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=== Day 2 (Sunday, March 14) === | === Day 2 (Sunday, March 14) === | ||
'''Brand book.''' This day's owner is unclear. :) | |||
==== Morning ==== | ==== Morning ==== | ||
* Presentation from Red Hat's brand experts about what a brand book is, its purposes, goals, etc. | |||
* Facilitated discussion to begin taking us through what a Fedora brand book might look like or hope to achieve. | |||
==== Lunch ==== | ==== Lunch ==== | ||
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==== Afternoon ==== | ==== Afternoon ==== | ||
Split into groups to work on different tasks that come out of the morning session. | |||
Things to consider: | |||
* Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from [[Logo]] and [[Legal:Trademark guidelines]], etc. as content sources. | |||
* Something [http://darkmattermatters.com/2009/07/29/sharing-your-brand-story-and-heres-ours/ like this] - drawing from [[User:Sankarshan/FedoraHandbook]], [[Category:Picture book]], [[Foundations]], etc. as content sources. | |||
==== Evening ==== | ==== Evening ==== | ||
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Group dinner somewhere TBD. | Group dinner somewhere TBD. | ||
==== Deliverables ==== | |||
* A set of official Fedora templates for ODS, ODT, and ??? | |||
* Either clean up wiki pages where such templates are stored and use the new ones, ''OR'' have a clear, actionable plan for doing this post-FAD. | |||
* | * Roadmap toward a Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course). | ||
* | |||
* | |||
=== Day 3 (Monday, March 15) === | === Day 3 (Monday, March 15) === | ||
Revision as of 22:40, 8 March 2010
Attendees
| # | FAS Name & Full Name |
Where will you be during the FAD? |
|---|---|---|
| 1 | Mel Chua | Raleigh (from Massachusetts) |
| 2 | Henrik Heigl | Raleigh (from Germany) |
| 3 | Ryan Rix | Raleigh (from Arizona) |
| 4 | robyn bergeron | Raleigh (from Arizona) |
| 5 | MaxSpevack | Raleigh |
| 6 | Kara Schiltz | Raleigh |
| 7 | Pascal Calarco | South Bend, IN |
| 8 | Paul W. Frields | Raleigh (from Virginia) |
| 9 | John Poelstra | Portland? |
| 10 | Rahul Sundaram | India |
| 11 | Ben Williams | Raleigh (from Virginia) |
| 12 | Russell Harrison | Raleigh (tentative) |
| 13 | Neville A. Cross | Raleigh (from Nicaragua) |
| 14 | Susan Lauber | Raleigh (tentative) |
| 15 | John Adams | Raleigh |
| 16 | Chris Grams | Raleigh (part-time) |
| 17 | Jonathan Opp | Raleigh |
| 18 | Heherson Pagcaliwagan | Manila |
| 19 | Aamir A Bhutto | Karachi, Pk |
| 20 | Justin O'Brien | Richmond, IN |
| 20 | Hiemanshu Sharma | India |
Logistics
Duration
We will be meeting for 4 days. The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.
Location
Hotel:
Best Western Cary Inn And Extended Stay
1722 Walnut Street
Cary, NC 27511
Office:
900 Main Campus Drive
Raleigh, NC 27606
Maps:
Conference rooms have been reserved for Monday and Tuesday. On Saturday and Sunday, we'll have plenty of space.
IRC:
Freenode --> #fedora-fad on freenode.
Pickup At Airport
| who | When | Picked Up By | Outside Baggage Claim Based on Airline |
|---|---|---|---|
| Neville A. Cross | Arriving AA 1004 12:40pm Friday 3/12 | Ben | |
| Ryan Rix | Arriving Southwest 621 10:35pm Friday 3/12 | Ben | |
| Robyn Bergeron | Arriving Southwest 621 10:35pm Friday 3/12 | Ben | |
| Mel Chua | Delta 4198 11:48pm Friday 3/12 | Ben |
Materials / Tools
- Software! Let's make sure we all have the needed tools installed before we get to Raleigh. If there is anything specific we need for brand book publishing, video / audio / photo editing, please list it here.
- Someone fluent in Inkscape (Mel Chua is passable, and can serve if needed.)
- Perhaps Scribus? (Mel Chua will ask the design list...)
- Audacity is a good sound-editing program. Now we just need someone who knows how to use it. (Mel Chua has rudimentary Audacity skillz, but also can't hear, so an alternate is greatly desired - I can teach software usage.)
