https://fedoraproject.org/w/api.php?action=feedcontributions&user=Nmarques&feedformat=atomFedora Project Wiki - User contributions [en]2024-03-19T09:20:18ZUser contributionsMediaWiki 1.39.4https://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=315756MATE Tasks2012-12-21T19:56:50Z<p>Nmarques: /* Others */</p>
<hr />
<div>= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz -- DONE -Dan<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* none<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
{{admon/caution| Things to Decide |<br />
* '''mate-settings-daemon''' and '''mate-media''' - use gstreamer or pulseaudio? Before 1.8 we need to pick one as default<br />
* Decide how to drop packages, currently:<br />
** libmate - dropped upstream<br />
** libmatecomponent - dropped upstream<br />
** libmatecomponentui - dropped upstream<br />
** libmatecanvas - dropped upstream<br />
** mate-conf - dropped upstream<br />
** mate-conf-editor - dropped upstream<br />
** mate-corba - dropped upstream<br />
** mate-text-editor - dropped upstream<br />
** mate-vfs - dropped upstream}}<br />
<br />
Useful information: http://fedoraproject.org/wiki/How_to_remove_a_package_at_end_of_life</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=315547MATE Tasks2012-12-19T23:09:27Z<p>Nmarques: /* Packages for review */</p>
<hr />
<div>= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz -- DONE -Dan<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* none<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=315288MATE Tasks2012-12-17T17:27:47Z<p>Nmarques: </p>
<hr />
<div>= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto - [[User:Nmarques|nmarques]]<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter - [[User:Nmarques|nmarques]]<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz -- DONE -Dan<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* none<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314385MATE Tasks2012-12-11T00:21:30Z<p>Nmarques: /* Packages needing to be packaged */</p>
<hr />
<div>= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz<br />
<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* none<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314384MATE Tasks2012-12-11T00:20:41Z<p>Nmarques: </p>
<hr />
<div>= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz<br />
<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-user-share-1.5.0.tar.xz<br />
<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314383MATE Tasks2012-12-11T00:20:03Z<p>Nmarques: </p>
<hr />
<div>= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz<br />
<br />
<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-user-share-1.5.0.tar.xz<br />
<br />
<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314382MATE Tasks2012-12-11T00:19:18Z<p>Nmarques: </p>
<hr />
<div>{{__NOTOC__}}<br />
= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz<br />
<br />
<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-user-share-1.5.0.tar.xz<br />
<br />
<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314381MATE Tasks2012-12-11T00:18:52Z<p>Nmarques: </p>
<hr />
<div>{{__NOTOC__}}<br />
= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz<br />
<br />
<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-user-share-1.5.0.tar.xz<br />
<br />
<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314380MATE Tasks2012-12-11T00:18:13Z<p>Nmarques: /* Packages for testing */</p>
<hr />
<div>{{__NOTOC__}}<br />
= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
* none<br />
<br />
<br />
<br />
== Package updates (point releases) ==<br />
The following list provides (inacurate?) information about potential updates from upstream that need to be done:<br />
* http://pub.mate-desktop.org/releases/1.5/mate-media-1.5.1.tar.xz<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
<br />
* none<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314379MATE Tasks2012-12-11T00:15:16Z<p>Nmarques: /* MATE Tasks */</p>
<hr />
<div>{{__NOTOC__}}<br />
= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also [https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149].<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
<br />
<br />
<br />
== Packages for review ==<br />
The following list provides information on the packages currently waiting for review on BZ:<br />
<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531] - Review: mate-file-manager-sendto<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559] - Review: mate-file-manager-image-converter<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561] - Review: mate-bluetooth<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409] - Review: mate-applets<br />
* [https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
== Packages for testing ==<br />
The following list provides information on the packages currently in testing and requiring testing and positive Karma to enter production:<br />
<br />
* none<br />
<br />
== Packages needing to be packaged ==<br />
The following list provides information on the packages currently waiting to be packaged:<br />
<br />
* none<br />
<br />
== Others ==<br />
This list contains miscellaneous tasks in queue:<br />
<br />
* none</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314376MATE Tasks2012-12-11T00:10:56Z<p>Nmarques: </p>
<hr />
<div>{{__NOTOC__}}<br />
= MATE Tasks =<br />
<br />
This wiki page was created to track progress on the MATE Desktop packages; anyone if free to help with the pending tasks. Takers please pick a task you like and submit it.<br />
<br />
{{admon/tip|''Contributions to MATE Desktop''|Anyone willing to provide a fix, patch or any other improvement for the MATE Desktop packages please go to ''#fedora-mate'' on FreeNode and ask for help on how to get started...}}<br />
<br />
For the inclusion of MATE Desktop in Fedora a general purpose ''Tracker Bug'' was created on BZ, if you want to take a task please take a quick look to it also.<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149]] - Track bug in bugzilla<br />
<br />
== Packages for review ==<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531]] - Review: mate-file-manager-sendto<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559]] - Review: mate-file-manager-image-converter<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561]] - Review: mate-bluetooth<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409]] - Review: mate-applets<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167]] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
== Packages needing to be packaged ==<br />
<br />
== Others ==</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=MATE_Tasks&diff=314372MATE Tasks2012-12-11T00:02:59Z<p>Nmarques: Created page with "= MATE Tasks = {{admon/caution|This wiki page holds a record of the current pending tasks of the MATE Desktop. Takers feel free to pick any task you like and submit it. For f..."</p>
<hr />
<div>= MATE Tasks =<br />
<br />
{{admon/caution|This wiki page holds a record of the current pending tasks of the MATE Desktop. Takers feel free to pick any task you like and submit it. For further information contact <FIXME>}}<br />
<br />
{{admon/tip|Tracker - [[https://bugzilla.redhat.com/show_bug.cgi?id=840149 BZ#840149]]}}<br />
<br />
== Packages for review ==<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=882531 BZ#882531]] - Review: mate-file-manager-sendto<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=882559 BZ#882559]] - Review: mate-file-manager-image-converter<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=882561 BZ#882561]] - Review: mate-bluetooth<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=885409 BZ#885409]] - Review: mate-applets<br />
* [[https://bugzilla.redhat.com/show_bug.cgi?id=877167 BZ#877167]] - Review: matefaenza-icon-theme - [[User:Nmarques|nmarques]]<br />
<br />
== Packages needing to be packaged ==<br />
<br />
== Others ==</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=User:Nmarques&diff=296758User:Nmarques2012-07-25T11:28:09Z<p>Nmarques: Replaced content with "rotting"</p>
<hr />
<div>rotting</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287636Packages:Unknown-Horizons2012-05-13T17:58:37Z<p>Nmarques: /* Current Tasks */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
== Build Dependencies ==<br />
* '''desktop-file-utils'''<br />
* '''docbook-style-xsl'''<br />
* '''fife-devel''' >= 0.3.3r3<br />
* '''hicolor-icon-theme''' // directory ownage<br />
* '''intltool'''<br />
* '''libxslt-devel'''<br />
* '''pkgconfig'''<br />
* '''python-devel'''<br />
* '''python-distutils-extra'''<br />
* '''xz'''<br />
<br />
== Runtime Dependencies ==<br />
* '''hicolor-icon-theme''' - To use high resolution SVG icons for application instead of deprecated ''/usr/share/pixmaps'' non scalable icons<br />
* '''linux-libertine-fonts''' - LinLibertine Fonts<br />
* '''PyYAML'''<br />
* '''python-enet''' - Python bindings for ENet (libenet)<br />
** '''libenet'''<br />
* '''python-fife''' - FIFE Game Engine<br />
* '''cjkuni-uming-fonts''' - UMing TTF fonts<br />
<br />
= Current Tasks =<br />
{{admon/tip | Bugzilla entries | The currently '''closed''' bugzilla entries, should be opened once a few minor details are sorted and respective packages are updated to current versions '''for review'''.}}<br />
* package libenet - Already in Fedora<br />
* package python-enet - [https://bugzilla.redhat.com/show_bug.cgi?id=744432 BZ744432]<br />
* package fife - Already in Fedora/Rawhide<br />
* package Unknown Horizons - [https://bugzilla.redhat.com/show_bug.cgi?id=718430 BZ718430]<br />
<br />
= Proposed Package Layout (UH) =<br />
* '''unknown-horizons''' (%_arch) - Arch dependent client files;<br />
* '''unknown-horizons-common''' (noarch) - Arch independent files (game contents, etc);<br />
* '''unknown-horizons-lang''' (noarch) - Language files;<br />
* '''unknown-horizons-devel''' (%_arch) - Development files (not required currently);</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287635Packages:Unknown-Horizons2012-05-13T17:56:21Z<p>Nmarques: /* Current Tasks */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
== Build Dependencies ==<br />
* '''desktop-file-utils'''<br />
* '''docbook-style-xsl'''<br />
* '''fife-devel''' >= 0.3.3r3<br />
* '''hicolor-icon-theme''' // directory ownage<br />
* '''intltool'''<br />
* '''libxslt-devel'''<br />
* '''pkgconfig'''<br />
* '''python-devel'''<br />
* '''python-distutils-extra'''<br />
* '''xz'''<br />
<br />
== Runtime Dependencies ==<br />
* '''hicolor-icon-theme''' - To use high resolution SVG icons for application instead of deprecated ''/usr/share/pixmaps'' non scalable icons<br />
* '''linux-libertine-fonts''' - LinLibertine Fonts<br />
* '''PyYAML'''<br />
* '''python-enet''' - Python bindings for ENet (libenet)<br />
** '''libenet'''<br />
* '''python-fife''' - FIFE Game Engine<br />
* '''cjkuni-uming-fonts''' - UMing TTF fonts<br />
<br />
= Current Tasks =<br />
{{Warning||Current Bugzilla Tasks need to be opened, I will do such once we're ready to move on}}<br />
* package libenet - Already in Fedora<br />
* package python-enet - [https://bugzilla.redhat.com/show_bug.cgi?id=744432 BZ744432]<br />
* package fife - Already in Fedora/Rawhide<br />
* package Unknown Horizons - [https://bugzilla.redhat.com/show_bug.cgi?id=718430 BZ718430]<br />
<br />
= Proposed Package Layout (UH) =<br />
* '''unknown-horizons''' (%_arch) - Arch dependent client files;<br />
* '''unknown-horizons-common''' (noarch) - Arch independent files (game contents, etc);<br />
* '''unknown-horizons-lang''' (noarch) - Language files;<br />
* '''unknown-horizons-devel''' (%_arch) - Development files (not required currently);</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287634Packages:Unknown-Horizons2012-05-13T17:54:34Z<p>Nmarques: /* Current Tasks */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
== Build Dependencies ==<br />
* '''desktop-file-utils'''<br />
* '''docbook-style-xsl'''<br />
* '''fife-devel''' >= 0.3.3r3<br />
* '''hicolor-icon-theme''' // directory ownage<br />
* '''intltool'''<br />
* '''libxslt-devel'''<br />
* '''pkgconfig'''<br />
* '''python-devel'''<br />
* '''python-distutils-extra'''<br />
* '''xz'''<br />
<br />
== Runtime Dependencies ==<br />
* '''hicolor-icon-theme''' - To use high resolution SVG icons for application instead of deprecated ''/usr/share/pixmaps'' non scalable icons<br />
* '''linux-libertine-fonts''' - LinLibertine Fonts<br />
* '''PyYAML'''<br />
* '''python-enet''' - Python bindings for ENet (libenet)<br />
** '''libenet'''<br />
* '''python-fife''' - FIFE Game Engine<br />
* '''cjkuni-uming-fonts''' - UMing TTF fonts<br />
<br />
= Current Tasks =<br />
* package libenet - Already in Fedora<br />
* package python-enet - [https://bugzilla.redhat.com/show_bug.cgi?id=744432 BZ744432]<br />
* package fife - Already in Fedora/Rawhide<br />
* package Unknown Horizons - [https://bugzilla.redhat.com/show_bug.cgi?id=718430 BZ718430]<br />
<br />
= Proposed Package Layout (UH) =<br />
* '''unknown-horizons''' (%_arch) - Arch dependent client files;<br />
* '''unknown-horizons-common''' (noarch) - Arch independent files (game contents, etc);<br />
* '''unknown-horizons-lang''' (noarch) - Language files;<br />
* '''unknown-horizons-devel''' (%_arch) - Development files (not required currently);</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287633Packages:Unknown-Horizons2012-05-13T17:46:55Z<p>Nmarques: /* Dependency Tree */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
== Build Dependencies ==<br />
* '''desktop-file-utils'''<br />
* '''docbook-style-xsl'''<br />
* '''fife-devel''' >= 0.3.3r3<br />
* '''hicolor-icon-theme''' // directory ownage<br />
* '''intltool'''<br />
* '''libxslt-devel'''<br />
* '''pkgconfig'''<br />
* '''python-devel'''<br />
* '''python-distutils-extra'''<br />
* '''xz'''<br />
<br />
== Runtime Dependencies ==<br />
* '''hicolor-icon-theme''' - To use high resolution SVG icons for application instead of deprecated ''/usr/share/pixmaps'' non scalable icons<br />
* '''linux-libertine-fonts''' - LinLibertine Fonts<br />
* '''PyYAML'''<br />
* '''python-enet''' - Python bindings for ENet (libenet)<br />
** '''libenet'''<br />
* '''python-fife''' - FIFE Game Engine<br />
* '''cjkuni-uming-fonts''' - UMing TTF fonts<br />
<br />
= Current Tasks =<br />
* package libenet - ENet is already in Fedora; No action required!<br />
* package python-enet - <br />
* package fife - FIFE is already in Fedora; No action required;<br />
* package Unknown Horizons -<br />
<br />
= Proposed Package Layout (UH) =<br />
* '''unknown-horizons''' (%_arch) - Arch dependent client files;<br />
* '''unknown-horizons-common''' (noarch) - Arch independent files (game contents, etc);<br />
* '''unknown-horizons-lang''' (noarch) - Language files;<br />
* '''unknown-horizons-devel''' (%_arch) - Development files (not required currently);</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287631Packages:Unknown-Horizons2012-05-13T17:36:47Z<p>Nmarques: /* Current Tasks */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
* '''python-fife''' - FIFE provides the game engine used by Unknown Horizons<br />
** '''guichan''' - <br />
<br />
* '''python-enet''' - Bindings for use with libenet (ENet)<br />
** ENet - provides UDP protocol to enable multiplayer gaming on UH;<br />
<br />
= Current Tasks =<br />
* package libenet - ENet is already in Fedora; No action required!<br />
* package python-enet - <br />
* package fife - FIFE is already in Fedora; No action required;<br />
* package Unknown Horizons -<br />
<br />
= Proposed Package Layout (UH) =<br />
* '''unknown-horizons''' (%_arch) - Arch dependent client files;<br />
* '''unknown-horizons-common''' (noarch) - Arch independent files (game contents, etc);<br />
* '''unknown-horizons-lang''' (noarch) - Language files;<br />
* '''unknown-horizons-devel''' (%_arch) - Development files (not required currently);</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287628Packages:Unknown-Horizons2012-05-13T17:32:38Z<p>Nmarques: /* Current Tasks */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
* '''python-fife''' - FIFE provides the game engine used by Unknown Horizons<br />
** '''guichan''' - <br />
<br />
* '''python-enet''' - Bindings for use with libenet (ENet)<br />
** ENet - provides UDP protocol to enable multiplayer gaming on UH;<br />
<br />
= Current Tasks =<br />
* package libenet - ENet is already in Fedora; No action required!<br />
* package python-enet - <br />
* package fife - FIFE is already in Fedora; No action required;<br />
* package Unknown Horizons -</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287627Packages:Unknown-Horizons2012-05-13T17:30:33Z<p>Nmarques: /* Dependency Tree */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
* '''python-fife''' - FIFE provides the game engine used by Unknown Horizons<br />
** '''guichan''' - <br />
<br />
* '''python-enet''' - Bindings for use with libenet (ENet)<br />
** ENet - provides UDP protocol to enable multiplayer gaming on UH;<br />
<br />
= Current Tasks =<br />
* -package guichan-<br />
* package fife<br />
* package python-enet<br />
* package Unknown Horizons</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287626Packages:Unknown-Horizons2012-05-13T17:27:28Z<p>Nmarques: /* Unknown Horizons */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* '''Upstream''': [http://www.unknown-horizons.org Unknown Horizons]<br />
* '''User Forums''': [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* '''Code''': [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* '''Release tarballs''': [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
