bringing
+
 
|-
 
|-
| 1 || [[User:rbergero|Robyn Bergeron]] || Flip Video, Leica digital cam, Nikon DSLR, I think I have a mini-tripod somewhere...
+
| 6 || Kara Schiltz || Raleigh
 
|-
 
|-
| 2 || [[User:wonderer|Henrik Heigl]] || Canon DSLR with extra lens...
+
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
 
|-
 
|-
| 3 || [[User:Yn1v | Neville A. Cross ]] || Pentax DSLR with extra lens, tripod, [http://www.maxell-latin.com/admin/upload/LaptopMicpack_renderfront.jpg microphone]
+
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
 
|-
 
|-
| 4 || [[User:rrix|Ryan Rix]] || Mostly broken Canon powershot
+
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 
|-
 
|-
| 5 || [User:rharrison|Russell Harrison || [http://en.wikipedia.org/wiki/Canon_EOS_300D Canon EOS 300D], [http://en.wikipedia.org/wiki/Canon_PowerShot_SD800_IS Canon SD800 IS], [http://www.targets.coloraid.de/ IT 8.7 Color Calibration Targets] (Camera and Scanner), [http://www.pantone.com/pages/products/product.aspx?pid=79 PANTONE huey], tripod, and off camera lighting
+
| 10 || [[User:sundaram| Rahul Sundaram]] || India
 
|-
 
|-
| 6 || Your name here.... ||
+
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
|}
+
 
+
=== Weather ===
+
Per [http://www.weather.com/weather/tenday/USNC0558 weather.com], we're in for rain all weekend, clearing up Monday. If we want to do outside activities on any of these days, they will probably be rained out. Dress appropriately, of course. Temperatures are about 70F (~16C) during the sunny days and lows will be in the low 40F (5C), for those night owls.  Most of us are coming from cold climates and will be welcoming these conditions, but keep them in mind.
+
 
+
== Pre-FAD Actions ==
+
 
+
* Robyn to gather information on where we're at with Marketing Plan, make sure everything is appropriately condensed and ready for us to work on (See Day 1, Afternoon, for more info.)
+
* Robyn to clean up disaster that is Mkt research page
+
 
+
== Agenda ==
+
 
+
=== Day 1 (Saturday, March 13) ===
+
 
+
'''Start time is 9:30am.'''
+
 
+
'''Strategy and Research.'''  This day's owner is [[User:rbergero|Robyn Bergeron]].
+
 
+
* [[User:pcalarco|Pascal Calarco]] has blocked off most of the day and will participate remotely to the extent he can
+
 
+
==== Morning ====
+
 
+
* Introductions, logistics, answering questions, etc.  (Max)
+
* Make sure everyone understands the schedule for the FAD.  (Max)
+
* F12 postmortem and discussion and documentation. (Robyn?) (note from Robyn: Let's do this first, so that anything that sticks out in our collective mind as "need to fix" can be addressed in Goals, planning, etc.) - Approximate time, 1-1.5 hrs. Deliverable: Make a F12 Marketing post-mortem wiki page where we can identify what we can do better, and the path for fixing those things.  '''Deliverable''': Turn that post-mortem wiki page into a Template for each cycle, schedule and plan a meeting where we actually follow through and look at improving ourselves ''every cycle.''
+
** [[F12 marketing post-mortem]]
+
** [[Template:Post mortem]] -- attempt at a general post mortem for any team that produces release deliverables
+
* Marketing Goals - Short-term and Long-term + Brainstorming. 1-1.5 hrs. (Robyn?)
+
** Let's talk about what we want to accomplish, now and in the future.
+
** Go through lists on [[Marketing_brain_dump]] and [http://fedoraproject.org/wiki/Marketing/F13_Brainstorm]; let's condense these two lists, identify projects and deliverables in order of priority and discuss the resources needed to Get Things Done.
+
** Brainstorming / Planning on how to get new marketing contributors.
+
** '''Deliverables''': (1) List of Short-term / Long-term Goals, wiki-fied. (2) Fixed List of Brainstorming ideas with resources needed information; this works out great as a place for new contributors to find something to do. (3) Wiki-fied Plan on getting new marketing contributors.
+
** I (robyn) realize I just dumped a boatload of stuff to discuss; I think we can probably take the new marketing contributors discussion to lunch, if necessary.
+
 
