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{{admon/important | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
{{autolang|base=yes}}
{{header|marketing}}
{{admon/tip | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}


== What we do ==
== What we do ==
{{Team contact|Marketing|marketing|#fedora-mktg}}


The short version: The Fedora Marketing team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.
The short version: The '''Fedora Marketing Team''' ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.


Slightly longer version: The Fedora Marketing team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
 
== Joining the Fedora Marketing Project ==
 
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
 
{|class="nobordersplz"
|-
|
[[Image:Join_PeoplePerson.png]]<BR>
[[Join#PeoplePerson|People Person]]
|}


== What's happening ==
== What's happening ==


Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
Fedora operates on a [[time-based release schedule]]. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|our schedule]] to see where we are and what you can help with ''right now.''


From a more project-management perspective, here's what happens most weeks.
== Contribute ==


* '''Monday''' - Updating the [https://fedorahosted.org/marketing-team/ task list], making sure we're on track with the [[/Schedule]], and getting things done.
=== How can I help the marketing team? ===
* '''Tuesday''' - [[Marketing meetings]] and getting things done.
* '''Wednesday''' - Getting things done!
* '''Thursday''' - Getting things done!
* '''Friday''' - Writing [[FWN]] beat, [https://fedorahosted.org/marketing-team/ Task list] reminders, and getting things done.
* '''Saturday''' - Getting things done!
* '''Sunday''' - Getting things done!
 
== How can I help the marketing group? ==


Here are some of the aspects on which you can work by joining the Fedora marketing group:
Here are some of the aspects on which you can work by joining the Fedora marketing group:
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* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
=== Joining the Fedora Marketing Project ===
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
=== Meetings ===
<div style="float: right;">[[Image:WikiElements_meetingL.png]]</div>
[[Marketing meetings|  Meetings]] are held on Mondays at * Time: '''20:00 UTC''' ('''See the [[UTCHowto|UTC Howto]] for instructions to convert UTC to your local time''')
=== Mailing List ===
The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.
=== Contributors ===
The [[Contributors to the marketing group | contributors page]] lists active Fedora Marketing contributors.
=== How are we doing? ===
In addition to the usual tasks, we're currently [[Marketing/WikiCleanup | cleaning up the wiki]], as it's gotten a bit out of date.


== Resources you can use for marketing purposes ==
== Resources you can use for marketing purposes ==
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* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Fedora 13 Talking Points| Fedora 13 talking points]]
* [[Marketing#Release_deliverables Talking points]]
* [[Fedora 12 Talking Points| Fedora 12 talking points]]
* [[F11 Talking Points| Fedora 11 talking points]]
* [[Fedora press material| Fedora press material]]
* [[Fedora press material| Fedora press material]]
* [[Fedora press archive|  Fedora press archive]]  
* [[Fedora press archive|  Fedora press archive]]  
* [[Presentations|  Fedora presentations]]
* [[Presentations|  Fedora presentations]]
* [http://www.cheappoolproducts.com/Pool~Heaters_16~supplies.html Pool Heaters] Fedora Pool Systems
* [[Marketing Fedora flyer|  Fedora flyers]]  
* [[Marketing Fedora flyer|  Fedora flyers]]  
* [[Design/SXSW_Materials#Brochures | Flyers/Brochures designed for SXSW]]
* [[Artwork/PromoBanners|  Fedora banners from the Design team]]  
* [[Artwork/PromoBanners|  Fedora banners from the Design team]]  
* [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]  
* [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]  
* [[Marketing statistics poster|  Fedora statistics poster]]  
* [[Marketing statistics poster|  Fedora statistics poster]]  
* [[Marketing social networks|  Social Networks]]
* [[Marketing social networks|  Social Networks]]
* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
* Follow us on [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter]!
* [[/MarketingPlan]]
* [http://publictest16.fedoraproject.org/membership-map/ Contributor maps] - where are the people in each Fedora group? (''Note: These maps do not show Fedora accounts with privacy flags set, or without lat/long coordinates in the Fedora Account System.'')
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!] (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
* [[Communication matrix]]
* [[Video]]
* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].


== Marketing HOWTOs ==
== Marketing SOPs ==


For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing HOWTO]] - feel free to add your own!
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!


Also you can take a look at [https://fedoraproject.org/wiki/Ambassadors/NA/Draft/NewsMedia_HowTo] and [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29]
== Projects ==


== Projects ==
The Marketing team occasionally starts up special projects - here are a few we've worked on lately.


* [[Marketing/F13_Brainstorm|F13 Brainstorm]]
* [[Fedora print magazine]]
* [[Marketing research]]
* [[User stories]]
* [[User stories]]
* [[Fedora Insight]]
* [[Fedora Insight]]
* [[Fedora-tour]]
* [[Magazine]]
* [[Marketing/SocialNetworks|Building a social networks presence]]
* Add your ideas here!
* [[Marketing_FAD_2010| Marketing FAD - 2010]]


== Fedora 13 release deliverables ==
See [[Marketing/Archive#Old Projects]] for a list of inactive projects.


