Marketing/BrainDump/Time Based Schedule

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(New page: Most of this page is taken from [https://www.redhat.com/archives/fedora-marketing-list/2008-July/msg00149.html an email] User:Jonrob sent to the marketing list proposing making the ma...)
 
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Most of this page is taken from [https://www.redhat.com/archives/fedora-marketing-list/2008-July/msg00149.html an email] [[User:Jonrob ]] sent to the marketing list proposing making the marketing plan time based, and task
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[[Category:Marketing]]
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Most of this page is taken from [https://www.redhat.com/archives/fedora-marketing-list/2008-July/msg00149.html an email] [[User:Jonrob | Jon Roberts]] sent to the marketing list proposing making the marketing plan time based, and task
 
focused.
 
focused.
  
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** own blogs
 
** own blogs
 
** editorial content + interviews
 
** editorial content + interviews
 
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* Contacting editors/writers to start pointing out work going on with
Contacting editors/writers to start pointing out work going on with
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beta and where they can find out more info on key features
 
beta and where they can find out more info on key features
 +
* Need to co-ordinate with RH - have a single point of contact (press@fedoraproject.org?), think it's important to try and work through community here (but then that's my opinion!), this was a slight problem in previous release when RH and I both contacted some magazines about similar topics.
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* Arrange for external interviews - podcasts etc - with developers and contributors
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* Need a list of podcasts and other online media.
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* Need a list of contributors willing to be interviewed!
  
      Need to co-ordinate with RH - have a single point of contact
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== 5th and 6th months ==
(press@fedoraproject.org?), think it's important to try and work
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=== FUDCon ===
through community here (but then that's my opinion!), this was a
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* Talk about interaction with other projects, more contributor stories, videos etc
slight problem in previous release when RH and I both contacted some
+
* Should collect individual's blog posts, share them on RHM
magazines about similar topics.
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* Videos to go to Fedora TV (can include contributor stories, talks etc)
 
+
Arrange for external interviews - podcasts etc - with developers and
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contributors
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+
      Need a list of podcasts and other online media.
+
 
+
      Need a list of contributors willing to be interviewed!
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+
5th and 6th month:
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----------------------------------------
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FUDCon
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      Talk about interaction with other projects, more contributor stories,
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videos etc
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+
      Should collect individual's blog posts, share them on RHM
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      Videos to go to Fedora TV (can include contributor stories, talks etc)
+
 
+
Interviews with developers
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      Wiki and RHM for now.
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      Need to know upcoming features to start this
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Kick ass pretty feature summary
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      Wiki for text, need websites and art for look
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Home page countdown
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      Art team
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New banner
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      Art team
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FREEDOM & FIRST
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      Need editorial content - RHM and own blogs.
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Leader interviews
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      Exactly as last time - these worked very *well*
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Running parallel:
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--------------------------------------
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I'd like to try and get news.fp.o running for F10 release. Totally
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=== Interviews with developers ===
dependent on others, and totally understand it's a huge amount of
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* Wiki and RHM for now.
work!
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* Need to know upcoming features to start this
  
Need decent video editing software
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=== Websites ===
 +
* Kick ass pretty feature summary
 +
** Wiki for text, need websites and art for look
 +
* Home page countdown
  
Need decent recording equipment at events.
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=== Art team ===
 +
* New banner
 +
* CD artwork
  
Need to tie in better with fedoraforum.org - Rahul etc
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=== FREEDOM & FIRST ===
 +
* Need editorial content - RHM and own blogs.
 +
* Leader interviews
 +
** Exactly as last time - these worked very *well*

Revision as of 20:56, 31 July 2008

Most of this page is taken from an email Jon Roberts sent to the marketing list proposing making the marketing plan time based, and task focused.

In terms of a normal Fedora release cycle:

Contents

1st and 2nd months

Press Activities

  • Gathering reviews from previous release - wiki
  • Highlighting the positive comments - RHM (for now) + own blogs
  • Answering the negative (where applicable) - forums, news sites, blog posts
    • Highlight freedom, features and first when answering negative

Push for new contributors

  • Need to review join page. A generic process for all SIGS/Teams might be useful

FUDCon

  • Video, contributor stories, hackfest info, talk recordings, plans for what's to come!
  • Collect individual's blog posts, share them on RHM
  • Videos to go to Fedora TV (can include contributor stories, talks etc)

3rd and 4th months

LinuxTag/FISL

  • Talk about interaction with other projects, more contributor stories, videos etc
  • Collect individual's blog posts, share them on RHM
  • Videos to go to Fedora TV (can include contributor stories, talks etc)

Press Activities

  • Stories about Fedora infrastructure - how great a community to contribute through
    • RHM
    • need to co-ordinate interviews and editorial content
  • Should probably try and get an article in some publications about this aspect of Fedora.
  • Working with upstream
    • blogs
    • Transifex would be a good highlight here
  • Re-spins
    • RHM
    • own blogs
    • editorial content + interviews
  • Contacting editors/writers to start pointing out work going on with

beta and where they can find out more info on key features

  • Need to co-ordinate with RH - have a single point of contact (press@fedoraproject.org?), think it's important to try and work through community here (but then that's my opinion!), this was a slight problem in previous release when RH and I both contacted some magazines about similar topics.
  • Arrange for external interviews - podcasts etc - with developers and contributors
  • Need a list of podcasts and other online media.
  • Need a list of contributors willing to be interviewed!

5th and 6th months

FUDCon

  • Talk about interaction with other projects, more contributor stories, videos etc
  • Should collect individual's blog posts, share them on RHM
  • Videos to go to Fedora TV (can include contributor stories, talks etc)

Interviews with developers

  • Wiki and RHM for now.
  • Need to know upcoming features to start this

Websites

  • Kick ass pretty feature summary
    • Wiki for text, need websites and art for look
  • Home page countdown

Art team

  • New banner
  • CD artwork

FREEDOM & FIRST

  • Need editorial content - RHM and own blogs.
  • Leader interviews
    • Exactly as last time - these worked very *well*