+
==== Lunch ====
+
 
+
We will go out for lunch at Ole Time Barbeque.
+
 
+
==== Afternoon ====
+
 
+
* Review Fedora's marketing plan. (''2 hrs''.) (Robyn) This is definitely a WIP / hasn't been updated a lot since the last awesome person who did it (Max rules!) so we should take a look.  It has been discussed on the mailing list recently, Robyn will take the action to try and work out where all the information is at prior to the FAD. '''Deliverable''': New and Improved, Updated Marketing Plan!
+
 
+
* How do we plan for and prioritize the future? (need an owner here...  Robyn will volunteer otherwise... we could combine this with Short-/Long-term goals.)
+
 
+
* Market Research Stuff. (''2-2.5 hrs'') (Robyn) In the absence of having any market research results - since we don't have infrastructure yet :( - Robyn proposes the following:
+
** Based on prior discussions of Fedora short-term / long-term marketing plans - Develop a solid set of general end-user survey research questions.  In short, focus on getting answers to things like (a) Demographics (makeup of Fedora users), (b) What are end-users doing with Fedora, (c) Their roles / participation in FP, (d) Get an idea about download / upgrade habits, (e) insert your own thoughts here or we can Discuss them at the FAD.
+
** Get a good handle on a path to getting Limesurvey up and running on fp.o; mostly this entails figuring out how to get the stuff packaged. With any luck, we can get some / all of it packaged during post-hockey-game-we-don't-need-no-stinkin'-sleep time aka [[Marketing_FAD_2010#The_optional_.27late_late_show.27 | The Optional Late Late Show]].
+
** Time allowing, either this day or maybe another evening: Do a demo on how to actually set up a Limesurvey survey.  Work on an Limesurvey SOP in tandem.
+
**'''Deliverables''': (1) Solid set of research questions for first survey, (2) Itemized / Written-up Path to Getting Limesurvey Up and Packaged + Schedule, (3) (optional) Demo run / SOP on Limesurvey.
+
 
+
==== Evening ====
+
 
+
We have '''12 tickets''' in Red Hat's private box for the Carolina Hurricanes hockey game against the Phoenix Coyotes.  The game starts at 7:00 PM and we will have food at the arena.
+
 
+
'''Please add your name if you would like to attend:'''
+
# Max (plus 1)
+
# Mel
+
# David
+
# Ryan
+
# Robyn
+
# Neville
+
# Henrik
+
# Paul
+
# Ben
+
# Russell
+
 
+
==== The optional 'late late show' ====
+
 
+
{{admon/warning | Daylight Savings Time | The clocks are set forward.  On March 14 in the USA, we go from 01:59 AM to 03:00 AM.}}
+
 
+
Since we know that you won't want to sleep during the FAD - rrix and ke4qqq are going to teach "Packaging for and by dummies" Liberal assistance is requested of others in attendance. We'll be going over the really bare basics and focusing on things we believe to be of maximal effect in the short term for marketing - php libraries.
+
 
+
So if you want to learn a bit about packaging show up in the lobby after we are back from dinner and the hockey game - we don't promise you'll learn anything, but you never know.
+
 
+
We hope to do something productive later in the FAD with the knowledge.
+
 
+
late late show will take place after the game.
+
 
+
==== Deliverables ====
+
 
+
* F12 Marketing post-mortem wiki; Post-Mortem Wiki Template.
+
* Short-term / Long-term Goals
+
* Condensed, Fixed list of Brainstorming Ideas with resources needed identified
+
* New Marketing Contributors - Plan on how to get them
+
* Review / Revise Fedora Marketing Plan
+
* Solid set of research questions for first survey,
+
* Itemized / Written-up Path to Getting Limesurvey Up and Packaged + Schedule,
+
* (optional) Demo run / SOP on Limesurvey.
+
 
+
=== Day 2 (Sunday, March 14) ===
+
 
+
'''Fedora brand book.''' This day's owner is [[MaxSpevack|Max Spevack]], for now.
+
 
+
==== Morning ====
+
 
+
'''Start time is 10:00 AM''' (Marketing team members arriving 9:00-9:30am)
+
 
+
* Presentation from Red Hat's brand experts about what a brand book is, its purposes, goals, etc.
+
* Facilitated discussion to begin taking us through what a Fedora brand book might look like or hope to achieve.
+
* If any of this presentation and discussion is streamed, [[User:pcalarco|Pascal Calarco]] can plan to be available to listen and participate in discussion.
+
 
+
==== Lunch ====
+
 
+
TBD.
+
 
+
==== Afternoon ====
+
 
+
Split into groups to work on different tasks that come out of the morning session.
+
 
