Marketing/BrainDump/Time Based Schedule

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Most of this page is taken from an email Jon Roberts sent to the marketing list proposing making the marketing plan time based, and task focused.

In terms of a normal Fedora release cycle:

Contents

1st and 2nd months

Press Activities

  • Gathering reviews from previous release - wiki
  • Highlighting the positive comments - RHM (for now) + own blogs
  • Answering the negative (where applicable) - forums, news sites, blog posts
    • Highlight freedom, features and first when answering negative

Push for new contributors

  • Need to review join page. A generic process for all SIGS/Teams might be useful

FUDCon

  • Video, contributor stories, hackfest info, talk recordings, plans for what's to come!
  • Collect individual's blog posts, share them on RHM
  • Videos to go to Fedora TV (can include contributor stories, talks etc)

3rd and 4th months

LinuxTag/FISL

  • Talk about interaction with other projects, more contributor stories, videos etc
  • Collect individual's blog posts, share them on RHM
  • Videos to go to Fedora TV (can include contributor stories, talks etc)

Press Activities

  • Stories about Fedora infrastructure - how great a community to contribute through
    • RHM
    • need to co-ordinate interviews and editorial content
  • Should probably try and get an article in some publications about this aspect of Fedora.
  • Working with upstream
    • blogs
    • Transifex would be a good highlight here
  • Re-spins
    • RHM
    • own blogs
    • editorial content + interviews
  • Contacting editors/writers to start pointing out work going on with

beta and where they can find out more info on key features

  • Need to co-ordinate with RH - have a single point of contact (press@fedoraproject.org?), think it's important to try and work through community here (but then that's my opinion!), this was a slight problem in previous release when RH and I both contacted some magazines about similar topics.
  • Arrange for external interviews - podcasts etc - with developers and contributors
  • Need a list of podcasts and other online media.
  • Need a list of contributors willing to be interviewed!

5th and 6th months

FUDCon

  • Talk about interaction with other projects, more contributor stories, videos etc
  • Should collect individual's blog posts, share them on RHM
  • Videos to go to Fedora TV (can include contributor stories, talks etc)

Interviews with developers

  • Wiki and RHM for now.
  • Need to know upcoming features to start this

Websites

  • Kick ass pretty feature summary
    • Wiki for text, need websites and art for look
  • Home page countdown

Art team

  • New banner
  • CD artwork

FREEDOM & FIRST

  • Need editorial content - RHM and own blogs.
  • Leader interviews
    • Exactly as last time - these worked very *well*