LinuxWorld SF 2008

Why
Fedora's purposes for attending this show, in order of importance:


 * Meet people from other prominent projects and look for collaborative opportunities
 * Represent the Fedora Project to newcomers at the booth

Where

 * Location:
 * Flight:
 * Hotel:
 * Mass trans:

When

 * Expo floor is August 05, 06, and 07 2008
 * Tue 05 Aug 10 am to 5 pm
 * Wed 06 Aug 10 am to 5 pm
 * Thu 07 Aug 10 am to 4 pm
 * Setup/booth duty schedule below

What

 * Fedora Booth in .Org Pavilion on Floor
 * Fedora BoF (schedule unknown yet) ???

Swag
Karsten is receiving this in Santa Cruz and bringing up on Tuesday morning.


 * (20) Fedora tshirts (L)
 * (20) Fedora tshirts (XL)
 * (10) Fedora tshirts (M)
 * (300?) Fedora 9 Live CDs
 * (300?) Fedora 9 DVDs
 * (15) shirts (cruft line item?)
 * (40) stickers
 * (15) 2G USB keys (OSCON + Karsten's kit)
 * (15) pens (OSCON + Karsten's kit)

ISVs, providers, and projects we want to chat with about getting in to Fedora

 * ZaReason
 * Untangle

Who
(T) indicates a Traveller to the event; (L) indicates a Local.


 * CharlieWhitehead (T)
 * JackAboutboul (T)
 * Karsten Wade (L)
 * Larry Cafiero (L)

Booth Schedule and Setup
We need volunteers to man the following schedule. If everyone takes a 2-hour session once a day, we should have more than enough booth coverage.


 * Setup, Tuesday 8am: Karsten; Larry
 * Tue. 10am-noon: Larry; (name2)
 * Tue. noon-2pm: Karsten; (name2)
 * Tue. 2pm-5pm: (name1); (name2)
 * Wed. 10am-noon: Larry; (name2)
 * Wed. noon-2pm: Karsten; (name2)
 * Wed. 2pm-5pm: (name1); (name2)
 * Thu. 10am-noon: Karsten; (name2)
 * Thu. noon-2pm: (name1); (name2)
 * Thu. 2pm-5pm: (name1); Karsten
 * Teardown, Thursday 5pm: EVERYBODY :)

Booth Duties

 * Hand out what swag we have on hand.
 * Live CDs and DVDs until we get to the last ~50, then consider timing and if we need to save for various reasons to ensure we have some until show end
 * T-shirts can only go to people who contribute to Fedora, due to limited supply.
 * Tell your contributor story on video?
 * Otherwise give an endorsement?
 * Tell us why we should use Fedora, maybe earn a 1/2 hour at the booth
 * Etc.
 * Hand out collateral: WHY SHOULD YOU JOIN FEDORA (need to create)
 * Still do this?
 * Install on USB keys for those who are interested
 * who is providing machine to do installs?
 * Have a limited supply of live USBs pre-built, either to swap or give away for select situations
 * Journalists, active contributors, etc.
 * Walk new contributors through signup process.
 * Is internet access available on the floor? Last year you had to pay for it

TODOs

 * Keep track of budget below (Jack)
 * Write and design collateral (Jack)
 * Come up with the detailed list of everything we need to have for setup (Jack)
 * Marketing slicks
 * Posters
 * Booth banner
 * USB station
 * Get details on BoF (Jack)
 * Figure out final schwag requirements (Jack)
 * Figure out advertising strategy (Jack)