User:Jonrob/Marketing schedule notes

2/4/2008 Starting the schedule from alpha onwards, as we're a little late to the party for anything else

what are we promoting?

 * features that make it through the feature freeze, are set to be official F11
 * upstream collaboration
 * wouldn't it be great to have some interviews with upstream developers who aren't a part of Fedora, about how they find our methods of working?)
 * translations (dead line for translations is 7th April)
 * a how to translate document, which is translated itself
 * artwork process
 * feature articles on art sites that aren't FOSS-specific?
 * more video tutorials, they're very popular typically
 * would be great to have the art team produce some material showing them *creating* with free tools
 * infrastructure team
 * needs exposure beyond LWN, find opportunities to expose them to the wider sysadmin community (incl. non-FOSS)
 * download/test beta (how do you report bugs)
 * needs a tutorial
 * jlaska had VERY good articles recently, I think someone is working on repurposing them for both a print magazine and for RHM
 * fedora test days
 * see above re: jlaska
 * documentation (release notes, wiki upkeep, others)

who are we promoting to?
(each group below will need to be targeted seperately - although perhaps could put wider community/fedora users together)


 * lay press
 * circles where FOSS works - culture/goods recyclers
 * free software community
 * podcasters
 * smaller news sites
 * fedora forum/users
 * this is important and a good idea -- getting more information shuttled between FedoraForum.org and FP
 * keeping in mind chances of merging are very slim because they need to be free to promote what we can't

things we'll actually need to do

 * create a list of lay press contacts - priority 1
 * get in touch with lay press, build relationships
 * point them to the below/feature list
 * offer them the opportunity to arrange interviews/statements
 * produce the lay persons/blinged up feature summary - priority 2
 * e.g. your guide to Fedora 11, what to expect
 * publish somewhere, perhaps static page, speak to websites
 * speak to art team to get layout help
 * find some suitable upstream developers who might like to talk about working with fedora? AbiWord team did this before - priority 3
 * talk to glezos about getting a translation how to put together - priority 1
 * publish translation how to somewhere
 * provide regular translation statistic updates
 * would be fun to compare with previous releases (maybe horrific!)
 * talk to art team to find out what sites are popular - priority 2
 * come up with some material to try and get published on them
 * persuade art team to produce some video tutorials/montages of the process for creating the F11 artwork (speak to Colby about this?)
 * find out what the popular sys-admin magazines are - priority 2
 * get some more details about the work the infra team does
 * try and hook the two up together
 * release banners/countdown timers - priority 3
 * release announcements - priority 3
 * needs to point to join.fp.o, guide to F11, testing guide, test day schedule?
 * speak to jlaska about tutorials? - priority 1
 * persuade developers to contribute to the release notes! - priority 2
 * get as much of this information posted to fedora forum as possible. Speak with Rahul etc who are already involved there. - priority 2
 * tie all this in with specific dates/goals

Priority 1
These need to be completed by 2009-03-03 because:
 * Want to give as much lead in time to the Translation Deadline (2009-04-07) and Final Development Freeze (2009-04-14) as possible.
 * The more time lay press has knowledge of features, the more time they have to start writing articles


 * Create a list of lay press contacts
 * Translation how to and statistics
 * Alpha/Beta testing how to

Priority 2
These need to be completed by 2009-04-21 (week before Preview Release)


 * Blingin' feature summary
 * FOSS tool features for popular art sites
 * Fedora Infra features for sys-admin sites/magazines
 * Reach out to developers to contribute to release notes
 * Get content we're creating pushed to Fedora Forum

Priority 3

 * [Upstream experiences of working with Fedora (?)
 * Examples where Fedora IS the upstream]
 * Release banners/countdown times - completed by 2009-04-28
 * Release announcements - completed by 2009-05-19 (week before Final Release)