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= Marketing tasks =
{{Anchor|AssignedTasks}}
{{Anchor|AssignedTasks}}


== Active (Assigned) Tasks ==
== Active (Assigned) Tasks ==
{| border="1"
{|  
|- |rowbgcolor="#3074c2" rowstyle="color: white; font-weight: bold;"
! '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes'''
| '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes'''
|-
|-
| Talk bubbles || MairinDuffy || 1 || update on 6/12 || Initial artwork is done [http://duffy.fedorapeople.org/collateral/stickers/ here] , and Mo is now working on quotes for a printer to do die cut stickers in massive quantities.  We will wait for a great quote for die cut like the Firefox stickers we got in Brazil.||
| Discuss the [[UserTestimonials]] page's usefulness || [[User:moixs|moixs]] || 1 || Agenda for next meeting || Too much effort for nothing? What should we focus on?
|-
|-
| Collateral Library on wiki || MairinDuffy || 1 || ASAP || Gather all various collateral we have for events, media, stickers, etc and put it in one place in the wiki. Right now it's a bit scattered.||
| Update [[Books]] || Nobody || 1 || Agenda for next meeting ||  
|-
|-
| Simple istanbul videos for F9 features || MichaelBeckwith || 1 || update on 6/12 || We now have many ideas at: http://fedoraproject.org/wiki/Marketing/ScreencastIdeas. Now we need to continue to drive people to create them.||
| Update [[Presentations]] || Nobody || 1 || Agenda for next meeting ||  
|-
|-
| Event box || JeffreyTadlock || 1 || update on 5/22 || Good ideas here, but this is now in the province of the ambassador groups to make it happen.||
| Face of Fedora || [[User:Jack|Jack Aboutboul]],[[User:Pfrields|Paul Frields]] || 1 || Agenda for next meeting || The [[Face of Fedora]] Video Campaign
|-
| Fedora Magazine || [[User:Jack|Jack Aboutboul]],[[User:Jonrob|Jonathan Roberts]] || 1 || Agenda for next meeting || Discuss putting together a Fedora Magazine for release once each release cycle?
|-
| Fedora Book || [[User:Jack|Jack Aboutboul]], Lisa Brewster, Ian Weller || 1 || Agenda for next meeting || Initiative to put together a Fedora Coffee table book [[Marketing/Fedora Picture Book|Fedora Picture Book]]
|-
| Marketing Seminar || [[User:Jack|Jack Aboutboul]] || 1 || 18/12/2008 || Figure out how to myself or arrange someone to give a marketing seminar
|-
| Neowin Article Response || [[User:Jack|Jack Aboutboul]] || 1 || 8/12/2008 || Meeting will be taking place on 8/12/2008 @ 19.00 UTC.  We will be working from this [[Marketing/Tasks/Neowin Article|Neowin Article]]
|-
| Four Foundations Music Video || '''not''' GregDeKoenigsberg || 2 || Update Immediately!!! || Talk to RH creative about a music video starring Fedora's Four Foundations.
|-
| Workflow for getting video into FedoraTV || KushalDas || 1 || Update at next task meeting || Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
|-
| Simple istanbul videos for F9 features || KushalDas || 2 || ongoing || We now have many ideas at [[Marketing/ScreencastIdeas]]. Now we need to continue to drive people to create them, which will be an ongoing process.
|-
| Collateral library on wiki || MairinDuffy || 2 || update as needed || Great start; see [[Artwork/MarketingCollateral]] for latest. 
|-
| [[Marketing/SocialNetworks| Social Networks]] || [[User:Tc1415|BenLewis]] || 2 || ongoing || Co-ordinate and produce information and/or howtos regarding the use of Social Networks
|}
 
