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(Day 3 (Monday, March 15))
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{{header|marketing}}
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{{header|marketing}}
  
The mktg-FAD 2010 is an event intended to plan the marketing' activities in 2010 and to have some fun together.
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{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}
  
{{admon/note | Post-F13 Alpha | This event occurs shortly after the Fedora 13 Alpha release. Consult the [[Releases/13/Schedule | schedule]] for details.}}
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For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
  
==Logistics==
 
  
===Duration===
 
We will be meeting for 4 days.  The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.
 
  
===Location===
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== Event Reports ==
We will be meeting in Raleigh, NC.
 
  
===Accommodations===
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=== Photos ===
 +
* [http://www.flickr.com/groups/fedora_marketing/ Fedora Marketing flickr Group]
 +
* [http://www.flickr.com/photos/7849458@N03/sets/72157623489194465/ Photos by Robyn Bergeron]
 +
* [http://www.flickr.com/photos/7849458@N03/sets/72157623613705898/ Photos by Ryan Rix]
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* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Photos by Henrik Heigl]
 +
* [http://picasaweb.google.com/nacross/MarketingFAD2010 Photos by Neville Cross]
 +
* [http://www.flickr.com/photos/rharrison/sets/72157623494220149/ Photos by Russell Harrison]
  
If you can host visitors, list yourself here, and what you can provide (should guests bring a pillow? certain gender? only couches available? parking? pets? how far are you from the RH office?)
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=== Day 0: Friday ===
  
===Ride Sharing / Car Pooling===
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* [http://wordshack.wordpress.com/2010/03/13/marketing-fad-day-0-pickups-ponies-pickles-and-um-pwaffles/ Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."]
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* [http://www.braincache.de/wp/2010/03/13/fedora-mktg-fad-2010-day-0/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"]
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* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3069 Paul Frields: "Marketing FAD Day 0."]
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* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3065 Paul Frields: "Marketing FAD 2010."]
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* [http://blog.melchua.com/2010/03/13/day-0-the-marketing-fad-gears-up/ Mel Chua: "Day 0: the Marketing FAD gears up"]
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* [http://hackersramblings.wordpress.com/2010/03/13/200/ Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"]
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* [http://jbwillia.wordpress.com/2010/03/13/fedora-marketing-fad-2010-friday/ Ben Williams: "Fedora Marketing FAD 2010 Friday"]
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* [http://www.nalley.me/david/?p=226 David Nalley: "Marketing FAD 2010 - Day 0"]
 +
* [http://spevack.livejournal.com/101246.html Max Spevack: "allow your users to define your brand"]
 +
 
 +
==== Completed ====
 +
 
 +
* Dinner
 +
 
 +
=== Day 1: Saturday ===
 +
 
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-14.39.html Morning log] - large strategic brainstorm, data transferred to [[Marketing brain dump]] and also [[Marketing plan]].
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* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-17.28.html Afternoon log] - discussion of [[User base]], talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the [[F13 feature profiles]]), and assignment of homework to do before the next day.
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-22.28.html Evening (informal) log]
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* [http://www.youtube.com/watch?v=2KgxQwQVtTE Marketing FAD Day 1 morning: Video recap]
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* [http://blog.melchua.com/2010/03/14/marketing-f12-postmortem/ Mel Chua:"Marketing F12 Postmortem"]
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* [http://wordshack.wordpress.com/2010/03/14/marketing-fad-day-1-midnight-add-post-hockey-blogging-at-its-finest/ Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."]
 +
* [http://hackersramblings.wordpress.com/2010/03/14/the-fedora-marketing-plan-draft/ Ryan Rix: "The Fedora Marketing Plan draft"]
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* [http://hackersramblings.wordpress.com/2010/03/14/marketing-fad-day-1-getting-stuff-done%e2%84%a2/ Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"]
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* [http://jbwillia.wordpress.com/2010/03/14/marketing-fad-day-1-20100313/ Ben Williams: "Marketing FAD Day 1 20100313"]
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* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3072 Paul Frields: "Marketing FAD, Day 1"]
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* [http://www.nalley.me/david/?p=228 David Nalley: "Marketing FAD 2010 - Day 1"]
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* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"]
 +
* [http://spevack.livejournal.com/101818.html Max Spevack: "fedora spins: threat or menace?"]
 +
 
