Marketing social networks

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<!-- page was renamed from Marketing/SocialNetwoks
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== Current accounts ==
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= Social Networks =
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<!-- page was renamed from Marketing/SocialNetworks-->
There're a lot of Fedora developers, users, friends and enthusiastic people all over the world. Here you are a list of [http://en.wikipedia.org/wiki/Social_network Social Network]  links where you can find who we are and what we do.
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There are a lot of Fedora developers, users, friends and enthusiastic people all over the world. Here you are a list of [http://en.wikipedia.org/wiki/Social_network Social Network]  links where you can find who we are and what we do.
  
 
{|
 
{|
 
!Network                                  ||Groups                          ||Links ||Manager
 
!Network                                  ||Groups                          ||Links ||Manager
 
|-
 
|-
| [http://mugshot.org Mugshot]            || Fedora, Fedora People, Fedorans ||  ||
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| [http://www.linkedin.com Linkedin]      || Fedora, Fedora Ambassadors      || http://www.linkedin.com/e/gis/49737/, http://www.linkedin.com/e/gis/118086/ || [[User:Pfrields | Paul W. Frields]], [[User:pcalarco|Pascal Calarco]], [[FrancescoCrippa|Francesco Crippa]], [[User:Jstanley|Jon Stanley]]
|-
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| [http://www.linkedin.com Linkedin]      || Fedora, Fedora Ambassadors      || http://www.linkedin.com/e/gis/49737/, http://www.linkedin.com/e/gis/118086/ || [[User:Pfrields | Paul W. Frields]], ''et al.''
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|-
 
|-
 
| [http://www.bebo.com Bebo]      || Fedora Project                        || http://www.bebo.com/thefedoraproject || [[User:Affix | Keiran Smith]]
 
| [http://www.bebo.com Bebo]      || Fedora Project                        || http://www.bebo.com/thefedoraproject || [[User:Affix | Keiran Smith]]
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| [http://www.flickr.com Flickr]          || fedora linux                    || http://flickr.com/groups/fedora/||
 
| [http://www.flickr.com Flickr]          || fedora linux                    || http://flickr.com/groups/fedora/||
 
|-
 
|-
| [http://www.facebook.com Facebook]      || Fedora Core Rocks!, Fedora Core Users, Fedora-Linux, Fedora Ambassadors, Fedora Bangladesh, Fedora Malaysia    || http://www.facebook.com/pages/Fedora-Project/7670534782||
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| [http://www.facebook.com Facebook] || Fedora || https://www.facebook.com/pages/Fedora/8064650479 || [[User:Diaa| Diaa Radwan]]
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|-
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| [http://www.facebook.com Facebook]      || Fedora Core Rocks!, Fedora Core Users, Fedora-Linux, Fedora Ambassadors, Fedora Bangladesh, Fedora Ambassador Bangladesh, Fedora Malaysia    || http://www.facebook.com/pages/Fedora-Project/7670534782 ||
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|-
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| [http://www.facebook.com Facebook] || Fedora Ambassadors Bangladesh ||  http://www.facebook.com/group.php?gid=78313497735 ||
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|-
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| [http://www.facebook.com Facebook] || || https://www.facebook.com/fedoraproject.org || [[User:Sureshinde]]
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|-
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| [http://plus.google.com Google+] ||  Google plus page ||  https://plus.google.com/112917221531140868607/posts || [[User:Kevin]]
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|-
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| [http://plus.google.com Google+] ||  Google plus castillian page || https://plus.google.com/communities/103027051591113621787 || [[User:Gomix]]
 
|-
 
|-
 
| [http://pulse.plaxo.com Plaxo Pulse]    || Fedora Project                  ||  http://fedora.plaxogroups.com||
 
| [http://pulse.plaxo.com Plaxo Pulse]    || Fedora Project                  ||  http://fedora.plaxogroups.com||
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|-
 
|-
 
| [http://twitter.com/ Twitter] || Fedora || http://twitter.com/fedora_linux || [[User:delete | MatiasKreder]]
 
