How to keep track of Fedora press

This page is largely taken from Sean Daly's email on how Sugar Labs monitors press - a draft started by Mel Chua that needs substantial cleanup.

No automagical system - I prefer "very light" - just persistent monitoring with tools, and judicious sharing of interesting links to the SL marketing list; I try to tag list messages with searchable terms. When I need to find messages, I use keywords plus "site:sugarlabs.org" Google syntax

And certainly not just me working, either - other marketing team members mail me or mail the list; most such caught articles are interesting. better to spend 30 seconds on a basic article (or false positive googled fake blog) than to miss an interesting article

keywords are everything - asky myself how will people try to google you?
 * "sugar labs"
 * "sugar on a stick"
 * "olpc"
 * "one laptop per child"
 * others?

tools sites: OLPC and Sugar Labs (http://www.mediacloud.org)
 * Google news alerts
 * Google blog alerts
 * Technorati blog searches
 * Smart news aggregator Newssift (http://www.newssift.com)
 * Smart news aggregator Daylife (http://www.daylife.com)
 * Lurking in forums where people discuss Sugar
 * Paying close attention to what commenters say under articles about
 * Occasionally, other exotic sources such as Media Cloud

If serious error in article, direct mail to journalist/blogger offering corrected information and how to contact; if no update or reply by journalist, sometimes comment under article, sometimes not - case-by-case basis

No nitpicking over minor errors if angle/tone of article positive

Any journalist/blogger writing about SL/OLPC added to PR mailing list