 +
==== Completed ====
 +
 
 +
* [[F12 marketing postmortem]]
 +
* Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
 +
* Came up with a [[Marketing plan]]
 +
 
 +
==== Action items ====
 +
 
 +
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
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* <s>rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list</s> - ideas have been dumped to [https://fedoraproject.org/wiki/Marketing_brain_dump#Ideas_for_Fedora_13_Marketing this page], Robyn to bucketize. Trac: [https://fedorahosted.org/marketing-team/ticket/103 #103]
 +
* <s>VileGent: review day 1 IRC logs</s>
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* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
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* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.
 +
 
 +
=== Day 2: Sunday ===
 +
 
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-13.41.html Morning/afternoon log] - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the [[Brand brainstorm]].
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* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-21.38.html Evening log] - packaging tutorial.
 +
* [[Marketing FAD 2010 brainstorm notes]]
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* [http://blog.melchua.com/2010/03/15/marketing-fad-day-2-brand-folks-visit-actionability-brainstorm/ Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"]
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* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
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* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
 +
* [http://spevack.livejournal.com/102109.html Max Spevack: "Fedora Wiki Challenge -- Wine"]
 +
 
 +
==== Completed ====
 +
 
 +
* Knowledge transfer from Red Hat Brand folks
 +
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
 +
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)
 +
 
 +
==== Action items ====
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 +
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
 +
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
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* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
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* <s>rbergeron: brand book kickoff --> post f13 press push</s> Ticket [https://fedorahosted.org/marketing-team/ticket/107 #107].
 +
 
 +
=== Day 3: Monday ===
 +
 
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy. The [[Identigator]] project started.
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* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
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* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
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* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
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* [http://jjpmcd.livejournal.com/6766.html John McDonough: "Marketing Fedora"]
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* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
 +
* [http://www.braincache.de/wp/2010/03/15/successfull-pr-work-in-the-foss-world/ Henrik Heigl:" Successfull PR work in the FOSS world"]
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* [http://blog.melchua.com/2010/03/15/whos-yo-daddy-marketing-fad-night-3-the-social-version/ Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"]
 +
 
 +
==== Completed ====
 +
 
 +
* [[Red Hat Summit 2010]] briefing and plan of attack -- stickster to continue with this work
 +
* Discussion of Fedora and possible social media actions.
 +
* Everyone listened to Max deliver Red Hat New Hire Orientation
 +
* Presentation by Henrik Heigl on press relations
 +
* First cuts of press kit modules
 +
** Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
 +
* Mockups for F13 release countdown icons, and rharrisson and duffy sync-up
 +
 
 +
==== Action items ====
 +
* <s>Mel: Talk to Kara about another PR classroom session</s> ''Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.''
 +
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s> ''Need to create appropriate tickets in Trac.''
 +
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s> ''Mchua - can you forward email or document which schedule items you discussed with poelcat?''
 +
* <s>Get the press kit modules centrally wikified with links and a master vision.</s> Created tickets [https://fedorahosted.org/marketing-team/ticket/104 #104] and [https://fedorahosted.org/marketing-team/ticket/105 #105], assigned to [[User:wonderer | Henrik]].
 +
* <s>Keep up with scheduled marketing deliverables that feed into the press kit.</s> -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.
 +
 
 +
=== Day 4: Tuesday ===
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-16/fedora-fad.2010-03-16-13.38.html Morning/afternoon logs] - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
 +
* [http://wordshack.wordpress.com/2010/03/16/one-wor/ Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"]
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* [http://hackersramblings.wordpress.com/2010/03/17/fedora-marketing-fad-wrapup-the-oops-ive-forgotten-to-blag-post-of-extreme-embarassment-and-summary-of-getting-things-done-and-summary-of-things-to-plow-through-and-long-titles-and-midnight-w/ Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"]
 +
* [http://www.braincache.de/wp/2010/03/16/when-jacket-gets-lost/ Henrik Heigl: "when jacket gets lost"]
 +
 
 +
==== Completed ====
 +
* Video interviews with neville, henrik, robyn, russell, ben, & ryan
 +
* Round table discussion with neville, henrik, robyn, russel, & ryan
 +
* F13 preview video w/ stickster & notting
 +
 
 +
==== Action items ====
 +
* <s>Max: put raw video into a centralized location</s> Done; can Max or Ryan document the link for us HERE? (as in on this page)
 +
* Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac [https://fedorahosted.org/marketing-team/ticket/106 #106].
  
