From Fedora Project Wiki

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{{autolang|base=yes}}
{{header|marketing}}
{{header|marketing}}
{{admon/important | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
{{admon/tip | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}


== What we do ==
== What we do ==
{{Team contact|Marketing|marketing|#fedora-mktg}}


The short version: The Fedora Marketing team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.
The short version: The '''Fedora Marketing Team''' ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.


Slightly longer version: The Fedora Marketing team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.


== What's happening ==
== What's happening ==


Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
Fedora operates on a [[time-based release schedule]]. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|our schedule]] to see where we are and what you can help with ''right now.''


== Contribute ==
== Contribute ==


=== How can I help the marketing group? ===
=== How can I help the marketing team? ===


Here are some of the aspects on which you can work by joining the Fedora marketing group:
Here are some of the aspects on which you can work by joining the Fedora marketing group:
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* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
{{Admon/note|We currently do all the necessary tasks for the next upcoming Fedora launch. | Help us have another awesome release, by picking up tasks and handling them in our [https://pagure.io/fedora-marketing/issues pagure].}}


=== Joining the Fedora Marketing Project ===
=== Joining the Fedora Marketing Project ===
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To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.


=== Meetings ===
=== Mailing List ===
 
The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.
 
=== Contributors ===
 
The [[Contributors to the marketing group | contributors page]] lists '''active''' and inactive Fedora Marketing contributors. Note that you must be recently active to maintain FAS marketing membership.
 
"Recently" means within the last release cycle. So, if you made a contribution to the previous or current Fedora release - you're considered active. If your contributions are older than that, then we would consider you an inactive member. That's OK, life happens! But for purposes of deciding FAS membership (and granting rights to vote in certain Fedora elections), we want to ensure that folks remain active.
 
==== Examples of Marketing Contributions ====
 
Here's some examples of what constitutes a contribution to the marketing team:
 
* Managing talking points for one or more editions, or parts of Fedora (a spin, a major feature, etc.).


[[Marketing meetings|  Meetings]]  are held weekly, on IRC to discuss the progress of the Fedora Marketing project.
* Writing / compiling a release announcement - or contributing a large section to a release announcement. [Fixing a comma splice is not really a significant contribution. Managing a section on the Workstation Edition is.]


=== Mailing List ===
* Working to create one or more flyers or information sheets for an edition, Fedora overall, etc.
 
* Substantial work helping clean up the Marketing wiki.


The Fedora Marketing mailing list, [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing AT lists.fedoraproject.org] , hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.
* Creating materials for Fedora Ambassadors for an event, or talking points for an event or events.


=== Contributors ===
* Any observable significant and useful contribution that moves Fedora Marketing forward during a release cycle.


The [[Contributors to the marketing group | contributors page]] lists active Fedora Marketing contributors.
* Mentor and bring in new contributors to marketing. We should be totally good with granting membership to anybody who spends a lot of time teaching other people the ropes, even if that means their fingerprints are not as visible on the finished product as if they created it solo.


=== How are we doing? ===
=== How are we doing? ===


We're beginning to think about how to tell how well we're doing as a team. So far, we have the [[Marketing team community health dashboard]] - but we could also use some help thinking about this area as well. [http://www.redhat.com/mailman/listinfo/fedora-marketing-list Let us know your ideas!]
In addition to the usual tasks, we're currently [[Marketing/WikiCleanup | cleaning up the wiki]], as it's gotten a bit out of date.


== Resources you can use for marketing purposes ==
== Resources you can use for marketing purposes ==
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These resources will help you take Fedora to the people:
These resources will help you take Fedora to the people:


* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Marketing#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Fedora 13 Talking Points| Fedora 13 talking points]]
* [[Fedora_{{FedoraVersionNumber|current}}_talking_points | Talking Points for the Current Release]]  
* [[Fedora 12 Talking Points| Fedora 12 talking points]]
* [[Marketing/Talking_Points_Topics| Talking Points on Specific Topics]]
* [[F11 Talking Points| Fedora 11 talking points]]
* [[Fedora press material| Fedora press material]]
* [[Fedora press material| Fedora press material]]
* [[Fedora press archive|  Fedora press archive]]  
* [[Fedora press archive|  Fedora press archive]]  
* [[Marketing/F{{FedoraVersionNumber|current}}_screenshots_library|  Fedora F{{FedoraVersionNumber|current}} Screenshots]]
* [[Presentations|  Fedora presentations]]
* [[Presentations|  Fedora presentations]]
* Fedora Pool Systems
* [[Marketing Fedora flyer|  Fedora flyers]]  
* [[Marketing Fedora flyer|  Fedora flyers]]  
* [[Design/SXSW_Materials#Brochures | Flyers/Brochures designed for SXSW]]
* [[Artwork/PromoBanners|  Fedora banners from the Design team]]  
* [[Artwork/PromoBanners|  Fedora banners from the Design team]]  
* [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]  
* [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]  
* [[Marketing statistics poster|  Fedora statistics poster]]  
* [[Marketing statistics poster|  Fedora statistics poster]]  
* [[Marketing social networks|  Social Networks]]
* [[Marketing social networks|  Social Networks]]
* [http://webspacehosting.com Web hosting]
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
* [[/MarketingPlan]]
* Follow us on [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter]!
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!] (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
* [http://publictest16.fedoraproject.org/membership-map/ Contributor maps] - where are the people in each Fedora group? (''Note: These maps do not show Fedora accounts with privacy flags set, or without lat/long coordinates in the Fedora Account System.'')
* [[Communication matrix]]
* [[Communication matrix]]
* [[Videos]]
* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].


== Marketing SOPs ==
== Marketing SOPs ==
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For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!


Also you can take a look at [https://fedoraproject.org/wiki/Ambassadors/NA/Draft/NewsMedia_HowTo] and [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29]
== Projects ==
 
The Fedora Marketing team works on a number of discrete projects, in addition to standard activities to promote releases.


== Projects ==
* Fedora [[Magazine]].
* Fedora [[Objectives/Fedora_Marketing_Python | Marketing Python Objective]].
* Various brochures and materials to promote Fedora at events.
* Add your ideas here!


* [[Marketing/F13_Brainstorm|F13 Brainstorm]]
See [[Marketing/Archive#Old Projects]] for a list of inactive projects.
* [[Fedora print magazine]]
* [[Marketing research]]
* [[User stories]]
* [[Fedora Insight]]
* FWN
* [[Fedora-tour]]
* [[Marketing/SocialNetworks|Building a social networks presence]]
* [[Marketing_FAD_2010| Marketing FAD - 2010]] with shooting some photos
* [[User:Sankarshan/FedoraHandbook Fedora Handbook]]
* [[Book Club]]
* [[Maintaining distroblog area on linux.com|Linux.com Distroblog]]
* [[Marketing support brainstorm]] - Discussion on how marketing can better support spins, projects, devel, etc.
* [[Marketing/SWOT|SWOT Analysis]] WIP


== Release deliverables ==
== Release deliverables ==
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For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.
For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.


{|
{| class="wikitable"
! Release deliverable type !! SOP (how to make) !! Last supported release !! Current release !! Release in development
! Release deliverable type !! SOP (how to make) !! Last supported release !! Current release !! Release in development
|-
|-
| [[Talking points]] || [[Talking points SOP]] || [[F11_Talking_Points | F11 talking points]] || [[Fedora_12_Talking_Points | F12 talking points]] || [[Fedora_13_Talking_Points | F13 talking points]]
| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
|-
|-
| [[Release slogan]] || [[Release slogan SOP]] || [[F11 release slogan]] || [[F12 release slogan]] || [[F13 release slogan]]
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
|-
|-
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F11 feature profiles]] || [[F12 feature profiles]] || [[F13 feature profiles]]
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}}_screenshots_library]] || [[F{{FedoraVersionNumber|next}}_screenshots_library]]
|-
|-
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F13) ||(new in F13) || [[F13 screenshots library]]
| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
|-
|-
| [[One page release notes]] || [[One page release notes SOP]] || (new in F12) || [[F12 Marketing Release Deliverables|F12 one page release notes]] || [[F13 one page release notes]]
| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta release announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] || [[F{{FedoraVersionNumber|next}} Beta release announcement]]
|-
|-
| [[Press kit]] || [[Press kit SOP]] || [[Fedora press material|F11 press kit]] || [[Fedora press material|F12 press kit]] || [[F13 press kit]]
| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_21_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
|-
|-
| [[Marketing postmortem]] || [[Marketing postmortem SOP]] || (new in F12) || [[F12 marketing postmortem]] || [[F13 marketing postmortem]]
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]
|-
| [[Final announcement]] || [[Final announcement SOP]] || [[F{{FedoraVersionNumber|previous}} release announcement]] || [[F{{FedoraVersionNumber|current}} release announcement]] || [[F{{FedoraVersionNumber|next}} release announcement]]
|-
| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
|-
| [[Marketing retrospective]] || [[Marketing retrospective SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} marketing retrospective]] || [[F{{FedoraVersionNumber|next}} marketing retrospective]]
|}
|}


