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== Collateral ==
This page serves to compare different items that can be used by the community as marketing collateral. Please add your ideas.
This page serves to compare different items that can be used by the community as marketing collateral. Please add your ideas.


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! Item !! Price !! Ease of production !! Life cycle !! Information value !! Comments
! Item !! Price !! Ease of production !! Life cycle !! Information value !! Comments
|-
|-
| Release specific flyers || style="background-color:green" | Low || style="background-color:green" | Quick and easy - no preordering required  || style="background-color:red" | Short - need to be updated per release || style="background-color:green" | High - contain information on products, new features and so on  ||  
| Release specific flyers || style="background-color:Lime" | Low || style="background-color:Lime" | Quick and easy - no preordering required  || style="background-color:Salmon" | Short - need to be updated per release || style="background-color:Lime" | High - contain information on products, new features and so on  ||  
|-  
|-  
| Generic "timeless flyers" || style="background-color:green" | Low || style="background-color:green" | Quick and easy - no preordering required  || style="background-color:yellow" | Medium - do not need to be updated per release || style="background-color:green" | High - contain information on Fedora products, spins and so on  ||  
| Generic "timeless flyers" || style="background-color:Lime" | Low || style="background-color:Lime" | Quick and easy - no preordering required  || style="background-color:yellow" | Medium - do not need to be updated per release || style="background-color:Lime" | High - contain information on Fedora products, spins and so on  ||  
|-  
|-  
| One page release notes || style="background-color:green" | Low || style="background-color:green" | Quick and easy - no preordering required  || style="background-color:red" | Short - need to be updated per release || style="background-color:green" | High - contain information on products, new features and so on  ||  
| One page release notes || style="background-color:Lime" | Low || style="background-color:Lime" | Quick and easy - no preordering required  || style="background-color:Salmon" | Short - need to be updated per release || style="background-color:Lime" | High - contain information on products, new features and so on  ||  
|-
|-
| Fedora branded pens || style="background-color:yellow" | ? || style="background-color:yellow" | Will need a vendor and these will probably need to be preordered  || style="background-color:green" | Long || style="background-color:red" | Low - only carry a Fedora logo ||  
| Fedora branded pens || style="background-color:yellow" | ? || style="background-color:yellow" | Need to be preordered  || style="background-color:Lime" | Long || style="background-color:Salmon" | Low - only carry a Fedora logo || Mugs, caps, silicon bracelets and so on fall into this category too. Case badges were ordered before. Refer to https://fedorahosted.org/emea-swag-tracking/ticket/301
|-
|-
| Silicone bracelets || style="background-color:yellow" | ? || style="background-color:yellow" | Will need a vendor and these will probably need to be preordered  || style="background-color:green" | Long || style="background-color:red" | Low - only carry a Fedora logo ||  
| USB Live drives || style="background-color:Salmon" | High || style="background-color:yellow" | Need to be preordered  || style="background-color:yellow" | Per release?  || style="background-color:Lime" | High - for example multi DE USB drives  || Good for folks looking to install Fedora, but still don't tell much about Fedora itself?
|-
| FAQ flyer/booklet || style="background-color:Lime" | Low || style="background-color:Lime" | Quick and easy - no preordering required  || style="background-color:Salmon" | Short - need to be updated per release || style="background-color:Lime" | High - contain information on products, new features and so on  ||  
|-
|-
| USB Live drives || style="background-color:red" | High || style="background-color:yellow" | Need to be preordered || style="background-color:yellow" | Per release?  || style="background-color:green" | High - for example multi DE USB drives || Good for folks looking to install Fedora, but still don't tell much about Fedora itself?
| Stickers || style="background-color:Lime" | Low || style="background-color:Salmon" | Need to be pre-ordered and pre-cut || style="background-color:Lime" | Long || style="background-color:Salmon" | Low || I think we have product specific stickers somewhere too.
|-  
|-  
| FAQ flyer/booklet || style="background-color:green" | Low || style="background-color:green" | Quick and easy - no preordering required  || style="background-color:red" | Short - need to be updated per release || style="background-color:green" | High - contain information on products, new features and so on ||  
| Cheat cube || style="background-color:Lime" | Low || style="background-color:Lime" | Quick and easy - no preordering required  || style="background-color:Lime" | Long || style="background-color:Lime" | High  || Was updated for systemd, probably needs to be updated for DNF
|-
| Videos/Presentations || || || || ||
|}
 
== Audience ==
 
{| class="wikitable"
! User !! Knowledge of Fedora || Suitable collateral || Comments
|-
| Completely new user || style="background-color:Salmon" | Low || Stuff with at least some textual information explaining Fedora, it's products, the process, and so on + installation media + "goodies" (stickers + pens + stickers)? ||
|-
| Regular Fedora user || style="background-color:yellow" | Medium || Goodies + installation media + limited text (changes in the new release) ||
|-
| Advanced Fedora user/developer || style="background-color:Lime" | High || Mainly goodies - whatever they don't already have ;) + very limited text (changes in the new release) ||
|-  
|-  
|}
|}
== Plan? ==
# Product specific timeless flyers - to be in sync with getfedora.org
# Goodies - case badges, cheat cubes, stickers, pens, metallic badges, bracelets, and so on - for everyone - event owners and regional communities can decide on what they'd like.
=== Misc ===
# Release video/presentation - to be run at booths - who/how/what?
# Getting started with Fedora flyer - for new folks. - Fedora CZ is working on this.
# One page release notes - use talking points.
# Timeless flyer - maybe?
== Related pages ==
* [[Swag vendors|swag vendors list]]
* [[Marketing/For_Ambassadors|Currently available collateral]]

Latest revision as of 16:51, 4 August 2015

Collateral

This page serves to compare different items that can be used by the community as marketing collateral. Please add your ideas.

Item Price Ease of production Life cycle Information value Comments
Release specific flyers Low Quick and easy - no preordering required Short - need to be updated per release High - contain information on products, new features and so on
Generic "timeless flyers" Low Quick and easy - no preordering required Medium - do not need to be updated per release High - contain information on Fedora products, spins and so on
One page release notes Low Quick and easy - no preordering required Short - need to be updated per release High - contain information on products, new features and so on
Fedora branded pens ? Need to be preordered Long Low - only carry a Fedora logo Mugs, caps, silicon bracelets and so on fall into this category too. Case badges were ordered before. Refer to https://fedorahosted.org/emea-swag-tracking/ticket/301
USB Live drives High Need to be preordered Per release? High - for example multi DE USB drives Good for folks looking to install Fedora, but still don't tell much about Fedora itself?
FAQ flyer/booklet Low Quick and easy - no preordering required Short - need to be updated per release High - contain information on products, new features and so on
Stickers Low Need to be pre-ordered and pre-cut Long Low I think we have product specific stickers somewhere too.
Cheat cube Low Quick and easy - no preordering required Long High Was updated for systemd, probably needs to be updated for DNF
Videos/Presentations

Audience

User Knowledge of Fedora Suitable collateral Comments
Completely new user Low Stuff with at least some textual information explaining Fedora, it's products, the process, and so on + installation media + "goodies" (stickers + pens + stickers)?
Regular Fedora user Medium Goodies + installation media + limited text (changes in the new release)
Advanced Fedora user/developer High Mainly goodies - whatever they don't already have ;) + very limited text (changes in the new release)

Plan?

  1. Product specific timeless flyers - to be in sync with getfedora.org
  2. Goodies - case badges, cheat cubes, stickers, pens, metallic badges, bracelets, and so on - for everyone - event owners and regional communities can decide on what they'd like.

Misc

  1. Release video/presentation - to be run at booths - who/how/what?
  2. Getting started with Fedora flyer - for new folks. - Fedora CZ is working on this.
  3. One page release notes - use talking points.
  4. Timeless flyer - maybe?

Related pages

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