 
== Attendees ==
 
== Attendees ==
{{admon/tip|Do not forget your [http://www.earplugs.de/ ear plugs if more then one bed in room where you sleep...]}}
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Please fill in your details .
 
 
{|
 
{|
 
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
Line 47: Line 156:
 
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 
|-
 
|-
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh (tentative)
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| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 
|-
 
|-
 
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 
|-
 
|-
| 14 || [[User:laubersm| Susan Lauber]] || Raleigh (tentative)
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| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
 
|-
 
|-
 
| 15 || John Adams|| Raleigh
 
| 15 || John Adams|| Raleigh
Line 65: Line 174:
 
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 
|-
 
|-
| 20 || [[User:hiemanshu|Hiemanshu Sharma]] || India
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| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
|}
 
 
 
 
 
===Buttons===
 
For blogs, signatures and the like: buttons!
 
-> later work for artwork ;-)
 
 
 
===Other Things we need===
 
* coffee
 
* place to sleep
 
* place for work
 
* Swag?
 
 
 
==Pre-FAD Activities==
 
Anything we need in terms of logistics, materials / tools, content deliverables should be listed here.  If you are bringing stuff, please let us know!
 
 
 
===Logistics stuff===
 
* Conference room reserved ([[User:Mchua|Mel Chua]] will take care of that this week)
 
* Conference call phone number - if needed
 
* Need a transportation plan for people going to / coming from airport, phone numbers list, etc.
 
* Internet access for non-RH people - paperwork, etc? Guest badges?
 
* Food Logistics stuff. What are we eating, where are we going? If you're allergic to something, or have special dietary needs, let us know here.
 
** [[User:Yn1v | Neville A. Cross]] allergic to shellfish (shrimps, lobster, oysters), but Fish is OK.
 
** [[User:Mchua|Mel Chua]] suggests we lunch at Ole Time (BBQ) at some point, possibly visit the Farmers' Market for another (impromptu picnic!) and defers to the Raleigh natives for the rest.
 
 
 
===Materials / Tools ===
 
* Whiteboard / markers
 
* Software! Let's make sure we all have the needed tools installed before we get to Raleigh.  If there is anything specific we need for brand book publishing, video / audio / photo editing, please list it here.
 
** Someone fluent in Inkscape ([[User:Mchua|Mel Chua]] is passable, and can serve if needed.)
 
** Perhaps Scribus? ([[User:Mchua|Mel Chua]] will ask the design list...)
 
** Audacity is a good sound-editing program. Now we just need someone who knows how to use it. ([[User:Mchua|Mel Chua]] has rudimentary Audacity skillz, but also can't hear, so an alternate is greatly desired - I can teach software usage.)
 
* Cameras / Video equipment
 
{|
 
! # !! FAS Name &<br/>Full Name !! ...is bringing
 
|-
 
| 1 || [[User:rbergero|Robyn Bergeron]] || Flip Video, Leica digital cam, Nikon DSLR, I think I have a mini-tripod somewhere...
 
 
|-
 
|-
| 2 || [[User:wonderer|Henrik Heigl]] || Canon DSLR with extra lens...
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| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
|-
 
| 3 || [[User:Yn1v | Neville A. Cross ]] || Pentax DSLR with extra lens, tripod, [http://www.maxell-latin.com/admin/upload/LaptopMicpack_renderfront.jpg microphone]
 
|-
 
| 4 || Your name here.... ||
 
|}
 
 
 
===Content Deliverables===
 
* [[User:rbergero|Robyn Bergeron]] would really, really, really like to have the user survey done before the FAD.  This means we need to get in gear on getting limesurvey packaged and deployed. If you can package, well, I can buy beer, and worship is not out of the question either. :D  Limesurvey status can be found here: [[Things_to_do_to_finish_Limesurvey]]
 
* [[User:rbergero|Robyn Bergeron]] would love to see Fedora's Target Audience topic get resolved before the Marketing FAD.
 
