Marketing: Difference between revisions

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Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing Visit this link to sign up for the email list for the Marketing team.	Chat: #fedora-mktg^[?] This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
Solicit Linux User Groups members to use and contribute to Fedora.
Dispel common myths and educate the public about Fedora.
Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

We currently do all the necessary tasks for the F22 launch.
Help us have another awesome release, by picking up tasks and handling them in our trac.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Fedora Overview
Marketing#Release_deliverables Talking points
Fedora press material
Fedora press archive
Fedora 21 Screenshots
Fedora presentations
Fedora flyers
Flyers/Brochures designed for SXSW
Fedora banners from the Design team
Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team
Fedora statistics poster
Social Networks
Link tracking for generating URLs that can be tracked non-invasively from logs
/MarketingPlan
Follow us on identi.ca and twitter! (Also you can follow Planet Fedora on both identi.ca and twitter.)
Communication matrix
Video
For the more PR-oriented, a News Media Howto and the Fedora News Distribution Network.

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Marketing team occasionally starts up special projects - here are a few we've worked on lately.

User stories
Fedora Insight
Magazine
Add your ideas here!

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type	SOP (how to make)	Last supported release	Current release	Release in development
Talking points	Talking points SOP	F38 talking points	F39 talking points	F40 talking points
Feature profiles	Feature profiles SOP	F38 feature profiles	F39 feature profiles	F40 feature profiles
Screenshots library	Screenshots library SOP	(new in F39)	F39_screenshots_library	F40_screenshots_library
Alpha announcement	Alpha announcement SOP	F38 Alpha release announcement	F39 Alpha release announcement	F40 Alpha release announcement
Beta announcement	Beta announcement SOP	F38 Beta announcement	F39 Beta release announcement	F40 Beta Release Announcement
One page release notes	One page release notes SOP	(new in F39)	F39 one page release notes	F40 one page release notes
Ambassadors briefing	Ambassadors briefing SOP	(new in F40)	(new in F40)	F40 Ambassadors briefing
Final announcement	Final announcement SOP	F38 release announcement	F39 release announcement	F40 release announcement
Press kit	Press kit SOP	Fedora 38 press kit	Fedora 39 press kit	Fedora 40 press kit
Marketing retrospective	Marketing retrospective SOP	(new in F39)	F39 marketing retrospective	F40 marketing retrospective

Release activities

Briefing Ambassadors
coordinating PR
Monitoring PR/news from the release
Fedora news distribution network (FNDN)
- sending out beta release announcements
- send out Release Informations to the press

Agenda

The Fedora 40's Marketing Schedule page contains the official agenda of the Fedora Marketing project including the task list.
The Marketing brain dump is our sandbox for new ideas, thoughts, and future Marketing goals.

@@ Line 12: / Line 12: @@
 == What's happening ==
-Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|Our Schedule]] to see where we are and what you can help with ''right now.''
+Fedora operates on a [[time-based release schedule]]. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|our schedule]] to see where we are and what you can help with ''right now.''
 == Contribute ==
-=== How can I help the marketing group? ===
+=== How can I help the marketing team? ===
 Here are some of the aspects on which you can work by joining the Fedora marketing group:
@@ Line 24: / Line 24: @@
 * Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
 * Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
+{{Admon/note|We currently do all the necessary tasks for the F22 launch. | Help us have another awesome release, by picking up tasks and handling them in our [https://fedorahosted.org/marketing-team/report/3 trac].}}
 === Joining the Fedora Marketing Project ===
 To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
-=== Meetings ===
-[[Marketing meetings|  Meetings]] are held on Thursdays at 3 p.m. ET.
 === Mailing List ===
-The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.
+The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.
 === Contributors ===
@@ Line 43: / Line 41: @@
 === How are we doing? ===
-We're beginning to think about how to tell how well we're doing as a Team. So far, we have the [[Marketing team community health dashboard]] - but we could also use some help thinking about this area as well. [http://www.redhat.com/mailman/listinfo/fedora-marketing-list Let us know your ideas!]
+In addition to the usual tasks, we're currently [[Marketing/WikiCleanup | cleaning up the wiki]], as it's gotten a bit out of date.
-We're also [[Marketing/WikiCleanup | cleaning up the wiki]].
 == Resources you can use for marketing purposes ==
@@ Line 52: / Line 48: @@
 * [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
-* [http://fedoraproject.org/wiki/Marketing#Release_deliverables Talking points]
+* [[Marketing#Release_deliverables Talking points]]
 * [[Fedora press material| Fedora press material]]
 * [[Fedora press archive|  Fedora press archive]]
+* [[Marketing/F21_Screenshots|  Fedora 21 Screenshots]]
 * [[Presentations|  Fedora presentations]]
 * [[Marketing Fedora flyer|  Fedora flyers]]
+* [[Design/SXSW_Materials#Brochures | Flyers/Brochures designed for SXSW]]
 * [[Artwork/PromoBanners|  Fedora banners from the Design team]]
 * [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]
@@ Line 62: / Line 60: @@
 * [[Marketing social networks|  Social Networks]]
 * [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
-* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
+* [[/MarketingPlan]]
 * Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 * [[Communication matrix]]
@@ Line 78: / Line 76: @@
 * [[User stories]]
 * [[Fedora Insight]]
-* [[FWN]]
+* [[Magazine]]
 * Add your ideas here!
@@ Line 96: / Line 94: @@
 | [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
 |-
-| [[Release slogan]] || [[Release slogan SOP]] || [[F{{FedoraVersionNumber|previous}} release slogan]] || [[F{{FedoraVersionNumber|current}} release slogan]] || [[F{{FedoraVersionNumber|next}} release slogan]]
+| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
 |-
-| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
+| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}}_screenshots_library]] || [[F{{FedoraVersionNumber|next}}_screenshots_library]]
 |-
-| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
+| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
 |-
-| [[Beta announcement]] || [[Beta announcement SOP]] || (undocumented for F{{FedoraVersionNumber|previous}}) || [[F{{FedoraVersionNumber|current}} Beta announcement]] || [[F{{FedoraVersionNumber|next}} Beta announcement]]
+| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] ||  [[F{{FedoraVersionNumber|next}} Beta Release Announcement]]
 |-
-| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[F{{FedoraVersionNumber|next}} one page release notes]]
+| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_21_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
 |-
 | [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]
 |-
-| [[Final announcement]] || [[Final announcement SOP]] || [[Fedora {{FedoraVersionNumber|previous}} announcement]] || [[Fedora {{FedoraVersionNumber|current}} announcement]] || [[Fedora {{FedoraVersionNumber|next}} announcement]]
+| [[Final announcement]] || [[Final announcement SOP]] || [[F{{FedoraVersionNumber|previous}} release announcement]] || [[F{{FedoraVersionNumber|current}} release announcement]] || [[F{{FedoraVersionNumber|next}} release announcement]]
 |-
 | [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
@@ Line 123: / Line 121: @@
 ** sending out beta release announcements
 ** send out Release Informations to the press
-== Press archives ==
-* old articles for archive (research todo)
-* [[Fedora 12 press archive]]
-* [[Fedora 13 press archive]]
-* [[Fedora 14 press archive]]
 == Agenda ==
-* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
+* The [http://jreznik.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
 * The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
-== Administrivia ==
-[[Marketing budget]]
 [[Category:Marketing]]
 [[Category:Fedora sub-projects]]

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