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* some leisure day? ideas for the fun parts...
* some leisure day? ideas for the fun parts...
** Hockey game!
** Hockey game!
*[,+Raleigh,+NC+27606+(Red+Hat+Inc)&daddr=1716+Walnut+Street,+Cary,+NC+27511+to:Raleigh+-durham+International+Airport&hl=en&geocode=FebbIQIdfnlP-yHtnYZw4-flpw%3BFQWwIQIdLGVO-w%3BFdtxIwId08VN-ynR17D5-fCsiTG0J5ZfzuldQg&gl=us&mra=ls&sll=35.824634,-78.740387&sspn=0.238842,0.41851&ie=UTF8&ll=35.779037,-78.744936&spn=0.477958,1.098633&z=11| map]
== Media ==
== Media ==

Revision as of 21:39, 8 January 2010

header fail

The mktg-FAD 2010 is an event intended to plan the marketing' activities in 2010 and to have some fun together.

Post-F13 Alpha
This event occurs shortly after the Fedora 13 Alpha release. Consult the schedule for details.



We will be meeting for 4 days. The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.


We will be meeting in Raleigh, NC.


If you can host visitors, list yourself here, and what you can provide (should guests bring a pillow? certain gender? only couches available? parking? pets? how far are you from the RH office?)

Ride Sharing / Car Pooling


Please fill in your details .

# FAS Name &
Full Name
Hotel Friday's
Arrival Departure Comment
1 Mel Chua yes yes day, time after end Boston, MA (...mostly)
2 Henrik Heigl yes yes day, time day, time Germany
3 Ryan Rix yes yes day, time day, time Phoenix, AZ
4 robyn bergeron yes yes day, time day, time Flagstaff, AZ
5 MaxSpevack yes yes ??? ??? Raleigh, NC
6 Kara Schiltz yes ??? ??? ??? Raleigh, NC
7 Pascal Calarco no no remote remote South Bend, IN
8 Paul W. Frields yes yes day, time day, time Fredericksburg, VA
9 John Poelstra ?? ?? ?? ?? Portland, OR ; interested--
like idea of western states!
10 Rahul Sundaram Yes Yes ?? ?? Anywhere in US is probably a 20 hour flight. So make it useful is all I can say!
11 Ben Williams YES Yes 20100312 20100316 Blacksburg, VA (driving) tenative
12 Russell Harrison no Yes ?? ?? Raleigh, NC tenative
13 Neville A. Cross no no remote remote Managua, Nicaragua.


For blogs, signatures and the like: buttons! -> later work for artwork ;-)

Other Things we need

  • coffee
  • place to sleep
  • place for work


We have four days scheduled for working.

Day 1 (Saturday, March 13)

Strategy and Research. Owner is robyn bergeron. This day will be used for:

  • Discussing market research data results from upcoming Fedora users survey
  • Looking at short-term and long-term strategy, life cycle
  • Revisiting the Marketing Plan
  • Reviewing F12 process, successes etc.

Part of the morning will also likely be used for introductions, figuring out internet access for people, generally getting settled, etc.

Day 2 (Sunday, March 14)

Brand book. We can go two ways on this - if we have enough people we'll split into two teams and pursue both.

Option 1: Working on resources, guidelines, templates, and examples for people creating Fedora marketing materials - drawing from Logo and Legal:Trademark guidelines, etc. as content sources.

Option 2: Something like this - drawing from User:Sankarshan/FedoraHandbook,, Foundations, etc. as content sources.

Day 3 (Monday, March 15)

Interviews and filming.

Day 4 (Tuesday, March 16)

PR. Owner: Henrik Heigl, with remote backup from Sakis Samaras.


The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.

  • F12 - what did we do there
  • F13 - how far we are
    • Start of release cycle
    • Alpha
    • Beta
    • GA
    • Start of release cycle
  • upcoming releases
  • measurement
  • build up an press and picture archive
  • everything else

=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.


  • storytelling
  • what is open source marketing?
  • events we should go to (as Ambassadors as well)?
    • marketing conferences
    • RH Summit (Boston)


  • How about something like a conference-Package, T-Shirt or basecap or some other kind of "reminder" of that event? ... maybe there are some RH Backpacks (max carring around some nice ones ;-) ) or other bags laying around in some office with some cool nice tiny black notebooks and some pens with laserpointer or so in it <- makes a nice package ?!
  • make some pictures for the picturebook (photoshooting -> theme)


depends on where we are (e.g. springbreak, bikeweek, etc.)


  • how to write press releases
  • overview over PR in Opensource (talk from Henrik Heigl ).
  • Fedora Handbook - Rahul Sundaram
  • ideas?!
  • trifold brochure


We have a $3k budget for this FAD.


Name Coming from Budget needed Flight constraints Status
Mel Chua PIT (coming from another conference) $200 leave PIT 5pm March 12, return PIT anytime pending approval
Rahul Sundaram India $1200. Not sure its worth the cost. I could potentially save up on the cost by getting to another airport and take a bus or train from there. Sankarshan, my manager would have to approve this as well Fairly flexible. The prices don't vary much with the dates pending approval
Robyn Bergeron PHX $350 Can leave anytime Friday (it's about an 8hr trip with layover, so the earlier, the better); I can return late Tuesday or early wednesday, 5-6pm are about the latest flights I can catch out of RDU to get back home without a strange-city 8-hour layover. pending aproval
Henrik Heigl Germany, Saarbrücken (SCN) EUR 700,- ~ $ 1000,- What's the earliest you can leave and the latest you can return? - Not shure what here is ment, but I will try to arrive one day before beginning and next day after ending pending approval
Your name Your location Approximate cost of plane ticket (overestimate, pls) What's the earliest you can leave and the latest you can return? pending approval


Pretty decent hotel rooms in the Raleigh area can be had for $60 a night or less for a double.

Roommate 1 Roommate 2 Check-in Check-out
Mel Chua Robyn Bergeron 3/12 (Fri) 3/17 (Wed)
Rahul Sundaram (also OK with couch) roommate is welcome 3/12 (Fri) 3/17 (Wed)
Ben Williams roomate welcome 3/12 (fri) 3/16 (Tuesday)
Name Name Date Date

Other expenses

  • Rental car?
  • Food?


  • How many days do we have for work?
  • some leisure day? ideas for the fun parts...
    • Hockey game!


Here is a Place where anybody can place the media from the Event (Blogentrys, press texts, flickr Photostream, etc.). If your BlogEntry or Photo is missing here, please add it.