 
 
==Agenda==
 
 
 
We have four days scheduled for working. 
 
 
 
===Day 1 (Saturday, March 13)===
 
 
 
'''Strategy and Research.''' Owner is [[User:rbergero|robyn bergeron]].  This day will be used for:
 
* Discussing market research data results from upcoming Fedora users survey
 
* Looking at short-term and long-term strategy, life cycle
 
* Revisiting (the) [[/MarketingPlan | Marketing Plan]]
 
* Reviewing F12 process, successes etc.
 
Part of the morning will also likely be used for introductions, figuring out internet access for people, generally getting settled, etc.
 
 
 
'''Finalized schedule (as proposed by [[User:Yn1v | Neville A. Cross]]):'''
 
 
 
* 9-10 : breakfast, introductions, orientations
 
* 10-noonish : Review our actual plans and goals, review market research and results (where we are now)
 
* noonish : lunch
 
* 1-2:30 : Future marketing goals (short and long term), lifecycle (where we want to be in the future)
 
* 2:30-4:00 : strategy and marketing plans (how we go from now to the future)
 
* 4-5:30 F12 post mortem and documentation
 
* 5:30-6: go over plan for rest of the week, revise as needed
 
* 6 : dinner
 
 
 
To do before: read again current [[/MarketingPlan | Marketing Plan]].
 
 
 
'''Deliverables:'''
 
* finalized marketing plan
 
* a nice presentation on market research results
 
* an SOP on how to set up LimeSurvey surveys
 
 
 
===Day 2 (Sunday, March 14)===
 
'''Brand book.''' We can go two ways on this - if we have enough people we'll split into two teams and pursue both.
 
 
 
Option 1: Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from [[Logo]] and [[Legal:Trademark guidelines]], etc. as content sources
 
* '''Deliverables''':
 
 
 
Option 2: Something [http://darkmattermatters.com/2009/07/29/sharing-your-brand-story-and-heres-ours/ like this] - drawing from [[User:Sankarshan/FedoraHandbook]], [[Category:Picture book]], [[Foundations]], etc. as content sources.
 
 
 
Rahul Sundaram is sending a vision draft to the marketing list.
 
 
 
'''Deliverables:'''
 
* A set of official Fedora templates for ODS, ODT, and ??? (anything else? --[[User:Pfrields|pfrields]] 22:40, 26 January 2010 (UTC))
 
* Either clean up wiki pages where such templates are stored and use the new ones, ''OR'' have a clear, actionable plan for doing this post-FAD
 
* Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course). I'd like everyone to be able to go home from the FAD on Tuesday with a printed copy - even if that means "laserjet printer + staples. [[User:Mchua|Mel Chua]] 06:22, 23 January 2010 (UTC)
 
 
 
Immediate use cases: I'm going to visit a class at Allegheny College that's doing a unit on open source marketing (yep, this is new) right after the FAD; I'd like to be able to bring the book to them and have them analyze/critique/improve it.
 
 
 
Rough schedule:
 
* 9-10am : over breakfast, share/pass-around/discuss other brand books and what we like and don't like about them, what we are trying to accomplish with this brand book, history lessons from people who've worked on brand books in the past.
 
* 10-11am : table of contents brainstorm, leading to the creation of a table of contents, and division of labor
 
* 11am-12:30pm : writing sprint 1
 
* lunch, wherein we leave campus and, while eating, or around the same time, try to find passerby who don't know about Fedora to compare some of our design options and give us feedback on the (very rough, at this point) work
 
* after-lunch to 4pm : writing sprint 2
 
* 4pm : pause for feedback round 2 (either among ourselves, or if we feel the need, going out to find more people)
 
* then until 6pm : final sprint, finishing touches
 
* 6pm : SHIP IT!
 