* python-fife (game engine)<br />
** guichan<br />
* python-enet (multiplayer UDP)<br />
** ENet (libenet)<br />
<br />
= Current Tasks =<br />
* -package guichan-<br />
* package fife<br />
* package python-enet<br />
* package Unknown Horizons</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287625Packages:Unknown-Horizons2012-05-13T17:26:46Z<p>Nmarques: /* Unknown Horizons */</p>
<hr />
<div>= Unknown Horizons =<br />
Unknown Horizons (UH) is a 2D realtime strategy simulation game with an emphasis on economy and city building. Expand your small settlement to a strong and wealthy colony; collect taxes and supply your inhabitants with valuable goods; increase your power with a well balanced economy and with strategic trading and diplomacy.<br />
<br />
The current release of Unknown Horizons is: 2012.1<br />
<br />
<br />
* Upstream: [http://www.unknown-horizons.org Unknown Horizons]<br />
* User Forums: [http://forum.unknown-horizons.org/ Unknown Horizons Forums]<br />
* Code: [https://github.com/unknown-horizons Github - unknown-horizons]<br />
* Release tarballs: [http://sourceforge.net/projects/unknownhorizons/files/ Sourceforge - unknown-horizons]<br />
<br />
= Dependency Tree =<br />
* python-fife (game engine)<br />
** guichan<br />
* python-enet (multiplayer UDP)<br />
** ENet (libenet)<br />
<br />
= Current Tasks =<br />
* -package guichan-<br />
* package fife<br />
* package python-enet<br />
* package Unknown Horizons</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Packages:Unknown-Horizons&diff=287624Packages:Unknown-Horizons2012-05-13T17:20:26Z<p>Nmarques: Created page with "= Unknown Horizons = = Dependency Tree = * python-fife (game engine) ** guichan * python-enet (multiplayer UDP) ** ENet (libenet) = Current Tasks = * -package guichan- * packag..."</p>
<hr />
<div>= Unknown Horizons =<br />
<br />
= Dependency Tree =<br />
* python-fife (game engine)<br />
** guichan<br />
* python-enet (multiplayer UDP)<br />
** ENet (libenet)<br />
<br />
= Current Tasks =<br />
* -package guichan-<br />
* package fife<br />
* package python-enet<br />
* package Unknown Horizons</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=F14_release_slogan&diff=192807F14 release slogan2010-08-16T17:11:18Z<p>Nmarques: </p>
<hr />
<div>{{admon/important|This page an F14 Placeholder.| To see when this page will be completed, please refer to the F14 Marketing Schedule.}} <br />
<br />
== Ground rules ==<br />
<br />
{{Admon/important | Please read this. | Suggestions which don't follow these guidelines are far less likely to be considered.}}<br />
<br />
* The slogan should be short, 1-3 words.<br />
* The slogan should be an active sentence, like a command:<br />
** F8: ''{{FedoraVersionSlogan|8}}''<br />
** F9: ''{{FedoraVersionSlogan|9}}''<br />
** F10: ''{{FedoraVersionSlogan|10}}''<br />
** F11: ''{{FedoraVersionSlogan|11}}''<br />
** F12: ''{{FedoraVersionSlogan|12}}'' <br />
** F13: ''{{FedoraVersionSlogan|13}}'' <br />
** F14: ''{{FedoraVersionSlogan|14}}'' <!-- Add a bullet for the next, please, and keep this comment rolling. :-) --><br />
* The slogan should be positive, and reflect the idea that Fedora helps the user achieve something great.<br />
* The slogan should reflect one or more of the [[#Themes | themes]] from the [[#Artwork]] created by the [[Artwork]] team for this release.<br />
* It's more important to fit the artwork theme than the four [[foundations]] shown in the [[#Keywords]] section below.<br />
<br />
== Important ideas ==<br />
<br />
=== Themes ===<br />
* [http://en.wikipedia.org/wiki/Emergence Emergence]<br />
* Multiple things combined to create a new, more complex one<br />
<br />
=== Artwork ===<br />
[[F14 Artwork Theme Concepts]] has the final concept for F14 art. Note that the designers are not accepting new concepts; however, the current art is being further developed, and what's on that page is not yet final as of this writing.<br />
<br />
=== Keywords ===<br />
* The four foundations<br />
** Features<br />
** Friends<br />
** Freedom<br />
** First <br />
<br />
== New slogan ideas ==<br />
{|<br />
! Slogan !! Submitter !! Notes<br />
|-<br />
| "slogan" || [[User:rbergero|Your Name Here]] || explanation<br />
|-<br />
| "Impress" || [[User:shnurapet|Misha Shnurapet]] || Great apps, technologies and desktop features make me want to try it.<br />
|-<br />
| "Feel it" || [[User:toast|Rob Callaghan]] || You think it, then express it, don't forget to "feel it"!<br />
|-<br />
| "Breaking through" || [[User:Sdgathman|Stuart Gathman]] || Art resembles a shattered glass ceiling<br />
|-<br />
| "Add it up." || [[User:rbergero|Robyn Bergeron]] || Fedora is a whole, made up of many parts.<br />
|-<br />
| "Join forces." || [[User:Pfrields|Paul W. Frields]] || People join together in Fedora to do something great.<br />
|-<br />
| "Keep Expanding" || [[User:leoboulton|Leo Boulton]] || Think F12 key on the keyboard; F13 is current; F14 is yet one more.<br />
|-<br />
| "Wrapping-up world ideas" || [[User:Arsenick|Arsenick]] || We bundled ideas from all over the world, let's try them!<br />
|-<br />
| "Breaking down barriers" || [[User:jsmith|Jared Smith]] || We're breaking down the barriers that have held us back!<br />
|-<br />
| "Sum to infinity" || [[User:Marcstewart|Marc Stewart]] || Greater than sum of its parts; Fedora-infinity link; Style as "inf14ity"?<br />
|-<br />
| "Come Play Outside" || [[User:leoboulton|Leo Boulton]] || Get outside of the (traditional OS) box with Fedora; Freedom.<br />
|-<br />
| "So Say We All" || [[User:threethirty|Justin O'Brien]] || a unifying phrase that shows many ideas can flow into one<br />
|-<br />
| "Don't Panic" || [[User:threethirty|Justin O'Brien]] || We have another awesome release coming and we don't want pandemonium erupting <br />
|-<br />
| "Be Different" || [[User:erheiner|Edna Rheiner]] || In Honor of the book A Different Universe<br />
|-<br />
| "L.E.A.D. - Let everyone advances daily!" || [[User:kaio|Caius Chance]] || Sharing!<br />
|-<br />
| "Community Delivered, Community Supported" || [[User:davdunc|David Duncan]] || Fedora grows from your participation in a global community.<br />
|-<br />
| "Join to Grow" || [[User:Jmlevick|Manuel Escudero]] || Two sides: Emergence theory and also the idea of people joining Fedora to be better, to Grow.<br />
|-<br />
| "Solid Power!!!" || [[User:Dramsey|David Ramsey]] ||Solid systems rely and require rock solid software.<br />
|-<br />
| "Weave" || [[User:watzkej|John Watzke]] ||Strands of thread weave into a greater form.<br />
|-<br />
| "Quantum shift" || [[User:Dramsey|David Ramsey]] ||An illusion to going beyond in development and thought.<br />
|-<br />
| "Get Connected" || [[User:Arthurbuliva|Arthur Buliva]] ||Connection with friends, FOSS community and with the heart ofyour own machine.<br />
|-<br />
| "Unchain yourself" || [[User:Arthurbuliva|Arthur Buliva]] ||Infinite = without bounds; bounds = chains.<br />
|-<br />
| "Infinite potential" || [[User:Dramsey|David Ramsey]] ||A consideration that the whole system is more than the sum of the individual components.<br />
|-<br />
| "Freedom defined" || [[User:eugenejvr|Eugene JvR]] ||Fedora = the ultimate in software freedom.<br />
|-<br />
| "Managed change" || [[User:arcress|Andy Cress]] ||Change happens fast, managing it is what Fedora does for you.<br />
|-<br />
| "Empower!" || [[User:echerif|Omar CHERIF]] ||More features, more freedom, more friends, more power...<br />
|-<br />
| "All together now" || [[User:Mchua|Mel Chua]] || Because I can't pass up the opportunity to quote Beatles songs.<br />
|-<br />
| "Evolve." || [[User:Mchua|Mel Chua]] || Potentially awesome visual theming options.<br />
|-<br />
| "1 + 1 > 2" || [[User:Mchua|Mel Chua]] || Or some indication that "the whole is greater than the sum of its parts" - consilience, synergy.<br />
|-<br />
| "Future delivered" || [[User:ke4qqq|David Nalley]] || Focus on the fact that Fedora is First with Features - and that if you want to see the future, Fedora is where you do it. <br />
|-<br />
| "Exceed power" || [[User:paceh|Pablo Hernández Borges]] || Keep increasing your power and go beyond. <br />
|-<br />
| "Recombine" || [[User:paceh|Pablo Hernández Borges]] || When DNA produces mutations, something better to achieve goals. <br />
|-<br />
| "Simply F!" || [[User:cmpahar|Christos Bacharakis]] || F is representing the 4Fs and "Fedora". Fedora is simply the First, Freedom, Features, Friends. Pointing out just "F" will make the people wonder what other than "Fedora" is the moto referred to.<br />
|-<br />
| "Mutual Dynamic Evolution" || [[User:lewis41|Luigi Votta]] || People interact mutually (dynamism) for a better product (evolution)<br />
|-<br />
| "Overcome the noise" || [[User:lewis41|Luigi Votta]] || In some iterations, an emergent process can tmp stop due to excessive noise. <br />
|-<br />
| "Synthesize" || [[User:Alekaragiannakis|Alexandros Karagiannakis]] || Make a synthesis, combine two or more things to produce something new, something different. <br />
|-<br />
| "Rise Up!" || [[User:Alekaragiannakis|Alexandros Karagiannakis]] || Is the way that the artwork-theme make you feel. Also emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions (wiki).. <br />
|-<br />
| "Grow Together!" || [[User:galileo|Gerard Ryan]] || Emphasize the community, growing and learning together, and combining to create what the fedora project is.<br />
|-<br />
| "Emerge!" || [[User:galileo|Gerard Ryan]] || from "Emergence."<br />
|-<br />
| "Be more" || [[User:Marcstewart|Marc Stewart]] || Alludes to consciousness—being—as an emergent property. As well as standing by itself, also invites question "Be more ''what''?", which can tie in with promotions with longer copy: "Be more adventurous, more connected, more productive [etc.] Be Fedora 14", which then highlights that Fedora is more than software; it's community, ideas, and yet more, and we're each a part making a greater whole.<br />
|-<br />
| "Blend in!" || [[User:constanton|Kostas Antonakoglou]] || blend (form something of two or more parts) or harmonize, or even join the community<br />
|-<br />
| "Enjoy It!" || [[User:teknoenie|James A. Peltier]] || Somewhat a play on his name Laughlin. Could be mis-read as "laughin"<br />
|-<br />
| "Reinventing Linux from the bottom down" || [[User:jpeltier|James A. Peltier]] || Another play on the name of a book he authored titled "A Different Universe: Reinventing Physics from the Bottom Down"<br />
|-<br />
| "Globalizing" || [[User:nmarques|Nelson Marques]] || As everyone seems to be fond of 'globalization', as the term itself implies a union across the world... sounds fair enough.<br />
|-<br />
|}<br />
[[Category:Marketing]][[Category:F14]][[Category:Release slogan]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=F14_Artwork_Feedback&diff=186307F14 Artwork Feedback2010-07-14T16:21:30Z<p>Nmarques: /* Feedback */</p>
<hr />
<div>Leave your feed back for the [https://fedoraproject.org/wiki/File:F14-image2.png Fedora 14 wallpaper theme concept], shown below.<br />
<br />
[[Image:F14-image2.png | 450px]]<br />
<br />
'''Some earlier iterations:'''<br />
<br />
[[Image:Background_concept.png | 200px]]<br />
<br />
[[Image:F14-image1.png | 200px]]<br />
<br />
[[Image:Wallpaper-f14-concept-kyle-blender.png | 200px]]<br />
<br />
There's a couple of reasons why this theme relates to Fedora 14. First, [https://fedoraproject.org/wiki/Name_suggestions_for_Fedora_14 the codename for Fedora 14 is 'Laughlin']. This is after Robert Laughlin, the 1998 Nobel Prize winner in physics for the fractional quantum Hall effect research he did. Laughlin argues for a concept called 'emergence' which states: "The whole is more than the sum of its parts." Kyle's proposal shows many separate lines coming together that, when you step back, forms a solid shape as well, relating to Laughlin's concept of emergence. Secondly, Fedora is a kind of a single object - a Linux-based operating system - but it's also a community made up of many individuals from all over the world and aggregating many individual open source projects and work. So the concept also relates to what Fedora itself is.<br />
<br />
<br />
= Open Feedback Area =<br />
<br />
=== Open Feedback ===<br />
<br />
* ''Post your freeform feedback here! Be sure to sign it.''<br />
* I'm a bit concerned that this looks too reminiscent of a broken LCD screen. Am I crazy? --[[User:Mattdm|Mattdm]] 12:49, 14 July 2010 (UTC)<br />
<br />
= Gathered Feedback =<br />
<br />
We'll gather feedback from a variety of places here. '''Do not place your feedback here''' - it goes up above. Below is just for copying & pasting feedback from other sources.<br />
<br />
=== From Design Team Meetings ===<br />
<br />
* needs more fedora blue<br />
* needs more blue instead of black<br />
* needs more shiny things<br />
* too dark<br />
* favorite is the latest mokcup<br />
* one user's first comment was that it's kind of dizzy-looking, any way to tone it down?<br />
<br />
Posted by --[[User:Duffy|Duffy]] 03:09, 14 July 2010 (UTC)<br />
<br />
=== Blog Post Feedback ===<br />
<br />
(owner: mizmo)<br />
<br />
* http://mairin.wordpress.com/2010/07/13/fedora-14-theme-preview/<br />
<br />
==== Feedback ====<br />
<br />
* Felix said, on July 14, 2010 at 2:08 am: "Looks already great. I hope you can get some input from Jakub for the polishment."<br />
* Christof said, on July 14, 2010 at 2:18 am: "That finally looks like a background I would use. I think I have not used the default Fedora background or theme in the last five years."<br />
* jreznik said, on July 14, 2010 at 2:34 am: "Nice Kitty! Sorry, I missed meeting yesterday – but I’m happy with this concept ;-)"<br />
* Dave Pawson said, on July 14, 2010 at 3:20 am: "Re Kyles design? Yes, looks good. How to make it a little brighter? Bit too sombre at the moment?"<br />
* Jared Morgan said, on July 14, 2010 at 5:43 am: "Love the new theme for F14. Looking forward to seeing this in a few months."<br />
* Julian Aloofi said, on July 14, 2010 at 6:07 am: "Just my 2 cents, I think the wallpaper looks a bit intimidating. It’s pretty dark and has a kind of “agressive” depth. When I look at it, it’s not really a picture I’d like to see on my desktop every day; it’s rather something I’d expect to see in a bad dream. Maybe something more colourful? Just sharing my first impression, I don’t know how the complete theme will look of course :)"<br />
* ankursworld said, on July 14, 2010 at 7:17 am: "Hey, this wallpaper is awesome. I’ve already begun using it :) Ankur"<br />
* drago01 said, on July 14, 2010 at 8:04 am: "IMO this is too dark; was the reason why I didn’t like the F13 wallpaper but it seems like this trend continues …"<br />
* [[User:Nmarques|Nelson]] said on July 14 @ 17:19 GMT: "Kyle's work is awesome and in a way provides a good alternative for alpha channels approach. From my point of view this allows a bit more of customization and interaction from the user. Thanks for a great submission, extended also to all other submissions."<br />
<br />
=== FedoraForum.org Feedback ===<br />
<br />
(owner: Schendje)<br />
<br />
* Fedora Forum URL goes here<br />
<br />
==== Feedback ====<br />
<br />
=== Fedora users mailing list Feedback ===<br />
<br />
(owner: Schendje)<br />
<br />
* URL to initial mailing list post for feedback here<br />
<br />
==== Feedback ====<br />
<br />
=== Twitter & Identi.ca Feedback ===<br />
<br />
(owner: RyanLerch)<br />
<br />
* URLs to initial twitter & identi.ca posts for feedback here<br />
* http://identi.ca/notice/41296453 (Ryanlerch)<br />
* http://identi.ca/notice/41294289 (mizmo)<br />
* http://identi.ca/notice/41348569 (nicubunu)<br />
* http://identi.ca/notice/41348049 (Schendje)<br />
<br />
==== Feedback ====<br />
<br />
=== Facebook Feedback ===<br />
<br />
(owner: none)<br />
<br />
* "Lubomir Rinteł this is actually quite beautiful even though it is just a concept. By the way, is it some kind of a rule that the theme is always blue-ish, or just a unwritten custom?"<br />
* "Rahul Sundaram Unwritten custom. Users always want blue. It is established pattern. "</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Marketing_Fundamentals&diff=183613Marketing/Marketing Fundamentals2010-06-30T19:05:16Z<p>Nmarques: /* Marketing Fundamentals */</p>
<hr />
<div>= Scope of Marketing Activities =<br />
* Goods<br />
* Services<br />
* Experiences<br />
* Events<br />
* People<br />
* Places<br />
* Patrimonial Titles<br />
* Organizations<br />
* Informations<br />
* Ideas<br />
<br />
= Markets =<br />
* Consumer Markets<br />
* Corporate Markets<br />
* Global Markets<br />
* Government and Non-Profitable Organizations<br />
<br />
= The Concept of Trade =<br />
* Necessary conditions for trading:<br />
** At least 2 interventionists<br />
** Desire to interact with the other part<br />
** 'Something' with value<br />
** Capacity to communicate the offer<br />
** Liberty to accept of reject<br />
<br />
= The Concepts of Marketing =<br />
{{quote|Marketing is the management process which identifies, anticipates and satisfies the desires of costumers in a profitable way|The Chartered Institute of Marketing}}<br />
<br />
{{quote|Marketing is the group of methods and means that organizations have to promote amongst their audiences the behaviours favourable to the realization of their own objectives|Dionisio Rodrigues, 1996}}<br />
<br />
{{quote|The product in the right place in the right time and with the correct price|Adcock et al}}<br />
