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{{header|marketing}}
{{header|marketing}}


== Attendees ==
{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}


{|
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
|-
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
|-
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
|-
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
|-
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
|-
| 5 || [[MaxSpevack]] || Raleigh
|-
| 6 || Kara Schiltz || Raleigh
|-
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
|-
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
|-
| 9 || [[User:poelstra|John Poelstra]] || Portland?
|-
| 10 || [[User:sundaram| Rahul Sundaram]] || India
|-
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
|-
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh (tentative)
|-
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
|-
| 14 || [[User:laubersm| Susan Lauber]] || Raleigh (tentative)
|-
| 15 || John Adams|| Raleigh
|-
| 16 || Chris Grams || Raleigh (part-time)
|-
| 17 || Jonathan Opp || Raleigh
|-
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
|-
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
|-
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
|-
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
|-
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)


|}


== Logistics ==


=== Duration ===
== Event Reports ==
We will be meeting for 4 days.  The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.


=== Location ===
=== Photos ===
* [http://www.flickr.com/groups/fedora_marketing/ Fedora Marketing flickr Group]
* [http://www.flickr.com/photos/7849458@N03/sets/72157623489194465/ Photos by Robyn Bergeron]
* [http://www.flickr.com/photos/7849458@N03/sets/72157623613705898/ Photos by Ryan Rix]
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Photos by Henrik Heigl]
* [http://picasaweb.google.com/nacross/MarketingFAD2010 Photos by Neville Cross]
* [http://www.flickr.com/photos/rharrison/sets/72157623494220149/ Photos by Russell Harrison]


'''Hotel:'''
=== Day 0: Friday ===
<br>Best Western Cary Inn And Extended Stay
<br>1722 Walnut Street
<br>Cary, NC 27511


'''Office:'''
* [http://wordshack.wordpress.com/2010/03/13/marketing-fad-day-0-pickups-ponies-pickles-and-um-pwaffles/ Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."]
<br>900 Main Campus Drive
* [http://www.braincache.de/wp/2010/03/13/fedora-mktg-fad-2010-day-0/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"]
<br>Raleigh, NC 27606
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3069 Paul Frields: "Marketing FAD Day 0."]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3065 Paul Frields: "Marketing FAD 2010."]
* [http://blog.melchua.com/2010/03/13/day-0-the-marketing-fad-gears-up/ Mel Chua: "Day 0: the Marketing FAD gears up"]
* [http://hackersramblings.wordpress.com/2010/03/13/200/ Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"]
* [http://jbwillia.wordpress.com/2010/03/13/fedora-marketing-fad-2010-friday/ Ben Williams: "Fedora Marketing FAD 2010 Friday"]
* [http://www.nalley.me/david/?p=226 David Nalley: "Marketing FAD 2010 - Day 0"]
* [http://spevack.livejournal.com/101246.html Max Spevack: "allow your users to define your brand"]


'''Maps:'''
==== Completed ====
* [http://maps.google.com/maps?f=d&source=s_d&saddr=RDU&daddr=1722+Walnut+Street,+Cary,+NC+27511-5931+(Best+Western+Cary+Inn+%26+Extended+Stay)&hl=en&geocode=%3BCcGzFyuzC9dUFfyvIQIdUWhO-yH3rPeam28JnA&mra=ls&sll=35.763473,-78.747575&sspn=0.008497,0.01929&ie=UTF8&z=12 Map] from RDU airport to FAD hotel.
* [http://maps.google.com/maps?f=d&source=s_d&saddr=1722+Walnut+Street,+Cary,+NC+27511-5931+(Best+Western+Cary+Inn+%26+Extended+Stay)&daddr=900+Main+Campus+Drive,+27606&hl=en&geocode=FfyvIQIdUWhO-yH3rPeam28JnClxMRD2nfSsiTG6drE13r9i9Q%3B&mra=ls&sll=35.818927,-78.767853&sspn=0.135854,0.308647&ie=UTF8&z=14 Map] from FAD hotel to Red Hat.


Conference rooms have been reserved for Monday and Tuesday.  On Saturday and Sunday, we'll have plenty of space.
* Dinner


'''IRC:'''
=== Day 1: Saturday ===
<br>Freenode --> #fedora-fad on freenode.


=== Pickup At Airport ===
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-14.39.html Morning log] - large strategic brainstorm, data transferred to [[Marketing brain dump]] and also [[Marketing plan]].
{|
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-17.28.html Afternoon log] - discussion of [[User base]], talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the [[F13 feature profiles]]), and assignment of homework to do before the next day.
! who !! When !! Picked Up By!! Outside Baggage Claim Based on Airline
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-22.28.html Evening (informal) log]
|-
* [http://www.youtube.com/watch?v=2KgxQwQVtTE Marketing FAD Day 1 morning: Video recap]
|[[User:yn1v|Neville A. Cross]]||Arriving AA 1004 12:40pm Friday 3/12|| Ben||
* [http://blog.melchua.com/2010/03/14/marketing-f12-postmortem/ Mel Chua:"Marketing F12 Postmortem"]
|-
* [http://wordshack.wordpress.com/2010/03/14/marketing-fad-day-1-midnight-add-post-hockey-blogging-at-its-finest/ Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."]
|[[User:Rrix|Ryan Rix]]||Arriving Southwest 621 10:35pm Friday 3/12|| Ben||
* [http://hackersramblings.wordpress.com/2010/03/14/the-fedora-marketing-plan-draft/ Ryan Rix: "The Fedora Marketing Plan draft"]
|-
* [http://hackersramblings.wordpress.com/2010/03/14/marketing-fad-day-1-getting-stuff-done%e2%84%a2/ Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"]
|[[User:rbergero|Robyn Bergeron]]|||Arriving Southwest 621 10:35pm Friday 3/12|| Ben||
* [http://jbwillia.wordpress.com/2010/03/14/marketing-fad-day-1-20100313/ Ben Williams: "Marketing FAD Day 1 20100313"]
|-
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3072 Paul Frields: "Marketing FAD, Day 1"]
|[[User:Mchua|Mel Chua]]||Delta 4198 11:48pm Friday 3/12|| Ben||
* [http://www.nalley.me/david/?p=228 David Nalley: "Marketing FAD 2010 - Day 1"]
|-
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"]
|}
* [http://spevack.livejournal.com/101818.html Max Spevack: "fedora spins: threat or menace?"]


=== Materials / Tools ===
==== Completed ====
* Software! Let's make sure we all have the needed tools installed before we get to Raleigh.  If there is anything specific we need for brand book publishing, video / audio / photo editing, please list it here.
** Someone fluent in Inkscape ([[User:Mchua|Mel Chua]] is passable, and can serve if needed.)
** Perhaps Scribus? ([[User:Mchua|Mel Chua]] will ask the design list...)
** Audacity is a good sound-editing program. Now we just need someone who knows how to use it. ([[User:Mchua|Mel Chua]] has rudimentary Audacity skillz, but also can't hear, so an alternate is greatly desired - I can teach software usage.)
** digikam and gimp for Lightboxing and small manipulations
* Cameras / video equipment
{|
! # !! FAS Name &<br/>Full Name !! ...is bringing
|-
| 1 || [[User:rbergero|Robyn Bergeron]] || Flip Video, Leica digital cam, Nikon DSLR, I think I have a mini-tripod somewhere...
|-
| 2 || [[User:wonderer|Henrik Heigl]] || Canon DSLR with extra lens...
|-
| 3 || [[User:Yn1v | Neville A. Cross ]] || Pentax DSLR with extra lens, tripod, [http://www.maxell-latin.com/admin/upload/LaptopMicpack_renderfront.jpg microphone]
|-
| 4 || [[User:rrix|Ryan Rix]] || Mostly broken Canon powershot
|-
| 5 || Your name here.... ||
|}


== Agenda ==
* [[F12 marketing postmortem]]
* Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
* Came up with a [[Marketing plan]]


=== Day 1 (Saturday, March 13) ===
==== Action items ====


'''Strategy and Research.'''  This day's owner is [[User:rbergero|Robyn Bergeron]].
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
* <s>rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list</s> - ideas have been dumped to [https://fedoraproject.org/wiki/Marketing_brain_dump#Ideas_for_Fedora_13_Marketing this page], Robyn to bucketize. Trac: [https://fedorahosted.org/marketing-team/ticket/103 #103]
* <s>VileGent: review day 1 IRC logs</s>
* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.