| [http://twitter.com/ Twitter] || Fedora || http://twitter.com/fedora_linux || [[User:delete | MatiasKreder]]
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|-
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| [http://twitter.com/ Twitter] (transitioned to from @fedora_linux in late June 2010) || Fedora || http://twitter.com/fedora || [[User:Pfrields | Paul W. Frields]]
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|-
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| [http://twitter.com/ Twitter]  || Fedora Greece || http://twitter.com/fedora_gr ||
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|-
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| [http://twitter.com/ Twitter]  || Fedora Russian Federation || https://twitter.com/RussianFedora ||[[User:Mamasun|Inna Kabanova]]
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|-
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| [http://vkontakte.ru Vkontakte]  || Fedora Russian Federation || http://vkontakte.ru/club10679202 ||[[User:Mamasun|Inna Kabanova]]
 
|-
 
|-
 
| [http://identi.ca/ Identi.ca] || Fedora Malaysia || http://identi.ca/fedoramy || [[User:Izhar]]
 
| [http://identi.ca/ Identi.ca] || Fedora Malaysia || http://identi.ca/fedoramy || [[User:Izhar]]
 
|-
 
|-
 
| [http://friendfeed.com/ Friendfeed] || fedora_linux  || http://friendfeed.com/fedora_linux || [[User:lashar | Mostafa Daneshvar]]
 
| [http://friendfeed.com/ Friendfeed] || fedora_linux  || http://friendfeed.com/fedora_linux || [[User:lashar | Mostafa Daneshvar]]
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|-
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| [http://twitter.com/ Twitter]  || Fedora Indonesia || https://twitter.com/FedoraIndonesia ||[[User:Mamasun|Jurankdankkal]]
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|-
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| [http://fedora.org.ni/ Fedora-Ni]  || Fedora Nicaragua || [https://www.facebook.com/FedoraNicaragua Facebook] [https://plus.google.com/b/103785293082768317353/103785293082768317353/posts Google+] [https://twitter.com/FedoraNi Twitter] ||[[User:williamjmorenor|William Moreno]] (owner), [[User:mayorgalinux|Eduardo Mayorga]]
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|-
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| [http://identi.ca/ Identica]  || Fedora Project || https://identi.ca/fedora || [[User:Pfrields|Paul W. Frields]] (owner), [[User:Rbergero|Robyn Bergeron]] (working on it), [[User:delete|Matias Kreder]], [[User:jnalley|Jonathan Nalley]], [[User:Jsmith|Jared Smith]]
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|-
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| [http://twitter.com/ Twitter]  || Planet Fedora || https://twitter.com/planetfedora || [[user:susmit|Susmit]] (owner), [[User:Pfrields|Paul W. Frields]], [[User:Rbergero|Robyn Bergeron]]
 
|}
 
|}
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== Proposed strategy ==
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* Target [https://www.facebook.com/pages/Fedora-Project/7670534782 | Fedora Project] on Facebook, [https://plus.google.com/112917221531140868607/posts | Fedora Project] on Google+, [https://twitter.com/fedora | @fedora] on Twitter, and [http://identi.ca/fedora | Fedora Project] on identi.ca
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* Leave other services and more specific pages (e.g., the Flickr group, @fedora_gr-the Fedora Greece Twitter) to those who maintain them now
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* Expand the [[Status and microblogging SOP|microblogging strategy]] to apply to other social media.
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* Pay for four HootSuite Pro users ($30/month): One each in NA east coast, NA west coast, Europe, Asia
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** If in time we find we need more, we would consider adding more to the team
 +
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===HootSuite===
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'''Benefits'''
 +
* Analytics
 +
* User management and multiple users access to posting from multiple accounts in one easy place
 +
* Scheduling
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* Auto scheduling, which will attempt to determine optimum time within the day for a message
 +
* Bulk upload (you can create a list of scheduled posts in a csv and upload it all at once rather than entering them individually)
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 +
'''Drawbacks'''
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* Not an open solution (but most of the services we're posting to aren't open either)
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 +
'''Price'''
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$10/month for 2 users, $10 for each additional user
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===Follower strategy notes===
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* @fedora_linux moved to @fedora on Twitter in 2010 but still has more followers. People tend to follow back (and may have missed the move altogether). We should start following @fedora_linux followers from @fedora, though in small numbers, as Twitter will block accounts that follow too many at once.
 +
* Facebook Pages are becoming less useful to the organizations that use them due to their new Promoted Posts feature. Fewer eyes are seeing posts. That doesn't mean we should ignore FB, but it's worth noting.
 +
 +
===Questions===
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* What do we do about password management? For example, if an account is managed by only one person at this time, and that person leaves Fedora, we'll have an orphaned social media community.
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** Would HootSuite solve this issue?? Is that the only scenario there is a question about? '''Answer:''' It's separate problems for accounts we manage in HS vs accounts that RandomContributor is managing alone.
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* What's the current state of posting to identi.ca from HS? This may have to be more manual as well.
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* What's the state of Identigator and do we want to use it? (Is it currently in use?)
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 +
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== Past discussions ==
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* Social media was briefly discussed at the [[Marketing FAD 2010]]. [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.log.html complete logs are available (start at 14:10:39)]. For a shorter recap, see this [http://www.youtube.com/watch?v=oh9Yi_2jI_g video of Neville Cross, Ryan Rix, and Paul Frields explaining the discussion] and [http://www.flickr.com/photos/wonderer/4462227596/ a diagram of the whiteboard (photo by Henrik Heigl)].
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=== Microblogging Goals/Wishes===
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 +
* Use identi.ca primarily and have that mirrored to Twitter: -- Perhaps using [[Identigator]]
 +
* Come up with something more FLOSSy than HootSuite that actually works with Identi.ca (see above suggestion)
 +
* Verified accounts
 +
* Twitter accounts we care about are listed. ??
 +
* Automated (get eyeballs)
 +
* Manual (for calls to action)
 +
* push content vs conversations (keeps us authentic)
 +
* QA and accountability (for quality of content)
 +
* Aggregate #fedora, #fudcon, etc. tweets -- [[Identigator]] maybe ??
 +
 +
==Related==
 +
[[Status and microblogging SOP]]
  
 
[[Category:Marketing]]
 
[[Category:Marketing]]

Revision as of 14:16, 5 February 2013

Contents

Current accounts

There are a lot of Fedora developers, users, friends and enthusiastic people all over the world. Here you are a list of Social Network links where you can find who we are and what we do.

