About Keyword Optimization
Search engines analyze source code and use text matching algorithms to display pages with the most relevance to a particular keyword or phrase that is used in a search query. Therefore, it is very important that web pages have specific keywords and phrases they are optimized for so that they attract the highest levels of relevant traffic possible. For example, if a user uses the search term "basketball," a web page with that exact text is much more likely to appear in search results compared to another page with the similar content uses the term "orange bouncing sphere."
Keyword Optimization is the process of improving search engine rankings by efficiently utilizing keywords and phrases within your site so that they match the most commonly used search terms and phrases used by people each day on the Internet.
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How can we measure our success here?