Revision as of 15:46, 12 May 2010

Coffee Shop Personas

If you walk into a local coffee shop today and see computer users, what operating system are they running on their laptops? Most likely not Fedora. What if we wanted to change that?

Let's think about the types of people who frequent a coffee shop with a computer:

General User Characteristics

Motivation

Why do people compute at coffee shops?

fewer distractions at the coffee shop than at home - focus - work or study
meet friends there - social setting - feel connected to community
coffee and light snacks are cheap admission
coffee is enjoyable
wifi access while out & about
get out of the house / don't have an office (telecommuter, consultant, unemployed)
comfortable surroundings / creative atmosphere / nice decor / amenities (fireplace, artwork, music, good smells, stylish, comfortable chairs)
employees know you, friendly service
traveller (at airport, inbetween hotels, at a conference, etc.- less lonely than hotel, a place to go, place to charge your stuff)
service - don't have to clean up after yourself

User Classification

Who uses a computer at a coffee shop?

consultants / telecommuters
students
travellers
the unemployed

References

These are some references online used to gather the information above:

Personas

Let's build two personas to represent typical coffee shop users and review them in detail. Should we want Fedora to be the choice of coffee shop goers, these personas will provide us some hints on what types of features and functionality are important to those users.

Teresa Telecommuter

Demographics	Geekiness Factors	Personal Background
21-58 years old Earns a living income May have children Owns her own laptop Owns a cell phone; may or may not have data plan	Types 40+ wpm 5+ years of computer usage Has a LinkedIn account Daily email & chat user Likes to watch TV on Hulu Can install apps with some assistance	Teresa works as a writer for a print magazine. She is a regular inhabitant of a local coffee shop where she goes to get out of the house and to focus on writing articles. When she travels to meet interviewees, she also likes to interview them at coffee shops. Internet connectivity is key for her -she researches and submits her articles online.
Motivation	Scenarios
Focus and get work done away from home.	Easily and safely connect to internet, sometimes corporate VPN, while out and about. Research, write, and submit an article before the deadline. Arrange an interview (travel & scheduling) for an upcoming feature article. Meet with a co-worker (in-person) to brainstorm together on a project. Meet with a co-worker (remotely) to brainstorm together on a project. Keep deadlines and to-dos under control.
Concerns "I don't want to run up a large bill with wifi subscription or mobile broadband." "I cannot run out of power and lose work when there aren't enough outlets available at the cafe." "I am worried about getting hacked or having people I don't know connecting to my computer in the cafe." "It's important to me to organize my work, separating work from play on my computer." "I want to feel connected to my co-workers, even though we are geographically dispersed."

Stewie Student

Demographics	Geekiness Factors	Personal Background
16-30 years old None to small income Likely has no children Owns laptop (maybe netbook) & cell phone	Types 60+ wpm 5+ years of computer usage Avid gamer and Facebook & YouTube User Can't live without chat and txting Finds and downloads music & movies online Can find, download, & install apps without assistance	Stewie is a college freshman studying political science. His roommates are very loud and he likes to bring his laptop to the coffee shop to study - sometimes he meets with a study group there. He also likes to chill out at the coffee shop and socialize with friends.
Motivation	Scenarios
Study in peace away from home.	Cheaply and easily connect to internet. Download class reading assignments and read them, taking notes. Keep track of class assignments and deadlines. Arrange group study meeting for an upcoming exam. Research, write, and submit homework assignment essays.
Have fun and socialize with friends.	TBD
Concerns "I don't want to run up a large bill with wifi subscription or mobile broadband." "I cannot run out of power and lose work when there aren't enough outlets available at the cafe." "I am worried about getting hacked or having people I don't know connecting to my computer in the cafe." "It's important to me to organize my work, separating work from play on my computer." "I want to feel connected to my co-workers, even though we are geographically dispersed."

@@ Line 100: / Line 100: @@
 {| style="border: 0px solid white;"
 |- valign="top" style="border: 0px solid white;"
-|rowspan="6" style="border: 0px solid white;"|[[Image:persona-student.png]]
+|rowspan="7" style="border: 0px solid white;"|[[Image:persona-student.png]]
 |style="border: 0px solid white;"|'''Demographics'''
 |style="border: 0px solid white;"|'''Geekiness Factors'''
@@ Line 106: / Line 106: @@
 |-valign="top"
 | style="border: 0px solid white;"|
-* 12-30 years old
+* 16-30 years old
-* Earns a living income
+* None to small income
-* May have children
+* Likely has no children
-* Owns her own laptop
+* Owns laptop (maybe netbook) & cell phone
-* Owns a cell phone; may or may not have data plan
 | style="border: 0px solid white;" |
-* Types 40+ wpm
+* Types 60+ wpm
 * 5+ years of computer usage
-* Has a LinkedIn account
+* Avid gamer and Facebook & YouTube User
-* Daily email & chat user
+* Can't live without chat and txting
-* Likes to watch TV on Hulu
+* Finds and downloads music & movies online
-* Can install apps with some assistance
+* Can find, download, & install  apps without assistance
-| style="border: 0px solid white;" | Teresa works as a writer for a print magazine.
+| style="border: 0px solid white;" | Stewie is a college freshman studying political science.
-She is a regular inhabitant of a local coffee shop where she goes to get out of the house and to focus on writing  articles. When she travels to meet interviewees, she also likes to interview them at coffee shops. Internet connectivity is key for her -she researches and submits her articles online.
+His roommates are very loud and he likes to bring his laptop to the coffee shop to study - sometimes he meets with a study group there. He also likes to chill out at the coffee shop and socialize with friends.
 |-
 |style="border: 0px solid white;" |'''Motivation'''
 |colspan="2" style="border: 0px solid white;"|'''Scenarios'''
 |- valign="top"
-|style="border: 0px solid white;"| Focus and get work done away from home.
+|style="border: 0px solid white;"| Study in peace away from home.
 |colspan="2" style="border: 0px solid white;"|
-* Easily and safely connect to internet, sometimes corporate VPN, while out and about.
+* Cheaply and easily connect to internet.
-* Research, write, and submit an article before the deadline.
+* Download class reading assignments and read them, taking notes.
-* Arrange an interview (travel & scheduling) for an upcoming feature article.
+* Keep track of class assignments and deadlines.
-* Meet with a co-worker (in-person) to brainstorm together on a project.
+* Arrange group study meeting for an upcoming exam.
-* Meet with a co-worker (remotely) to brainstorm together on a project.
+* Research, write, and submit homework assignment essays.
-* Keep deadlines and to-dos under control.
+|-
+|- valign="top"
+|style="border: 0px solid white;"| Have fun and socialize with friends.
+|colspan="2" style="border: 0px solid white;"|
+* TBD
 |-
 |colspan="3" style="border: 0px solid white;"| '''Concerns'''

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