+
Things to consider:
+
* Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from [[Logo]] and [[Legal:Trademark guidelines]], etc. as content sources.
+
* Something [http://darkmattermatters.com/2009/07/29/sharing-your-brand-story-and-heres-ours/ like this] - drawing from [[User:Sankarshan/FedoraHandbook]], [[Category:Picture book]], [[Foundations]], etc. as content sources.
+
 
+
* [[User:pcalarco|Pascal Calarco]] is interested in helping out to the extent he can remotely
+
 
+
==== Evening ====
+
 
+
Group dinner somewhere TBD.
+
 
+
==== The optional 'late late show' ====
+
 
+
Part two of the late late show is hopefully putting into practice some of the things learned at the previous night's late late show. We'll specifically be targeting [[Things_to_do_to_finish_Limesurvey|unpackaged/unreviewed Limesurvey dependencies]] to see if we can get closer to having a decent survey option at some point.  Depending on our progress there may be other late late shows to get this (or other marketing objectives) knocked out.
+
 
+
==== Deliverables ====
+
 
+
* A set of official Fedora templates for ODS, ODT, and ???
+
* Either clean up wiki pages where such templates are stored and use the new ones, ''OR'' have a clear, actionable plan for doing this post-FAD.
+
* Roadmap toward a Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course).
+
 
+
=== Day 3 (Monday, March 15) ===
+
 
+
'''PR.''' Owner: [[User:Wonderer|Henrik Heigl]], with remote backup from [[User:Asamaras|Sakis Samaras]]. <br>
+
Some kind of pre-requirements... [http://en.wikipedia.org/wiki/Press_kit presskit definition]
+
 
+
==== Morning ====
+
 
+
{{admon/warning | New Hire Orientation | Max speaks at NHO from 11:00 - 12:00.  Anyone (on-site) who wants to listen in is welcome.}}
+
 
+
'''Start time is 9:30am.'''
+
 
+
'''9:30 - 11:00'''
+
* [[Red Hat Summit 2010]] & Fedora planning update
+
** People needed
+
** Swag needed
+
** Press collateral needed
+
* Social networking
+
** List what exists now
+
** What else do we need?
+
** Who is responsible for each
+
** What are we going to do to use them correctly and regularly?
+
 
+
==== Lunch ====
+
 
+
We will probably have something delivered to the office.
+
 
+
==== Afternoon ====
+
 
+
* Presentation from Red Hat's PR people, perhaps repeating some of the earlier Fedora Classroom session.
+
** How does Red Hat do PR for its products?
+
** What does a comms plan look like?
+
** The difficulty of having a consistent message with lots of speakers.
+
** How do we do a better job of training spokesmodels?
+
** How do we measure the success of PR?
+
** What parts of Fedora's PR can be moved out of only the FPL/RH's hands?
+
* Brainstorming of ideas, and prioritizing for future actions.
+
 
+
* Update [[Fedora press material]].
+
* Fedora 13 & onward PR plan
+
** Develop a concrete communications plan and schedule of press materials for F13 & F14 to address various audiences.
+
*** Content -- Interviews, podcasts, press releases, magazine articles, online webcasts / interview sessions.
+
*** [[Link_tracking]] - a quick how-to as far as (a) making it happen and (b) how we can track the results to figure out where links are coming from / going to would be awesome and appreciated.)
+
*** Delivery mechanisms -- Fedora Insight
+
*** Audiences -- General media, Technical media, engineers, potential end users, contributors
+
* Max wants:
+
** Everyone here to understand how the PR process works
+
*** How the FPL works with Red Hat press people
+
*** How they generate buzz for Red Hat
+
* Max and Paul want:
+
** A rough draft of the F13 press kit
+
** Consensus on how it will be finalized
+
* [[User:pcalarco|Pascal Calarco]] has blocked off 1:00-2:00, 2:45-5:00 blocked off and plans to attend remotely
+
* Crisis PR - how do we communicate when a disaster happens (if it ever does)?
+
 
+
==== Evening ====
+
 
+
TBD.
+
 
+
==== Deliverables ====
+
 
+
* Updated [[Fedora press material]].
+
* Press deliverables schedule targeting multiple audiences.
+
* [[Red Hat Summit 2010]] plan of attack.
+
* Social networking plan of attack.
+
 
+
=== Day 4 (Tuesday, March 16) ===
+
 
+
'''Interviews and filming.'''  This day's owner is [[MaxSpevack|Max Spevack]].
+
 