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* Briefing Ambassadors
* Briefing Ambassadors
* coordinating PR
* Coordinating PR
* Monitoring PR/news from the release  
* Monitoring PR/news from the release  
* [[Fedora news distribution network (FNDN)]]
* [[Fedora_news_distribution_network_%28NDN%29|Fedora news distribution network (FNDN)]]
 
** sending out beta release announcements
== Press archives ==
** send out Release Information to the press
 
* old articles for archive (research todo)
* [[Marketing/PressArchive/F12 | F12 Press Archive]]
* [[Marketing/PressArchive/F13 | F13 Press Archive]]


== Agenda ==
== Agenda ==


* The [[Marketing F12 schedule]] contains the official agenda of the Fedora Marketing project including the task list.
* The [http://fedorapeople.org/groups/schedule/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
== Administrivia ==
[[Marketing budget]]


[[Category:Marketing]]
[[Category:Marketing]]
[[Category:Fedora sub-projects]]

Revision as of 19:06, 1 December 2017

FedoraMarketing.png
Idea.png
Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.
Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.
Note.png
We currently do all the necessary tasks for the next upcoming Fedora launch.
Help us have another awesome release, by picking up tasks and handling them in our pagure.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

Contributors

The contributors page lists active and inactive Fedora Marketing contributors. Note that you must be recently active to maintain FAS marketing membership.

"Recently" means within the last release cycle. So, if you made a contribution to the previous or current Fedora release - you're considered active. If your contributions are older than that, then we would consider you an inactive member. That's OK, life happens! But for purposes of deciding FAS membership (and granting rights to vote in certain Fedora elections), we want to ensure that folks remain active.

Examples of Marketing Contributions

Here's some examples of what constitutes a contribution to the marketing team:

  • Managing talking points for one or more editions, or parts of Fedora (a spin, a major feature, etc.).
  • Writing / compiling a release announcement - or contributing a large section to a release announcement. [Fixing a comma splice is not really a significant contribution. Managing a section on the Workstation Edition is.]
  • Working to create one or more flyers or information sheets for an edition, Fedora overall, etc.
  • Substantial work helping clean up the Marketing wiki.
  • Creating materials for Fedora Ambassadors for an event, or talking points for an event or events.
  • Any observable significant and useful contribution that moves Fedora Marketing forward during a release cycle.
  • Mentor and bring in new contributors to marketing. We should be totally good with granting membership to anybody who spends a lot of time teaching other people the ropes, even if that means their fingerprints are not as visible on the finished product as if they created it solo.

How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Fedora Marketing team works on a number of discrete projects, in addition to standard activities to promote releases.

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F38 talking points F39 talking points F40 talking points
Feature profiles Feature profiles SOP F38 feature profiles F39 feature profiles F40 feature profiles
Screenshots library Screenshots library SOP (new in F39) F39_screenshots_library F40_screenshots_library
Alpha announcement Alpha announcement SOP F38 Alpha release announcement F39 Alpha release announcement F40 Alpha release announcement
Beta announcement Beta announcement SOP F38 Beta release announcement F39 Beta release announcement F40 Beta release announcement
One page release notes One page release notes SOP (new in F39) F39 one page release notes F40 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F40) (new in F40) F40 Ambassadors briefing
Final announcement Final announcement SOP F38 release announcement F39 release announcement F40 release announcement
Press kit Press kit SOP Fedora 38 press kit Fedora 39 press kit Fedora 40 press kit
Marketing retrospective Marketing retrospective SOP (new in F39) F39 marketing retrospective F40 marketing retrospective

Release activities

Agenda