From Fedora Project Wiki
 
(197 intermediate revisions by 14 users not shown)
Line 1: Line 1:
{{header|Marketing}}
{{header|marketing}}


The mktg-FAD 2010 is an event intended to plan the marketing' activities in 2010 and to have some fun together.
{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}


{{admon/note | Post-F13 Alpha | This event occurs shortly after the Fedora 13 Alpha release. Consult the [[Releases/13/Schedule | schedule]] for details.}}
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.


==Logistics==


===Duration===
We will be meeting for 4 days.  The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.


===Location===
== Event Reports ==
We will be meeting in Raleigh, NC.


===Accommodations===
=== Photos ===
* [http://www.flickr.com/groups/fedora_marketing/ Fedora Marketing flickr Group]
* [http://www.flickr.com/photos/7849458@N03/sets/72157623489194465/ Photos by Robyn Bergeron]
* [http://www.flickr.com/photos/7849458@N03/sets/72157623613705898/ Photos by Ryan Rix]
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Photos by Henrik Heigl]
* [http://picasaweb.google.com/nacross/MarketingFAD2010 Photos by Neville Cross]
* [http://www.flickr.com/photos/rharrison/sets/72157623494220149/ Photos by Russell Harrison]


If you can host visitors, list yourself here, and what you can provide (should guests bring a pillow? certain gender? only couches available? parking? pets? how far are you from the RH office?)
=== Day 0: Friday ===


===Ride Sharing / Car Pooling===
* [http://wordshack.wordpress.com/2010/03/13/marketing-fad-day-0-pickups-ponies-pickles-and-um-pwaffles/ Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."]
* [http://www.braincache.de/wp/2010/03/13/fedora-mktg-fad-2010-day-0/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3069 Paul Frields: "Marketing FAD Day 0."]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3065 Paul Frields: "Marketing FAD 2010."]
* [http://blog.melchua.com/2010/03/13/day-0-the-marketing-fad-gears-up/ Mel Chua: "Day 0: the Marketing FAD gears up"]
* [http://hackersramblings.wordpress.com/2010/03/13/200/ Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"]
* [http://jbwillia.wordpress.com/2010/03/13/fedora-marketing-fad-2010-friday/ Ben Williams: "Fedora Marketing FAD 2010 Friday"]
* [http://www.nalley.me/david/?p=226 David Nalley: "Marketing FAD 2010 - Day 0"]
* [http://spevack.livejournal.com/101246.html Max Spevack: "allow your users to define your brand"]


== Attendees ==
==== Completed ====
{{admon/tip|Do not forget your [http://www.earplugs.de/ ear plugs if more then one bed in room where you sleep...]}}
Please fill in your details .
{|
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
|-
| 1 || [[User:mchua|Mel Chua]] || Raleigh
|-
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh
|-
| 3 || [[User:rrix|Ryan Rix]] || Raleigh
|-
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh
|-
| 5 || [[MaxSpevack]] || Raleigh
|-
| 6 || Kara Schiltz || Raleigh
|-
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
|-
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh
|-
| 9 || [[User:poelstra|John Poelstra]] || Portland?
|-
| 10 || [[User:sundaram| Rahul Sundaram]] || India
|-
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh
|-
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh (tentative)
|-
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh
|-
| 14 || [[User:laubersm| Susan Lauber]] || Raleigh (tentative)
|-
| 15 || John Adams|| Raleigh
|-
| 16 || Chris Grams || Raleigh (part-time)
|-
| 17 || Jonathan Opp || Raleigh
|-
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
|-
| 18 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
|}


* Dinner


===Buttons===
=== Day 1: Saturday ===
For blogs, signatures and the like: buttons!
-> later work for artwork ;-)


===Other Things we need===
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-14.39.html Morning log] - large strategic brainstorm, data transferred to [[Marketing brain dump]] and also [[Marketing plan]].
* coffee
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-17.28.html Afternoon log] - discussion of [[User base]], talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the [[F13 feature profiles]]), and assignment of homework to do before the next day.
* place to sleep
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-22.28.html Evening (informal) log]
* place for work
* [http://www.youtube.com/watch?v=2KgxQwQVtTE Marketing FAD Day 1 morning: Video recap]
* [http://blog.melchua.com/2010/03/14/marketing-f12-postmortem/ Mel Chua:"Marketing F12 Postmortem"]
* [http://wordshack.wordpress.com/2010/03/14/marketing-fad-day-1-midnight-add-post-hockey-blogging-at-its-finest/ Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."]
* [http://hackersramblings.wordpress.com/2010/03/14/the-fedora-marketing-plan-draft/ Ryan Rix: "The Fedora Marketing Plan draft"]
* [http://hackersramblings.wordpress.com/2010/03/14/marketing-fad-day-1-getting-stuff-done%e2%84%a2/ Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"]
* [http://jbwillia.wordpress.com/2010/03/14/marketing-fad-day-1-20100313/ Ben Williams: "Marketing FAD Day 1 20100313"]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3072 Paul Frields: "Marketing FAD, Day 1"]
* [http://www.nalley.me/david/?p=228 David Nalley: "Marketing FAD 2010 - Day 1"]
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"]
* [http://spevack.livejournal.com/101818.html Max Spevack: "fedora spins: threat or menace?"]


==Agenda==
==== Completed ====


We have four days scheduled for working. 
* [[F12 marketing postmortem]]
* Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
* Came up with a [[Marketing plan]]


===Day 1 (Saturday, March 13)===
==== Action items ====


'''Strategy and Research.''' Owner is [[User:rbergero|robyn bergeron]]. This day will be used for:
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
* <s>rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list</s> - ideas have been dumped to [https://fedoraproject.org/wiki/Marketing_brain_dump#Ideas_for_Fedora_13_Marketing this page], Robyn to bucketize. Trac: [https://fedorahosted.org/marketing-team/ticket/103 #103]
* <s>VileGent: review day 1 IRC logs</s>
* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.


* Discussing market research data results from upcoming Fedora users survey
=== Day 2: Sunday ===
* Looking at short-term and long-term strategy, life cycle
* Revisiting (the) [[/MarketingPlan | Marketing Plan]]
* Reviewing F12 process, successes etc.


Part of the morning will also likely be used for introductions, figuring out internet access for people, generally getting settled, etc.
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-13.41.html Morning/afternoon log] - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the [[Brand brainstorm]].
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-21.38.html Evening log] - packaging tutorial.
* [[Marketing FAD 2010 brainstorm notes]]
* [http://blog.melchua.com/2010/03/15/marketing-fad-day-2-brand-folks-visit-actionability-brainstorm/ Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
* [http://spevack.livejournal.com/102109.html Max Spevack: "Fedora Wiki Challenge -- Wine"]


Schedule proposal (from [[User:Mchua|Mel Chua]] 06:38, 23 January 2010 (UTC)):
==== Completed ====


* 9-10 : breakfast, introductions, orientation
* Knowledge transfer from Red Hat Brand folks
* 10-noonish : marketing plan, short term and long term strategies, lifecycle
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
* noonish : lunch
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)
* 1-3 : market research results, marketing research in general
* 3-4 : F12 postmortem and documentation
* 4-5:30 : revisit marketing plan, strategy
* 5:30-6 : go over plan for the rest of the week, revise as needed
* 6 : dinner


===Day 2 (Sunday, March 14)===
==== Action items ====
'''Brand book.''' We can go two ways on this - if we have enough people we'll split into two teams and pursue both.


Option 1: Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from [[Logo]] and [[Legal:Trademark guidelines]], etc. as content sources.
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
* <s>rbergeron: brand book kickoff --> post f13 press push</s> Ticket [https://fedorahosted.org/marketing-team/ticket/107 #107].


