Sequences
Step1: Survey (looking from inside to inside) - in what we are good Opensource OS, Communitybuilding - in what we are bad good question?! - Quantification -> Ambassadors / Contributors fluctuations (coming and going)
Step 2: Inventory check (looking from outside to inside) - how satisfied are the users, the community, friends, world... - what do they say about strong leadership, bleeding edge OS - strength and weakness [ PRO | CON ]
Step 3: (surround) audit - where are we standing compared to other FOSS Projects - what influences the project - complete Audit = Inventory check plus (surround) audit
Step 4: analyze - what if...? - competitor monitoring
Step 5: the goals - longtime planing >= 5 years - alternatives (if, then...) - quantitative measurably (statistics; e.g. how many press releases we get out in the field with one PM / country - mission & vision -> freedom, friends, features, first
Step 6: Options
Step 7: the marketing plan