- digikam and gimp for Lightboxing and small manipulations
- Cameras / video equipment
| # | FAS Name & Full Name |
...is bringing |
|---|---|---|
| 1 | Robyn Bergeron | Flip Video, Leica digital cam, Nikon DSLR, I think I have a mini-tripod somewhere... |
| 2 | Henrik Heigl | Canon DSLR with extra lens... |
| 3 | Neville A. Cross | Pentax DSLR with extra lens, tripod, microphone |
| 4 | Your name here.... |
Agenda
Day 1 (Saturday, March 13)
Strategy and Research. This day's owner is Robyn Bergeron.
Morning
- Introductions, logistics, answering questions, etc. (Max)
- Make sure everyone understands the schedule for the FAD. (Max)
- Review the Marketing Project's plans and goals.
- F12 postmortem and discussion and documentation.
Lunch
We will go out for lunch at Ole Time Barbeque.
Afternoon
- Review Fedora's marketing plan.
- Discuss any market research or survey items.
- How do we plan for and prioritize the future?
- Short term and long term goals.
Evening
We have 12 tickets for the Carolina Hurricanes hockey game against the Phoenix Coyotes. The game starts at 7:00 PM and we will have food at the arena.
Deliverables
- Finalized marketing plan
- A nice presentation on market research results.
- A SOP on how to set up LimeSurvey surveys.
Day 2 (Sunday, March 14)
Brand book. This day's owner is unclear. :)
Morning
- Presentation from Red Hat's brand experts about what a brand book is, its purposes, goals, etc.
- Facilitated discussion to begin taking us through what a Fedora brand book might look like or hope to achieve.
Lunch
TBD.
Afternoon
Split into groups to work on different tasks that come out of the morning session.
Things to consider:
- Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from Logo and Legal:Trademark guidelines, etc. as content sources.
- Something like this - drawing from User:Sankarshan/FedoraHandbook,, Foundations, etc. as content sources.
Evening
Group dinner somewhere TBD.
Deliverables
- A set of official Fedora templates for ODS, ODT, and ???
- Either clean up wiki pages where such templates are stored and use the new ones, OR have a clear, actionable plan for doing this post-FAD.
- Roadmap toward a Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course).
Day 3 (Monday, March 15)
Morning
Lunch
We'll probably have something delivered to the office.
Afternoon
Evening
PROPOSAL -- Adventure Landing. Not sure about dinner.
Interviews and filming. Owner: Max Spevack
Deliverables:
- Massive amount of B-roll ready footage, including
- Basic introduction to Fedora history/precepts
- Interviews with local contributors
- Kickoff of podcast interview chain
- Plan for Paul to shoot any remaining footage needed for F13 spotlight videos at Westford March 22-24 (Paul owns)
Possible activities:
- interviewing local developers for feature profile videos
- a "What is Fedora?" video explaining the project's community and ecosystem
- a "What is FOSS Marketing?" video explaining why FOSS needs also processes like Marketing and advertisement
Schedule
- 9-10am : breakfast and game-planning, splitting into teams
- morning : viewing old videos, writing this video's "script" and getting tools ready (and teaching people how to use equipment)
- lunch : user stories
- afternoon : go off and do filming
- dinner
- evening : those who wish to view video and edit, can view video and edit
Day 4 (Tuesday, March 16)
PR. Owner: Henrik Heigl, with remote backup from Sakis Samaras.
Morning
Lunch
We'll probably have something delivered to the office.
Afternoon
Evening
The FAD will be over by this time.
Deliverables
- Updated press kit.
- Press deliverables schedule targeting multiple audiences.
- Red Hat Summit plan of attack (coherent with Red Hat Summit 2010 planning).
See action items from Kara's "how to monitor PR for a release" class
Possible activities:
- Fotoshooting for press-photos and picturebook
- writing some press texts, backgrounder and press-kit
Finalized PR Day Schedule: (from --Rbergero 05:54, 24 January 2010 (UTC)):
- 9-10am : breakfast, meeting people
- 10-11am : "what have we done so far in PR?" overview from Paul/Kara, plus "what PR resources can RH/others offer?" discussion
- 11-noon : Press Kit - Identify a "table of contents" for a Press Kit, both electronic and hardcopy versions. Discuss cost/benefit relationship to having a hardcopy for press people at Very Large Events, if it is worth the $, etc. Any content going in the press kit - let's develop a schedule and owners to get it out the door.
- lunch : Fedora Insight discussion
- 1-3pm: Develop a concrete deliverables plan / schedule of press materials for F13 / F14, to address the groups listed below. On the table: interviews, podcasts, press releases, magazine articles, online webcasts / interview sessions. We should be trying to get into the position of having continuous content throughout the life cycle - not just a rush of it prior to and after final release.
- General Media (glossy content)
- Engineers (more technical content)
- Potential End Users / Community members (community / friendly-focus content)
- 3-4pm: Our normal marketing meeting - F13 deliverables review and life as usual, except a lot of us will be both colocated and on IRC for this one. Working on the One page release notes for F13.
