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| '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes'''
| '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes'''
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| New base presentation for Fedora || DavidNalley || 1 || Update on 8/28 || We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf. ||
| New base presentation for Fedora || DavidNalley || 1 || Update on 9/4 || We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf. ||
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| Banner ad for Four Foundations || MairinDuffy || 1 || Update on 8/28 || Banner for fp.o that points to the excellent four foundations posts
| Banner ad for Four Foundations || MairinDuffy || 1 || Update on 9/4 || Banner for fp.o that points to the excellent four foundations posts -- Mo is finishing icons now!
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| Poster revisions revolving around Four Foundations || MairinDuffy || 1 || update on 8/28 || Ideas have been generated, just need to draw them.  Mo will try to drive Artwork to come up with a look for the series.
| Poster revisions revolving around Four Foundations || MairinDuffy || 1 || update on 9/4 || Ideas have been generated, just need to draw them.  Mo will try to drive Artwork to come up with a look for the series -- finishing icons now!
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| Work out a reusability plan between the overview and the release summary || JonathanRoberts || 1 || update on 8/28 :) || Discuss with RahulSundaram how to reuse Overview section of Release Notes for inclusion in the Release Summary
| Comprehensive listing of release-time documents || JonathanRoberts || 1 || update on 9/4 || We're going to have a clear listing of all documents created by various teams every Fedora release, with clear goals and owners for each.  Booyah!
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| Talk bubble stickers || MairinDuffy || 1 || update on 8/21 || New easier artwork for easier diecutting is done [http://duffy.fedorapeople.org/collateral/stickers/fedora-stickers_2.svg here], and Mo has received one set of quotes.  Still waiting on OSCON quotes.
| Talk bubble stickers || MairinDuffy || 1 || update on 8/21 || New easier artwork for easier diecutting is done [http://duffy.fedorapeople.org/collateral/stickers/fedora-stickers_2.svg here], and Mo has received one set of quotes.  Still waiting on OSCON quotes.

Revision as of 19:23, 28 August 2008

Marketing tasks

Active (Assigned) Tasks

Task Name Owner Priority Target Date Status/Notes
New base presentation for Fedora DavidNalley 1 Update on 9/4 We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf.
Banner ad for Four Foundations MairinDuffy 1 Update on 9/4 Banner for fp.o that points to the excellent four foundations posts -- Mo is finishing icons now!
Poster revisions revolving around Four Foundations MairinDuffy 1 update on 9/4 Ideas have been generated, just need to draw them. Mo will try to drive Artwork to come up with a look for the series -- finishing icons now!
Comprehensive listing of release-time documents JonathanRoberts 1 update on 9/4 We're going to have a clear listing of all documents created by various teams every Fedora release, with clear goals and owners for each. Booyah!
Talk bubble stickers MairinDuffy 1 update on 8/21 New easier artwork for easier diecutting is done here, and Mo has received one set of quotes. Still waiting on OSCON quotes.
Workflow for getting video into FedoraTV JonathanRoberts 1 update on 8/21 We need a simple tool that allows users to upload video info for the Miro channel. JonRob will work on building out this flow; contributors will be encouraged to use blip.tv for hosting, and we will work to improve the submission process, which is currently trac-based.
Simple istanbul videos for F9 features KushalDas 2 ongoing We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process.
Collateral library on wiki MairinDuffy 2 update as needed Great start; see Artwork/MarketingCollateral for latest.
Contributor business cards Ian Weller 2 done by mid-August Approve a final design for contributor business cards in time for most conferences where we will be promoting F10
Four Foundations Music Video GregDeKoenigsberg 2 update sometime in future Talk to RH creative about a music video starring Fedora's Four Foundations.
MarketingPlan : 1.1.3 -- Key Marketing Messages MaxSpevack 2 update as needed Max will update the plan document, mostly settled down for F9
MarketingPlan : 1.1.4 -- Strategies and Tactics JonathanRoberts and JeroenVanMeeuwen 2 update as needed Mostly settled down for F9 timeframe
MarketingPlan : 1.1.1.2 -- Target Audience RahulSundaram 2 update as needed Settled for F9
MarketingPlan : 1.1.2 -- Brand Positioning GregDeKoenigsberg 2 update as needed Settled for F9

Completed Tasks

Task Name Mentor Priority Date Completed Details
Blog about Four Foundations DavidNalley 1 Done by 8/21 Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First
Event box JeffreyTadlock 1 5/22 Good ideas here, but this is now in the province of the ambassador groups to make it happen.
Local Release Announcements KarstenWade 1 13 May KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
F9 Ambassador Word of Mouth campaign / release parties! FrancescoUgolini 1 15 May Lots of great events all over the world. Yaaay ambassadors!
Press release ( SSS ) PaulFrields, KaraSchiltz 1 13 May All done!
Gathering as many Fedora Stories as possible GregDeKoenigsberg 1 5/1 We have all the stories we're going to have for F9.
F9 talking points ( SSS ) PaulFrields 1 22 April Refer to the previous process as well as the instructions on the source page .
Press kit ( SSS ) PaulFrields, MaxSpevack, KaraSchiltz 1 22 April DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields
Compiling a list of Linux publications RussellHarrison 1 4/24 We now have a great list of press contacts here .
Examples of success of "4 Fs" in F9 PaulFrields 1 4/3 All done.
Wiki Tutorial for Raleigh folks MaxSpevack 2 3/27/2008 Good for now
Gathering metrics for mktg purposes MaxSpevack 1 4/3 The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary .
Beta Release Overview KarstenWade 2 ongoing check-in
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