Network Groups Links Manager
Linkedin Fedora, Fedora Ambassadors http://www.linkedin.com/e/gis/49737/, http://www.linkedin.com/e/gis/118086/ Paul W. Frields, Pascal Calarco, Francesco Crippa, Jon Stanley
Bebo Fedora Project http://www.bebo.com/thefedoraproject Keiran Smith
XING Fedora, Fedora Ambassadors https://www.xing.com/net/fedoraproject/ SandroMathys, GeroldKassube and FabianAffolter
Flickr fedora linux http://flickr.com/groups/fedora/
Facebook Fedora https://www.facebook.com/pages/Fedora/8064650479 Diaa Radwan
Facebook Fedora Core Rocks!, Fedora Core Users, Fedora-Linux, Fedora Ambassadors, Fedora Bangladesh, Fedora Ambassador Bangladesh, Fedora Malaysia http://www.facebook.com/pages/Fedora-Project/7670534782
Facebook Fedora Ambassadors Bangladesh http://www.facebook.com/group.php?gid=78313497735
Facebook https://www.facebook.com/fedoraproject.org User:Sureshinde
Google+ Google plus page https://plus.google.com/112917221531140868607/posts User:Kevin
Google+ Google plus castillian page https://plus.google.com/communities/103027051591113621787 User:Gomix
Plaxo Pulse Fedora Project http://fedora.plaxogroups.com
MySpace Fedora Project http://groups.myspace.com/fedoraproject PatrickBarnes
Frappr Fedora Project http://groups.myspace.com/fedoraproject RahulSundaram
wer-kennt-wen Fedora, Fedora Ambassadors http://www.wer-kennt-wen.de/club/qtb74tv6 HenrikHeigl
Lokalisten Fedora http://lokalisten.de/web/groups/show/groupInfo.do?method=edit&groupId=290324 HenrikHeigl
Twitter Fedora http://twitter.com/fedora_linux MatiasKreder
Twitter (transitioned to from @fedora_linux in late June 2010) Fedora http://twitter.com/fedora Paul W. Frields
Twitter Fedora Greece http://twitter.com/fedora_gr
Twitter Fedora Russian Federation https://twitter.com/RussianFedora Inna Kabanova
Vkontakte Fedora Russian Federation http://vkontakte.ru/club10679202 Inna Kabanova
Identi.ca Fedora Malaysia http://identi.ca/fedoramy User:Izhar
Friendfeed fedora_linux http://friendfeed.com/fedora_linux Mostafa Daneshvar
Twitter Fedora Indonesia https://twitter.com/FedoraIndonesia Jurankdankkal
Fedora-Ni Fedora Nicaragua Facebook Google+ Twitter William Moreno (owner), Eduardo Mayorga
Identica Fedora Project https://identi.ca/fedora Paul W. Frields (owner), Robyn Bergeron (working on it), Matias Kreder, Jonathan Nalley, Jared Smith
Twitter Planet Fedora https://twitter.com/planetfedora Susmit (owner), Paul W. Frields, Robyn Bergeron

Proposed strategy

  • Target | Fedora Project on Facebook, | Fedora Project on Google+, | @fedora on Twitter, and | Fedora Project on identi.ca
  • Leave other services and more specific pages (e.g., the Flickr group, @fedora_gr-the Fedora Greece Twitter) to those who maintain them now
  • Expand the microblogging strategy to apply to other social media.
  • Pay for four HootSuite Pro users ($30/month): One each in NA east coast, NA west coast, Europe, Asia
    • If in time we find we need more, we would consider adding more to the team

HootSuite

Benefits

  • Analytics
  • User management and multiple users access to posting from multiple accounts in one easy place
  • Scheduling
  • Auto scheduling, which will attempt to determine optimum time within the day for a message
  • Bulk upload (you can create a list of scheduled posts in a csv and upload it all at once rather than entering them individually)

Drawbacks

  • Not an open solution (but most of the services we're posting to aren't open either)

Price $10/month for 2 users, $10 for each additional user

Follower strategy notes

  • @fedora_linux moved to @fedora on Twitter in 2010 but still has more followers. People tend to follow back (and may have missed the move altogether). We should start following @fedora_linux followers from @fedora, though in small numbers, as Twitter will block accounts that follow too many at once.
  • Facebook Pages are becoming less useful to the organizations that use them due to their new Promoted Posts feature. Fewer eyes are seeing posts. That doesn't mean we should ignore FB, but it's worth noting.

Questions

  • What do we do about password management? For example, if an account is managed by only one person at this time, and that person leaves Fedora, we'll have an orphaned social media community.
    • Would HootSuite solve this issue?? Is that the only scenario there is a question about? Answer: It's separate problems for accounts we manage in HS vs accounts that RandomContributor is managing alone.
  • What's the current state of posting to identi.ca from HS? This may have to be more manual as well.
  • What's the state of Identigator and do we want to use it? (Is it currently in use?)


Past discussions

Microblogging Goals/Wishes

  • Use identi.ca primarily and have that mirrored to Twitter: -- Perhaps using Identigator
  • Come up with something more FLOSSy than HootSuite that actually works with Identi.ca (see above suggestion)
  • Verified accounts
  • Twitter accounts we care about are listed. ??
  • Automated (get eyeballs)
  • Manual (for calls to action)
  • push content vs conversations (keeps us authentic)
  • QA and accountability (for quality of content)
  • Aggregate #fedora, #fudcon, etc. tweets -- Identigator maybe ??

Related

Status and microblogging SOP