- 4-6pm : RH Summit planning. Deliverable: Plan any time / space we have allotted as efficiently as possible. Possibilities on the table: Interviews / roundtables with press members, "fun" with press people (Fedora jeopardy game, or something to that effect) - emphasize the community aspect of Fedora, Shiny Press Kits, etc. I think one of the major goals should be to take the opportunity of having press in one place to have them be more educated about what Fedora -is-, and what Fedora -is not- - this makes for better articles on Fedora by our press friends in the future. Also: anything we come up with can possibly be rehashed / reinvented for Linuxcon, which is in August in Boston.
- Dinner. nom nom nom
Other topics
This section is a collection of ideas that aren't currently tied to any part of the agenda.
Business
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
- Add in something about FAS accounts for marketing - what can we do with this (if anything)
- F12 - what did we do there
- F13 - how far we are
- Start of release cycle
- Alpha
- Beta
- GA
- Start of release cycle
- upcoming releases
- measurement
- build up an press and picture archive
- everything else
=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.
Proposed by Neville A. Cross
How to push articles/news? Fedora News Distribution Network
- How RedHat does this?
- What we have done?
- How to translate/localize articles
- How we can tap into a global network of ambassadors?
Ideas
- storytelling
- what is open source marketing?
- events we should go to (as Ambassadors as well)?
- marketing conferences
- RH Summit (Boston)
- FI articles brainstorming
- idea: each article should be tagged with at least one of the four Foundations.
- Fedora-contributions-to-upstream profile(s)
- user stories
Questions
Maybe there are questions who want to be answered... collect them.
- RH Marketing:
- How do you plan new marketing campains?
- how was the workflow on the campaign on [product xyz]?
- how works an international campaign? local departments? centralized?
- RH Marketing:
Workshops
- how to write press releases (see day 4)
- overview over PR in Opensource (talk from Henrik Heigl ) - also on day 4.
- Fedora Handbook - Rahul Sundaram
- ideas?!
- trifold brochure
- Quick RPM howto
Event reports
Blog posts, photos, etc. go here.
Budget
We have a $3k budget for this FAD, and it is all spoken for, with virtually every penny of it spent on airfare and lodging.
Flights
| Name | Coming from | Budget needed | Flight constraints | Status | |
|---|---|---|---|---|---|
| Mel Chua | PIT (coming from another conference) | $0 | arriving Delta 4198 11:48pm, departing Delta 1591 10:45am | Funded via another budget, leaving up here for reference. | |
| Henrik Heigl | Germany, Saarbrücken (SCN) | $852.34 | Arriving US Airways 1917 7:59pm Thursday 3/11, departing US Airways 768 3:45pm Wednesday 3/17. | PURCHASED | |
| Robyn Bergeron | PHX | $285.40 | Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17 | PURCHASED | |
| Ryan Rix | PHX | $285.40 | Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17 | PURCHASED | |
| Neville A. Cross | MIA | $199.40 | Arriving AA 1004 12:40pm Friday 3/12, departing AA 1541 7:25pm Tuesday 3/16 | PURCHASED | |
| Total so far: | $1622.54 | ||||
| Your name | Your location | Approximate cost of plane ticket (overestimate, pls) | What's the earliest you can leave and the latest you can return? | pending approval |
Housing
We will be staying at:
Best Western Cary Inn And Extended Stay
1722 Walnut Street
Cary, NC 27511 US
Four nonsmoking double rooms have been booked, see roommate pairings below. The room was booked under the name of the roommate I thought was likely to arrive first.
Do not forget your ear plugs if you have a roommate!
| Booked under | Roommate | Check-in | Check-out | Nights | Cost |
|---|---|---|---|---|---|
| Robyn Bergeron | Mel Chua | 3/12 (Fri) | 3/17 (Wed) | 5 | see below (booked as 2-room block) |
| Ben Williams | Ryan Rix | 3/12 (Fri) | 3/17 (Wed) | 5 | $635.16 (booked with Robyn/Mel's room above) |
| Neville Cross | Paul Frields | 3/12 (Fri) | 3/16 (Tue) | 4 | $251.74 |
| Henrik Heigl | David Nalley | 3/11 (Thu) | 3/17 (Wed) | 6 | $383.42 |
| Name | Name | Date | Date | Nights | Cost |
| Total so far: | 20 | $1270.32 |
Other expenses
| Expense | Cost | Status |
|---|---|---|
| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. | $18.00 | PURCHASED (needed to go with plane, and under budget) |
| Gas for Paul (driving instead of flying) | $50.00 | APPROVED |
| Gas for Ben (driving instead of flying) | $50.00 | APPROVED |
| Total so far: | $118.00 |