Option 2: Something [http://darkmattermatters.com/2009/07/29/sharing-your-brand-story-and-heres-ours/ like this] - drawing from [[User:Sankarshan/FedoraHandbook]], [[Category:Picture book]], [[Foundations]], etc. as content sources.
=== Day 3: Monday ===


Rahul Sundaram is sending a vision draft to the marketing list.
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy. The [[Identigator]] project started.
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
* [http://jjpmcd.livejournal.com/6766.html John McDonough: "Marketing Fedora"]
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
* [http://www.braincache.de/wp/2010/03/15/successfull-pr-work-in-the-foss-world/ Henrik Heigl:" Successfull PR work in the FOSS world"]
* [http://blog.melchua.com/2010/03/15/whos-yo-daddy-marketing-fad-night-3-the-social-version/ Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"]


Deliverable: Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course). I'd like everyone to be able to go home from the FAD on Tuesday with a printed copy - even if that means "laserjet printer + staples. [[User:Mchua|Mel Chua]] 06:22, 23 January 2010 (UTC)
==== Completed ====


Immediate use cases: I'm going to visit a class at Allegheny College that's doing a unit on open source marketing (yep, this is new) right after the FAD; I'd like to be able to bring the book to them and have them analyze/critique/improve it.
* [[Red Hat Summit 2010]] briefing and plan of attack -- stickster to continue with this work
* Discussion of Fedora and possible social media actions.
* Everyone listened to Max deliver Red Hat New Hire Orientation
* Presentation by Henrik Heigl on press relations
* First cuts of press kit modules
** Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
* Mockups for F13 release countdown icons, and rharrisson and duffy sync-up


Rough schedule:
==== Action items ====
* 9-10am : over breakfast, share/pass-around/discuss other brand books and what we like and don't like about them, what we are trying to accomplish with this brand book, history lessons from people who've worked on brand books in the past.
* <s>Mel: Talk to Kara about another PR classroom session</s> ''Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.''
* 10-11am : table of contents brainstorm, leading to the creation of a table of contents, and division of labor
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s> ''Need to create appropriate tickets in Trac.''
* 11am-12:30pm : writing sprint 1
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s> ''Mchua - can you forward email or document which schedule items you discussed with poelcat?''
* lunch, wherein we leave campus and, while eating, or around the same time, try to find passerby who don't know about Fedora to compare some of our design options and give us feedback on the (very rough, at this point) work
* <s>Get the press kit modules centrally wikified with links and a master vision.</s> Created tickets [https://fedorahosted.org/marketing-team/ticket/104 #104] and [https://fedorahosted.org/marketing-team/ticket/105 #105], assigned to [[User:wonderer | Henrik]].
* after-lunch to 4pm : writing sprint 2
* <s>Keep up with scheduled marketing deliverables that feed into the press kit.</s> -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.
* 4pm : pause for feedback round 2 (either among ourselves, or if we feel the need, going out to find more people)
* then until 6pm : final sprint, finishing touches
* 6pm : SHIP IT!
* dinner, and a test of our shiny new books


===Day 3 (Monday, March 15)===
=== Day 4: Tuesday ===
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-16/fedora-fad.2010-03-16-13.38.html Morning/afternoon logs] - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
* [http://wordshack.wordpress.com/2010/03/16/one-wor/ Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"]
* [http://hackersramblings.wordpress.com/2010/03/17/fedora-marketing-fad-wrapup-the-oops-ive-forgotten-to-blag-post-of-extreme-embarassment-and-summary-of-getting-things-done-and-summary-of-things-to-plow-through-and-long-titles-and-midnight-w/ Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"]
* [http://www.braincache.de/wp/2010/03/16/when-jacket-gets-lost/ Henrik Heigl: "when jacket gets lost"]


'''Interviews and filming.''' Owner: [[User:Mspevack|Max Spevack]]
==== Completed ====
* Video interviews with neville, henrik, robyn, russell, ben, & ryan
* Round table discussion with neville, henrik, robyn, russel, & ryan
* F13 preview video w/ stickster & notting


Possible activities:
==== Action items ====
* <s>Max: put raw video into a centralized location</s> Done; can Max or Ryan document the link for us HERE? (as in on this page)
* Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac [https://fedorahosted.org/marketing-team/ticket/106 #106].


* interviewing local developers for feature profile videos
== Attendees ==
* a "What is Fedora?" video explaining the project's community and ecosystem
 
* 9-10am : breakfast and game-planning, splitting into teams
* morning : viewing old videos, writing this video's "script" and getting tools ready (and teaching people how to use equipment)
* lunch
* afternoon : go off and do filming
* dinner
* evening : those who wish to view video and edit, can view video and edit
 
===Day 4 (Tuesday, March 16)===
 
'''PR.''' Owner: [[User:Wonderer|Henrik Heigl]], with remote backup from [[User:Asamaras|Sakis Samaras]].
 
