For the 13th Release of Fedora, "Goddard," the Fedora Marketing team ran an open, community based process of slogan submissions, found at https://fedoraproject.org/wiki/Release_slogan_SOP. That process included guidelines for producing great slogans, and as a result of our call, we received a large number of slogan contributions, which are recorded at https://fedoraproject.org/wiki/F13_release_slogan.
After an exciting and enjoyable Marketing team meeting, the release slogan for Fedora 13 “Goddard” has been chosen and approved: "Rock it!" This slogan translates the Fedora user experience in Goddard as:
" quotation, should translate why "ROCK IT!" from a user experience point of view ", Robyn Bergoren (2010)
Incidentally, "Goddard" is named after the scientist Robert H. Goddard (1882/1945), who made significant contributions to the space age in the field of rocket engineering, including the first liquid propelled rocket.
It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow.
-- Robert Goddard