User base - voluntary Linux consumer

This page describes one of the characteristics of the broad range of users for whom we should target our distribution.

Voluntary Linux consumer
We expect that a large number of people are switching to a Linux operating system by choice. They may do so for any of a number of reasons, including:
 * Stability
 * Security
 * Curiosity
 * Recommendations from people they know
 * Free of cost
 * Liberal software licensing
 * Availability of high-quality software
 * Free and open source ideals
 * Desire to join a community

The processes of our community in producing a Fedora release, including the way we conduct its lifecycle, should not disappoint users against these expectations. Because the user is switching voluntarily, we can also expect that the user may voluntarily switch away to something else if disappointed by the experience of running Fedora. We can also expect users who switch away to change their recommendations to others, which over time is detrimental to our Project. We endeavor to maximize the reasons for switching to Fedora, and minimize the reasons for switching away from Fedora, within the confines of our core values.