<br />
{{quote|Marketing is the human activity oriented to the satisfaction of peoples needs and desires through a trade process|Philip Kotler}}<br />
<br />
{{quote|Marketing is a social and management process from which individuals and groups get what they desire and need, through the creation, offer and trade of products and value with others|Philip Kotler, 1991}}<br />
<br />
= Marketing Philosophy =<br />
'''Generate value for the consumers'''<br />
{{quote|Marketing is far too important to be solely left to the Marketing Department|David Packard}}<br />
<br />
= Marketing Implications =<br />
* Who are our potencial costumers/users?<br />
* How can we satizfy</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/SWOT&diff=183594Marketing/SWOT2010-06-30T16:59:24Z<p>Nmarques: /* Marketing Mix */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
<br />
= Introduction =<br />
[[Image:4Foundations.png|border|frame|right|The Fedora Project 4 Foundations]]<br />
<br />
The [http://en.wikipedia.org/wiki/SWOT_analysis SWOT Analysis] is a tool to provide a self assessment of a project/organization/venture that provides useful output to help on the strategical planning of the very same project/organization/venture.<br />
This was the very first challenge I proposed myself when I joined Fedora Marketing Team. I've chosen to do this for several reasons, being by far the most important of them the fact that I wanted to understand the project.<br />
<br />
The subject of this document is the [http://fedoraproject.org Fedora Project] as a community that produces a product known as [http://fedoraproject.org/get-fedora Fedora Linux], one of the most known Linux distributions available. <br />
<br />
To better understand the [http://fedoraproject.org Fedora Project] it is recommended to understand the [http://fedoraproject.org/wiki/Foundations 4 Fedora Foundations], which provide the basis of the [http://projectfedora.org Fedora Project] identity. <br />
Another relevant document to understand the [http://fedoraproject.org Fedora Project] is the current developing version of the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora Marketing Plan] which presents interesting information regarding several factors of the [http://fedoraproject.org Fedora Project], some of this interest factors are:<br />
<br />
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#User_base_of_tomorrow Future User Base];<br />
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Spread_the_brand Brand Notoriety];<br />
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Build_on-ramps Approach and User Enrolment];<br />
<br />
There are other interesting factors that are introduced in the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora Marketing Plan], but I will focus only on the three mentioned above because they are the most complete and relevant for the upcoming contents displayed on this document.<br />
<br />
= SWOT Analysis =<br />
A [http://en.wikipedia.org/wiki/SWOT_analysis SWOT Analysis] is a diagnostic tool used by Marketing Management to evaluate a project or venture strategically and that should provide output information to solve existing problems or to provide strategical guidance through possible threats or opportunities.<br />
To better understand the concept behind the SWOT Analysis we will provide a simple example to work as a metaphor for easier understanding of this process. <br />
<br />
Some of us in our free time like to go fishing, even if it is casual fishing. When you go fishing there are factors involved, some you can actually manipulate, while others you can only act upon them. Imagine the following:<br />
* The factors you can control - this is everything you have direct influence on, for example, your baits, the fishing pole and the place where you want to go. All of this you can define it by yourself having in mind that your objective is to fish something. The quality of the bait and the fish kind you want to fish is important for the outcome of your fishing session, the same could apply for your fishing as you won't use a small river fishing pole to go fish on the sea, or even the time you choose to fish. All of this you can control to handle the outcome of your fishing venture. In Management and in Marketing also, this set of factors are usually called ''Internal Environment'', and it stands for everything you can directly control. This qualify in Strength's and Weaknesses. As an example, it's a strength to use better quality bait, while it's a weakness if you use lower quality bait.<br />
* The factors you can not control - this set of factors you can't control, but you need to act upon them as they influence your fishing venture. For example, you can not control the tides, but you can select a time of the day when the tide is favourable to you. Off course the tide has influence for the success of your fishing venture. In Management and Marketing we call this set of variables that you not control, just act upon as ''External Environment'' and it qualifies as Opportunities or Threats. For example a low tide if you go fishing by boat is a threat to your fishing venture, while if it is a high tide, it's an opportunity instead.<br />
<br />
For this SWOT Analysis we are contemplating the following:<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT#Internal_Environment Internal Environment] - Composed of [https://fedoraproject.org/wiki/Marketing/SWOT#Strengths Strengths] and [https://fedoraproject.org/wiki/Marketing/SWOT#Weaknesses Weaknesses], all factors that can be changed or ruled by the [http://fedoraproject.org Fedora Project]. We will evaluate them according to the 5M methodology which is based on 5 topics: men, machines, means, measures and methods, keeping in mind 3 key concepts: Quality and Management, Performance/Performance Improvements and Technology.<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT#External_Analysis External Analysis] - Composed by [https://fedoraproject.org/wiki/Marketing/SWOT#Opportunities Opportunities] and [https://fedoraproject.org/wiki/Marketing/SWOT#Threats Threats], this are the topics that the management can't directly control, just act upon. This are evaluated under the following topics: Political/Legal Factors, Social/Demographical Factors, Technological Factors and Economical Factors.<br />
<br />
In a third stage, the SWOT Analysis presents a conclusion which is the relation of all the data analysed previously and will outcome in a set of measures to apply in order to correct any problems detected or act upon possible threats and opportunities.<br />
<br />
The main goal behind this SWOT Analysis is to provide the Fedora Community and Fedora Project with a method to perform future SWOT Documents. It was thought to comply with the methodology proposed and to provide a valid practical document easy to modify according to future needs. There is also some academical value on this, as the present document tries to explain some concepts so that the Fedora Community can understand why we do this, how and why it is relevant.<br />
<br />
== Internal Environment ==<br />
{{Quote|It is more important to do what is strategically right than what is immediately profitable.| [http://pt.wikipedia.org/wiki/Philip_Kotler Philip Kotler]}}<br />
The Internal Environment Analysis is a self assessment of the Fedora Project based on all the factors that the Fedora Project can control directly. From this Analysis we will identify factors that will classified under '''Strengths''' or '''Weaknesses'''. This factors are to be taken into consideration related to the following aspects:<br />
* Quality and Management<br />
* Performance / Performance Improvements<br />
* Technology<br />
<br />
For the Internal Environment Analysis we will take into consideration the following:<br />
* There is a product called Fedora Linux;<br />
* Infra-structure (physical and intellectual) for this analysis is a part of the 'product' Fedora Linux;<br />
* The group of people, sponsors, contributors, enthusiasts, etc, behind the 'product' Fedora Linux is the Fedora Community;<br />
* The audience is defined by the information on [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora's Marketing Plan].<br />
<br />
=== Strengths ===<br />
[http://fedoraproject.org The Fedora Project] manages many synergies around it, some of them are '''Strengths''', factors that provide positive synergies for the project.<br />
<br />
The topics presented bellow are identified as related to '''Men''' in the scope of manpower. The human masses behind the Project Fedora that design, develop, package and distribute Fedora Linux. This include paid and voluntary contributors.<br />
{{admon/note|[[User:Nmarques|Nelson Marques]]|While approaching the Payed/Sponsored contributors, I would like the reader also to be mindful that in Fedora Linux there are many other paid/sponsored contributors represented by other FOSS Projects. Due to the nature of the SWOT Analysis, only [http://www.redhat.com Red Hat Inc.] contributors were contemplated. This doesn't mean we don't credit other companies which sponsor other FOSS Projects such as [http://www.gnome.org GNOME], [http://www.kde.org KDE] ''et al'', but it falls out of the scope of things the Fedora Project can control. The Fedora Project and the Fedora Marketing Team would like to leave a word of gratitude to all of those who contribute to FOSS Projects, payed and voluntary non-paid. We all are Fedora!}}<br />
<br />
==== Sponsorship - Red Hat Inc. ====<br />
[http://www.redhat.com Red Hat Inc.], the main [http://fedoraproject.org Fedora Project] allocates manpower to work directly on the project, in much responsible for the good results of the Fedora Project. The commitment of many Red Hat employers bringing many time enthusiasm and motivation to the Fedora Project is one of the most positive signs of this relation. In many ways the success of the Fedora Project and Fedora Linux is based on this relation. The involvement of Red Hat Inc. is a decisive factor for the success of Fedora.<br />
<br />
==== Volunteer Contributors ====<br />
[http://fedoraproject.org The Fedora Project] counts with hundreds of volunteer contributors in all of sub-projects under the Fedora Project coordination. Besides behind part of a wider community, many volunteer contributors dedicated hundreds of hours of their spare time to improve many aspects on Fedora; from the upstream contributors, marketeers, writters, editors, designers, artists, etc, the contributions of this volunteers bring new synergies to the Fedora Project and help taking Fedora Linux virtually to any part of the Globe. The commitment of Fedora volunteer contributors results in very positive synergies on Fedora Project, allowing it to have a strong and growing community worldwide. It isn't incorrect to assume that much of Fedora Project success results from this commitment from the Community.<br />
<br />
==== The Bazaar Model ====<br />
[[User:Rbergero|Robyn Bergeron]] introduced me once with [http://catb.org/esr/writings/homesteading/ The Cathedral and the Bazaar]. The model described in the Bazaar is outstanding. The proof that the most sceptical would require are long given. In a matter of manpower this model provides an outstanding solution to fast and feature rich development. This is without doubt the element that solved the manpower problem for many applications, and that still does. We should not underestimate the Cathedral building. Another interesting point is that this model of development does provide powerful motivational forces on the community.<br />
The success of this 'upstream model' is also reflected in the success of Fedora Linux.<br />
<br />
==== Marketing Team ====<br />
[[Image:FedoraMarketing.png|right|border|frame|Marketing Team]]<br />
With a symbiotic relation with the Ambassadors Team, the [http://fedoraproject.org/wiki/Marketing Fedora Marketing Team] places efforts in providing the community strategical guidance, support services to several other teams working on the project and many cases a bridge between Fedora teams in a very professional way.<br />
The commitment of the Marketing Team in promoting the Fedora Project and it's values on the community can be judged by the general perception of Linux users about Fedora: the ultimate development distribution.<br />
One of the major reasons for the Fedora Marketing success is bridges created between Fedora Marketing and Ambassadors with other projects from the FOSS universe, establishing cooperation lines for FOSS promotion and interchange of know-how and manpower.<br />
<br />
<br />
==== L10N Teams ====<br />
The L10N Project is responsible for translation and localization of Fedora Linux and Fedora Infra-Structure for at least 40 different languages worldwide.<br />
The contributions on this area are a Critical Factor for Success, and despite many times the work from this contributors remains unnoticed by the wider audiences, they provide one of the most important strategical factors for user base increase and market penetration.<br />
<br />
==== Design/Artwork Teams ====<br />
[[Image:Artwork_ArtTeamProjects_WikiDesign_ArtTeamN1.png|right|frame|border|Design Team]]<br />
The Design Team is responsible amongst other things for the theme and many graphical aspects around Fedora Linux; counting with a vast number of contributors they provide a unique visual identity to Fedora Linux and outstanding output in production of various graphical aspects of the Fedora Project. It is to mention that their work in other fields, specially on Marketing is value added to the Project Fedora as it is used by many other parts of the Project, i.e. Marketing, Ambassadors, Engineering, etc.<br />
<br />
==== Quality Assurance Team ====<br />
QA text<br />
<br />
==== Ambassadors ====<br />
[[Image:Ambassadors_Header_AmbassadorsN1.png|right|frame|border|Fedora Ambassadors]]<br />
The Fedora Ambassadors is one of the key elements of the Fedora Community providing first line public relations amongst the community, with other FOSS communities and local communities. The commitment and passion of Ambassadors is translated by the Fedora Community itself. Not being only a strength, the Ambassors Project can be considered a Critical Factor for Success.<br />
<br />
<br />
==== Events (FAD's, FUDCon's, etc) ====<br />
The amount of events where the Fedora Project itself or Individuals are present.<br />
<br />
==== Fedora SPINS ====<br />
[http://spins.fedoraproject.org/ Fedora SPINS] are a key element in the Fedora Project, their own existence already translates why Fedora is the election platform that many choose for more localized projects. Delievering strategical content into targeted audiences and strategical niches, Fedora SPINS allow the Fedora Project to be represented in a wider universe and in many cases providing new bridges to the community. Not only are they a strength by their own nature, but also due to the commitment of contributors keeping a growing flow of new technological flavours and trends into the Project. <br />
{{admon/note|Personal Message|Fedora Spins have in most cases very strong strategical charactristics. It would be interesting that SPIN Project Leaders (not sure if this is the right wording) would complement their SWOT by fulfilling the gaps that your SPIN provides. I strongly encourage people to help. There is no right or wrong, everything in this document should be supported by common sense. The [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing mailling list] can be a good place to debate or ask for council/guidance.}}<br />
<br />
==== Free Media Program ====<br />
[http://fedoraproject.org/wiki/Distribution/FreeMedia The Free Media Project] was started is currently run by the [https://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors. The nature of this initiative is probably one of the most charismatic symbols of Friends and Freedom.<br />
It is important to mention that there is a thin bridge with the [http://fedoraproject.org/wiki/Design Design Team] that provides support work based on many media contributions.<br />
{{admon/note|Personal Note|I believe that one of the most important charactristics of this point it's the human side of the Fedora Community specially when this is program that cativates many synergies and runs without funding. I am not going to file this under Weaknesses, because I don't really know the background of it, but from my scope, some 'official sponsorship' would improve it. I don't know the position of Ambassadors, but we have have something special on this initiative. If anyone can provide a text that really translates it, please feel free to improve it.}}<br />
<br />
==== Public Mirror System ====<br />
[http://fedoraproject.org The Fedora Project] has available a [http://mirrors.fedoraproject.org/publiclist public mirror] system from which Linux users and enthusiasts can download [http://fedoraproject.org/get-fedora Fedora Linux] from a closer location. This allows the Fedora Project to distribute their product sharing load and bandwidth through hundreds of download points located worldwide.<br />
It is to mention that this public mirror system is an outstanding channel of distribution for Fedora Linux.<br />
<br />
<br />
<br />
==== Infrastructure ====<br />
Infra-Structure! Do we have someone providing exciting contents?<br />
<br />
<br />
<br />
=== Weaknesses ===<br />
===== Potential Contributors =====<br />
[http://fedoraproject.org The Fedora Project] has thousands of contributors worldwide which actively work every day performing several tasks within the project.<br />
While some areas are attractive, others are hard to get spontaneous contributors. There is no qualitative study to describe the reasons that in some cases trigger interest and in others do not.<br />
Fedora needs more contributors to maintain it's self sustainability.<br />
<br />
=== Critical Factors for Success ===<br />
<br />
==== User Base ====<br />
The [http://fedoraproject.org Fedora Project] has established in the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Marketing Plan] the [https://fedoraproject.org/wiki/User_base user base] for the future:<br />
* [https://fedoraproject.org/wiki/User_base_-_voluntary_Linux_consumer Voluntary Linux Consumer] - Though the Fedora Project defines clear [http://en.wikipedia.org/wiki/Positioning_%28marketing%29 positioning] and [http://en.wikipedia.org/wiki/Product_differentiation differentiation], this might not be clear to all users specially because the promotion lacks of many details regarding about this. To successfully increase penetration rates amongst this users it is imperative that positioning and differentiation is a part of the message, this can be done through comparative advertisement or using a more subtle approach. Though the [https://fedoraproject.org/wiki/Foundations Fedora Foundations] provide good information regarding positioning and differentiation (and considering that Fedora Linux inherits the notoriety of Red Hat as a part of it own), [https://fedoraproject.org/wiki/Foundations#First First] and [https://fedoraproject.org/wiki/Foundations#Features Features] might not be enough to translate the correct message about it's positioning and differentiation. <br />
On one of my first approaches to the Fedora Project, I was told that other FOSS communities like [http://www.opensuse.org openSUSE] and [http://www.ubuntu.com Ubuntu] were 'friends' sharing work for the same goal, FOSS. It is unclear to me on how to perform this goal without facing other distributions as competitors. This is a reachable goal, but this specific segment demands Fedora Linux to engage other distributions as competitors and 'battle' for this so called '''Voluntary Linux Consumer'''.<br />
* [https://fedoraproject.org/wiki/User_base_-_computer-friendly Computer Friendly] - In most cases this '''computer friendly''' concept applied to a Linux user will be deeply related to other kinds of users, for example the '''Voluntary Linux Consumer'''. It is vague enough to provide acceptable results if correctly approached and promoted to this audiences.<br />
* [https://fedoraproject.org/wiki/User_base_-_likely_collaborator Potential Collaborator] - This segment can be faced as a sub-segment of any of the other segments presented by the Fedora Project. This is interesting as it denotes the need of the Fedora Project to become self-sustainable based on it's users. If enough efforts are placed on this field to provide easy ramps to the Fedora Project, either by Ambassadorial work or Team oriented, virtually any Fedora user can become a potential contributor in any of the sub-projects provided by the Fedora Project. Once more it's a reachable and realistic goal.<br />
* [https://fedoraproject.org/wiki/User_base_-_general_productivity_user General Productivity User] - The Fedora Project presents this segment as an uncomplicated and too vague segment. I find this therm misleading and can be harmful in the future.<br />
<br />
This topic, the future user base displays 4 segments of Community that are deeply inter-connected between themselves, and in most cases can through one you can fulfill others. From the strategical point of view this segments are so close to each other in some cases that merging them into one could actually provide a better effort to rally methods and means to successfully hit that audience with the correct promotion.<br />
<br />
==== User's Perception: Fedora Linux ====<br />
{{admon/note|Personal Message|Are we delievering our message correctly? Do our users perceptions about Fedora Linux match our goals? What can we improve on this field? How? When? Should also reflect some diagnose from the past.}}<br />
<br />
==== User's Perception: Fedora Project ====<br />
{{admon/note|Personal Message|Are we delievering our message correctly? Do our users perceptions about Fedora Linux match our goals? What can we improve on this field? How? When? Should also reflect some diagnose from the past.}}<br />
<br />
==== Brand Notoriety ====<br />
The Fedora Project inherits much of the notoriety of it's sponsor [http://www.redhat.com Red Hat Inc.], and it's generally faced with comfort from the audiences it targets.<br />
The reputation of Fedora Linux and Fedora Project amongst their [https://fedoraproject.org/wiki/Marketing/SWOT#User_Base user base] can be generally understood as a excellent.<br />
{{admon/tip|for the future...|Not developing much based on 'general assumptions'. For the future when a data mining platform is available (ex: LimeSurvey) we can develop more on this field based on qualitative information to be gathered.}}<br />
<br />
==== Channels of Distribution ====<br />
For any organization to deploy it's products successfully it requires good channels of distribution. In this field the [http://fedoraproject.org Fedora Project]'s efforts have been wonderful and everything just works, on either providing software DVD/CD ISOs and also as deploying improvements and software updates.<br />
* Online Software Repositories - Fedora provides an online update feature through YUM repositories.<br />
* Public Mirrors Network - [http://fedoraproject.org The Fedora Project] provides a network of [http://mirrors.fedoraproject.org/publiclist public mirrors] that allows Fedora users to download Fedora Linux from the closest location possible, or any other by users choice.<br />
* Free Media Program - Fedora provides Fedora users with free media through the Free Media Program. This is a great way of deploying Fedora Linux in events.<br />
* P2P Networks - [http://fedoraproject.org The Fedora Project] runs a torrent tracker to allow a better deployment of Fedora Linux through P2P Networks. [http://torrent.fedoraproject.org/ Torrent Server] provides access to this great download alternative.<br />
* RPMFusion - Though [http://www.rpmfusion.org RPM Fusion] isn't in direct control of Fedora, it's symbiotic relation with the Fedora Project allows to extend the contents offered by Fedora Linux.<br />
<br />
==== Cultural Emphasis ====<br />
<br />
== External Analysis ==<br />
The External Analysis provides a good tool to analyse potential strategical mesuares or plans. One of the most common approaches is the [http://en.wikipedia.org/wiki/PEST PEST Analysis]. Many of the methodology will be irrelevant to the nature of our community, which doesnt actually rely much on strategical decisions, though I believe that we can diagnose what seem to be relevant at least on the moment. <br />
<br />
<br />
=== Opportunities ===<br />
<br />
=== Threats ===<br />
<br />
== Analysis and Proposals for Action ==<br />
<br />
= Fedora Mix =<br />
<br />
== Product ==<br />
Software is general is perceived by some as a product, by others as a service. This approach considers Fedora Linux as a 'service' which is consumed whenever the user runs Fedora Linux to satisfy his needs. Looking into Fedora Linux from the scope of Marketing, this also includes all the services that support it or contribute to its creation.<br />
<br />
== Processes ==<br />
<br />
== Time and Place ==<br />
<br />
== Productivity and Quality ==<br />
<br />
== People == <br />
<br />
== Communication and Education ==<br />
<br />
== Physical Evidence ==<br />
<br />
== Price and Costs ==<br />
<br />
= Files =<br />
Files available for download related to this SWOT Analysis:<br />
* [http://nmarques.fedorapeople.org/ Fedora SWOT on PDF]<br />
<br />
= Links of Interest =<br />
* [http://fedoraproject.org The Fedora Project]<br />
* [http://planet.fedoraproject.org Fedora Planet]<br />
* [http://docs.fedoraproject.org Fedora Documentation]<br />
* [http://translate.fedoraproject.org Fedora Translation]<br />
* [http://smolt.fedoraproject.org Fedora - Smolt]<br />
<br />
* [http://www.linuxfoundation.org Linux Foundation]<br />
* [http://www.fsf.org Free Software Foundation]<br />
* [http://www.kde.org KDE]<br />
* [http://www.gnome.org GNOME Project]<br />
* [http://www.novell.com Novell]<br />
* [http://www.opensuse.org openSUSE]<br />
* [http://www.redhat.com Red Hat Inc.]<br />
<br />
<br />
<br />
[[Category:Marketing]] [[Category:Fedora]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=User:Nmarques&diff=182565User:Nmarques2010-06-26T20:59:23Z<p>Nmarques: /* Packages */</p>
<hr />
<div>{{header|marketing}}<br />
__NOTOC__<br />
= '''Nelson Marques''' =<br />
[[Image:Nmarques.png|right|220px|frame|Nelson Marques]]<br />
Dear Visitor,<br />
<br />
My name is Nelson and I'm Portuguese. I'm a Linux enthusiast and I joined Fedora [http://fedoraproject.org/wiki/Marketing Marketing Team], where I've been learning lots of things in several fields. At a later stage I've joined the trans_PT team to help providing better contents in my native language, Portuguese (by localization pt_PT).<br />
<br />
== contacts and whereabouts ==<br />
* '''name''': Nelson Marques<br />
* '''e-mail''': nmarques@fedoraproject.org<br />
* '''IRC''': nmarques on [irc://irc.freenode.net Freenode] at #fedora-mktg, #fedora-pt.<br />
* '''Google Talk''': nmo.marques@gmail.com<br />
* phone: email me first.<br />
* '''fedora people''': http://nmarques.fedorapeople.org/<br />
* '''Location''': [http://www.cm-estarreja.pt Estarreja], [https://www.cia.gov/library/publications/the-world-factbook/geos/po.html Portugal]<br />
<br />
== Marketing ==<br />
[http://projectfedora.org Project Fedora] [http://fedoraproject.org/wiki/Marketing Marketing Team] is like having a first row ticket into something wonderful, the Fedora Community. Far from being a traditional knife cutting marketing department, it's a sane world where people coexist peacefully and help creating something wonderful, Fedora Linux.<br />
Nothing in academical or theoretical therms can prepare you for such an exciting adventure.<br />
<br />
By the way, we do real work!<br />
<br />
=== Completed ===<br />
* [http://fedoraproject.org/wiki/NetworkManager_in_Fedora_13 NetworkManager in Fedora 13]<br />
* [http://fedoraproject.org/wiki/Marketing/Color_Meanings Color Meanings through the eyes of a Marketeer]<br />
* [http://nmarques.fedorapeople.org/fedora/flyers/fedora-flyer-ind-pt.odt Flyer in Portuguese]<br />
* [http://fedoraproject.org/wiki/Marketing/Focus_group_SOP Focus Group SOP]<br />
* [http://nmarques.fedorapeople.org/fedora/marketing/ Slide Notes in Paper] - Printing Model front and back<br />
<br />
=== Unfinished ===<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT]<br />
* [http://fedoraproject.org/wiki/Communication_matrix Communication Matrix]<br />
<br />
== trans_PT ==<br />
[[Image:Portugal-Flag.png|80px|right]]<br />
The Portuguese (pt_PT) translation team. Not so strong in numbers, but providing good output.<br><br />
More information on the Portuguese (pt_PT) here.<br />
<br />
== Packages ==<br />
* Equinox Abomination: http://nmarques.fedorapeople.org/packages/equinox-abomination/<br />
* Equinox GTK Engine (x86_64): http://nmarques.fedorapeople.org/packages/gtk-engine-equinox/<br />
* Goddard Branding for OpenOffice.org: http://nmarques.fedorapeople.org/packages/goddard-brand-openoffice/<br />
<br />
== Goddard - DVD media lightscribe ==<br />
* For those who have [http://www.lightscribe.com lightscribe] enabled hardware I've made some small work for [http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/ Goddard install DVD] (x86_64). Keep in mind the following:<br />
** I'm not an artist. This is provided as .xcf and .png. No skills with Inkscape.<br />
** This is not official Fedora stuff. I've made this for my own needs.<br />
** I've tried to my best to keep the [http://fedoraproject.org/wiki/Logo/UsageGuidelines Fedora Logo Guidelines]. I've used the designated logo font, MgOpen Modata (package: mgopen-modata-fonts), but somehow it seems a bit different from the SVG logo's around.<br />
** This was tested with OS X burning/lightscribe software. It works. Not sure on how is the lightscribe support under Linux.<br />
* Stuff: http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=User:Nmarques&diff=181939User:Nmarques2010-06-24T21:19:45Z<p>Nmarques: /* Completed */</p>
<hr />
<div>{{header|marketing}}<br />
__NOTOC__<br />
= '''Nelson Marques''' =<br />
[[Image:Nmarques.png|right|220px|frame|Nelson Marques]]<br />
Dear Visitor,<br />
<br />
My name is Nelson and I'm Portuguese. I'm a Linux enthusiast and I joined Fedora [http://fedoraproject.org/wiki/Marketing Marketing Team], where I've been learning lots of things in several fields. At a later stage I've joined the trans_PT team to help providing better contents in my native language, Portuguese (by localization pt_PT).<br />
<br />
== contacts and whereabouts ==<br />
* '''name''': Nelson Marques<br />
* '''e-mail''': nmarques@fedoraproject.org<br />
* '''IRC''': nmarques on [irc://irc.freenode.net Freenode] at #fedora-mktg, #fedora-pt.<br />
* '''Google Talk''': nmo.marques@gmail.com<br />
* phone: email me first.<br />
* '''fedora people''': http://nmarques.fedorapeople.org/<br />
* '''Location''': [http://www.cm-estarreja.pt Estarreja], [https://www.cia.gov/library/publications/the-world-factbook/geos/po.html Portugal]<br />
<br />
== Marketing ==<br />
[http://projectfedora.org Project Fedora] [http://fedoraproject.org/wiki/Marketing Marketing Team] is like having a first row ticket into something wonderful, the Fedora Community. Far from being a traditional knife cutting marketing department, it's a sane world where people coexist peacefully and help creating something wonderful, Fedora Linux.<br />
Nothing in academical or theoretical therms can prepare you for such an exciting adventure.<br />
<br />
By the way, we do real work!<br />
<br />
=== Completed ===<br />
* [http://fedoraproject.org/wiki/NetworkManager_in_Fedora_13 NetworkManager in Fedora 13]<br />
* [http://fedoraproject.org/wiki/Marketing/Color_Meanings Color Meanings through the eyes of a Marketeer]<br />
* [http://nmarques.fedorapeople.org/fedora/flyers/fedora-flyer-ind-pt.odt Flyer in Portuguese]<br />
* [http://fedoraproject.org/wiki/Marketing/Focus_group_SOP Focus Group SOP]<br />
* [http://nmarques.fedorapeople.org/fedora/marketing/ Slide Notes in Paper] - Printing Model front and back<br />
<br />
=== Unfinished ===<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT]<br />
* [http://fedoraproject.org/wiki/Communication_matrix Communication Matrix]<br />
<br />
== trans_PT ==<br />
[[Image:Portugal-Flag.png|80px|right]]<br />
The Portuguese (pt_PT) translation team. Not so strong in numbers, but providing good output.<br><br />
More information on the Portuguese (pt_PT) here.<br />
<br />
== Packages ==<br />
* Equinox Abomination: http://nmarques.fedorapeople.org/packages/equinox-abomination/<br />
* Equinox GTK Engine (x86_64): http://nmarques.fedorapeople.org/packages/gtk-engine-equinox/<br />
<br />
== Goddard - DVD media lightscribe ==<br />
* For those who have [http://www.lightscribe.com lightscribe] enabled hardware I've made some small work for [http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/ Goddard install DVD] (x86_64). Keep in mind the following:<br />
** I'm not an artist. This is provided as .xcf and .png. No skills with Inkscape.<br />
** This is not official Fedora stuff. I've made this for my own needs.<br />
** I've tried to my best to keep the [http://fedoraproject.org/wiki/Logo/UsageGuidelines Fedora Logo Guidelines]. I've used the designated logo font, MgOpen Modata (package: mgopen-modata-fonts), but somehow it seems a bit different from the SVG logo's around.<br />
** This was tested with OS X burning/lightscribe software. It works. Not sure on how is the lightscribe support under Linux.<br />
* Stuff: http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=User:Nmarques&diff=181788User:Nmarques2010-06-24T07:07:52Z<p>Nmarques: /* contacts and whereabouts */</p>
<hr />
<div>{{header|marketing}}<br />
__NOTOC__<br />
= '''Nelson Marques''' =<br />
[[Image:Nmarques.png|right|220px|frame|Nelson Marques]]<br />
Dear Visitor,<br />
<br />
My name is Nelson and I'm Portuguese. I'm a Linux enthusiast and I joined Fedora [http://fedoraproject.org/wiki/Marketing Marketing Team], where I've been learning lots of things in several fields. At a later stage I've joined the trans_PT team to help providing better contents in my native language, Portuguese (by localization pt_PT).<br />
<br />
== contacts and whereabouts ==<br />
* '''name''': Nelson Marques<br />
* '''e-mail''': nmarques@fedoraproject.org<br />
* '''IRC''': nmarques on [irc://irc.freenode.net Freenode] at #fedora-mktg, #fedora-pt.<br />
* '''Google Talk''': nmo.marques@gmail.com<br />
* phone: email me first.<br />
* '''fedora people''': http://nmarques.fedorapeople.org/<br />
* '''Location''': [http://www.cm-estarreja.pt Estarreja], [https://www.cia.gov/library/publications/the-world-factbook/geos/po.html Portugal]<br />
<br />
== Marketing ==<br />
[http://projectfedora.org Project Fedora] [http://fedoraproject.org/wiki/Marketing Marketing Team] is like having a first row ticket into something wonderful, the Fedora Community. Far from being a traditional knife cutting marketing department, it's a sane world where people coexist peacefully and help creating something wonderful, Fedora Linux.<br />