* dinner, and a test of our shiny new books
 
 
 
===Day 3 (Monday, March 15)===
 
 
 
'''Interviews and filming.''' Owner: [[User:Mspevack|Max Spevack]]
 
  
'''Deliverables:'''
 
* Massive amount of B-roll ready footage, including
 
** Basic introduction to Fedora history/precepts
 
** Interviews with local contributors
 
* Kickoff of podcast interview chain
 
 
Possible activities:
 
* interviewing local developers for feature profile videos
 
* a "What is Fedora?" video explaining the project's community and ecosystem
 
* a "What is FOSS Marketing?" video explaining why FOSS needs also processes like Marketing and advertisement
 
 
'''Schedule'''
 
* 9-10am : breakfast and game-planning, splitting into teams
 
* morning : viewing old videos, writing this video's "script" and getting tools ready (and teaching people how to use equipment)
 
* lunch : user stories
 
* afternoon : go off and do filming
 
* dinner
 
* evening : those who wish to view video and edit, can view video and edit
 
 
===Day 4 (Tuesday, March 16)===
 
 
'''PR.''' Owner: [[User:Wonderer|Henrik Heigl]], with remote backup from [[User:Asamaras|Sakis Samaras]].
 
 
'''Deliverables:'''
 
* Press Kit
 
* Press deliverables schedule targeting multiple audiences
 
* Red Hat Summit plan of attack (coherent with [[Red Hat Summit 2010]] planning)
 
 
See action items from [http://meetbot.fedoraproject.org/fedora-classroom/2009-11-10/fedora-classroom.2009-11-10-20.36.html Kara's "how to monitor PR for a release"] class
 
 
Possible activities:
 
* Fotoshooting for press-photos and picturebook
 
* writing some press texts, backgrounder and press-kit
 
 
Finalized PR Day Schedule: (from --[[User:Rbergero|Rbergero]] 05:54, 24 January 2010 (UTC)):
 
 
* 9-10am : breakfast, meeting people
 
* 10-11am : "what have we done so far in PR?" overview from Paul/Kara, plus "what PR resources can RH/others offer?" discussion
 
* 11-noon : Press Kit - Identify a "table of contents" for a Press Kit, both electronic and hardcopy versions.  Discuss cost/benefit relationship to having a hardcopy for press people at Very Large Events, if it is worth the $, etc.  Any content going in the press kit - let's develop a schedule and owners to get it out the door.
 
* lunch : Fedora Insight discussion
 
* 1-3pm: Develop a concrete deliverables plan / schedule of press materials for F13 / F14, to address the groups listed below. On the table: interviews, podcasts, press releases, magazine articles, online webcasts / interview sessions.  We should be trying to get into the position of having continuous content throughout the life cycle - not just a rush of it prior to and after final release.
 
** General Media (glossy content)
 
** Engineers (more technical content)
 
** Potential End Users / Community members (community / friendly-focus content)
 
* 3-4pm: Our normal [[Marketing meeting|marketing meeting]] - F13 deliverables review and life as usual, except a lot of us will be both colocated and on IRC for this one.
 
* 4-6pm : RH Summit planning.  Deliverable: Plan any time / space we have allotted as efficiently as possible. Possibilities on the table: Interviews / roundtables with press members, "fun" with press people (Fedora jeopardy game, or something to that effect) - emphasize the community aspect of Fedora, Shiny Press Kits, etc.  I think one of the major goals should be to take the opportunity of having press in one place to have them be more educated about what Fedora -is-, and what Fedora -is not- - this makes for better articles on Fedora by our press friends in the future.  Also: anything we come up with can possibly be rehashed / reinvented for Linuxcon, which is in August in Boston.
 
* Dinner. nom nom nom
 
 
===Business===
 
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
 
 
* Add in something about FAS accounts for marketing - what can we do with this (if anything)
 
* F12 - what did we do there
 
* F13 - how far we are
 
** Start of release cycle
 
** Alpha
 
** Beta
 
** GA
 
** Start of release cycle
 
* upcoming releases
 
* measurement
 
* build up an press and picture archive
 
* everything else
 
 
=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.
 
