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Step1: Survey (looking from inside to inside) <br> | Step1: Survey (looking from inside to inside) <br> | ||
* in what we are good (e.g. Opensource OS, Communitybuilding) <br> | |||
* in what we are bad <br> | |||
* Quantification (-> Ambassadors / Contributors fluctuations (coming and going) ) <br> | |||
<br> | <br> | ||
Step 2: Inventory check (looking from outside to inside) <br> | Step 2: Inventory check (looking from outside to inside) <br> | ||
* how satisfied are the users, the community, friends, world... <br> | |||
* what do they say about strong leadership, bleeding edge OS <br> | |||
* strength and weakness [ PRO | CON ] <br> | |||
<br> | <br> | ||
Step 3: (surround) audit <br> | Step 3: (surround) audit <br> | ||
* where are we standing compared to other FOSS Projects <br> | |||
* what influences the project <br> | |||
* complete Audit = Inventory check plus (surround) audit <br> | |||
<br> | <br> | ||
Step 4: analyze <br> | Step 4: analyze <br> | ||
* what if...? <br> | |||
* competitor monitoring <br> | |||
<br> | <br> | ||
Step 5: the goals <br> | Step 5: the goals <br> | ||
* longtime planing >= 5 years <br> | |||
* alternatives (if, then...) <br> | |||
* quantitative measurably (statistics; e.g. how many press releases we get out in the field <br> | |||
with one PM / country <br> | with one PM / country <br> | ||
* mission & vision -> freedom, friends, features, first <br> | |||
<br> | <br> | ||
Step 6: Options <br> | Step 6: Options <br> | ||
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Step 7: the marketing plan <br> | Step 7: the marketing plan <br> | ||
<br> | <br> | ||
Original document could be found at http://wonderer.fedorapeople.org/ | |||
<hr> | <hr> | ||
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting | Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting | ||
Latest revision as of 23:17, 8 January 2010
WIP Marketing Plan Fedoraproject
Sequences
Step1: Survey (looking from inside to inside)
- in what we are good (e.g. Opensource OS, Communitybuilding)
- in what we are bad
- Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )
Step 2: Inventory check (looking from outside to inside)
- how satisfied are the users, the community, friends, world...
- what do they say about strong leadership, bleeding edge OS
- strength and weakness [ PRO | CON ]
Step 3: (surround) audit
- where are we standing compared to other FOSS Projects
- what influences the project
- complete Audit = Inventory check plus (surround) audit
Step 4: analyze
- what if...?
- competitor monitoring
Step 5: the goals
- longtime planing >= 5 years
- alternatives (if, then...)
- quantitative measurably (statistics; e.g. how many press releases we get out in the field
with one PM / country
- mission & vision -> freedom, friends, features, first
Step 6: Options
Step 7: the marketing plan
Original document could be found at http://wonderer.fedorapeople.org/
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting