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| Completely new user || style="background-color:Salmon" | Low || Stuff with at least some textual information explaining Fedora, it's products, the process, and so on + installation media + "goodies" (stickers + pens + stickers)? || | | Completely new user || style="background-color:Salmon" | Low || Stuff with at least some textual information explaining Fedora, it's products, the process, and so on + installation media + "goodies" (stickers + pens + stickers)? || | ||
|- | |- | ||
| Regular Fedora user || style="background-color:yellow" | Medium || Goodies + installation media || | | Regular Fedora user || style="background-color:yellow" | Medium || Goodies + installation media + limited text (changes in the new release) || | ||
|- | |- | ||
| Advanced Fedora user/developer || style="background-color:Lime" | High || | | Advanced Fedora user/developer || style="background-color:Lime" | High || Mainly goodies - whatever they don't already have ;) + very limited text (changes in the new release) || | ||
|- | |- | ||
|} | |} | ||
== Plan? == | |||
# Product specific timeless flyers - to be in sync with getfedora.org | |||
# Goodies - case badges, cheat cubes, stickers, pens, metallic badges, bracelets, and so on - for everyone - event owners and regional communities can decide on what they'd like. | |||
=== Misc === | |||
# Release video/presentation - to be run at booths - who/how/what? | |||
# Getting started with Fedora flyer - for new folks. - Fedora CZ is working on this. | |||
# One page release notes - use talking points. | |||
# Timeless flyer - maybe? | |||
== Related pages == | == Related pages == | ||
Latest revision as of 16:51, 4 August 2015
Collateral
This page serves to compare different items that can be used by the community as marketing collateral. Please add your ideas.
| Item | Price | Ease of production | Life cycle | Information value | Comments |
|---|---|---|---|---|---|
| Release specific flyers | Low | Quick and easy - no preordering required | Short - need to be updated per release | High - contain information on products, new features and so on | |
| Generic "timeless flyers" | Low | Quick and easy - no preordering required | Medium - do not need to be updated per release | High - contain information on Fedora products, spins and so on | |
| One page release notes | Low | Quick and easy - no preordering required | Short - need to be updated per release | High - contain information on products, new features and so on | |
| Fedora branded pens | ? | Need to be preordered | Long | Low - only carry a Fedora logo | Mugs, caps, silicon bracelets and so on fall into this category too. Case badges were ordered before. Refer to https://fedorahosted.org/emea-swag-tracking/ticket/301 |
| USB Live drives | High | Need to be preordered | Per release? | High - for example multi DE USB drives | Good for folks looking to install Fedora, but still don't tell much about Fedora itself? |
| FAQ flyer/booklet | Low | Quick and easy - no preordering required | Short - need to be updated per release | High - contain information on products, new features and so on | |
| Stickers | Low | Need to be pre-ordered and pre-cut | Long | Low | I think we have product specific stickers somewhere too. |
| Cheat cube | Low | Quick and easy - no preordering required | Long | High | Was updated for systemd, probably needs to be updated for DNF |
| Videos/Presentations |
Audience
| User | Knowledge of Fedora | Suitable collateral | Comments |
|---|---|---|---|
| Completely new user | Low | Stuff with at least some textual information explaining Fedora, it's products, the process, and so on + installation media + "goodies" (stickers + pens + stickers)? | |
| Regular Fedora user | Medium | Goodies + installation media + limited text (changes in the new release) | |
| Advanced Fedora user/developer | High | Mainly goodies - whatever they don't already have ;) + very limited text (changes in the new release) |
Plan?
- Product specific timeless flyers - to be in sync with getfedora.org
- Goodies - case badges, cheat cubes, stickers, pens, metallic badges, bracelets, and so on - for everyone - event owners and regional communities can decide on what they'd like.
Misc
- Release video/presentation - to be run at booths - who/how/what?
- Getting started with Fedora flyer - for new folks. - Fedora CZ is working on this.
- One page release notes - use talking points.
- Timeless flyer - maybe?