See action items from [http://meetbot.fedoraproject.org/fedora-classroom/2009-11-10/fedora-classroom.2009-11-10-20.36.html Kara's "how to monitor PR for a release"] class
 
Possible activities:
 
* Fotoshooting for press-photos and picturebook
* writing some press texts, backgrounder and press-kit
* putting together some kind of marketing plan
 
 
===Business===
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
 
* F12 - what did we do there
* F13 - how far we are
** Start of release cycle
** Alpha
** Beta
** GA
** Start of release cycle
* upcoming releases
* measurement
* build up an press and picture archive
* everything else
 
=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.
 
===Ideas===
 
* storytelling
* what is open source marketing?
* events we should go to (as Ambassadors as well)?
** marketing conferences
** RH Summit (Boston)
* FI articles brainstorming
** idea: each article should be tagged with at least one of the four Foundations.
** Fedora-contributions-to-upstream profile(s)
** user stories
 
===Questions===
Maybe there are questions who want to be answered... collect them.
 
** RH Marketing:
*** How do you plan new marketing campains?
*** how was the workflow on the campaign on [product xyz]?
*** how works an international campaign? local departments? centralized?
 
==== Sideline ====
* How about something like a conference-Package, T-Shirt or basecap or some other kind of "reminder" of that event? ... maybe there are some RH Backpacks (max carring around some nice ones ;-) ) or other bags laying around in some office with some cool nice tiny black notebooks and some pens with laserpointer or so in it <- makes a nice package ?! 
* make some pictures for the picturebook (photoshooting -> theme)
 
===Fun===
 
depends on where we are (e.g. springbreak, bikeweek, etc.)
 
===Workshops===
* how to write press releases (see day 4)
* overview over PR in Opensource (talk from [[User:wonderer|Henrik Heigl]] ) - also on day 4.
* Fedora Handbook - Rahul Sundaram
* ideas?!
* trifold brochure
 
==Budget==
 
We have a $3k budget for this FAD.
 
=== Flights ===


{|
{|
! Name !! Coming from !! Budget needed !! Flight constraints !! Status
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
|-
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
|-
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
|-
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
|-
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
|-
| 5 || [[MaxSpevack]] || Raleigh
|-
|-
| [[User:Mchua|Mel Chua]] || PIT (coming from another conference) || $0 || arriving Delta 4198 11:48pm, departing Delta 1591 10:45am || Funded via another budget, leaving up here for reference.
| 6 || Kara Schiltz || Raleigh
|-
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
|-
|-
| [[User:wonderer|Henrik Heigl]] || Germany, Saarbrücken (SCN) || $852.34 || Arriving US Airways 1917 7:59pm Thursday 3/11, departing US Airways 768 3:45pm Wednesday 3/17. || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html PURCHASED]
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
|-
|-
|[[User:rbergero|Robyn Bergeron]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
| 9 || [[User:poelstra|John Poelstra]] || Portland?
|-
|[[User:Rrix|Ryan Rix]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
|-
|-
|[[User:yn1v|Neville A. Cross]]||MIA||$199.40||Arriving AA 1004 12:40pm Friday 3/12, departing AA 1541 7:25pm Tuesday 3/16 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.23.html PURCHASED]
| 10 || [[User:sundaram| Rahul Sundaram]] || India
|-
|-
| || '''Total so far:''' || $1622.54 || || ||  
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
|-
|-
| Your name || Your location || Approximate cost of plane ticket (overestimate, pls) || What's the earliest you can leave and the latest you can return? || pending approval
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
|}
 
=== Housing ===
 
Location TBD.  Let's assume $80/night, which gets you something pretty decent in Raleigh.
 
