FWN/Beats/Marketing: Difference between revisions

Revision as of 19:16, 27 September 2009

Marketing

In this section, we cover the Fedora Marketing Project.

Marketing Meeting Log for 2009-09-22

Meeting logs ^[1] and notes ^[2] for the 2009-09-22. Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. ^[3]

Thanks to Robyn Bergeron for running the meeting in Mel’s absence!!

F12 Talking points

Talking points are more or less done^[4] and now ambassadors can start using them. Ambassadors can choose from various suggestions on using talking points^[5].

Matchmaking for Feature Profile interviews

With the F12 talking points out already, we need to start doing print or podcast interviews around some of the points /features^[6]. We identified the desktop,admin and development users category and selected 4 talking points that should definitely have interviews to go along with them- Next-Gen Ogg, NetworkManager enhancements, Virt improvements, and Systemtap improvements.

The tools / information to start doing interviews are available^[7]. If someone is willing to take something on, please add your name to the wiki as the owner so we know that we (a) have an owner, and (b) don't have 12 owners being redundant.

Paul W. Frields has graciously volunteered to do the SystemTap interview and has shared a stub page for the systmetap interview he did in F11^[8]. A podcast will be available soon. Thanks Paul!!!

We're still looking to synchronize interviewees and interviewers^[9].

Fedora Insight status

We originally planned to launch Fedora Insight on September 29 (right before infrastructure freeze), but to get a stable platform up and tested, with a contribution workflow we're all happy with, we pushed the launch date out until right after the freeze instead and moved it to Oct 14(when the freeze lifts), and the revised schedule is available^[10]. ^[11]^[12].

Marketing Research

Robyn is working on a list of questions on marketing research to be sent out and will keep plugging away at market research.

Coming up next

In-depth feature profiles are on track and should get finished by 2009-10-06. Help with podcasts is available on a wiki page "How to make a podcast" and provides advises on how to start with making podcasts for best results^[13].

Red Hat Marketing/PR will be helping a during the F12 release cycle and we should have a release video ready for release day. Paul will be recording the video and is currently working to get a couple feature videos ready in the coming weeks.

[1] ttp://meetbot.fedoraproject.org/fedora-meeting/2009-09-22/fedora-meeting.2009-09-22-20.00.log.html

[2] ttp://meetbot.fedoraproject.org/fedora-meeting/2009-09-22/fedora-meeting.2009-09-22-20.00.html

[3] ttps://fedoraproject.org/wiki/Marketing_meetings

[4] ttps://fedoraproject.org/wiki/Fedora_12_Talking_Points

[5] ttps://www.redhat.com/archives/fedora-ambassadors-list/2009-September/msg00193.html

[6] ttps://fedorahosted.org/marketing-team/ticket/73

[7] ttps://fedoraproject.org/wiki/Category:F12_in-depth_features

[8] ttps://fedoraproject.org/wiki/SystemTap_in_Fedora_12

[9] ttps://fedorahosted.org/marketing-team/ticket/73

[10] ttps://fedoraproject.org/wiki/Fedora_Insight#Schedule

[11] ttps://fedorahosted.org/marketing-team/query?status=new&status=assigned&status=reopened&component=Fedora+Insight&order=priority