+
==== Morning ====
+
 
+
'''Start time is 9:30am.'''
+
* Video "production meeting"
+
* Messaging is critical.  Planning for videos we want to make, and having a general idea of the main points or storyboards for each.
+
 
+
'''10am is when the Red Hat video team joins us.'''
+
* Introductions from Red Hat's video team.
+
* Tips on how to film a good video.
+
* Start filming!
+
 
+
==== Lunch ====
+
 
+
We'll probably have something delivered to the office, and we'll be doing filming during lunch.
+
 
+
==== Afternoon ====
+
 
+
* Keep filming until people leave!  '''Cancel the Fedora Marketing meeting to not interrupt flow.'''
+
* Open topic: Capacity building. How can the community make, edit, and publish good videos on its own or in collaboration with the RH video team?
+
 
+
==== Evening ====
+
 
+
The FAD will be over by this time.
+
 
+
==== Deliverables ====
+
 
+
* Contributor spotlights.
+
* Fedora round table discussion.
+
* "What is Fedora" video updated.
+
* FOSS marketing and Fedora Marketing.
+
* Fedora 13 feature discussions and plan for Paul to shoot any remaining footage needed for F13 spotlight videos in Westford.
+
* Podcast interview chain started.
+
** Basic introduction to Fedora history/precepts
+
** Interviews with local contributors
+
 
+
=== Other topics ===
+
 
+
This section is a collection of ideas that aren't currently tied to any part of the agenda.
+
 
+
==== Business ====
+
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
+
 
+
* Add in something about FAS accounts for marketing - what can we do with this (if anything)
+
* F12 - what did we do there
+
* F13 - how far we are
+
** Start of release cycle
+
** Alpha
+
** Beta
+
** GA
+
** Start of release cycle
+
* upcoming releases
+
* measurement
+
* build up an press and picture archive
+
* everything else
+
 
+
=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.
+
 
+
Proposed by [[User:Yn1v | Neville A. Cross]]
+
 
+
How to push articles/news? [[Fedora_news_distribution_network_(NDN)| Fedora News Distribution Network]]
+
* How RedHat does this?
+
* What we have done?
+
* How to translate/localize articles
+
* How we can tap into a global network of ambassadors?
+
 
+
==== Ideas ====
+
 
+
* storytelling
+
* what is open source marketing?
+
* events we should go to (as Ambassadors as well)?
+
** marketing conferences
+
** RH Summit (Boston)
+
* FI articles brainstorming
+
** idea: each article should be tagged with at least one of the four Foundations.
+
** Fedora-contributions-to-upstream profile(s)
+
** user stories
+
 
+
==== Questions ====
+
Maybe there are questions who want to be answered... collect them.
+
 
+
** RH Marketing:
+
*** How do you plan new marketing campains?
+
*** how was the workflow on the campaign on [product xyz]?
+
*** how works an international campaign? local departments? centralized?
+
 
+
==== Workshops ====
+
* how to write press releases (see day 4)
+
* overview over PR in Opensource (talk from [[User:wonderer|Henrik Heigl]] ) - also on day 4.
+
* Fedora Handbook - Rahul Sundaram
+
* ideas?!
+
* trifold brochure
+
* Quick RPM howto
+
 
+
== Budget ==
+
 
+
We have a $4k budget for this FAD, and it is all spoken for, with most of it spent on airfare and lodging.
+
 
+
=== Flights ===
+
 
+
{|
+
! Name !! Coming from !! Budget needed !! Flight constraints !! Status
+
 
|-
 
|-
| [[User:Mchua|Mel Chua]] || PIT (coming from another conference) || $0 || arriving Delta 4198 11:48pm, departing Delta 1591 10:45am || Funded via another budget, leaving up here for reference.
+
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 
|-
 
|-
| [[User:wonderer|Henrik Heigl]] || Germany, Saarbrücken (SCN) || $852.34 || Arriving US Airways 1917 7:59pm Thursday 3/11, departing US Airways 768 3:45pm Wednesday 3/17. || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html PURCHASED]
+
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 
|-
 
|-
|[[User:rbergero|Robyn Bergeron]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
+
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
|-
+
|[[User:Rrix|Ryan Rix]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
+
 
|-
 
|-
|[[User:yn1v|Neville A. Cross]]||MIA||$199.40||Arriving AA 1004 12:40pm Friday 3/12, departing AA 1541 7:25pm Tuesday 3/16 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.23.html PURCHASED]
+
| 15 || John Adams|| Raleigh
 
