What is a Persona Personas are fictional characters created to represent the different user types that might interact with a product in different ways. They are not market segments but should be thought of as user archetypes.
Personas are useful in considering the goals, desires and limitations of users in order to guide decisions about the product. They should be based on user research and should by 1-2 page descriptions that include behavior patterns, goals, skills, attitudes and environment details.
There should be a primary persona defined along with secondary personas. More than one can be primary, but no more than 3 in order to keep the team focused in their design and implementation work.
Benefits of Personas Common benefits include: Help the team share a common understanding of their various users groups and audiences Proposed designs can be guided by how well they meet the needs of certain personas Features can be prioritized based on how well they address the needs of one or more personas Provides a human “face” to the user that can help create empathy for the people represented
Personas Types
The following have been identified as the first set of personas for RHEL.next:
- IT Executive
- IT Manager
- Business Analyst
- Enterprise System Admin
- Enterprise System Architect
- Enterprise Developer
- Enterprise DevOps and Systems of Differentiation Developer
- Enterprise DevOps Developer
- Enterprise and Independent Software Vendor Developer - Systems of Innovation
- Traditional Independent Software Vendor
- Next Gen Independent Software Vendor
- Business Operations
- Product Manager
- Student
- Educator
- Researcher
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