From Fedora Project Wiki
 
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Step1: Survey (looking from inside to inside) <br>
 
Step1: Survey (looking from inside to inside) <br>
- in what we are good (e.g. Opensource OS, Communitybuilding) <br>
+
* in what we are good (e.g. Opensource OS, Communitybuilding) <br>
- in what we are bad <br>
+
* in what we are bad <br>
- Quantification (-> Ambassadors / Contributors fluctuations (coming and going) ) <br>
+
* Quantification (-> Ambassadors / Contributors fluctuations (coming and going) ) <br>
 
<br>
 
<br>
 
Step 2: Inventory check (looking from outside to inside) <br>
 
Step 2: Inventory check (looking from outside to inside) <br>
- how satisfied are the users, the community, friends, world... <br>
+
* how satisfied are the users, the community, friends, world... <br>
- what do they say about strong leadership, bleeding edge OS <br>
+
* what do they say about strong leadership, bleeding edge OS <br>
- strength and weakness [ PRO      |    CON      ] <br>
+
* strength and weakness [ PRO      |    CON      ] <br>
 
<br>
 
<br>
 
Step 3: (surround) audit <br>
 
Step 3: (surround) audit <br>
- where are we standing compared to other FOSS Projects <br>
+
* where are we standing compared to other FOSS Projects <br>
- what influences the project <br>
+
* what influences the project <br>
- complete Audit = Inventory check plus (surround) audit <br>
+
* complete Audit = Inventory check plus (surround) audit <br>
 
<br>
 
<br>
 
Step 4: analyze <br>
 
Step 4: analyze <br>
- what if...? <br>
+
what if...? <br>
- competitor monitoring <br>
+
* competitor monitoring <br>
 
<br>
 
<br>
 
Step 5: the goals <br>
 
Step 5: the goals <br>
- longtime planing  >= 5 years <br>
+
* longtime planing  >= 5 years <br>
- alternatives (if, then...) <br>
+
* alternatives (if, then...) <br>
- quantitative measurably (statistics; e.g. how many press releases we get out in the field  <br>
+
* quantitative measurably (statistics; e.g. how many press releases we get out in the field  <br>
 
with one PM / country <br>
 
with one PM / country <br>
- mission & vision -> freedom, friends, features, first <br>
+
* mission & vision -> freedom, friends, features, first <br>
 
<br>
 
<br>
 
Step 6: Options <br>
 
Step 6: Options <br>
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Step 7: the marketing plan <br>
 
Step 7: the marketing plan <br>
 
<br>
 
<br>
 +
Original document could be found at http://wonderer.fedorapeople.org/
  
 
<hr>
 
<hr>
 
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting
 
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting

Latest revision as of 23:17, 8 January 2010

WIP Marketing Plan Fedoraproject

Sequences

Step1: Survey (looking from inside to inside)

  • in what we are good (e.g. Opensource OS, Communitybuilding)
  • in what we are bad
  • Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )


Step 2: Inventory check (looking from outside to inside)

  • how satisfied are the users, the community, friends, world...
  • what do they say about strong leadership, bleeding edge OS
  • strength and weakness [ PRO | CON ]


Step 3: (surround) audit

  • where are we standing compared to other FOSS Projects
  • what influences the project
  • complete Audit = Inventory check plus (surround) audit


Step 4: analyze

  • what if...?
  • competitor monitoring


Step 5: the goals

  • longtime planing >= 5 years
  • alternatives (if, then...)
  • quantitative measurably (statistics; e.g. how many press releases we get out in the field

with one PM / country

  • mission & vision -> freedom, friends, features, first


Step 6: Options

Step 7: the marketing plan

Original document could be found at http://wonderer.fedorapeople.org/


Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting