Marketing

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* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
 
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
 
* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
 
* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
 +
 +
{{Admon/note|We currently do all the necessary tasks for the next upcoming Fedora launch. | Help us have another awesome release, by picking up tasks and handling them in our [https://fedorahosted.org/marketing-team/report/3 trac].}}
  
 
=== Joining the Fedora Marketing Project ===
 
=== Joining the Fedora Marketing Project ===
  
 
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
 
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
 
=== Meetings ===
 
<div style="float: right;">[[Image:WikiElements_meetingL.png]]</div>
 
[[Marketing meetings|  Meetings]] are held on Mondays at * Time: '''20:00 UTC''' ('''See the [[UTCHowto|UTC Howto]] for instructions to convert UTC to your local time''')
 
  
 
=== Mailing List ===
 
=== Mailing List ===
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=== Contributors ===
 
=== Contributors ===
  
The [[Contributors to the marketing group | contributors page]] lists active Fedora Marketing contributors.
+
The [[Contributors to the marketing group | contributors page]] lists '''active''' and inactive Fedora Marketing contributors. Note that you must be recently active to maintain FAS marketing membership.
 +
 
 +
"Recently" means within the last release cycle. So, if you made a contribution to the previous or current Fedora release - you're considered active. If your contributions are older than that, then we would consider you an inactive member. That's OK, life happens! But for purposes of deciding FAS membership (and granting rights to vote in certain Fedora elections), we want to ensure that folks remain active.
 +
 
 +
==== Examples of Marketing Contributions ====
 +
 
 +
Here's some examples of what constitutes a contribution to the marketing team:
 +
 
 +
* Managing talking points for one or more editions, or parts of Fedora (a spin, a major feature, etc.).
 +
 
 +
* Writing / compiling a release announcement - or contributing a large section to a release announcement. [Fixing a comma splice is not really a significant contribution. Managing a section on the Workstation Edition is.]
 +
 
 +
* Working to create one or more flyers or information sheets for an edition, Fedora overall, etc.
 +
 
 +
* Substantial work helping clean up the Marketing wiki.
 +
 
 +
* Creating materials for Fedora Ambassadors for an event, or talking points for an event or events.
 +
 
 +
* Any observable significant and useful contribution that moves Fedora Marketing forward during a release cycle.
 +
 
 +
* Mentor and bring in new contributors to marketing. We should be totally good with granting membership to anybody who spends a lot of time teaching other people the ropes, even if that means their fingerprints are not as visible on the finished product as if they created it solo.
  
 
=== How are we doing? ===
 
=== How are we doing? ===
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These resources will help you take Fedora to the people:
 
These resources will help you take Fedora to the people:
  
* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
+
* [[Marketing#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Marketing#Release_deliverables Talking points]]
+
* [[Fedora_{{FedoraVersionNumber|current}}_talking_points | Talking Points for the Current Release]]  
 +
* [[Marketing/Talking_Points_Topics| Talking Points on Specific Topics]]
 
* [[Fedora press material| Fedora press material]]
 
* [[Fedora press material| Fedora press material]]
 
* [[Fedora press archive|  Fedora press archive]]  
 
* [[Fedora press archive|  Fedora press archive]]  
 +
* [[Marketing/F{{FedoraVersionNumber|current}}_Screenshots|  Fedora F{{FedoraVersionNumber|current}} Screenshots]]
 
* [[Presentations|  Fedora presentations]]
 
* [[Presentations|  Fedora presentations]]
 
* [[Marketing Fedora flyer|  Fedora flyers]]  
 
* [[Marketing Fedora flyer|  Fedora flyers]]  
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* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
 
* [[Communication matrix]]
 
* [[Communication matrix]]
* [[Video]]
+
* [[Videos]]
 
* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
 
* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
  
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== Projects ==
 
== Projects ==
  
The Marketing team occasionally starts up special projects - here are a few we've worked on lately.
+
The Fedora Marketing team works on a number of discrete projects, in addition to standard activities to promote releases.
  
* [[User stories]]
+
* Fedora [[Magazine]].
* [[Fedora Insight]]
+
* Fedora [[Objectives/Fedora_Marketing_Python | Marketing Python Objective]].
* [[Magazine]]
+
* Various brochures and materials to promote Fedora at events.
 
* Add your ideas here!
 
* Add your ideas here!
  
