Marketing social networks

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== Strategy ==
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== Proposed strategy ==
  
{{admon/note|We've started developing a [[Status and microblogging SOP|microblogging strategy]].  However, we don't necessarily have one for other social media outlets. Perhaps you'd like to help us fix that - if this is a space you're excited about exploring, we'd love to hear from you. Please email the [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing list] and let us know you're interested!}}
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* Target Facebook, Google+, Twitter, and identi.ca
 +
* Leave other services and more specific pages (e.g., the Flickr group, @fedora_gr-the Fedora Greece Twitter) to those who maintain them now
 +
* Expand the [[Status and microblogging SOP|microblogging strategy]] to apply to other social media.
 +
* Pay for four HootSuite Pro users ($30/month): One each in NA east coast, NA west coast, Europe, Asia
 +
** If in time we find we need more, we would consider adding more to the team
  
{{admon/note|This page needs to be updated from a conversation log.| If you have a moment, please incorporate the discussion from the [[Marketing FAD 2010]] into this page, and then delete this note. [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.log.html Full transcripts] (the topic starts at 10:39) are available. If you let the [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing list] know you've done this, we will thank you profusely, and also try to improve upon your work.}}
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===HootSuite===
  
=== Past discussions ===
+
'''Benefits'''
 +
* Analytics
 +
* User management and multiple users access to posting from multiple accounts in one easy place
 +
* Scheduling
 +
* Auto scheduling, which will attempt to determine optimum time within the day for a message
 +
* Bulk upload (you can create a list of scheduled posts in a csv and upload it all at once rather than entering them individually)
 +
 
 +
'''Drawbacks'''
 +
* Not an open solution (but most of the services we're posting to aren't open either)
 +
 
 +
'''Price'''
 +
$10/month for 2 users, $10 for each additional user
 +
 
 +
===Follower strategy notes===
 +
 
 +
* @fedora_linux moved to @fedora on Twitter in 2010 but still has more followers. People tend to follow back (and may have missed the move altogether). We should start following @fedora_linux followers from @fedora, though in small numbers, as Twitter will block accounts that follow too many at once.
 +
* Facebook Pages are becoming less useful to the organizations that use them due to their new Promoted Posts feature. Fewer eyes are seeing posts. That doesn't mean we should ignore FB, but it's worth noting.
 +
 
 +
===Questions===
 +
* What do we do about password management? For example, if an account is managed by only one person at this time, and that person leaves Fedora, we'll have an orphaned social media community.
 +
* What's the current state of posting to identi.ca from HS? This may have to be more manual as well.
 +
* What's the state of Identigator and do we want to use it? (Is it currently in use?)
 +
 
 +
 
 +
== Past discussions ==
  
 
* Social media was briefly discussed at the [[Marketing FAD 2010]]. [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.log.html complete logs are available (start at 14:10:39)]. For a shorter recap, see this [http://www.youtube.com/watch?v=oh9Yi_2jI_g video of Neville Cross, Ryan Rix, and Paul Frields explaining the discussion] and [http://www.flickr.com/photos/wonderer/4462227596/ a diagram of the whiteboard (photo by Henrik Heigl)].
 
* Social media was briefly discussed at the [[Marketing FAD 2010]]. [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.log.html complete logs are available (start at 14:10:39)]. For a shorter recap, see this [http://www.youtube.com/watch?v=oh9Yi_2jI_g video of Neville Cross, Ryan Rix, and Paul Frields explaining the discussion] and [http://www.flickr.com/photos/wonderer/4462227596/ a diagram of the whiteboard (photo by Henrik Heigl)].

Revision as of 15:30, 30 November 2012

Contents

Current accounts

There are a lot of Fedora developers, users, friends and enthusiastic people all over the world. Here you are a list of Social Network links where you can find who we are and what we do.

