Marketing/SWOT



Introduction

A SWOT Analysis is often divided in two different analysis, both very important for the strategical planning.

• External Environment - This will define the Threats and Opportunities of the Project and none of this factors can be controlled by the management, or in this case the Fedora Project. The External Environment is based on the following factors:
  • Demographic/Social Factors - An analysis based on social and demographic factors. Given the nature of the Fedora Project it is also important to look at geographical data.
  • Technological Factors - The technological factors in the Industry.
  • Politic/Legal Factors - Legal and Politic factors. Factors like licensing and legislation are contemplated here.
  • Economical Factors - The economical factors.

• Internal Environment - The internal environment provides the Strengths and Weaknesses of the Fedora Project. All this factors can be controlled by the Fedora Project and they are being evaluated according to:
  • Men -
  • Measures -
  • Means -
  • Machines -

The SWOT Analysis should provide information helpful in evaluating the Project's resources and capabilities to the competitive environment in which it operates. This is a instrumental resource in strategy formulation and selection.