|-
 
|-
| || '''Total so far:''' || $1622.54 || || ||  
+
| 16 || Chris Grams || Raleigh (part-time)
 
|-
 
|-
| Your name || Your location || Approximate cost of plane ticket (overestimate, pls) || What's the earliest you can leave and the latest you can return? || pending approval
+
| 17 || Jonathan Opp || Raleigh
 
|-
 
|-
|}
+
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
 
+
=== Housing ===
+
We will be staying at:
+
 
+
Best Western Cary Inn And Extended Stay
+
<br>1722 Walnut Street
+
<br>Cary, NC 27511 US
+
 
+
Four nonsmoking double rooms have been booked, see roommate pairings below. The room was booked under the name of the roommate I thought was likely to arrive first.
+
 
+
{{admon/tip|Do not forget your ear plugs if you have a roommate!}}
+
 
+
{|
+
! Booked under !! Roommate !! Check-in !! Check-out !! Nights !! Cost
+
 
|-
 
|-
|[[User:Rbergero|Robyn Bergeron]] || [[User:Mchua|Mel Chua]] || 3/12 (Fri) || 3/17 (Wed) || 5 || see below (booked as 2-room block)
+
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
 
|-
 
|-
|[[User:jbwillia|Ben Williams]]|| [[User:Rrix|Ryan Rix]]|| 3/12 (Fri) || 3/17 (Wed) || 5 || $635.16 (booked with Robyn/Mel's room above)
+
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 
|-
 
|-
|[[User:yn1v|Neville Cross]] || [[User:Pfrields|Paul Frields]] || 3/12 (Fri) || 3/16 (Tue) || 4 || $251.74
+
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
 
|-
 
|-
| [[User:wonderer|Henrik Heigl]] || [[User:Ke4qqq|David Nalley]] || 3/11 (Thu) || 3/17 (Wed) || 6 || $383.42
+
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
|-
+
 
| Name || Name || Date || Date || Nights ||  Cost
+
|-
+
| || || || '''Total so far:''' || 20 || $1270.32
+
 
|}
 
|}
  
=== Other expenses ===
+
== notes for next FAD ==
{|
+
* overall: perfect place, perfect agenda, perfect Orga! --[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
! Expense !! Cost !! Status
+
* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
|-
+
* record Conference Call (maybe topic selective)
| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. || $18.00 || PURCHASED (needed to go with [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html plane], and under budget)
+
--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
|-
+
* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)
| Gas for Paul (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
+
|-
+
| Gas for Ben (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
+
|-
+
| '''Total so far:''' || $118.00 ||
+
|}
+
  
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]

Latest revision as of 20:00, 23 March 2010


FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Contents

[edit] Event Reports

[edit] Photos

[edit] Day 0: Friday

[edit] Completed

  • Dinner

[edit] Day 1: Saturday

[edit] Completed

[edit] Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

[edit] Day 2: Sunday

[edit] Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

[edit] Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
  • rbergeron: brand book kickoff --> post f13 press push Ticket #107.

[edit] Day 3: Monday

[edit] Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

[edit] Action items

  • Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
  • Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
  • Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

[edit] Day 4: Tuesday

[edit] Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

[edit] Action items

  • Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
  • Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

[edit] Attendees

# FAS Name &
Full Name
Where will you be
during the FAD?
1 Mel Chua Raleigh (from Massachusetts)
2 Henrik Heigl Raleigh (from Germany)
3 Ryan Rix Raleigh (from Arizona)
4 robyn bergeron Raleigh (from Arizona)
5 MaxSpevack Raleigh
6 Kara Schiltz Raleigh
7 Pascal Calarco South Bend, IN
8 Paul W. Frields Raleigh (from Virginia)
9 John Poelstra Portland?
10 Rahul Sundaram India
11 Ben Williams Raleigh (from Virginia)
12 Russell Harrison Raleigh
13 Neville A. Cross Raleigh (from Nicaragua)
14 Susan Lauber Boston (Sat-Sun) returning to NC Mon
15 John Adams Raleigh
16 Chris Grams Raleigh (part-time)
17 Jonathan Opp Raleigh
18 Heherson Pagcaliwagan Manila
19 Aamir A Bhutto Karachi, Pk
20 Justin O'Brien Richmond, IN
21 Hiemanshu Sharma India
22 David Nalley Raleigh (from South Carolina)

[edit] notes for next FAD

  • overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
  • for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
  • record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

  • Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)