== Completed Tasks ==
{|
! '''Task Name''' || '''Mentor''' || '''Priority''' || '''Date Completed''' || '''Details'''
|-
| Talk bubble stickers || MairinDuffy || 1 || 15/12/2008 || See [http://mihmo.livejournal.com/65838.html ZOMG Stickers!!!!11]
|-
| Press relations for F10 || [[User:Pfrields|Paul Frields]], [[User:????|RH press person?]] || 1 || Ongoing || Ongoing; wondering of we can localize the formal press release?
|-
| Release announcements (Beta -> GA) || [[User:Kwade|Karsten Wade]] || 1 || 2008-09-28 (Beta) ||  Need set schedule; [[Releases/Announcements|task tracking]]; need [[Releases/Announcements/TalkingPoints|talking points]]
|-
| Release talking points || [[User:Kwade|Karsten Wade]], [[User:????]] || 1 || 2008-11-04 || Still planning, scheduling needs to be done; [[Releases/Announcements/TalkingPoints|task tracking]]; discussion on list about what they should be
|-
| New base presentation for Fedora || DavidNalley, [[User:Kwade|Karsten Wade]], LarryCafeiro || 1 || Update at next task meeting || Presentation is finished.  Find it here: [[:Image:Introtofedora.odp | Intro to Fedora ]]. We should develop a marketing matrix to make sure we can easily modify the preso to suit given audiences
|-
| Banner ad for Four Foundations || MairinDuffy || 1 || Update at next task meeting || Banner for fp.o that points to the excellent four foundations posts -- Mo has finished the icons.  Action happening after Fedora 10 artwork completed.
|-
| Blog about Four Foundations || DavidNalley || 1 || Done by 8/21 || Blog post per-week til each of the Four Foundations are covered. [http://www.nalley.sc/david/?p=55 Freedom] [http://www.nalley.sc/david/?p=59 Friends] [http://www.nalley.sc/david/?p=73 Features] [http://www.nalley.sc/david/?p=75 First]
|-
|-
| [[Marketing/MarketingPlan| MarketingPlan]] :  1.1.3 -- Key Marketing Messages || MaxSpevack|| 2 || update as needed || Max will update the plan document, mostly settled down for F9
| [[Marketing/MarketingPlan| MarketingPlan]] :  1.1.3 -- Key Marketing Messages || MaxSpevack|| 2 || update as needed || Max will update the plan document, mostly settled down for F9
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| [[Marketing/MarketingPlan| MarketingPlan]] :  1.1.2 -- Brand Positioning || GregDeKoenigsberg || 2 || update as needed || Settled for F9
| [[Marketing/MarketingPlan| MarketingPlan]] :  1.1.2 -- Brand Positioning || GregDeKoenigsberg || 2 || update as needed || Settled for F9
|-
|-
| Single Source Summary Coordinating || KarstenWade || 2 || punt to post-F9 || Docs team is handling the [[Releases/9/SingleSourceSummary| SingleSourceSummary]]  (SSS), Marketing tasks are below:
| Event box || JeffreyTadlock || 1 || 5/22 || Good ideas here, but this is now in the province of the ambassador groups to make it happen.
|-
| Collateral Library on wiki || MairinDuffy || ? || ASAP || Gather all various collateral we have for events, media, stickers, etc and put it in one place in the wiki. Right now it's a bit scattered.  
|}
 
== Completed Tasks ==
{| border="1"
|- |rowbgcolor="#3074c2" rowstyle="color: white; font-weight: bold;"
| '''Task Name''' || '''Mentor''' || '''Priority''' || '''Date Completed''' || '''Details'''
|-
|-
| [[Docs/Drafts/ReleaseAnnouncements| Local Release Announcements]]  || KarstenWade || 1 || 13 May || KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
| [[Docs/Drafts/ReleaseAnnouncements| Local Release Announcements]]  || KarstenWade || 1 || 13 May || KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
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[[Category:Marketing]]
[[Category:Marketing archive]]