 
Proposed by [[User:Yn1v | Neville A. Cross]]
 
 
How to push articles/news? [[Fedora_news_distribution_network_(NDN)| Fedora News Distribution Network]]
 
* How RedHat does this?
 
* What we have done?
 
* How to translate/localize articles
 
* How we can tap into a global network of ambassadors?
 
 
===Ideas===
 
 
* storytelling
 
* what is open source marketing?
 
* events we should go to (as Ambassadors as well)?
 
** marketing conferences
 
** RH Summit (Boston)
 
* FI articles brainstorming
 
** idea: each article should be tagged with at least one of the four Foundations.
 
** Fedora-contributions-to-upstream profile(s)
 
** user stories
 
 
===Questions===
 
Maybe there are questions who want to be answered... collect them.
 
 
** RH Marketing:
 
*** How do you plan new marketing campains?
 
*** how was the workflow on the campaign on [product xyz]?
 
*** how works an international campaign? local departments? centralized?
 
 
==== Sideline ====
 
* How about something like a conference-Package, T-Shirt or basecap or some other kind of "reminder" of that event? ... maybe there are some RH Backpacks (max carring around some nice ones ;-) ) or other bags laying around in some office with some cool nice tiny black notebooks and some pens with laserpointer or so in it <- makes a nice package ?! 
 
* make some pictures for the picturebook (photoshooting -> theme)
 
 
===Fun===
 
 
depends on where we are (e.g. springbreak, bikeweek, etc.)
 
 
===Workshops===
 
* how to write press releases (see day 4)
 
* overview over PR in Opensource (talk from [[User:wonderer|Henrik Heigl]] ) - also on day 4.
 
* Fedora Handbook - Rahul Sundaram
 
* ideas?!
 
* trifold brochure
 
* Quick RPM howto
 
 
==Budget==
 
 
We have a $3k budget for this FAD. Breakdown so far:
 
<pre>
 
$1622.54 planefare
 
$1270.32 housing
 
$118.00 other
 
------------------
 
$3010.86 total
 
 
(in other words, the budget is all spoken for now)
 
</pre>
 
 
=== Flights ===
 
 
{|
 
! Name !! Coming from !! Budget needed !! Flight constraints !! Status
 
|-
 
| [[User:Mchua|Mel Chua]] || PIT (coming from another conference) || $0 || arriving Delta 4198 11:48pm, departing Delta 1591 10:45am || Funded via another budget, leaving up here for reference.
 
|-
 
| [[User:wonderer|Henrik Heigl]] || Germany, Saarbrücken (SCN) || $852.34 || Arriving US Airways 1917 7:59pm Thursday 3/11, departing US Airways 768 3:45pm Wednesday 3/17. || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html PURCHASED]
 
|-
 
|[[User:rbergero|Robyn Bergeron]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
 
|-
 
|[[User:Rrix|Ryan Rix]]||PHX||$285.40|| Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17|| [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.07.html PURCHASED]
 
|-
 
|[[User:yn1v|Neville A. Cross]]||MIA||$199.40||Arriving AA 1004 12:40pm Friday 3/12, departing AA 1541 7:25pm Tuesday 3/16 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-14/fedora-mktg.2010-01-14-06.23.html PURCHASED]
 
|-
 
| || '''Total so far:''' || $1622.54 || || ||
 
|-
 
| Your name || Your location || Approximate cost of plane ticket (overestimate, pls) || What's the earliest you can leave and the latest you can return? || pending approval
 
|}
 
 
=== Housing ===
 
 
We will be staying at:
 
 
Best Western Cary Inn And Extended Stay
 
1722 Walnut Street
 
Cary, NC 27511 US
 
 
Four nonsmoking double rooms have been booked, see roommate pairings below. The room was booked under the name of the roommate I thought was likely to arrive first.
 