[12] ttps://fedoraproject.org/wiki/Schedule

[13] ttps://fedoraproject.org/wiki/How_to_make_a_podcast

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

@@ Line 8: / Line 8: @@
 Contributing Writer: [[User:Cmehandru| Chaitanya Mehandru]]
-=== Marketing Meeting Log for 2009-09-15 ===
+=== Marketing Meeting Log for 2009-09-22 ===
-Meeting logs <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-15/fedora-meeting.2009-09-15-20.00.log.html</ref> and notes <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-15/fedora-meeting.2009-09-15-20.00.html</ref> for the 2009-09-15 Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. <ref>https://fedoraproject.org/wiki/Marketing_meetings</ref>
+Meeting logs <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-22/fedora-meeting.2009-09-22-20.00.log.html</ref> and notes <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-22/fedora-meeting.2009-09-22-20.00.html</ref> for the 2009-09-22. Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. <ref>https://fedoraproject.org/wiki/Marketing_meetings</ref>
-===F12 Talking points===
-Some big news!! The F12 talking points have been released, and are ready for use (and improvement!)<ref>https://fedoraproject.org/wiki/Talking_points</ref>. Many thanks to Steven Moix, Paul Frields, and Jon Roberts for their hard work.
+Thanks to Robyn Bergeron for running the meeting in Mel’s absence!!
-=== F12 release slogan selection ===
+=== F12 Talking points ===
+Talking points are more or less done<ref> https://fedoraproject.org/wiki/Fedora_12_Talking_Points</ref> and now ambassadors can start using them. Ambassadors can choose from various suggestions on using talking points<ref> https://www.redhat.com/archives/fedora-ambassadors-list/2009-September/msg00193.html</ref>.
-Different ideas and themes were introduced making it a hot topic. Finally ‘Unite’ was supported well and is the proposed slogan waiting acceptance in the final call<ref>https://fedoraproject.org/wiki/F12_release_slogan</ref>.
+=== Matchmaking for Feature Profile interviews ===
+With the F12 talking points out already, we need to start doing print or podcast interviews around some of the points /features<ref> https://fedorahosted.org/marketing-team/ticket/73</ref>. We identified the desktop,admin and development users category and selected 4 talking points that should definitely have interviews to go along with them- Next-Gen Ogg, NetworkManager enhancements, Virt improvements, and Systemtap improvements.
-=== Fedora Insight update ===
+The tools / information to start doing interviews are available<ref>https://fedoraproject.org/wiki/Category:F12_in-depth_features</ref>. If someone is willing to take something on, please add your name to the wiki as the owner so we know that we (a) have an owner, and (b) don't have 12 owners being redundant.
-We are almost done with Deployment and have the status for some of the known outstanding things like packaging<ref> https://fedorahosted.org/marketing-team/ticket/36</ref><ref>https://fedorahosted.org/marketing-team/ticket/25</ref>. By September 21, everything gets packaged and staged for loadtesting and we will then be able to move from staging to production by September 28.
+Paul W. Frields has graciously volunteered to do the SystemTap interview and has shared a stub page for the systmetap interview he did in F11<ref>https://fedoraproject.org/wiki/SystemTap_in_Fedora_12</ref>. A podcast will be available soon. Thanks Paul!!!
-Dale Bewley is looking into a workflow to see how FWN could use "fun things you can do with Fedora" and has been experimenting with Zikula to prepare a mini FWN<ref>
+We're still looking to synchronize interviewees and interviewers<ref>https://fedorahosted.org/marketing-team/ticket/73</ref>.
-http://publictest6.fedoraproject.org/zikula/index.php/News/2009/9/17/Fedora-Weekly-News-101/</ref>.
-Mel suggested that it might be a good opportunity for Ambassadors to help create Marketing collateral that would be useful for other Ambassadors: Prepare short stories for "I use Fedora" rotations on the webpage and Fedora Insight. <ref>https://fedorahosted.org/marketing-team/ticket/12</ref>.
+=== Fedora Insight status ===
+We originally planned to launch Fedora Insight on September 29 (right before infrastructure freeze), but to get a stable platform up and tested, with a contribution workflow we're all happy with, we pushed the launch date out until right after the freeze instead and moved it to Oct 14(when the freeze lifts), and the revised schedule is available<ref>https://fedoraproject.org/wiki/Fedora_Insight#Schedule</ref>. <ref>https://fedorahosted.org/marketing-team/query?status=new&status=assigned&status=reopened&component=Fedora+Insight&order=priority</ref><ref>https://fedoraproject.org/wiki/Schedule</ref>.
-It's something that would be great for Ambassadors to do before the F12 launch (before the Beta launch, if possible) - write up *your* story about using Fedora, the stories of your friends and the people you've introduced Fedora to - and also potentially something fun to do *at* an F12 launch event; interview new users, make a podcast with them, film them describing something cool they've just discovered about their new operating system, help them write an article for FI.
+=== Marketing Research ===
+Robyn is working on a list of questions on marketing research to be sent out and will keep plugging away at market research.
-=== Marketing Research ===
+=== Coming up next ===
+In-depth feature profiles are on track and should get finished by 2009-10-06. Help with podcasts is available on a wiki page "How to make a podcast" and provides advises on how to start with making podcasts for best results<ref>https://fedoraproject.org/wiki/How_to_make_a_podcast</ref>.
-Robyn Bergeron proposed the participation of FUDCon attendees being useful in marketing research. Sub-groups like FI, Design, Desktop SIG, Ambassadors and FUDCon attendees can be very helpful resources for answering/retrieving valuable market research questions/information. Robyn wil also figure out the marketing research timeline between now and FUDCon. Mel Chua to look into getting limesurvey into infra and ask RHT Marketing folks about publicly available datasets for marketing research
+Red Hat Marketing/PR will be helping a during the F12 release cycle and we should have a release video ready for release day. Paul will be recording the video and is currently working to get a couple feature videos ready in the coming weeks.
 <references/>

Search