Network Groups Links Manager
Linkedin Fedora, Fedora Ambassadors http://www.linkedin.com/e/gis/49737/, http://www.linkedin.com/e/gis/118086/ Paul W. Frields, Pascal Calarco, Francesco Crippa, Jon Stanley
Bebo Fedora Project http://www.bebo.com/thefedoraproject Keiran Smith
XING Fedora, Fedora Ambassadors https://www.xing.com/net/fedoraproject/ SandroMathys, GeroldKassube and FabianAffolter
Flickr fedora linux http://flickr.com/groups/fedora/
Facebook Fedora Core Rocks!, Fedora Core Users, Fedora-Linux, Fedora Ambassadors, Fedora Bangladesh, Fedora Ambassador Bangladesh, Fedora Malaysia http://www.facebook.com/pages/Fedora-Project/7670534782
Facebook Fedora Ambassadors Bangladesh http://www.facebook.com/group.php?gid=78313497735
Facebook https://www.facebook.com/fedoraproject.org User:Sureshinde
Google+ Google plus page https://plus.google.com/112917221531140868607/posts User:Kevin
Plaxo Pulse Fedora Project http://fedora.plaxogroups.com
MySpace Fedora Project http://groups.myspace.com/fedoraproject PatrickBarnes
Frappr Fedora Project http://groups.myspace.com/fedoraproject RahulSundaram
wer-kennt-wen Fedora, Fedora Ambassadors http://www.wer-kennt-wen.de/club/qtb74tv6 HenrikHeigl
Lokalisten Fedora http://lokalisten.de/web/groups/show/groupInfo.do?method=edit&groupId=290324 HenrikHeigl
Twitter Fedora http://twitter.com/fedora_linux MatiasKreder
Twitter (transitioned to from @fedora_linux in late June 2010) Fedora http://twitter.com/fedora Paul W. Frields
Twitter Fedora Greece http://twitter.com/fedora_gr
Twitter Fedora Russian Federation https://twitter.com/RussianFedora Inna Kabanova
Vkontakte Fedora Russian Federation http://vkontakte.ru/club10679202 Inna Kabanova
Identi.ca Fedora Malaysia http://identi.ca/fedoramy User:Izhar
Friendfeed fedora_linux http://friendfeed.com/fedora_linux Mostafa Daneshvar
Twitter Fedora Indonesia https://twitter.com/FedoraIndonesia Jurankdankkal
Fedora-Ni Fedora Nicaragua Facebook Google+ Twitter William Moreno

Proposed strategy

  • Target Facebook, Google+, Twitter, and identi.ca
  • Leave other services and more specific pages (e.g., the Flickr group, @fedora_gr-the Fedora Greece Twitter) to those who maintain them now
  • Expand the microblogging strategy to apply to other social media.
  • Pay for four HootSuite Pro users ($30/month): One each in NA east coast, NA west coast, Europe, Asia
    • If in time we find we need more, we would consider adding more to the team

HootSuite

Benefits

  • Analytics
  • User management and multiple users access to posting from multiple accounts in one easy place
  • Scheduling
  • Auto scheduling, which will attempt to determine optimum time within the day for a message
  • Bulk upload (you can create a list of scheduled posts in a csv and upload it all at once rather than entering them individually)

Drawbacks

  • Not an open solution (but most of the services we're posting to aren't open either)

Price $10/month for 2 users, $10 for each additional user

Follower strategy notes

  • @fedora_linux moved to @fedora on Twitter in 2010 but still has more followers. People tend to follow back (and may have missed the move altogether). We should start following @fedora_linux followers from @fedora, though in small numbers, as Twitter will block accounts that follow too many at once.
  • Facebook Pages are becoming less useful to the organizations that use them due to their new Promoted Posts feature. Fewer eyes are seeing posts. That doesn't mean we should ignore FB, but it's worth noting.

Questions

  • What do we do about password management? For example, if an account is managed by only one person at this time, and that person leaves Fedora, we'll have an orphaned social media community.
  • What's the current state of posting to identi.ca from HS? This may have to be more manual as well.
  • What's the state of Identigator and do we want to use it? (Is it currently in use?)


Past discussions

Microblogging Goals/Wishes

  • Use identi.ca primarily and have that mirrored to Twitter: -- Perhaps using Identigator
  • Come up with something more FLOSSy than HootSuite that actually works with Identi.ca (see above suggestion)
  • Verified accounts
  • Twitter accounts we care about are listed. ??
  • Automated (get eyeballs)
  • Manual (for calls to action)
  • push content vs conversations (keeps us authentic)
  • QA and accountability (for quality of content)
  • Aggregate #fedora, #fudcon, etc. tweets -- Identigator maybe ??

Related

Status and microblogging SOP