This page is largely taken from Sean Daly's email on how Sugar Labs monitors press - a draft started by Mel Chua that needs substantial cleanup.
No automagical system - I prefer "very light" - just persistent monitoring with tools, and judicious sharing of interesting links to the SL marketing list; I try to tag list messages with searchable terms. When I need to find messages, I use keywords plus "site:sugarlabs.org" Google syntax
And certainly not just me working, either - other marketing team members mail me or mail the list; most such caught articles are interesting. better to spend 30 seconds on a basic article (or false positive googled fake blog) than to miss an interesting article
keywords are everything - asky myself how will people try to google you?
- "sugar labs"
- "sugar on a stick"
- "one laptop per child"
- Google news alerts
- Google blog alerts
- Technorati blog searches
- Smart news aggregator Newssift (http://www.newssift.com)
- Smart news aggregator Daylife (http://www.daylife.com)
- Lurking in forums where people discuss Sugar
- Paying close attention to what commenters say under articles about
OLPC and Sugar Labs
- Occasionally, other exotic sources such as Media Cloud
If serious error in article, direct mail to journalist/blogger offering corrected information and how to contact; if no update or reply by journalist, sometimes comment under article, sometimes not - case-by-case basis
No nitpicking over minor errors if angle/tone of article positive
Any journalist/blogger writing about SL/OLPC added to PR mailing list