Nothing in academical or theoretical therms can prepare you for such an exciting adventure.<br />
<br />
By the way, we do real work!<br />
<br />
=== Completed ===<br />
* [http://fedoraproject.org/wiki/NetworkManager_in_Fedora_13 NetworkManager in Fedora 13]<br />
* [http://fedoraproject.org/wiki/Marketing/Color_Meanings Color Meanings through the eyes of a Marketeer]<br />
* [http://nmarques.fedorapeople.org/fedora/flyers/fedora-flyer-ind-pt.odt Flyer in Portuguese]<br />
* [http://fedoraproject.org/wiki/Marketing/Focus_group_SOP Focus Group SOP]<br />
<br />
=== Unfinished ===<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT]<br />
* [http://fedoraproject.org/wiki/Communication_matrix Communication Matrix]<br />
<br />
== trans_PT ==<br />
[[Image:Portugal-Flag.png|80px|right]]<br />
The Portuguese (pt_PT) translation team. Not so strong in numbers, but providing good output.<br><br />
More information on the Portuguese (pt_PT) here.<br />
<br />
== Packages ==<br />
* Equinox Abomination: http://nmarques.fedorapeople.org/packages/equinox-abomination/<br />
* Equinox GTK Engine (x86_64): http://nmarques.fedorapeople.org/packages/gtk-engine-equinox/<br />
<br />
== Goddard - DVD media lightscribe ==<br />
* For those who have [http://www.lightscribe.com lightscribe] enabled hardware I've made some small work for [http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/ Goddard install DVD] (x86_64). Keep in mind the following:<br />
** I'm not an artist. This is provided as .xcf and .png. No skills with Inkscape.<br />
** This is not official Fedora stuff. I've made this for my own needs.<br />
** I've tried to my best to keep the [http://fedoraproject.org/wiki/Logo/UsageGuidelines Fedora Logo Guidelines]. I've used the designated logo font, MgOpen Modata (package: mgopen-modata-fonts), but somehow it seems a bit different from the SVG logo's around.<br />
** This was tested with OS X burning/lightscribe software. It works. Not sure on how is the lightscribe support under Linux.<br />
* Stuff: http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=User:Nmarques&diff=181787User:Nmarques2010-06-24T07:07:14Z<p>Nmarques: /* Nelson Marques */</p>
<hr />
<div>{{header|marketing}}<br />
__NOTOC__<br />
= '''Nelson Marques''' =<br />
[[Image:Nmarques.png|right|220px|frame|Nelson Marques]]<br />
Dear Visitor,<br />
<br />
My name is Nelson and I'm Portuguese. I'm a Linux enthusiast and I joined Fedora [http://fedoraproject.org/wiki/Marketing Marketing Team], where I've been learning lots of things in several fields. At a later stage I've joined the trans_PT team to help providing better contents in my native language, Portuguese (by localization pt_PT).<br />
<br />
== contacts and whereabouts ==<br />
* '''name''': Nelson Marques<br />
* '''e-mail''': nmarques@fedoraproject.org<br />
* IRC: nmarques on [irc://irc.freenode.net Freenode] at #fedora-mktg, #fedora-pt.<br />
* Google Talk: nmo.marques@gmail.com<br />
* phone: email me first.<br />
* fedora people: http://nmarques.fedorapeople.org/<br />
* Location: [http://www.cm-estarreja.pt Estarreja], [https://www.cia.gov/library/publications/the-world-factbook/geos/po.html Portugal]<br />
<br />
== Marketing ==<br />
[http://projectfedora.org Project Fedora] [http://fedoraproject.org/wiki/Marketing Marketing Team] is like having a first row ticket into something wonderful, the Fedora Community. Far from being a traditional knife cutting marketing department, it's a sane world where people coexist peacefully and help creating something wonderful, Fedora Linux.<br />
Nothing in academical or theoretical therms can prepare you for such an exciting adventure.<br />
<br />
By the way, we do real work!<br />
<br />
=== Completed ===<br />
* [http://fedoraproject.org/wiki/NetworkManager_in_Fedora_13 NetworkManager in Fedora 13]<br />
* [http://fedoraproject.org/wiki/Marketing/Color_Meanings Color Meanings through the eyes of a Marketeer]<br />
* [http://nmarques.fedorapeople.org/fedora/flyers/fedora-flyer-ind-pt.odt Flyer in Portuguese]<br />
* [http://fedoraproject.org/wiki/Marketing/Focus_group_SOP Focus Group SOP]<br />
<br />
=== Unfinished ===<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT]<br />
* [http://fedoraproject.org/wiki/Communication_matrix Communication Matrix]<br />
<br />
== trans_PT ==<br />
[[Image:Portugal-Flag.png|80px|right]]<br />
The Portuguese (pt_PT) translation team. Not so strong in numbers, but providing good output.<br><br />
More information on the Portuguese (pt_PT) here.<br />
<br />
== Packages ==<br />
* Equinox Abomination: http://nmarques.fedorapeople.org/packages/equinox-abomination/<br />
* Equinox GTK Engine (x86_64): http://nmarques.fedorapeople.org/packages/gtk-engine-equinox/<br />
<br />
== Goddard - DVD media lightscribe ==<br />
* For those who have [http://www.lightscribe.com lightscribe] enabled hardware I've made some small work for [http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/ Goddard install DVD] (x86_64). Keep in mind the following:<br />
** I'm not an artist. This is provided as .xcf and .png. No skills with Inkscape.<br />
** This is not official Fedora stuff. I've made this for my own needs.<br />
** I've tried to my best to keep the [http://fedoraproject.org/wiki/Logo/UsageGuidelines Fedora Logo Guidelines]. I've used the designated logo font, MgOpen Modata (package: mgopen-modata-fonts), but somehow it seems a bit different from the SVG logo's around.<br />
** This was tested with OS X burning/lightscribe software. It works. Not sure on how is the lightscribe support under Linux.<br />
* Stuff: http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181785Marketing/Focus group SOP2010-06-24T06:46:03Z<p>Nmarques: </p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Sort of Pain) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs (specially when compared to quantitative research).<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one sentence that can be wider and broad; this will allow you to develop the right questions. One possible way to improve or test your 'Purpose' Statement is to ask yourself "Why do we want to know that?". This can provide you with a refined purpose statement and eventually ease up the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
To make this concept clear in a more generic way, I will use a practical example. For the conclusion of our SWOT Analysis we need to know the perceptions that Fedora users have about the Fedora Project. One way of understanding this is by a focus group. Organizing a focus will take time, and before the event (the focus group session), a lot has to be defined previously according to time lines. I will present some valid possible steps for this operation:<br />
<br />
* Build up a 'purpose statement' - A possible purpose statement would be: "What does the Fedora Project stand for you?".<br />
* Select your participants amongst your target audience - the target audience would be: current Fedora users.<br />
* Gather address and phone information on the participants - If the focus group is planned and you decide to invite people or have them volunteered, this is relevant as it is ethical that you provide them with a reminder before the event (SMS, email, letter, etc), and after the event a 'Thank you' letter with a transcription and summary of the event.<br />
* Select the Moderators - There should be one or two moderators. In this case you should identify them.<br />
* Build a question list and a session script - prepare a question list and a session script to conduct the focus group. This will greatly help you as Moderator and provide a logical time frame for the session.<br />
* Arrange/Reserve the session site - Make sure you make all the arrangements for the session site prior to the session (at least 1 week). Also consider to make the necessary arrangements for seating, equipment, refreshments, etc.<br />
* Contact your participants by phone to make confirmations - This can happen, but due to the nature of the Fedora Community a good place to use this events would be Fedora events, which render this option a bit useless, unless...<br />
* Transcribe the notes - The notes gathered during the event need to be transcribed after the event.<br />
* Analyse the notes/transcriptions and produce a report - There should be a report about the event with all the information collected.<br />
Don't forget to send a "thanks" or "thank you" letter/e-mail to your participants. This can be done later on and you can send a session summary also to the participants.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
Keeping in mind the "purpose statement" and the feedback you need to collect, generate a list of questions to present to your participants.<br />
<br />
=== Generate: The Script ===<br />
Create a script for the session contemplating the time available and the input you need to collect from your participants.<br />
<br />
=== Select: Moderator ===<br />
Select one or two moderators. Usually the person organizing the focus group is one of the Moderators. An auxiliary moderator can be also used.<br />
<br />
=== Select: Place for the session ===<br />
Make sure you have arranged a place for the session which is peaceful and where you don't get interrupted. Also make sure that you know what equipment you are going to require (furniture, refreshments, etc).<br />
<br />
=== Interpret and Report Results ===<br />
The results of the Focus Group are to be interpreted based on the notes and information collected on the focus group. Usually this is translated into a Focus Group report. Due to licensing on the Wiki I won't be able to provide one now, though I will link future work at a later stage developed by the Marketing Group related to our SWOT as a practical example.<br />
<br />
=== Translate: Results into Action ===<br />
The final step is about understanding the results and using them to perform something. In most cases this can be a strategical measure to correct inaccuracies or eventually to support or define new strategies. <br />
There should be a practical example coming soon.<br />
<br />
= Goals =<br />
The goal of a running a Focus Group is to collect qualitative information for example for market research, brand notoriety, etc. The focus group should provide the information you need, this is why it is important to have a good script and a good idea on what you require to know.<br />
If everything is done properly, the result of the focus group will be information that will confirm or refute your purpose statement. The final result is displayed on a document, often a report that will include a transcription of the Focus Group, the information gathered and a set of possible measures to apply if necessary.<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:Marketing]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181784Marketing/Focus group SOP2010-06-24T06:42:36Z<p>Nmarques: /* Focus Groups */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Sort of Pain) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs (specially when compared to quantitative research).<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one sentence that can be wider and broad; this will allow you to develop the right questions. One possible way to improve or test your 'Purpose' Statement is to ask yourself "Why do we want to know that?". This can provide you with a refined purpose statement and eventually ease up the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
To make this concept clear in a more generic way, I will use a practical example. For the conclusion of our SWOT Analysis we need to know the perceptions that Fedora users have about the Fedora Project. One way of understanding this is by a focus group. Organizing a focus will take time, and before the event (the focus group session), a lot has to be defined previously according to time lines. I will present some valid possible steps for this operation:<br />
<br />
* Build up a 'purpose statement' - A possible purpose statement would be: "What does the Fedora Project stand for you?".<br />
* Select your participants amongst your target audience - the target audience would be: current Fedora users.<br />
* Gather address and phone information on the participants - If the focus group is planned and you decide to invite people or have them volunteered, this is relevant as it is ethical that you provide them with a reminder before the event (SMS, email, letter, etc), and after the event a 'Thank you' letter with a transcription and summary of the event.<br />
* Select the Moderators - There should be one or two moderators. In this case you should identify them.<br />
* Build a question list and a session script - prepare a question list and a session script to conduct the focus group. This will greatly help you as Moderator and provide a logical time frame for the session.<br />
* Arrange/Reserve the session site - Make sure you make all the arrangements for the session site prior to the session (at least 1 week). Also consider to make the necessary arrangements for seating, equipment, refreshments, etc.<br />
* Contact your participants by phone to make confirmations - This can happen, but due to the nature of the Fedora Community a good place to use this events would be Fedora events, which render this option a bit useless, unless...<br />
* Transcribe the notes - The notes gathered during the event need to be transcribed after the event.<br />
* Analyse the notes/transcriptions and produce a report - There should be a report about the event with all the information collected.<br />
Don't forget to send a "thanks" or "thank you" letter/e-mail to your participants. This can be done later on and you can send a session summary also to the participants.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
Keeping in mind the "purpose statement" and the feedback you need to collect, generate a list of questions to present to your participants.<br />
<br />
=== Generate: The Script ===<br />
Create a script for the session contemplating the time available and the input you need to collect from your participants.<br />
<br />
=== Select: Moderator ===<br />
Select one or two moderators. Usually the person organizing the focus group is one of the Moderators. An auxiliary moderator can be also used.<br />
<br />
=== Select: Place for the session ===<br />
Make sure you have arranged a place for the session which is peaceful and where you don't get interrupted. Also make sure that you know what equipment you are going to require (furniture, refreshments, etc).<br />
<br />
=== Interpret and Report Results ===<br />
The results of the Focus Group are to be interpreted based on the notes and information collected on the focus group. Usually this is translated into a Focus Group report. Due to licensing on the Wiki I won't be able to provide one now, though I will link future work at a later stage developed by the Marketing Group related to our SWOT as a practical example.<br />
<br />
=== Translate: Results into Action ===<br />
The final step is about understanding the results and using them to perform something. In most cases this can be a strategical measure to correct inaccuracies or eventually to support or define new strategies. <br />
There should be a practical example coming soon.<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181783Marketing/Focus group SOP2010-06-24T06:26:44Z<p>Nmarques: /* Introduction */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Sort of Pain) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one sentence that can be wider and broad; this will allow you to develop the right questions. One possible way to improve or test your 'Purpose' Statement is to ask yourself "Why do we want to know that?". This can provide you with a refined purpose statement and eventually ease up the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
* Build up your purpose statement - 4/6 weeks before the session date;<br />
* Identify your participants from your targeted audience - 4/6 weeks prior<br />
* Gather address and phone information on the participants - 4/6 weeks prior<br />
* Select the Moderator - 4/6 weeks pior<br />
* Build up your question list - 4/6 weeks prior<br />
* Build up a session script - 4/6 weeks prior<br />
* Arrange and Reserve the session site - 4 weeks prior<br />
* Write and send the invitations - 3/4 weeks prior<br />
* Contact your participants by phone to make confirmations - 2 weeks prior<br />
* Make room arrangements (seating, equipment, refreshments, etc) - 1 week prior<br />
* Place a reminder call on the participants - 2 days prior<br />
* Organize your session materials - 2 days prior<br />
* Conduct the Focus Group - session date<br />
* Transcribe the notes gathered during the session - post event<br />
* Analyse and write report - post event<br />
<br />
Don't forget to send a "thanks" or "thank you" letter/e-mail to your participants. This can be done later on and you can send a session summary also to the participants.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
Keeping in mind the "purpose statement" and the feedback you need to collect, generate a list of questions to present to your participants.<br />
<br />
=== Generate: The Script ===<br />
Create a script for the session contemplating the time available and the input you need to collect from your participants.<br />
<br />
=== Select: Moderator ===<br />
Select one or two moderators. Usually the person organizing the focus group is one of the Moderators. An auxiliary moderator can be also used.<br />