==== Morning ====
=== Day 2: Sunday ===


* Introductions, logistics, answering questions, etc. (Max)
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-13.41.html Morning/afternoon log] - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the [[Brand brainstorm]].
* Make sure everyone understands the schedule for the FAD. (Max)
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-21.38.html Evening log] - packaging tutorial.
* Review the Marketing Project's plans and goals.
* [[Marketing FAD 2010 brainstorm notes]]
* F12 postmortem and discussion and documentation.
* [http://blog.melchua.com/2010/03/15/marketing-fad-day-2-brand-folks-visit-actionability-brainstorm/ Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
* [http://spevack.livejournal.com/102109.html Max Spevack: "Fedora Wiki Challenge -- Wine"]


==== Lunch ====
==== Completed ====


We will go out for lunch at Ole Time Barbeque.
* Knowledge transfer from Red Hat Brand folks
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)


==== Afternoon ====
==== Action items ====


* Review Fedora's marketing plan.
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
* Discuss any market research or survey items.
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
* How do we plan for and prioritize the future?
* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
* Short term and long term goals.
* <s>rbergeron: brand book kickoff --> post f13 press push</s> Ticket [https://fedorahosted.org/marketing-team/ticket/107 #107].


==== Evening ====
=== Day 3: Monday ===


We have 12 tickets in Red Hat's private box for the Carolina Hurricanes hockey game against the Phoenix Coyotes. The game starts at 7:00 PM and we will have food at the arena. '''Please add your name if you would like to attend: Max, Mel, David, Ryan, Robyn (FYI: Robyn and Ryan are from Phx so we may be rooting for the other team, haha!), ...'''
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy. The [[Identigator]] project started.
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
* [http://jjpmcd.livejournal.com/6766.html John McDonough: "Marketing Fedora"]
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
* [http://www.braincache.de/wp/2010/03/15/successfull-pr-work-in-the-foss-world/ Henrik Heigl:" Successfull PR work in the FOSS world"]
* [http://blog.melchua.com/2010/03/15/whos-yo-daddy-marketing-fad-night-3-the-social-version/ Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"]


==== Deliverables ====
==== Completed ====


* Finalized marketing plan.
* [[Red Hat Summit 2010]] briefing and plan of attack -- stickster to continue with this work
* A nice presentation on market research results.
* Discussion of Fedora and possible social media actions.
* A SOP on how to set up LimeSurvey surveys.
* Everyone listened to Max deliver Red Hat New Hire Orientation
* Presentation by Henrik Heigl on press relations
* First cuts of press kit modules
** Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
* Mockups for F13 release countdown icons, and rharrisson and duffy sync-up


=== Day 2 (Sunday, March 14) ===
==== Action items ====
* <s>Mel: Talk to Kara about another PR classroom session</s> ''Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.''
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s> ''Need to create appropriate tickets in Trac.''
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s> ''Mchua - can you forward email or document which schedule items you discussed with poelcat?''
* <s>Get the press kit modules centrally wikified with links and a master vision.</s> Created tickets [https://fedorahosted.org/marketing-team/ticket/104 #104] and [https://fedorahosted.org/marketing-team/ticket/105 #105], assigned to [[User:wonderer | Henrik]].
* <s>Keep up with scheduled marketing deliverables that feed into the press kit.</s> -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.