{|
! Roommate 1 !! Roommate 2 !! Check-in !! Check-out !! Nights !! Cost ($80 x $number_of_nights)
|-
|-
|[[User:Mchua|Mel Chua]] || [[User:Rbergero|Robyn Bergeron]] || 3/12 (Fri) || 3/17 (Wed) || 5 || $400
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
|-
|-
|[[User:jbwillia|Ben Williams]]|| [[User:Rrix|Ryan Rix]]|| 3/12 (Fri) || 3/17 (Wed) || 5 || $400
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
|-
|-
|[[User:Pfrields|Paul Frields]] || [[User:yn1v|Neville Cross]] || 3/12 (Fri) || 3/16 (Tue) || 4 || $320
| 15 || John Adams|| Raleigh
|-
|-
| [[User:wonderer|Henrik Heigl]] || [[User:Ke4qqq|David Nalley]] || 3/11 (Thu) || 3/17 (Wed) || 6 || $480
| 16 || Chris Grams || Raleigh (part-time)
|-
|-
| Name || Name || Date || Date || Nights ||  Cost
| 17 || Jonathan Opp || Raleigh
|-
|-
| || || || '''Total so far:''' || 20 || $1600
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
|}
 
=== Other expenses ===
{|
! Expense !! Cost !! Status
|-
|-
| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. || $18.00 || PURCHASED (needed to go with [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html plane], and under budget)
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
|-
|-
| Gas for Paul (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
|-
|-
| Gas for Ben (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
|-
|-
| '''Total so far:''' || $118.00 ||  
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 
|}
|}


==FAQ==
== notes for next FAD ==
* ''How many days do we have for work?''
* overall: perfect place, perfect agenda, perfect Orga! --[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
* some leisure day? ideas for the fun parts...
* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
** Hockey game!
* record Conference Call (maybe topic selective)
 
--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
*[http://maps.google.com/maps?f=d&source=s_d&saddr=900+Main+Campus+Dr,+Raleigh,+NC+27606+(Red+Hat+Inc)&daddr=1716+Walnut+Street,+Cary,+NC+27511+to:Raleigh+-durham+International+Airport&hl=en&geocode=FebbIQIdfnlP-yHtnYZw4-flpw%3BFQWwIQIdLGVO-w%3BFdtxIwId08VN-ynR17D5-fCsiTG0J5ZfzuldQg&gl=us&mra=ls&sll=35.824634,-78.740387&sspn=0.238842,0.41851&ie=UTF8&ll=35.779037,-78.744936&spn=0.477958,1.098633&z=11| map]
* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)
 
== Media ==
Here is a Place where anybody can place the media from the Event (Blogentrys, press texts, flickr Photostream, etc.). If your BlogEntry or Photo is missing here, please add it.
 
== Todo ==
 
stub section, to be filled in


[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
== Todo ==
Things to do to plan the FAD

Latest revision as of 20:00, 23 March 2010



FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Event Reports

Photos

Day 0: Friday

Completed

  • Dinner

Day 1: Saturday

Completed

Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

Day 2: Sunday

Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
  • rbergeron: brand book kickoff --> post f13 press push Ticket #107.

Day 3: Monday

Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

  • Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
  • Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
  • Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

Day 4: Tuesday

Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

Action items

  • Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
  • Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

Attendees

# FAS Name &
Full Name		 Where will you be
during the FAD?
1 Mel Chua Raleigh (from Massachusetts)
2 Henrik Heigl Raleigh (from Germany)
3 Ryan Rix Raleigh (from Arizona)
4 robyn bergeron Raleigh (from Arizona)
5 MaxSpevack Raleigh
6 Kara Schiltz Raleigh
7 Pascal Calarco South Bend, IN
8 Paul W. Frields Raleigh (from Virginia)
9 John Poelstra Portland?
10 Rahul Sundaram India
11 Ben Williams Raleigh (from Virginia)
12 Russell Harrison Raleigh
13 Neville A. Cross Raleigh (from Nicaragua)
14 Susan Lauber Boston (Sat-Sun) returning to NC Mon
15 John Adams Raleigh
16 Chris Grams Raleigh (part-time)
17 Jonathan Opp Raleigh
18 Heherson Pagcaliwagan Manila
19 Aamir A Bhutto Karachi, Pk
20 Justin O'Brien Richmond, IN
21 Hiemanshu Sharma India
22 David Nalley Raleigh (from South Carolina)

notes for next FAD

  • overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
  • for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
  • record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

  • Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)
Retrieved from "https://fedoraproject.org/w/index.php?title=Marketing_FAD_2010&oldid=161197"