🔗 Definition
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
🔗 Content
- Backgrounder with information on the project (if specific) and/or the Fedora Project itself (Backgrounder module)
- Fact Sheet listing specific features, statistics, etc. (Feature module)
- Past Press Coverage (archive)
- Photos or other images (high resolution) of members, logos, products, etc.
- A press release detailing the current news the media kit is sent in reference to
- Media contact information (usually of a public relations department or spokesperson)
- A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release
🔗 Deliverables
all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form.
==== Steps to made them ready ====
1.) write modules / look over old ones
1.1.) if new modules should be made, find owner
2. put them together (look and feel, make them printable as a One-Pager, border around, etc.)
3. look over the actual design for a) printables and b) CD/DVD/USB-Key deliverable
4. give them to print / ISO-Creation, etc.
5. stuff them together for sending out to PR people or take them with to next event.
🔗 electronic content
Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be
- plain text (*.txt)
- pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi)
- additional the source in Openoffice, Inkscape, etc. for our own archive
🔗 press kit archive
- Press Kit F12 - Link
- Press Kit F13 - Link
- Press Kit F14 - Link
--wonderer 15:53, 19 March 2010 (UTC)
🔗 Ideas for upcoming press kits
🔗 F12
This section is about the press kits that we have already made for F12.
- The F12 press kits were one-size fits all. (They did not necessarily fit all.)
- Two pages long. Contents:
- Changes between F11 and F12
- Link to Statistics
- Feature blurbs
- Common bugs
- Link to release notes
- Highlight of presto
- Liveusb improvements and help
- Came with a liveusb that was basically "F12 with Red Hat Summit branded wallpaper."
🔗 F13
This section is about the press kits we will have for F13, and things we want to keep in mind while making them.
- We want the F13 press kits to be modular.
- We want them to have option value - (um, can someone elaborate on this?)
- We want them to have the following components:
- "About F13" blurb (Neville)
- 4 F's (Robyn)
- Pymodule (Max)
- Stats (Mel)
- Background of fedora (Ryan and Ben)
- Design spin (David)
- Security spin (Henrik and Hiemanshu)
- USB key stuff (Russell)
🔗 F14
This section is about the press kits we will have for F14 (and beyond - this gets towards our "ideal vision" of a press kit as of today), and things we want to keep in mind while making them
The "Fedora Story" Campaigns on $feature