'''Fedora brand book.''' This day's owner is [[MaxSpevack|Max Spevack]], for now.
=== Day 4: Tuesday ===
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-16/fedora-fad.2010-03-16-13.38.html Morning/afternoon logs] - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
* [http://wordshack.wordpress.com/2010/03/16/one-wor/ Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"]
* [http://hackersramblings.wordpress.com/2010/03/17/fedora-marketing-fad-wrapup-the-oops-ive-forgotten-to-blag-post-of-extreme-embarassment-and-summary-of-getting-things-done-and-summary-of-things-to-plow-through-and-long-titles-and-midnight-w/ Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"]
* [http://www.braincache.de/wp/2010/03/16/when-jacket-gets-lost/ Henrik Heigl: "when jacket gets lost"]


==== Morning ====
==== Completed ====
* Video interviews with neville, henrik, robyn, russell, ben, & ryan
* Round table discussion with neville, henrik, robyn, russel, & ryan
* F13 preview video w/ stickster & notting


* Presentation from Red Hat's brand experts about what a brand book is, its purposes, goals, etc.
==== Action items ====
* Facilitated discussion to begin taking us through what a Fedora brand book might look like or hope to achieve.
* <s>Max: put raw video into a centralized location</s> Done; can Max or Ryan document the link for us HERE? (as in on this page)
* Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac [https://fedorahosted.org/marketing-team/ticket/106 #106].


==== Lunch ====
== Attendees ==
 
TBD.
 
==== Afternoon ====
 
Split into groups to work on different tasks that come out of the morning session.
 
Things to consider:
* Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from [[Logo]] and [[Legal:Trademark guidelines]], etc. as content sources.
* Something [http://darkmattermatters.com/2009/07/29/sharing-your-brand-story-and-heres-ours/ like this] - drawing from [[User:Sankarshan/FedoraHandbook]], [[Category:Picture book]], [[Foundations]], etc. as content sources.
 
==== Evening ====
 
Group dinner somewhere TBD.
 
==== Deliverables ====
 
* A set of official Fedora templates for ODS, ODT, and ???
* Either clean up wiki pages where such templates are stored and use the new ones, ''OR'' have a clear, actionable plan for doing this post-FAD.
* Roadmap toward a Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course).
 
=== Day 3 (Monday, March 15) ===
 
'''Interviews and filming.'''  This day's owner is [[MaxSpevack|Max Spevack]].
 
==== Morning ====
 
* Introductions from Red Hat's video team.
* Messaging is critical.  Planning for videos we want to make, and having a general idea of the main points or storyboards for each.
* Tips on how to film a good video.
* Start filming!
 
==== Lunch ====
 
We'll probably have something delivered to the office, and we'll be doing filming during lunch.
 
==== Afternoon ====
 
* Keep filming!
 
==== Evening ====
 
PROPOSAL -- [http://www.adventurelanding.com/raleigh/ Adventure Landing].  Not sure about dinner.
 
==== Deliverables ====
 
* Contributor spotlights.
* Fedora round table discussion.
* "What is Fedora" video updated.
* FOSS marketing and Fedora Marketing.
* Fedora 13 feature discussions and plan for Paul to shoot any remaining footage needed for F13 spotlight videos in Westford.
* Podcast interview chain started.
** Basic introduction to Fedora history/precepts
** Interviews with local contributors
 
=== Day 4 (Tuesday, March 16) ===
 
'''PR.''' Owner: [[User:Wonderer|Henrik Heigl]], with remote backup from [[User:Asamaras|Sakis Samaras]].
 
==== Morning ====
 
* Presentation from Red Hat's PR people, perhaps repeating some of the earlier Fedora Classroom session.
** How does Red Hat do PR for its products?
** What does a comms plan look like?
** The difficulty of having a consistent message with lots of speakers.
** How do we do a better job of training spokesmodels?
** How do we measure the success of PR?
** What parts of Fedora's PR can be moved out of only the FPL/RH's hands?
* Brainstorming of ideas, and prioritizing for future actions.
 
==== Lunch ====
 
We'll probably have something delivered to the office.
 