<br />
=== Select: Place for the session ===<br />
Make sure you have arranged a place for the session which is peaceful and where you don't get interrupted.<br />
<br />
=== Interpret and Report Results ===<br />
The results of the Focus Group are to be interpreted based on the notes and information collected on the focus group. Usually this is translated into a Focus Group report. Due to licensing on the Wiki I won't be able to provide one now, though I will link future work at a later stage developed by the Marketing Group related to our SWOT as a practical example.<br />
<br />
=== Translate: Results into Action ===<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181693Marketing/Focus group SOP2010-06-23T20:44:51Z<p>Nmarques: /* Preparing a Focus Group */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one sentence that can be wider and broad; this will allow you to develop the right questions. One possible way to improve or test your 'Purpose' Statement is to ask yourself "Why do we want to know that?". This can provide you with a refined purpose statement and eventually ease up the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
* Build up your purpose statement - 4/6 weeks before the session date;<br />
* Identify your participants from your targeted audience - 4/6 weeks prior<br />
* Gather address and phone information on the participants - 4/6 weeks prior<br />
* Select the Moderator - 4/6 weeks pior<br />
* Build up your question list - 4/6 weeks prior<br />
* Build up a session script - 4/6 weeks prior<br />
* Arrange and Reserve the session site - 4 weeks prior<br />
* Write and send the invitations - 3/4 weeks prior<br />
* Contact your participants by phone to make confirmations - 2 weeks prior<br />
* Make room arrangements (seating, equipment, refreshments, etc) - 1 week prior<br />
* Place a reminder call on the participants - 2 days prior<br />
* Organize your session materials - 2 days prior<br />
* Conduct the Focus Group - session date<br />
* Transcribe the notes gathered during the session - post event<br />
* Analyse and write report - post event<br />
<br />
Don't forget to send a "thanks" or "thank you" letter/e-mail to your participants. This can be done later on and you can send a session summary also to the participants.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
Keeping in mind the "purpose statement" and the feedback you need to collect, generate a list of questions to present to your participants.<br />
<br />
=== Generate: The Script ===<br />
Create a script for the session contemplating the time available and the input you need to collect from your participants.<br />
<br />
=== Select: Moderator ===<br />
Select one or two moderators. Usually the person organizing the focus group is one of the Moderators. An auxiliary moderator can be also used.<br />
<br />
=== Select: Place for the session ===<br />
Make sure you have arranged a place for the session which is peaceful and where you don't get interrupted.<br />
<br />
=== Interpret and Report Results ===<br />
The results of the Focus Group are to be interpreted based on the notes and information collected on the focus group. Usually this is translated into a Focus Group report. Due to licensing on the Wiki I won't be able to provide one now, though I will link future work at a later stage developed by the Marketing Group related to our SWOT as a practical example.<br />
<br />
=== Translate: Results into Action ===<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181687Marketing/Focus group SOP2010-06-23T19:59:33Z<p>Nmarques: /* Presenting the Results */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one objective sentence. This will allow you the following:<br />
* Develop the right questions;<br />
* Purpose statements should be as broad and wide as possible;<br />
* Ask yourself: "Why do we want to know that"; this might lead to a clearer and refined purpose statement. The clearer the statement, the easier it will be to design the rest of the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
* Select your Purpose Statement - 4/6 weeks before the session date;<br />
* Identify your participants - 4/6 weeks prior<br />
* Gather address and phone information on the participants - 4/6 weeks prior<br />
* Select the Moderator (also known as facilitator) - 4/6 weeks pior<br />
* Develop the questions - 4/6 weeks prior<br />
* Develop a session script - 4/6 weeks prior<br />
* Arrange and Reserve the session site - 4 weeks prior<br />
* Write and send the invitations - 3/4 weeks prior<br />
* Follow up the invitations with phone calls - 2 weeks prior<br />
* Make room arrangements (seating, equipment, refreshments, etc) - 1 week prior<br />
* Place a reminder call on the participants - 2 days prior<br />
* Gather Session materials - 2 days prior<br />
* Conduct the Focus Group - session date<br />
* Send a "Thank You" letter to the participants - 2 days post event<br />
* Transcribe notes from the session - 2 days post<br />
* Summarize the session and mail summary to the participants - 1 week post<br />
* Analyse sessions and write report - When all information is gathered.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
<br />
=== Generate: The Script ===<br />
<br />
=== Select: Moderator ===<br />
<br />
=== Select: Place for the session ===<br />
<br />
=== Conduct: The Focus Group ===<br />
<br />
=== Interpret and Report Results ===<br />
<br />
=== Translate: Results into Action ===<br />
<br />
<br />
<br />
<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181686Marketing/Focus group SOP2010-06-23T19:59:14Z<p>Nmarques: /* Analysing the Results */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one objective sentence. This will allow you the following:<br />
* Develop the right questions;<br />
* Purpose statements should be as broad and wide as possible;<br />
* Ask yourself: "Why do we want to know that"; this might lead to a clearer and refined purpose statement. The clearer the statement, the easier it will be to design the rest of the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
* Select your Purpose Statement - 4/6 weeks before the session date;<br />
* Identify your participants - 4/6 weeks prior<br />
* Gather address and phone information on the participants - 4/6 weeks prior<br />
* Select the Moderator (also known as facilitator) - 4/6 weeks pior<br />
* Develop the questions - 4/6 weeks prior<br />
* Develop a session script - 4/6 weeks prior<br />
* Arrange and Reserve the session site - 4 weeks prior<br />
* Write and send the invitations - 3/4 weeks prior<br />
* Follow up the invitations with phone calls - 2 weeks prior<br />
* Make room arrangements (seating, equipment, refreshments, etc) - 1 week prior<br />
* Place a reminder call on the participants - 2 days prior<br />
* Gather Session materials - 2 days prior<br />
* Conduct the Focus Group - session date<br />
* Send a "Thank You" letter to the participants - 2 days post event<br />
* Transcribe notes from the session - 2 days post<br />
* Summarize the session and mail summary to the participants - 1 week post<br />
* Analyse sessions and write report - When all information is gathered.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
<br />
=== Generate: The Script ===<br />
<br />
=== Select: Moderator ===<br />
<br />
=== Select: Place for the session ===<br />
<br />
=== Conduct: The Focus Group ===<br />
<br />
=== Interpret and Report Results ===<br />
<br />
=== Translate: Results into Action ===<br />
<br />
<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181685Marketing/Focus group SOP2010-06-23T19:58:49Z<p>Nmarques: /* Preparing a Focus Group */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one objective sentence. This will allow you the following:<br />
* Develop the right questions;<br />
* Purpose statements should be as broad and wide as possible;<br />
* Ask yourself: "Why do we want to know that"; this might lead to a clearer and refined purpose statement. The clearer the statement, the easier it will be to design the rest of the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
* Select your Purpose Statement - 4/6 weeks before the session date;<br />
* Identify your participants - 4/6 weeks prior<br />
* Gather address and phone information on the participants - 4/6 weeks prior<br />
* Select the Moderator (also known as facilitator) - 4/6 weeks pior<br />
* Develop the questions - 4/6 weeks prior<br />
* Develop a session script - 4/6 weeks prior<br />
* Arrange and Reserve the session site - 4 weeks prior<br />
* Write and send the invitations - 3/4 weeks prior<br />
* Follow up the invitations with phone calls - 2 weeks prior<br />
* Make room arrangements (seating, equipment, refreshments, etc) - 1 week prior<br />
* Place a reminder call on the participants - 2 days prior<br />
* Gather Session materials - 2 days prior<br />
* Conduct the Focus Group - session date<br />
* Send a "Thank You" letter to the participants - 2 days post event<br />
* Transcribe notes from the session - 2 days post<br />
* Summarize the session and mail summary to the participants - 1 week post<br />
* Analyse sessions and write report - When all information is gathered.<br />
<br />
=== Define: Participants ===<br />
This is basically a 5 stage step; once more due to the nature of the Fedora Project, this can be worked out in another way, but I'll leave relevant information:<br />
* Define how many participants you need and how many to invite (not all invited will come, having some backup is handy);<br />
* Review your purpose statement and develop a list of key attributes to seek in participants;<br />
* Using the list of attributes developed, brainstorm possible participants and categories of participants;<br />
* Refine the list by looking for "two characteristics in common" and "homogeneity and heterogeneity" characteristics in the potential participants;<br />
* Secure names and contact information, finalize the list and send invitations.<br />
<br />
=== Generate: The Questions ===<br />
<br />
=== Generate: The Script ===<br />
<br />
=== Select: Moderator ===<br />
<br />
=== Select: Place for the session ===<br />
<br />
=== Conduct: The Focus Group ===<br />
<br />
=== Interpret and Report Results ===<br />
<br />
=== Translate: Results into Action ===<br />
<br />
== Analysing the Results ==<br />
This is qualitative research, we don't actually have big mind crushing numbers, just a set of concepts and the feedback provided by the focus group participants.<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181682Marketing/Focus group SOP2010-06-23T19:52:30Z<p>Nmarques: /* Running a Focus Group */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Preparing a Focus Group ==<br />
This are some general guidelines that can help people preparing a Focus Group. This steps are not all necessary or in many ways other things can be contemplated. I'll try to provide a generic approach on this with the relevant information, which can be complemented with information from any other source available. My goal is to make things as simple as possible.<br />
<br />
=== Define: Purpose ===<br />
This is one of the most relevant topics preparing a Focus Group. The Purpose of your focus group should be translated into one objective sentence. This will allow you the following:<br />
* Develop the right questions;<br />
* Purpose statements should be as broad and wide as possible;<br />
* Ask yourself: "Why do we want to know that"; this might lead to a clearer and refined purpose statement. The clearer the statement, the easier it will be to design the rest of the process.<br />
<br />
=== Define: Timeline ===<br />
A Focus Group can't be thought off in a short period of time, there should be a plan at least four weeks ahead of the actual session. I will place some general guidelines which are understood to provide the best results, though due to the nature of the Fedora Community, this is actually easier for us to manage, so for the most, this will be bogus information, but can be helpful for someone for any other purpose, so I'm including it.<br />
<br />
* Select your Purpose Statement - 4/6 weeks before the session date;<br />
* Identify your participants - 4/6 weeks prior<br />
* Gather address and phone information on the participants - 4/6 weeks prior<br />
* Select the Moderator (also known as facilitator) - 4/6 weeks pior<br />
* Develop the questions - 4/6 weeks prior<br />
* Develop a session script - 4/6 weeks prior<br />
* Arrange and Reserve the session site - 4 weeks prior<br />
* Write and send the invitations - 3/4 weeks prior<br />
* Follow up the invitations with phone calls - 2 weeks prior<br />
* Make room arrangements (seating, equipment, refreshments, etc) - 1 week prior<br />
* Place a reminder call on the participants - 2 days prior<br />
* Gather Session materials - 2 days prior<br />
* Conduct the Focus Group - session date<br />
* Send a "Thank You" letter to the participants - 2 days post event<br />
* Transcribe notes from the session - 2 days post<br />
* Summarize the session and mail summary to the participants - 1 week post<br />
* Analyse sessions and write report - When all information is gathered.<br />
<br />
== Analysing the Results ==<br />
This is qualitative research, we don't actually have big mind crushing numbers, just a set of concepts and the feedback provided by the focus group participants.<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181677Marketing/Focus group SOP2010-06-23T19:12:49Z<p>Nmarques: /* Analysing the Results */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Analysing the Results ==<br />
This is qualitative research, we don't actually have big mind crushing numbers, just a set of concepts and the feedback provided by the focus group participants.<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181676Marketing/Focus group SOP2010-06-23T19:08:57Z<p>Nmarques: /* Running a Focus Group */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
There are many ways of running a focus group, on this document I will not cover all of them, instead I'll set properties that are common to some of them keeping in mind the layers in which the Fedora Community is built upon.<br />
<br />
A Focus Group should be performed under the following conditions:<br />
* One or Two moderators - the role of a moderator is to make sure that the discussion between the participants of the focus group is within boundaries of the defined goals. The moderators are responsible for collecting information relevant to the goals of the focus group and elaborate a report based on the very own goals. The moderators do not take active part in the discussion, except by introducing topics and keeping the discussion environment healthy.<br />
* A group of participants - Personally I would recommend between 8 to 12 people for the Focus Group (plus one or two moderators). This group of participants should be representatives of the targeted audience. This is one of the reasons why Fedora Events can become very powerful environments to conduct Qualitative Research.<br />
* A set of 'hot topics' - This topics are the reasons of why the research is being performed. They should be presented in a non-technical way, understandable for all the participants and should provide the general guidelines of the research being conducted.<br />
* Focus Group Layout - I would propose a "U" layout to accomplish this tasks, where all the participants of the focus group are displayed in a "U" layout in front of the moderators. This will allow the moderators to watch for physical signs as well and a set of signs that usually are expressed in an involuntary way by the participants. In addition it also provides a good layout for the participants to discuss amongst themselves the 'hot topics'.<br />
<br />
{{admon/note|Request for Help|Anyone from the Design/Artwork Team can provide a SVG graphic of the suggested layout? It would be interesting to provide this. My Inkscape skills are too naive to perform this task. As a suggestion I can point this [http://erikmednis.com/wp-content/uploads/2008/12/phone1.png link] as a possible approach of what the Marketing Team requires. See Layout Group II, example C - moderators placed in center facing the focus group.}}<br />
<br />
== Analysing the Results ==<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181675Marketing/Focus group SOP2010-06-23T18:52:58Z<p>Nmarques: /* Focus Groups */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
A [http://en.wikipedia.org/wiki/Focus_group Focus Group] is one possible way of doing [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] by gathering a number of people from your ''targeted audience'' and collect information in an interactive way amongst the participants. This method is widely used due to the importance of the feedback obtained and it's cheap costs.<br />
Participants are free to discuss amongst themselves, with or without interaction of the moderator.<br />
<br />
In many ways this technique can be used by the [http://fedoraproject.org Fedora Project] to collect information regarding several aspects of the community, project or even about Fedora Linux.<br />
From my understanding this method should become popular at least amongst:<br />
* [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors]<br />
* [http://fedoraproject.org/wiki/Marketing Fedora Marketing]<br />
<br />
