From Fedora Project Wiki
Marketing tasks
Active (Assigned) Tasks
| Task Name | Owner | Priority | Target Date | Status/Notes | |
| New base presentation for Fedora | DavidNalley | 1 | Update on 8/28 | We need a new high-level presentation for Fedora newbie presenters to be able to give on Fedora's behalf. | |
| Banner ad for Four Foundations | MairinDuffy | 1 | Update on 8/21 | Banner for fp.o that points to the excellent four foundations posts | |
| Poster revisions revolving around Four Foundations | PaulFrields | 1 | update on 8/21 | Ideas have been generated, just need to draw them. Mo will try to drive Artwork to come up with a look for the series. | |
| Work out a reusability plan between the overview and the release summary | JonathanRoberts | 1 | update on 8/21? | Discuss with RahulSundaram how to reuse Overview section of Release Notes for inclusion in the Release Summary | |
| Talk bubble stickers | MairinDuffy | 1 | update on 8/21 | New easier artwork for easier diecutting is done here, and Mo has received one set of quotes. Still waiting on OSCON quotes. | |
| Workflow for getting video into FedoraTV | JonathanRoberts | 1 | update on 8/21 | We need a simple tool that allows users to upload video info for the Miro channel. JonRob will work on building out this flow; contributors will be encouraged to use blip.tv for hosting, and we will work to improve the submission process, which is currently trac-based. | |
| Simple istanbul videos for F9 features | UNOWNED | 2 | ongoing | We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process. | |
| Collateral library on wiki | MairinDuffy | 2 | update as needed | Great start; see Artwork/MarketingCollateral for latest. | |
| Contributor business cards | Ian Weller | 2 | done by mid-August | Approve a final design for contributor business cards in time for most conferences where we will be promoting F10 | |
| Four Foundations Music Video | GregDeKoenigsberg | 2 | update sometime in future | Talk to RH creative about a music video starring Fedora's Four Foundations. | |
| MarketingPlan : 1.1.3 -- Key Marketing Messages | MaxSpevack | 2 | update as needed | Max will update the plan document, mostly settled down for F9 | |
| MarketingPlan : 1.1.4 -- Strategies and Tactics | JonathanRoberts and JeroenVanMeeuwen | 2 | update as needed | Mostly settled down for F9 timeframe | |
| MarketingPlan : 1.1.1.2 -- Target Audience | RahulSundaram | 2 | update as needed | Settled for F9 | |
| MarketingPlan : 1.1.2 -- Brand Positioning | GregDeKoenigsberg | 2 | update as needed | Settled for F9 |
Completed Tasks
| Task Name | Mentor | Priority | Date Completed | Details |
| Blog about Four Foundations | DavidNalley | 1 | Done by 8/21 | Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First |
| Event box | JeffreyTadlock | 1 | 5/22 | Good ideas here, but this is now in the province of the ambassador groups to make it happen. |
| Local Release Announcements | KarstenWade | 1 | 13 May | KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up. |
| F9 Ambassador Word of Mouth campaign / release parties! | FrancescoUgolini | 1 | 15 May | Lots of great events all over the world. Yaaay ambassadors! |
| Press release ( SSS ) | PaulFrields, KaraSchiltz | 1 | 13 May | All done! |
| Gathering as many Fedora Stories as possible | GregDeKoenigsberg | 1 | 5/1 | We have all the stories we're going to have for F9. |
| F9 talking points ( SSS ) | PaulFrields | 1 | 22 April | Refer to the previous process as well as the instructions on the source page . |
| Press kit ( SSS ) | PaulFrields, MaxSpevack, KaraSchiltz | 1 | 22 April | DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields |
| Compiling a list of Linux publications | RussellHarrison | 1 | 4/24 | We now have a great list of press contacts here . |
| Examples of success of "4 Fs" in F9 | PaulFrields | 1 | 4/3 | All done. |
| Wiki Tutorial for Raleigh folks | MaxSpevack | 2 | 3/27/2008 | Good for now |
| Gathering metrics for mktg purposes | MaxSpevack | 1 | 4/3 | The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary . |
| Beta Release Overview | KarstenWade | 2 | ongoing check-in |