Latest revision as of 08:18, 15 July 2009

Active (Assigned) Tasks

Task Name Owner Priority Target Date Status/Notes
Discuss the UserTestimonials page's usefulness moixs 1 Agenda for next meeting Too much effort for nothing? What should we focus on?
Update Books Nobody 1 Agenda for next meeting
Update Presentations Nobody 1 Agenda for next meeting
Face of Fedora Jack Aboutboul,Paul Frields 1 Agenda for next meeting The Face of Fedora Video Campaign
Fedora Magazine Jack Aboutboul,Jonathan Roberts 1 Agenda for next meeting Discuss putting together a Fedora Magazine for release once each release cycle?
Fedora Book Jack Aboutboul, Lisa Brewster, Ian Weller 1 Agenda for next meeting Initiative to put together a Fedora Coffee table book Fedora Picture Book
Marketing Seminar Jack Aboutboul 1 18/12/2008 Figure out how to myself or arrange someone to give a marketing seminar
Neowin Article Response Jack Aboutboul 1 8/12/2008 Meeting will be taking place on 8/12/2008 @ 19.00 UTC. We will be working from this Neowin Article
Four Foundations Music Video not GregDeKoenigsberg 2 Update Immediately!!! Talk to RH creative about a music video starring Fedora's Four Foundations.
Workflow for getting video into FedoraTV KushalDas 1 Update at next task meeting Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
Simple istanbul videos for F9 features KushalDas 2 ongoing We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process.
Collateral library on wiki MairinDuffy 2 update as needed Great start; see Artwork/MarketingCollateral for latest.
Social Networks BenLewis 2 ongoing Co-ordinate and produce information and/or howtos regarding the use of Social Networks

Completed Tasks

Task Name Mentor Priority Date Completed Details
Talk bubble stickers MairinDuffy 1 15/12/2008 See ZOMG Stickers!!!!11
Press relations for F10 Paul Frields, RH press person? 1 Ongoing Ongoing; wondering of we can localize the formal press release?
Release announcements (Beta -> GA) Karsten Wade 1 2008-09-28 (Beta) Need set schedule; task tracking; need talking points
Release talking points Karsten Wade, User:???? 1 2008-11-04 Still planning, scheduling needs to be done; task tracking; discussion on list about what they should be
New base presentation for Fedora DavidNalley, Karsten Wade, LarryCafeiro 1 Update at next task meeting Presentation is finished. Find it here: Intro to Fedora . We should develop a marketing matrix to make sure we can easily modify the preso to suit given audiences
Banner ad for Four Foundations MairinDuffy 1 Update at next task meeting Banner for fp.o that points to the excellent four foundations posts -- Mo has finished the icons. Action happening after Fedora 10 artwork completed.
Blog about Four Foundations DavidNalley 1 Done by 8/21 Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First
MarketingPlan : 1.1.3 -- Key Marketing Messages MaxSpevack 2 update as needed Max will update the plan document, mostly settled down for F9
MarketingPlan : 1.1.4 -- Strategies and Tactics JonathanRoberts and JeroenVanMeeuwen 2 update as needed Mostly settled down for F9 timeframe
MarketingPlan : 1.1.1.2 -- Target Audience RahulSundaram 2 update as needed Settled for F9
MarketingPlan : 1.1.2 -- Brand Positioning GregDeKoenigsberg 2 update as needed Settled for F9
Event box JeffreyTadlock 1 5/22 Good ideas here, but this is now in the province of the ambassador groups to make it happen.
Local Release Announcements KarstenWade 1 13 May KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
F9 Ambassador Word of Mouth campaign / release parties! FrancescoUgolini 1 15 May Lots of great events all over the world. Yaaay ambassadors!
Press release ( SSS ) PaulFrields, KaraSchiltz 1 13 May All done!
Gathering as many Fedora Stories as possible GregDeKoenigsberg 1 5/1 We have all the stories we're going to have for F9.
F9 talking points ( SSS ) PaulFrields 1 22 April Refer to the previous process as well as the instructions on the source page .
Press kit ( SSS ) PaulFrields, MaxSpevack, KaraSchiltz 1 22 April DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields
Compiling a list of Linux publications RussellHarrison 1 4/24 We now have a great list of press contacts here .
Examples of success of "4 Fs" in F9 PaulFrields 1 4/3 All done.
Wiki Tutorial for Raleigh folks MaxSpevack 2 3/27/2008 Good for now
Gathering metrics for mktg purposes MaxSpevack 1 4/3 The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary .
Beta Release Overview KarstenWade 2 ongoing check-in
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