==== Afternoon ====
 
'''Max recommends that we cancel the weekly Fedora Marketing meeting to not interrupt the flow of the FAD.'''
 
* Update [[Fedora press material]].
* Fedora 13 & onward PR plan
** Develop a concrete communications plan and schedule of press materials for F13 & F14 to address various audiences.
*** Content -- Interviews, podcasts, press releases, magazine articles, online webcasts / interview sessions.
*** Delivery mechanisms -- Fedora Insight
*** Audiences -- General media, Technical media, engineers, potential end users, contributors
* [[Red Hat Summit 2010]] & Fedora planning update
** People needed
** Swag needed
** Press collateral needed
 
==== Evening ====
 
The FAD will be over by this time.
 
==== Deliverables ====
 
* Updated [[Fedora press material]].
* Press deliverables schedule targeting multiple audiences.
* [[Red Hat Summit 2010]] plan of attack.
 
=== Other topics ===
 
This section is a collection of ideas that aren't currently tied to any part of the agenda.
 
==== Business ====
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
 
* Add in something about FAS accounts for marketing - what can we do with this (if anything)
* F12 - what did we do there
* F13 - how far we are
** Start of release cycle
** Alpha
** Beta
** GA
** Start of release cycle
* upcoming releases
* measurement
* build up an press and picture archive
* everything else
 
=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.
 
Proposed by [[User:Yn1v | Neville A. Cross]]
 
How to push articles/news? [[Fedora_news_distribution_network_(NDN)| Fedora News Distribution Network]]
* How RedHat does this?
* What we have done?
* How to translate/localize articles
* How we can tap into a global network of ambassadors?
 
==== Ideas ====
 
* storytelling
* what is open source marketing?
* events we should go to (as Ambassadors as well)?
** marketing conferences
** RH Summit (Boston)
* FI articles brainstorming
** idea: each article should be tagged with at least one of the four Foundations.
** Fedora-contributions-to-upstream profile(s)
** user stories
 
==== Questions ====
Maybe there are questions who want to be answered... collect them.
 
** RH Marketing:
*** How do you plan new marketing campains?
*** how was the workflow on the campaign on [product xyz]?
*** how works an international campaign? local departments? centralized?
 
==== Workshops ====
* how to write press releases (see day 4)
* overview over PR in Opensource (talk from [[User:wonderer|Henrik Heigl]] ) - also on day 4.
* Fedora Handbook - Rahul Sundaram
* ideas?!
* trifold brochure
* Quick RPM howto
 
== Event reports ==
 
Blog posts, photos, etc. go here.
 
== Budget ==
 
We have a $3k budget for this FAD, and it is all spoken for, with virtually every penny of it spent on airfare and lodging.
 
=== Flights ===


{|
{|
! Name !! Coming from !! Budget needed !! Flight constraints !! Status
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
|-
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
|-
|-
| [[User:Mchua|Mel Chua]] || PIT (coming from another conference) || $0 || arriving Delta 4198 11:48pm, departing Delta 1591 10:45am || Funded via another budget, leaving up here for reference.
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
|-
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
|-
|-
| [[User:wonderer|Henrik Heigl]] || Germany, Saarbrücken (SCN) || $852.34 || Arriving US Airways 1917 7:59pm Thursday 3/11, departing US Airways 768 3:45pm Wednesday 3/17. || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html PURCHASED]
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
|-
|-
|[[User:rbergero|Robyn Bergeron]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
| 5 || [[MaxSpevack]] || Raleigh
|-
|[[User:Rrix|Ryan Rix]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
|-
|-
|[[User:yn1v|Neville A. Cross]]||MIA||$199.40||Arriving AA 1004 12:40pm Friday 3/12, departing AA 1541 7:25pm Tuesday 3/16 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.23.html PURCHASED]
| 6 || Kara Schiltz || Raleigh
|-
|-
| || '''Total so far:''' || $1622.54 || || ||  
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
|-
|-
| Your name || Your location || Approximate cost of plane ticket (overestimate, pls) || What's the earliest you can leave and the latest you can return? || pending approval
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
|-
|-
|}
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 
|-
=== Housing ===
| 10 || [[User:sundaram| Rahul Sundaram]] || India
We will be staying at:
|-
 
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
Best Western Cary Inn And Extended Stay
|-
<br>1722 Walnut Street
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
<br>Cary, NC 27511 US
 
Four nonsmoking double rooms have been booked, see roommate pairings below. The room was booked under the name of the roommate I thought was likely to arrive first.
 