 
{|
 
! Booked under !! Roommate !! Check-in !! Check-out !! Nights !! Cost
 
|-
 
|[[User:Rbergero|Robyn Bergeron]] || [[User:Mchua|Mel Chua]] || 3/12 (Fri) || 3/17 (Wed) || 5 || see below (booked as 2-room block)
 
|-
 
|[[User:jbwillia|Ben Williams]]|| [[User:Rrix|Ryan Rix]]|| 3/12 (Fri) || 3/17 (Wed) || 5 || $635.16 (booked with Robyn/Mel's room above)
 
|-
 
|[[User:yn1v|Neville Cross]] || [[User:Pfrields|Paul Frields]] || 3/12 (Fri) || 3/16 (Tue) || 4 || $251.74
 
|-
 
| [[User:wonderer|Henrik Heigl]] || [[User:Ke4qqq|David Nalley]] || 3/11 (Thu) || 3/17 (Wed) || 6 || $383.42
 
|-
 
| Name || Name || Date || Date || Nights ||  Cost
 
|-
 
| || || || '''Total so far:''' || 20 || $1270.32
 
|}
 
 
=== Other expenses ===
 
{|
 
! Expense !! Cost !! Status
 
|-
 
| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. || $18.00 || PURCHASED (needed to go with [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html plane], and under budget)
 
|-
 
| Gas for Paul (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
 
|-
 
| Gas for Ben (driving instead of flying) || $50.00 || [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-22.29.html APPROVED]
 
|-
 
| '''Total so far:''' || $118.00 ||
 
 
|}
 
|}
  
==FAQ==
+
== notes for next FAD ==
* ''How many days do we have for work?''
+
* overall: perfect place, perfect agenda, perfect Orga! --[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
* some leisure day? ideas for the fun parts...
+
* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
** Hockey game!
+
* record Conference Call (maybe topic selective)
 
+
--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
*[http://maps.google.com/maps?f=d&source=s_d&saddr=900+Main+Campus+Dr,+Raleigh,+NC+27606+(Red+Hat+Inc)&daddr=1716+Walnut+Street,+Cary,+NC+27511+to:Raleigh+-durham+International+Airport&hl=en&geocode=FebbIQIdfnlP-yHtnYZw4-flpw%3BFQWwIQIdLGVO-w%3BFdtxIwId08VN-ynR17D5-fCsiTG0J5ZfzuldQg&gl=us&mra=ls&sll=35.824634,-78.740387&sspn=0.238842,0.41851&ie=UTF8&ll=35.779037,-78.744936&spn=0.477958,1.098633&z=11| map]
+
* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)
 
 
== Media ==
 
Here is a Place where anybody can place the media from the Event (Blogentrys, press texts, flickr Photostream, etc.). If your BlogEntry or Photo is missing here, please add it.
 
 
 
== Todo ==
 
 
 
stub section, to be filled in
 
  
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
 
== Todo ==
 
 
Things to do to plan the FAD
 

Latest revision as of 20:00, 23 March 2010



FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Event Reports

Photos

Day 0: Friday

Completed

  • Dinner

Day 1: Saturday

Completed

Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

Day 2: Sunday

Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
  • rbergeron: brand book kickoff --> post f13 press push Ticket #107.

Day 3: Monday

Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

  • Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
  • Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
  • Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

Day 4: Tuesday

Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

Action items

  • Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
  • Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

Attendees

# FAS Name &
Full Name
Where will you be
during the FAD?
1 Mel Chua Raleigh (from Massachusetts)
2 Henrik Heigl Raleigh (from Germany)
3 Ryan Rix Raleigh (from Arizona)
4 robyn bergeron Raleigh (from Arizona)
5 MaxSpevack Raleigh
6 Kara Schiltz Raleigh
7 Pascal Calarco South Bend, IN
8 Paul W. Frields Raleigh (from Virginia)
9 John Poelstra Portland?
10 Rahul Sundaram India
11 Ben Williams Raleigh (from Virginia)
12 Russell Harrison Raleigh
13 Neville A. Cross Raleigh (from Nicaragua)
14 Susan Lauber Boston (Sat-Sun) returning to NC Mon
15 John Adams Raleigh
16 Chris Grams Raleigh (part-time)
17 Jonathan Opp Raleigh
18 Heherson Pagcaliwagan Manila
19 Aamir A Bhutto Karachi, Pk
20 Justin O'Brien Richmond, IN
21 Hiemanshu Sharma India
22 David Nalley Raleigh (from South Carolina)

notes for next FAD

  • overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
  • for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
  • record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

  • Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)