=== Completed ===
== Release deliverables ==


=== In progress ===
The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.


* [[:Category:F12 in-depth features|In depth feature profiles]]
Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.
* [[One page release notes]] - formerly the Tour Page


=== To begin ===
For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.
 
{|
! Release deliverable type !! SOP (how to make) !! Last supported release !! Current release !! Release in development
|-
| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
|-
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
|-
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
|-
| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
|-
| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] || [[F20_Beta_release_announcement|F20 Beta Release Announcement]]
|-
| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_18_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
|-
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]
|-
| [[Final announcement]] || [[Final announcement SOP]] || [[F{{FedoraVersionNumber|previous}} release announcement]] || [[F{{FedoraVersionNumber|current}} release announcement]] || [[F{{FedoraVersionNumber|next}} release announcement]]
|-
| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
|-
| [[Marketing retrospective]] || [[Marketing retrospective SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} marketing retrospective]] || [[F{{FedoraVersionNumber|next}} marketing retrospective]]
|}
 
== Release activities ==


* [[Fedora 13 Talking Points]]
* [[F13 release slogan]]
* [[:Category:F12 in-depth features|In depth feature profiles]]
* [[One page release notes]] - formerly the Tour Page
* Screenshots
* Briefing Ambassadors
* Briefing Ambassadors
* coordinating PR
* Monitoring PR/news from the release  
* Monitoring PR/news from the release  
* [[Fedora news distribution network (NDN)]]
* [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29 Fedora news distribution network (FNDN)]
* [[F12 Press / News Index]]
** sending out beta release announcements
 
** send out Release Informations to the press
 
 
== Fedora 12 release deliverables ==
 
=== Completed ===
 
* [[Fedora 12 Talking Points]]
* [[F12 release slogan]]
 
=== In progress ===
 
* [[:Category:F12 in-depth features|In depth feature profiles]]
* [[One page release notes]] - formerly the Tour Page


=== To begin ===
== Press archives ==


* Screenshots
* old articles for archive (research todo)
* Briefing Ambassadors
* [[Fedora 12 press archive]]
* Monitoring PR/news from the release
* [[Fedora 13 press archive]]
* [[Fedora news distribution network (NDN)]]
* [[Fedora 14 press archive]]
* [[F12 Press / News Index]]
* [[Fedora 19 press archive]]


== Agenda ==
== Agenda ==


* The [[Marketing F12 schedule]] contains the official agenda of the Fedora Marketing project including the task list.
* The [http://jreznik.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.


== How are we doing? ==
== Administrivia ==
 
* [[Marketing team community health dashboard]]
 
== Meetings ==
 
[[Marketing meetings|  Meetings]]  are held weekly, on IRC to discuss the progress of the Fedora Marketing project.
 
== Mailing List ==
 
The Fedora Marketing mailing list, [http://www.redhat.com/mailman/listinfo/fedora-marketing-list fedora-marketing-list@redhat.com] , hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.


== Contributors ==
[[Marketing budget]]
 
The [[Contributors to the marketing group | contributors page]] lists active Fedora Marketing contributors.


[[Category:Marketing]]
[[Category:Marketing]]
[[Category:Fedora sub-projects]]

Revision as of 17:01, 22 November 2013

FedoraMarketing.png
Idea.png
Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.		 Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Meetings

Meetings are held on Mondays at * Time: 20:00 UTC (See the UTC Howto for instructions to convert UTC to your local time)

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Marketing team occasionally starts up special projects - here are a few we've worked on lately.

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F38 talking points F39 talking points F40 talking points
Feature profiles Feature profiles SOP F38 feature profiles F39 feature profiles F40 feature profiles
Screenshots library Screenshots library SOP (new in F39) F39 screenshots library F40 screenshots library
Alpha announcement Alpha announcement SOP F38 Alpha release announcement F39 Alpha release announcement F40 Alpha release announcement
Beta announcement Beta announcement SOP F38 Beta announcement F39 Beta release announcement F20 Beta Release Announcement
One page release notes One page release notes SOP (new in F39) F39 one page release notes F40 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F40) (new in F40) F40 Ambassadors briefing
Final announcement Final announcement SOP F38 release announcement F39 release announcement F40 release announcement
Press kit Press kit SOP Fedora 38 press kit Fedora 39 press kit Fedora 40 press kit
Marketing retrospective Marketing retrospective SOP (new in F39) F39 marketing retrospective F40 marketing retrospective

Release activities

Press archives

Agenda

Administrivia

Marketing budget

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