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| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
 
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
 
|-
 
|-
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
+
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}}_screenshots_library]] || [[F{{FedoraVersionNumber|next}}_screenshots_library]]
 
|-
 
|-
 
| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
 
| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
 
|-
 
|-
| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] || [[F{{FedoraVersionNumber|next}} Beta announcement]]
+
| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] || [[F{{FedoraVersionNumber|next}} Beta release announcement]]
 
|-
 
|-
| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_18_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
+
| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_21_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
 
|-
 
|-
 
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]  
 
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]  
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* Briefing Ambassadors
 
* Briefing Ambassadors
* coordinating PR
+
* Coordinating PR
 
* Monitoring PR/news from the release  
 
* Monitoring PR/news from the release  
* [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29 Fedora news distribution network (FNDN)]
+
* [[Fedora_news_distribution_network_%28NDN%29|Fedora news distribution network (FNDN)]]
 
** sending out beta release announcements
 
** sending out beta release announcements
** send out Release Informations to the press
+
** send out Release Information to the press
 
+
== Press archives ==
+
 
+
* old articles for archive (research todo)
+
* [[Fedora 12 press archive]]
+
* [[Fedora 13 press archive]]
+
* [[Fedora 14 press archive]]
+
* [[Fedora 19 press archive]]
+
  
 
== Agenda ==
 
== Agenda ==
  
* The [http://jreznik.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
+
* The [http://fedorapeople.org/groups/schedule/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
 
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
 
== Administrivia ==
 
 
[[Marketing budget]]
 
  
 
[[Category:Marketing]]
 
[[Category:Marketing]]
 
[[Category:Fedora sub-projects]]
 
[[Category:Fedora sub-projects]]

Latest revision as of 21:34, 28 October 2016

FedoraMarketing.png
Idea.png
Member of the press?
If you're a member of the press, visit our dedicated press material page.

Contents

[edit] What we do

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.
Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

[edit] What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

[edit] Contribute

[edit] How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.
  • Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.
Note.png
We currently do all the necessary tasks for the next upcoming Fedora launch.
Help us have another awesome release, by picking up tasks and handling them in our trac.

[edit] Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

[edit] Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

[edit] Contributors

The contributors page lists active and inactive Fedora Marketing contributors. Note that you must be recently active to maintain FAS marketing membership.

"Recently" means within the last release cycle. So, if you made a contribution to the previous or current Fedora release - you're considered active. If your contributions are older than that, then we would consider you an inactive member. That's OK, life happens! But for purposes of deciding FAS membership (and granting rights to vote in certain Fedora elections), we want to ensure that folks remain active.

[edit] Examples of Marketing Contributions

Here's some examples of what constitutes a contribution to the marketing team:

  • Managing talking points for one or more editions, or parts of Fedora (a spin, a major feature, etc.).
  • Writing / compiling a release announcement - or contributing a large section to a release announcement. [Fixing a comma splice is not really a significant contribution. Managing a section on the Workstation Edition is.]
  • Working to create one or more flyers or information sheets for an edition, Fedora overall, etc.
  • Substantial work helping clean up the Marketing wiki.
  • Creating materials for Fedora Ambassadors for an event, or talking points for an event or events.
  • Any observable significant and useful contribution that moves Fedora Marketing forward during a release cycle.
  • Mentor and bring in new contributors to marketing. We should be totally good with granting membership to anybody who spends a lot of time teaching other people the ropes, even if that means their fingerprints are not as visible on the finished product as if they created it solo.

[edit] How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

[edit] Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

[edit] Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

[edit] Projects

The Fedora Marketing team works on a number of discrete projects, in addition to standard activities to promote releases.

See Marketing/Archive#Old Projects for a list of inactive projects.

[edit] Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F24 talking points F25 talking points F26 talking points
Feature profiles Feature profiles SOP F24 feature profiles F25 feature profiles F26 feature profiles
Screenshots library Screenshots library SOP (new in F25) F25_screenshots_library F26_screenshots_library
Alpha announcement Alpha announcement SOP F24 Alpha release announcement F25 Alpha release announcement F26 Alpha release announcement
Beta announcement Beta announcement SOP F24 Beta announcement F25 Beta release announcement F26 Beta release announcement
One page release notes One page release notes SOP (new in F25) F25 one page release notes F26 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F26) (new in F26) F26 Ambassadors briefing
Final announcement Final announcement SOP F24 release announcement F25 release announcement F26 release announcement
Press kit Press kit SOP Fedora 24 press kit Fedora 25 press kit Fedora 26 press kit
Marketing retrospective Marketing retrospective SOP (new in F25) F25 marketing retrospective F26 marketing retrospective

[edit] Release activities

  • Briefing Ambassadors
  • Coordinating PR
  • Monitoring PR/news from the release
  • Fedora news distribution network (FNDN)
    • sending out beta release announcements
    • send out Release Information to the press

[edit] Agenda