Marketing FAD 2010/MarketingPlan

= WIP Marketing Plan Fedoraproject =

Sequences
Step1: Survey (looking from inside to inside) Step 2: Inventory check (looking from outside to inside) Step 3: (surround) audit Step 4: analyze Step 5: the goals with one PM / country Step 6: Options Step 7: the marketing plan Original document could be found at http://wonderer.fedorapeople.org/
 * in what we are good (e.g. Opensource OS, Communitybuilding)
 * in what we are bad
 * Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )
 * how satisfied are the users, the community, friends, world...
 * what do they say about					strong leadership, bleeding edge OS
 * strength and weakness					[ PRO     |     CON       ]
 * where are we standing compared to other FOSS Projects
 * what influences the project
 * complete Audit = Inventory check plus (surround) audit
 * what if...?
 * competitor monitoring
 * longtime planing >= 5 years
 * alternatives (if, then...)
 * quantitative measurably (statistics; e.g. how many press releases we get out in the field
 * mission & vision -> freedom, friends, features, first

Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting