Marketing F12 schedule

This schedule depends on Fedora general release schedule.

Not yet assigned to a date

Task Name	Owner	Target Date	Status/Notes
Project Foobar	JonRob	YYYY-MM-DD	Need to set a milestone and date for this, see FooBar, figuring this out on IRC on 7/8.
Sync up with News team	JonRob	YYYY-MM-DD	needs date and status

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name	Owner	Target Date	Status/Notes
Alpha Readiness Meeting	themayor	2009-07-21	Traditionally taken by the team lead; the meeting itself is on 8/12, giving plenty of time to prepare. Check-in at the next meeting Jack is at.
Update the Talking Points	stickster	2009-07-28	This tasks starts at feature freeze on 7/28. We want a talking points draft by 7/28 and a final by August 4, so we'll revisit on 8/21 and Paul can grab some volunteers then.
Renew the news distribution network people list to always have motivated people	moixs	2009-07-21	A note
Cleanup the wiki from the obsolete marketing cycles	moixs	2009-07-14	A note
Cycle the wiki pages to the new release	moixs	2009-07-14	A note
Publications list	themayor, with Sparks	2009-07-21	Not blocking anything, according to Jack, this can wait 'till he gets back, so that's what we've done.
Choose a Foobar platform	ianweller	2009-08-01	Final platform should be chosen by 8/1; in the meantime, this means serving as the liason between zikula/logistics and marketing/foobar alongside JonRob. Specific deliverables before 7/14 marketing meeting: (1) Attend 7/8 Zikula meeting as Marketing/FooBar delegate, and send meeting notes from that perspective to both the logistics and marketing lists; (2) on FooBar, list the criteria you're using for platform selection, and (3) on FooBar, draft a list of features that platform should have (as part of the selection criteria) on FooBar. Ping Marketing people on-list and in-channel to help fill in brainstorms for all 3.
Docs team release notes request writeup	Sparks	2009-07-14	Docs team wants Marketing to write a 1-pg user-focused version of release notes; Sparks to shoot an email to mktglist on what the idea is and what Docs is looking for from Marketing. It sounds like you'd like Marketing to own the 1-pg notes and coordinate with Docs, but we are not sure exactly what this 1-pager is that we would own. At the 7/14 meeting, we'll look for volunteers and set a future milestone for this, probably towards the end of the release cycle.

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name	Owner	Target Date	Status/Notes
Determine the features that we want to focus on	Owner	YYYY-MM-DD	A note
In-depth feature profiles to 75% completion	Owner	YYYY-MM-DD	A note
Contact beats people about topics/features we cover	Owner	YYYY-MM-DD	A note
Update the talking points	Owner	YYYY-MM-DD	A note
Beta Readiness Meeting	Owner	YYYY-MM-DD	A note
Begin working on release slogan	Owner	YYYY-MM-DD	A note

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name	Owner	Target Date	Status/Notes
Finish the in-depth feature profiles	Owner	YYYY-MM-DD	A note
Brief FAMSCo on talking points and propagate link to Ambassadors	Owner	YYYY-MM-DD	A note
Update the press kits on the Fedora press material page	moixs and someone else	YYYY-MM-DD	moixs is updating the French kits

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name	Owner	Target Date	Status/Notes
Update the screenshots page	moixs	YYYY-MM-DD	A note
Update the Fedora tour page	Owner	YYYY-MM-DD	A note
Aggressively push stories to the News Distribution Network	moixs	YYYY-MM-DD	A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name	Owner	Target Date	Status/Notes
Monitor community news sites and provide corrections and additional information as needed	Owner	YYYY-MM-DD	A note
Additional outreach to independent journos and podcasters	Owner	YYYY-MM-DD	A note