The main goal of promoting such technique on Fedora Project is to provide a method that can help the Fedora Project fulfilling the gaps in terms of Qualitative Research; by doing such, we can help the Fedora Project in taking a more objective approach on strategical decisions that need to be taken, or even at evaluating the success of campaigns, projects or ventures amongst our community. <br />
I see special relevance for such technique specially to perform the following:<br />
* User perception about Fedora Project;<br />
* User perception about Fedora Linux;<br />
* Strength's, Weaknesses recognized by the Fedora Community;<br />
* Helping creating more solid strategical planning within the Fedora Project;<br />
* Provide more qualitative research to the Fedora Project;<br />
* Any other you might remember, as nothing is set on stone! YOUR IMAGINATION defines the boundaries of usage.<br />
<br />
This technique can be used at least on the following situations:<br />
* During Linux Install Parties where Fedora is represented;<br />
* During FADs (Fedora Activity Days);<br />
* During FUDCon Events;<br />
* During any other types of events.<br />
<br />
From my scope, though everyone can conduct such research, I believe that due to the close relation of the Fedora Ambassadors and Fedora Marketing, and considering their field operations, this are the two groups with better operational deployment conditions to perform this research.<br />
<br />
<br />
== Running a Focus Group ==<br />
<br />
== Analysing the Results ==<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181672Marketing/Focus group SOP2010-06-23T18:38:21Z<p>Nmarques: </p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Focus Groups =<br />
<br />
== Running a Focus Group ==<br />
<br />
== Analysing the Results ==<br />
<br />
== Presenting the Results ==<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181671Marketing/Focus group SOP2010-06-23T18:37:28Z<p>Nmarques: </p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
<br />
<br />
= Related Information: Focus Groups =<br />
* [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research] - Wikipedia<br />
* [http://en.wikipedia.org/wiki/Focus_group Focus Groups] - Wikipedia<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181670Marketing/Focus group SOP2010-06-23T18:36:14Z<p>Nmarques: /* Introduction */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
My name is [[User:Nmarques|Nelson]] and I've decided to create this SOP (Strategical Operational Procedures) about [http://en.wikipedia.org/wiki/Focus_group Focus Groups] in order to provide background information for some operations that will arise in the scope of [http://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT Analysis], where some strategical points need to be based on [http://en.wikipedia.org/wiki/Qualitative_research Qualitative Research].<br />
<br />
[http://en.wikipedia.org/wiki/Focus_group Focus Groups] provide a cheap and efficient way of performing market research for many ends. I believe that considering the very own nature of the [http://fedoraproject.org Fedora Project] and all the community around it, this method might help providing some information that is relevant for some projects at least in the scope of [http://fedoraproject.org/wiki/Marketing Fedora Marketing] and [http://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors], though virtually any Team or Individual contributing for the Fedora Project can use it for many ends, the ultimate handicap of this, is actually YOUR IMAGINATION!.<br />
<br />
The present document pretends to approach Focus Groups as a cheap and efficient way of providing interesting Market Research. There are many ways of running focus groups, I've taken the liberty of choosing one of the most popular approaches for the creation of this SOP.<br />
<br />
In the future, if anyone pretends to use this procedures on FAD's, FUDCon's or any other event, or even in cross-projects and if you require help with this, please don't hesitate in subscribing the [https://admin.fedoraproject.org/mailman/listinfo/marketing Marketing Mailing List] and ask for help regarding this procedures, or eventually contacting me (though I would prefer to ask on the mailing list because your doubts might be other people's doubts, don't be shy!).<br />
<br />
= Operational Procedures =<br />
<br />
= Ethical Concerns =<br />
<br />
= Goals and Results =<br />
<br />
= Related Information: Focus Groups =<br />
* [http://fedoraproject.org LINK #1]<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=User:Nmarques&diff=181668User:Nmarques2010-06-23T17:45:55Z<p>Nmarques: /* twisted suite */</p>
<hr />
<div>{{header|marketing}}<br />
__NOTOC__<br />
= '''Nelson Marques''' =<br />
[[Image:Nmarques.png|right|220px|frame|Nelson Marques]]<br />
Dear Visitor,<br />
<br />
My name is Nelson and I'm Portuguese. I'm a Linux enthusiast and I joined Fedora [http://fedoraproject.org/wiki/Marketing Marketing Team], where I've been learning lots of things in several fields. At a later stage I've joined the trans_PT team to help providing better contents in my native language, Portuguese (by localization pt_PT).<br />
<br />
== contacts and whereabouts ==<br />
* '''name''': Nelson Marques<br />
* '''e-mail''': nmarques@fedoraproject.org<br />
* IRC: nmarques on [irc://irc.freenode.net Freenode] at #fedora-mktg, #fedora-pt.<br />
* Google Talk: nmo.marques@gmail.com<br />
* phone: email me first.<br />
* fedora people: http://nmarques.fedorapeople.org/<br />
* Location: [http://www.cm-estarreja.pt Estarreja], [https://www.cia.gov/library/publications/the-world-factbook/geos/po.html Portugal]<br />
<br />
== Marketing ==<br />
[http://projectfedora.org Project Fedora] [http://fedoraproject.org/wiki/Marketing Marketing Team] is like having a first row ticket into something wonderful, the Fedora Community. Far from being a traditional knife cutting marketing department, it's a sane world where people coexist peacefully and help creating something wonderful, Fedora Linux.<br />
Nothing in academical or theoretical therms can prepare you for such an exciting adventure.<br />
<br />
By the way, we do real work!<br />
<br />
=== Completed ===<br />
* [http://fedoraproject.org/wiki/NetworkManager_in_Fedora_13 NetworkManager in Fedora 13]<br />
* [http://fedoraproject.org/wiki/Marketing/Color_Meanings Color Meanings through the eyes of a Marketeer]<br />
* [http://nmarques.fedorapeople.org/fedora/flyers/fedora-flyer-ind-pt.odt Flyer in Portuguese]<br />
<br />
=== Unfinished ===<br />
* [http://fedoraproject.org/wiki/Communication_matrix Communication Matrix]<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT Fedora SWOT]<br />
<br />
== trans_PT ==<br />
[[Image:Portugal-Flag.png|80px|right]]<br />
The Portuguese (pt_PT) translation team. Not so strong in numbers, but providing good output.<br><br />
More information on the Portuguese (pt_PT) here.<br />
<br />
<br />
<br />
== Packages ==<br />
* Equinox Abomination: http://nmarques.fedorapeople.org/packages/equinox-abomination/<br />
* Equinox GTK Engine (x86_64): http://nmarques.fedorapeople.org/packages/gtk-engine-equinox/<br />
<br />
== Goddard - DVD media lightscribe ==<br />
* For those who have [http://www.lightscribe.com lightscribe] enabled hardware I've made some small work for [http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/ Goddard install DVD] (x86_64). Keep in mind the following:<br />
** I'm not an artist. This is provided as .xcf and .png. No skills with Inkscape.<br />
** This is not official Fedora stuff. I've made this for my own needs.<br />
** I've tried to my best to keep the [http://fedoraproject.org/wiki/Logo/UsageGuidelines Fedora Logo Guidelines]. I've used the designated logo font, MgOpen Modata (package: mgopen-modata-fonts), but somehow it seems a bit different from the SVG logo's around.<br />
** This was tested with OS X burning/lightscribe software. It works. Not sure on how is the lightscribe support under Linux.<br />
* Stuff: http://nmarques.fedorapeople.org/fedora/goddard-lightscribe/</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181667Marketing/Focus group SOP2010-06-23T17:41:35Z<p>Nmarques: </p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
= Introduction =<br />
<br />
= Operational Procedures =<br />
<br />
= Ethical Concerns =<br />
<br />
= Goals and Results =<br />
<br />
= Related Information: Focus Groups =<br />
* [http://fedoraproject.org LINK #1]<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181666Marketing/Focus group SOP2010-06-23T17:41:04Z<p>Nmarques: </p>
<hr />
<div>{{header|marketing}}<br />
= Introduction =<br />
<br />
= Operational Procedures =<br />
<br />
= Ethical Concerns =<br />
<br />
= Goals and Results =<br />
<br />
= Related Information: Focus Groups =<br />
* [http://fedoraproject.org LINK #1]<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/Focus_group_SOP&diff=181665Marketing/Focus group SOP2010-06-23T17:39:26Z<p>Nmarques: Created page with '{{header|marketing}} Category:Marketing_SOPs Category:nmarques'</p>
<hr />
<div>{{header|marketing}}<br />
<br />
<br />
[[Category:Marketing_SOPs]] [[Category:nmarques]]</div>Nmarqueshttps://fedoraproject.org/w/index.php?title=Marketing/SWOT&diff=181415Marketing/SWOT2010-06-23T01:10:23Z<p>Nmarques: /* External Analysis */</p>
<hr />
<div>{{header|marketing}}<br />
[[Image:Logo_fedoralogo.png|right|350px|Fedora Project]]<br />
<br />
= Introduction =<br />
[[Image:4Foundations.png|border|frame|right|The Fedora Project 4 Foundations]]<br />
<br />
The [http://en.wikipedia.org/wiki/SWOT_analysis SWOT Analysis] is a tool to provide a self assessment of a project/organization/venture that provides useful output to help on the strategical planning of the very same project/organization/venture.<br />
This was the very first challenge I proposed myself when I joined Fedora Marketing Team. I've chosen to do this for several reasons, being by far the most important of them the fact that I wanted to understand the project.<br />
<br />
The subject of this document is the [http://fedoraproject.org Fedora Project] as a community that produces a product known as [http://fedoraproject.org/get-fedora Fedora Linux], one of the most known Linux distributions available. <br />
<br />
To better understand the [http://fedoraproject.org Fedora Project] it is recommended to understand the [http://fedoraproject.org/wiki/Foundations 4 Fedora Foundations], which provide the basis of the [http://projectfedora.org Fedora Project] identity. <br />
Another relevant document to understand the [http://fedoraproject.org Fedora Project] is the current developing version of the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora Marketing Plan] which presents interesting information regarding several factors of the [http://fedoraproject.org Fedora Project], some of this interest factors are:<br />
<br />
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#User_base_of_tomorrow Future User Base];<br />
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Spread_the_brand Brand Notoriety];<br />
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Build_on-ramps Approach and User Enrolment];<br />
<br />
There are other interesting factors that are introduced in the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora Marketing Plan], but I will focus only on the three mentioned above because they are the most complete and relevant for the upcoming contents displayed on this document.<br />
<br />
= SWOT Analysis =<br />
A [http://en.wikipedia.org/wiki/SWOT_analysis SWOT Analysis] is a diagnostic tool used by Marketing Management to evaluate a project or venture strategically and that should provide output information to solve existing problems or to provide strategical guidance through possible threats or opportunities.<br />
To better understand the concept behind the SWOT Analysis we will provide a simple example to work as a metaphor for easier understanding of this process. <br />
<br />
Some of us in our free time like to go fishing, even if it is casual fishing. When you go fishing there are factors involved, some you can actually manipulate, while others you can only act upon them. Imagine the following:<br />
* The factors you can control - this is everything you have direct influence on, for example, your baits, the fishing pole and the place where you want to go. All of this you can define it by yourself having in mind that your objective is to fish something. The quality of the bait and the fish kind you want to fish is important for the outcome of your fishing session, the same could apply for your fishing as you won't use a small river fishing pole to go fish on the sea, or even the time you choose to fish. All of this you can control to handle the outcome of your fishing venture. In Management and in Marketing also, this set of factors are usually called ''Internal Environment'', and it stands for everything you can directly control. This qualify in Strength's and Weaknesses. As an example, it's a strength to use better quality bait, while it's a weakness if you use lower quality bait.<br />
* The factors you can not control - this set of factors you can't control, but you need to act upon them as they influence your fishing venture. For example, you can not control the tides, but you can select a time of the day when the tide is favourable to you. Off course the tide has influence for the success of your fishing venture. In Management and Marketing we call this set of variables that you not control, just act upon as ''External Environment'' and it qualifies as Opportunities or Threats. For example a low tide if you go fishing by boat is a threat to your fishing venture, while if it is a high tide, it's an opportunity instead.<br />
<br />
For this SWOT Analysis we are contemplating the following:<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT#Internal_Environment Internal Environment] - Composed of [https://fedoraproject.org/wiki/Marketing/SWOT#Strengths Strengths] and [https://fedoraproject.org/wiki/Marketing/SWOT#Weaknesses Weaknesses], all factors that can be changed or ruled by the [http://fedoraproject.org Fedora Project]. We will evaluate them according to the 5M methodology which is based on 5 topics: men, machines, means, measures and methods, keeping in mind 3 key concepts: Quality and Management, Performance/Performance Improvements and Technology.<br />
* [https://fedoraproject.org/wiki/Marketing/SWOT#External_Analysis External Analysis] - Composed by [https://fedoraproject.org/wiki/Marketing/SWOT#Opportunities Opportunities] and [https://fedoraproject.org/wiki/Marketing/SWOT#Threats Threats], this are the topics that the management can't directly control, just act upon. This are evaluated under the following topics: Political/Legal Factors, Social/Demographical Factors, Technological Factors and Economical Factors.<br />
<br />
In a third stage, the SWOT Analysis presents a conclusion which is the relation of all the data analysed previously and will outcome in a set of measures to apply in order to correct any problems detected or act upon possible threats and opportunities.<br />
<br />
The main goal behind this SWOT Analysis is to provide the Fedora Community and Fedora Project with a method to perform future SWOT Documents. It was thought to comply with the methodology proposed and to provide a valid practical document easy to modify according to future needs. There is also some academical value on this, as the present document tries to explain some concepts so that the Fedora Community can understand why we do this, how and why it is relevant.<br />
<br />
== Internal Environment ==<br />
{{Quote|It is more important to do what is strategically right than what is immediately profitable.| [http://pt.wikipedia.org/wiki/Philip_Kotler Philip Kotler]}}<br />
The Internal Environment Analysis is a self assessment of the Fedora Project based on all the factors that the Fedora Project can control directly. From this Analysis we will identify factors that will classified under '''Strengths''' or '''Weaknesses'''. This factors are to be taken into consideration related to the following aspects:<br />
* Quality and Management<br />
* Performance / Performance Improvements<br />
* Technology<br />
<br />
For the Internal Environment Analysis we will take into consideration the following:<br />
* There is a product called Fedora Linux;<br />
* Infra-structure (physical and intellectual) for this analysis is a part of the 'product' Fedora Linux;<br />
* The group of people, sponsors, contributors, enthusiasts, etc, behind the 'product' Fedora Linux is the Fedora Community;<br />
* The audience is defined by the information on [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora's Marketing Plan].<br />
<br />
=== Strengths ===<br />
[http://fedoraproject.org The Fedora Project] manages many synergies around it, some of them are '''Strengths''', factors that provide positive synergies for the project.<br />
<br />
The topics presented bellow are identified as related to '''Men''' in the scope of manpower. The human masses behind the Project Fedora that design, develop, package and distribute Fedora Linux. This include paid and voluntary contributors.<br />
{{admon/note|[[User:Nmarques|Nelson Marques]]|While approaching the Payed/Sponsored contributors, I would like the reader also to be mindful that in Fedora Linux there are many other paid/sponsored contributors represented by other FOSS Projects. Due to the nature of the SWOT Analysis, only [http://www.redhat.com Red Hat Inc.] contributors were contemplated. This doesn't mean we don't credit other companies which sponsor other FOSS Projects such as [http://www.gnome.org GNOME], [http://www.kde.org KDE] ''et al'', but it falls out of the scope of things the Fedora Project can control. The Fedora Project and the Fedora Marketing Team would like to leave a word of gratitude to all of those who contribute to FOSS Projects, payed and voluntary non-paid. We all are Fedora!}}<br />
