Marketing schedule template

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This page contains the schedule template for the marketing project.

This schedule depends on Fedora general release schedule.

At every release, this schedule should be copied over to a page named Marketing $RELEASE schedule to work with.

Currently we are on the F11 cycle, the schedule can be found here Marketing F12 Schedule

Contents

The 6 weeks leading up to Alpha (YYYY-MM-DD - YYYY-MM-DD)

Task Name Owner Target Date Status/Notes
Alpha Readiness Meeting Owner YYYY-MM-DD A note
Update the Talking Points Owner YYYY-MM-DD A note
Renew the news distribution network people list to always have motivated people Owner YYYY-MM-DD A note
Cleanup the wiki from the obsolete marketing cycles Owner YYYY-MM-DD A note
Cycle the wiki pages to the new release Owner YYYY-MM-DD A note

Between Alpha and Beta (YYYY-MM-DD - YYYY-MM-DD)

Task Name Owner Target Date Status/Notes
Determine the features that we want to focus on Owner YYYY-MM-DD A note
In-depth feature profiles to 75% completion Owner YYYY-MM-DD A note
Contact beats people about topics/features we cover Owner YYYY-MM-DD A note
Update the talking points Owner YYYY-MM-DD A note
Beta Readiness Meeting Owner YYYY-MM-DD A note
Begin working on release slogan Owner YYYY-MM-DD A note

Between Beta and Preview Release (YYYY-MM-DD - YYYY-MM-DD)

Task Name Owner Target Date Status/Notes
Finish the in-depth feature profiles Owner YYYY-MM-DD A note
Brief FAMSCo on talking points and propagate link to Ambassadors Owner YYYY-MM-DD A note
Update the press kits on the Fedora press material page Owner YYYY-MM-DD A note

Between Preview Release and Final (YYYY-MM-DD - YYYY-MM-DD)

Task Name Owner Target Date Status/Notes
Update the screenshots page Owner YYYY-MM-DD A note
Update the Fedora tour page Owner YYYY-MM-DD A note
Aggressively push stories to the News Distribution Network Owner YYYY-MM-DD A note

Final release and subsequent 4 weeks (YYYY-MM-DD - YYYY-MM-DD)

Task Name Owner Target Date Status/Notes
Monitor community news sites and provide corrections and additional information as needed Owner YYYY-MM-DD A note
Additional outreach to independent journos and podcasters Owner YYYY-MM-DD A note