{{admon/tip|Do not forget your ear plugs if you have a roommate!}}
 
{|
! Booked under !! Roommate !! Check-in !! Check-out !! Nights !! Cost
|-
|-
|[[User:Rbergero|Robyn Bergeron]] || [[User:Mchua|Mel Chua]] || 3/12 (Fri) || 3/17 (Wed) || 5 || see below (booked as 2-room block)
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
|-
|-
|[[User:jbwillia|Ben Williams]]|| [[User:Rrix|Ryan Rix]]|| 3/12 (Fri) || 3/17 (Wed) || 5 || $635.16 (booked with Robyn/Mel's room above)
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
|-
|-
|[[User:yn1v|Neville Cross]] || [[User:Pfrields|Paul Frields]] || 3/12 (Fri) || 3/16 (Tue) || 4 || $251.74
| 15 || John Adams|| Raleigh
|-
|-
| [[User:wonderer|Henrik Heigl]] || [[User:Ke4qqq|David Nalley]] || 3/11 (Thu) || 3/17 (Wed) || 6 || $383.42
| 16 || Chris Grams || Raleigh (part-time)
|-
|-
| Name || Name || Date || Date || Nights ||  Cost
| 17 || Jonathan Opp || Raleigh
|-
|-
| || || || '''Total so far:''' || 20 || $1270.32
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
|}
 
=== Other expenses ===
{|
! Expense !! Cost !! Status
|-
|-
| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. || $18.00 || PURCHASED (needed to go with [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html plane], and under budget)
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
|-
|-
| Gas for Paul (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
|-
|-
| Gas for Ben (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
|-
|-
| '''Total so far:''' || $118.00 ||  
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 
|}
|}
== notes for next FAD ==
* overall: perfect place, perfect agenda, perfect Orga! --[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
* record Conference Call (maybe topic selective)
--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)


[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]

Latest revision as of 20:00, 23 March 2010



FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Event Reports

Photos

Day 0: Friday

Completed

  • Dinner

Day 1: Saturday

Completed

Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

Day 2: Sunday

Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
  • rbergeron: brand book kickoff --> post f13 press push Ticket #107.

Day 3: Monday

Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

  • Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
  • Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
  • Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

Day 4: Tuesday

Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

Action items

  • Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
  • Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

Attendees

# FAS Name &
Full Name		 Where will you be
during the FAD?
1 Mel Chua Raleigh (from Massachusetts)
2 Henrik Heigl Raleigh (from Germany)
3 Ryan Rix Raleigh (from Arizona)
4 robyn bergeron Raleigh (from Arizona)
5 MaxSpevack Raleigh
6 Kara Schiltz Raleigh
7 Pascal Calarco South Bend, IN
8 Paul W. Frields Raleigh (from Virginia)
9 John Poelstra Portland?
10 Rahul Sundaram India
11 Ben Williams Raleigh (from Virginia)
12 Russell Harrison Raleigh
13 Neville A. Cross Raleigh (from Nicaragua)
14 Susan Lauber Boston (Sat-Sun) returning to NC Mon
15 John Adams Raleigh
16 Chris Grams Raleigh (part-time)
17 Jonathan Opp Raleigh
18 Heherson Pagcaliwagan Manila
19 Aamir A Bhutto Karachi, Pk
20 Justin O'Brien Richmond, IN
21 Hiemanshu Sharma India
22 David Nalley Raleigh (from South Carolina)

notes for next FAD

  • overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
  • for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
  • record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

  • Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)
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