<br />
==== Sponsorship - Red Hat Inc. ====<br />
[http://www.redhat.com Red Hat Inc.], the main [http://fedoraproject.org Fedora Project] allocates manpower to work directly on the project, in much responsible for the good results of the Fedora Project. The commitment of many Red Hat employers bringing many time enthusiasm and motivation to the Fedora Project is one of the most positive signs of this relation. In many ways the success of the Fedora Project and Fedora Linux is based on this relation. The involvement of Red Hat Inc. is a decisive factor for the success of Fedora.<br />
<br />
==== Volunteer Contributors ====<br />
[http://fedoraproject.org The Fedora Project] counts with hundreds of volunteer contributors in all of sub-projects under the Fedora Project coordination. Besides behind part of a wider community, many volunteer contributors dedicated hundreds of hours of their spare time to improve many aspects on Fedora; from the upstream contributors, marketeers, writters, editors, designers, artists, etc, the contributions of this volunteers bring new synergies to the Fedora Project and help taking Fedora Linux virtually to any part of the Globe. The commitment of Fedora volunteer contributors results in very positive synergies on Fedora Project, allowing it to have a strong and growing community worldwide. It isn't incorrect to assume that much of Fedora Project success results from this commitment from the Community.<br />
<br />
==== The Bazaar Model ====<br />
[[User:Rbergero|Robyn Bergeron]] introduced me once with [http://catb.org/esr/writings/homesteading/ The Cathedral and the Bazaar]. The model described in the Bazaar is outstanding. The proof that the most sceptical would require are long given. In a matter of manpower this model provides an outstanding solution to fast and feature rich development. This is without doubt the element that solved the manpower problem for many applications, and that still does. We should not underestimate the Cathedral building. Another interesting point is that this model of development does provide powerful motivational forces on the community.<br />
The success of this 'upstream model' is also reflected in the success of Fedora Linux.<br />
<br />
==== Marketing Team ====<br />
[[Image:FedoraMarketing.png|right|border|frame|Marketing Team]]<br />
With a symbiotic relation with the Ambassadors Team, the [http://fedoraproject.org/wiki/Marketing Fedora Marketing Team] places efforts in providing the community strategical guidance, support services to several other teams working on the project and many cases a bridge between Fedora teams in a very professional way.<br />
The commitment of the Marketing Team in promoting the Fedora Project and it's values on the community can be judged by the general perception of Linux users about Fedora: the ultimate development distribution.<br />
One of the major reasons for the Fedora Marketing success is bridges created between Fedora Marketing and Ambassadors with other projects from the FOSS universe, establishing cooperation lines for FOSS promotion and interchange of know-how and manpower.<br />
<br />
<br />
==== L10N Teams ====<br />
The L10N Project is responsible for translation and localization of Fedora Linux and Fedora Infra-Structure for at least 40 different languages worldwide.<br />
The contributions on this area are a Critical Factor for Success, and despite many times the work from this contributors remains unnoticed by the wider audiences, they provide one of the most important strategical factors for user base increase and market penetration.<br />
<br />
==== Design/Artwork Teams ====<br />
[[Image:Artwork_ArtTeamProjects_WikiDesign_ArtTeamN1.png|right|frame|border|Design Team]]<br />
The Design Team is responsible amongst other things for the theme and many graphical aspects around Fedora Linux; counting with a vast number of contributors they provide a unique visual identity to Fedora Linux and outstanding output in production of various graphical aspects of the Fedora Project. It is to mention that their work in other fields, specially on Marketing is value added to the Project Fedora as it is used by many other parts of the Project, i.e. Marketing, Ambassadors, Engineering, etc.<br />
<br />
==== Quality Assurance Team ====<br />
QA text<br />
<br />
==== Ambassadors ====<br />
[[Image:Ambassadors_Header_AmbassadorsN1.png|right|frame|border|Fedora Ambassadors]]<br />
The Fedora Ambassadors is one of the key elements of the Fedora Community providing first line public relations amongst the community, with other FOSS communities and local communities. The commitment and passion of Ambassadors is translated by the Fedora Community itself. Not being only a strength, the Ambassors Project can be considered a Critical Factor for Success.<br />
<br />
<br />
==== Events (FAD's, FUDCon's, etc) ====<br />
The amount of events where the Fedora Project itself or Individuals are present.<br />
<br />
==== Fedora SPINS ====<br />
[http://spins.fedoraproject.org/ Fedora SPINS] are a key element in the Fedora Project, their own existence already translates why Fedora is the election platform that many choose for more localized projects. Delievering strategical content into targeted audiences and strategical niches, Fedora SPINS allow the Fedora Project to be represented in a wider universe and in many cases providing new bridges to the community. Not only are they a strength by their own nature, but also due to the commitment of contributors keeping a growing flow of new technological flavours and trends into the Project. <br />
{{admon/note|Personal Message|Fedora Spins have in most cases very strong strategical charactristics. It would be interesting that SPIN Project Leaders (not sure if this is the right wording) would complement their SWOT by fulfilling the gaps that your SPIN provides. I strongly encourage people to help. There is no right or wrong, everything in this document should be supported by common sense. The [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing mailling list] can be a good place to debate or ask for council/guidance.}}<br />
<br />
==== Free Media Program ====<br />
[http://fedoraproject.org/wiki/Distribution/FreeMedia The Free Media Project] was started is currently run by the [https://fedoraproject.org/wiki/Ambassadors Fedora Ambassadors. The nature of this initiative is probably one of the most charismatic symbols of Friends and Freedom.<br />
It is important to mention that there is a thin bridge with the [http://fedoraproject.org/wiki/Design Design Team] that provides support work based on many media contributions.<br />
{{admon/note|Personal Note|I believe that one of the most important charactristics of this point it's the human side of the Fedora Community specially when this is program that cativates many synergies and runs without funding. I am not going to file this under Weaknesses, because I don't really know the background of it, but from my scope, some 'official sponsorship' would improve it. I don't know the position of Ambassadors, but we have have something special on this initiative. If anyone can provide a text that really translates it, please feel free to improve it.}}<br />
<br />
==== Public Mirror System ====<br />
[http://fedoraproject.org The Fedora Project] has available a [http://mirrors.fedoraproject.org/publiclist public mirror] system from which Linux users and enthusiasts can download [http://fedoraproject.org/get-fedora Fedora Linux] from a closer location. This allows the Fedora Project to distribute their product sharing load and bandwidth through hundreds of download points located worldwide.<br />
It is to mention that this public mirror system is an outstanding channel of distribution for Fedora Linux.<br />
<br />
<br />
<br />
==== Infrastructure ====<br />
Infra-Structure! Do we have someone providing exciting contents?<br />
<br />
<br />
<br />
=== Weaknesses ===<br />
===== Potential Contributors =====<br />
[http://fedoraproject.org The Fedora Project] has thousands of contributors worldwide which actively work every day performing several tasks within the project.<br />
While some areas are attractive, others are hard to get spontaneous contributors. There is no qualitative study to describe the reasons that in some cases trigger interest and in others do not.<br />
Fedora needs more contributors to maintain it's self sustainability.<br />
<br />
=== Critical Factors for Success ===<br />
<br />
==== User Base ====<br />
The [http://fedoraproject.org Fedora Project] has established in the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Marketing Plan] the [https://fedoraproject.org/wiki/User_base user base] for the future:<br />
* [https://fedoraproject.org/wiki/User_base_-_voluntary_Linux_consumer Voluntary Linux Consumer] - Though the Fedora Project defines clear [http://en.wikipedia.org/wiki/Positioning_%28marketing%29 positioning] and [http://en.wikipedia.org/wiki/Product_differentiation differentiation], this might not be clear to all users specially because the promotion lacks of many details regarding about this. To successfully increase penetration rates amongst this users it is imperative that positioning and differentiation is a part of the message, this can be done through comparative advertisement or using a more subtle approach. Though the [https://fedoraproject.org/wiki/Foundations Fedora Foundations] provide good information regarding positioning and differentiation (and considering that Fedora Linux inherits the notoriety of Red Hat as a part of it own), [https://fedoraproject.org/wiki/Foundations#First First] and [https://fedoraproject.org/wiki/Foundations#Features Features] might not be enough to translate the correct message about it's positioning and differentiation. <br />
On one of my first approaches to the Fedora Project, I was told that other FOSS communities like [http://www.opensuse.org openSUSE] and [http://www.ubuntu.com Ubuntu] were 'friends' sharing work for the same goal, FOSS. It is unclear to me on how to perform this goal without facing other distributions as competitors. This is a reachable goal, but this specific segment demands Fedora Linux to engage other distributions as competitors and 'battle' for this so called '''Voluntary Linux Consumer'''.<br />
* [https://fedoraproject.org/wiki/User_base_-_computer-friendly Computer Friendly] - In most cases this '''computer friendly''' concept applied to a Linux user will be deeply related to other kinds of users, for example the '''Voluntary Linux Consumer'''. It is vague enough to provide acceptable results if correctly approached and promoted to this audiences.<br />
* [https://fedoraproject.org/wiki/User_base_-_likely_collaborator Potential Collaborator] - This segment can be faced as a sub-segment of any of the other segments presented by the Fedora Project. This is interesting as it denotes the need of the Fedora Project to become self-sustainable based on it's users. If enough efforts are placed on this field to provide easy ramps to the Fedora Project, either by Ambassadorial work or Team oriented, virtually any Fedora user can become a potential contributor in any of the sub-projects provided by the Fedora Project. Once more it's a reachable and realistic goal.<br />
* [https://fedoraproject.org/wiki/User_base_-_general_productivity_user General Productivity User] - The Fedora Project presents this segment as an uncomplicated and too vague segment. I find this therm misleading and can be harmful in the future.<br />
<br />
This topic, the future user base displays 4 segments of Community that are deeply inter-connected between themselves, and in most cases can through one you can fulfill others. From the strategical point of view this segments are so close to each other in some cases that merging them into one could actually provide a better effort to rally methods and means to successfully hit that audience with the correct promotion.<br />
<br />
==== User's Perception: Fedora Linux ====<br />
{{admon/note|Personal Message|Are we delievering our message correctly? Do our users perceptions about Fedora Linux match our goals? What can we improve on this field? How? When? Should also reflect some diagnose from the past.}}<br />
<br />
==== User's Perception: Fedora Project ====<br />
{{admon/note|Personal Message|Are we delievering our message correctly? Do our users perceptions about Fedora Linux match our goals? What can we improve on this field? How? When? Should also reflect some diagnose from the past.}}<br />
<br />
==== Brand Notoriety ====<br />
The Fedora Project inherits much of the notoriety of it's sponsor [http://www.redhat.com Red Hat Inc.], and it's generally faced with comfort from the audiences it targets.<br />
The reputation of Fedora Linux and Fedora Project amongst their [https://fedoraproject.org/wiki/Marketing/SWOT#User_Base user base] can be generally understood as a excellent.<br />
{{admon/tip|for the future...|Not developing much based on 'general assumptions'. For the future when a data mining platform is available (ex: LimeSurvey) we can develop more on this field based on qualitative information to be gathered.}}<br />
<br />
==== Channels of Distribution ====<br />
For any organization to deploy it's products successfully it requires good channels of distribution. In this field the [http://fedoraproject.org Fedora Project]'s efforts have been wonderful and everything just works, on either providing software DVD/CD ISOs and also as deploying improvements and software updates.<br />
* Online Software Repositories - Fedora provides an online update feature through YUM repositories.<br />
* Public Mirrors Network - [http://fedoraproject.org The Fedora Project] provides a network of [http://mirrors.fedoraproject.org/publiclist public mirrors] that allows Fedora users to download Fedora Linux from the closest location possible, or any other by users choice.<br />
* Free Media Program - Fedora provides Fedora users with free media through the Free Media Program. This is a great way of deploying Fedora Linux in events.<br />
* P2P Networks - [http://fedoraproject.org The Fedora Project] runs a torrent tracker to allow a better deployment of Fedora Linux through P2P Networks. [http://torrent.fedoraproject.org/ Torrent Server] provides access to this great download alternative.<br />
* RPMFusion - Though [http://www.rpmfusion.org RPM Fusion] isn't in direct control of Fedora, it's symbiotic relation with the Fedora Project allows to extend the contents offered by Fedora Linux.<br />
<br />
==== Cultural Emphasis ====<br />
<br />
== External Analysis ==<br />
The External Analysis provides a good tool to analyse potential strategical mesuares or plans. One of the most common approaches is the [http://en.wikipedia.org/wiki/PEST PEST Analysis]. Many of the methodology will be irrelevant to the nature of our community, which doesnt actually rely much on strategical decisions, though I believe that we can diagnose what seem to be relevant at least on the moment. <br />
<br />
<br />
=== Opportunities ===<br />
<br />
=== Threats ===<br />
<br />
== Analysis and Proposals for Action ==<br />
<br />
= Marketing Mix =<br />
For this document we will use the "4 Ps" methodology for the Marketing Mix analysis. Currently new theories have developed new methodologies in this field that can push the original "4 Ps" up to 11 Ps and in one particular to 15 Ps. I am not aware on the current Academy decisions on this field, so I'm going to use the very basic approach of the 4Ps.<br />
<br />
== Product ==<br />
[http://fedoraproject.org/get-fedora Fedora Linux] is the promise of the [http://fedoraproject.org Fedora Project], a free Linux operating system developed by the [http://fedoraproject.org Fedora Community] that can be freely modified and distributed to suit one's needs.<br />
<br />
=== Positioning ===<br />
[http://fedoraproject.org/get-fedora Fedora Linux] has a clear positioning in many defined by the [https://fedoraproject.org/wiki/Foundations 4 Fedora Foundations]; Freedom, Friends, Features, First.<br />
* Freedom - <br />
* Friends - <br />
* Features - <br />
* First - <br />
<br />
=== Segmentation ===<br />
Segmentation stuff.<br />
<br />
== Price ==<br />
Free/Freedom<br />
<br />
== Promotion ==<br />
Marketing/Ambassadors<br />
<br />
== Place ==<br />
Internet/Local Resellers<br />
<br />
== Analysis on Fedora's Marketing Mix ==<br />
<br />
= Files =<br />
Files available for download related to this SWOT Analysis:<br />
* [http://nmarques.fedorapeople.org/ Fedora SWOT on PDF]<br />
<br />
= Links of Interest =<br />
* [http://fedoraproject.org The Fedora Project]<br />
* [http://planet.fedoraproject.org Fedora Planet]<br />
* [http://docs.fedoraproject.org Fedora Documentation]<br />
* [http://translate.fedoraproject.org Fedora Translation]<br />
* [http://smolt.fedoraproject.org Fedora - Smolt]<br />
<br />
* [http://www.linuxfoundation.org Linux Foundation]<br />
* [http://www.fsf.org Free Software Foundation]<br />
* [http://www.kde.org KDE]<br />
* [http://www.gnome.org GNOME Project]<br />
* [http://www.novell.com Novell]<br />
* [http://www.opensuse.org openSUSE]<br />
* [http://www.redhat.com Red Hat Inc.]<br />
<br />
<br />
<br />
[[Category:Marketing]] [[Category:Fedora]]</div>Nmarques