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🔗 Definition

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

🔗 Content

  • Backgrounder with information on the project (if specific) and/or the Fedora Project itself (Backgrounder module)
  • Fact Sheet listing specific features, statistics, etc. (Feature module)
  • Past Press Coverage (archive)
  • Photos or other images (high resolution) of members, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release

🔗 Deliverables

all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form.

==== Steps to made them ready ====
1.) write modules / look over old ones
1.1.) if new modules should be made, find owner
2. put them together (look and feel, make them printable as a One-Pager, border around, etc.)
3. look over the actual design for a) printables and b) CD/DVD/USB-Key deliverable
4. give them to print / ISO-Creation, etc.
5. stuff them together for sending out to PR people or take them with to next event.


🔗 electronic content

Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be

  • plain text (*.txt)
  • PDF
  • pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi)
  • additional the source in Openoffice, Inkscape, etc. for our own archive

🔗 press kit archive

  • Press Kit F12 - Link
  • Press Kit F13 - Link
  • Press Kit F14 - Link

--wonderer 15:53, 19 March 2010 (UTC)

🔗 Ideas for upcoming press kits

🔗 F12

This section is about the press kits that we have already made for F12.

  • The F12 press kits were one-size fits all. (They did not necessarily fit all.)
  • Two pages long. Contents:
    • Changes between F11 and F12
    • Link to Statistics
    • Feature blurbs
    • Common bugs
    • Link to release notes
    • Highlight of presto
    • Liveusb improvements and help
  • Came with a liveusb that was basically "F12 with Red Hat Summit branded wallpaper."

🔗 F13

This section is about the press kits we will have for F13, and things we want to keep in mind while making them.

  • We want the F13 press kits to be modular.
  • We want them to have option value - (um, can someone elaborate on this?)
  • We want them to have the following components:
    • "About F13" blurb (Neville)
    • 4 F's (Robyn)
    • Pymodule (Max)
    • Stats (Mel)
    • Background of fedora (Ryan and Ben)
    • Design spin (David)
    • Security spin (Henrik and Hiemanshu)
    • USB key stuff (Russell)

🔗 F14

This section is about the press kits we will have for F14 (and beyond - this gets towards our "ideal vision" of a press kit as of today), and things we want to keep in mind while making them

The "Fedora Story" Campaigns on $feature