Marketing research

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Revision as of 05:23, 10 September 2009 by Rbergero (Talk | contribs)

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This page has been created to foster discussion on the use of Market Research by the Fedora Marketing team. rbergero is in draft mode right now.


Next Steps

Next steps go here. At the top of the page. So they get noticed. :)

Questions to Answer

  1. What questions do we want answered by market research - and how will we incorporate the feedback we get back into the development cycle?
  2. Is there a budget for market research?
  3. Is there a simple open-source tool for developing surveys to be posted and aggregating the answers?
  4. Could we get companies to donate free swag (tee-shirts, netbooks, mp3 players, messenger bags, etc.) to provide as an incentive for completing surveys?
  5. It would be awesome to have a Master List of conferences / Events where a laptop could be set up for on-site surveys. (Linuxcon, Linuxworld, Linuxwhatever, RH Summit, Linux Symposium, etc.)
  6. Does Red Hat have any research that could legally be shared with Fedora (maybe a small group of people, or have one person be a gateway - ie: The Gateway person collects questions, and then asks RH market research folks (are there any??) if they can provide answers).
  7. Does anyone have any contacts at any major PC / Server vendors (the usual suspects - Dell, HP, IBM, Sun, and the like) that would be a good starting point to see if they would participate in surveys about shipments? We would need a good blurb about why it would be important to participate and what they would get out of it (ie, they are good community participants, it helps them develop a broader market, they get access and input to free research, etc.)

Activities in the same spectrum - Related to Market Research

  1. Benchmarking / ensuring the community is recognizing that someone is taking notice of market research results and doing something with it. ie: "Based on user feedback, Fedora 13 has developed / improved 90% of requested features in the following areas...."
  2. Educating Fedora/Other distro developers on (a) what market research is and (b) how to use it or incorporate it into their planning / development. This could be a class, presentation given at conferences, guide, or <insert clever idea here>.
  3. Develop a weekly/bi-weekly/monthly/quarterly newsletter dedicated to highlighting other market research resources that are available. (This information could also be tracked / disseminated / portal-ized on Fedora_Insight. This includes things like:
    • Reports done by the Linux Foundation
    • Reports done by anyone else that are free
    • Reports that aren't free but have really nice press releases that give out tidbits of information that could be useful.
    • Research / Survey information done by Fedora project marketing. :)

Proposed Market Research Categories / Projects / Surveys


  1. Fedora-Centric Market Research. This research would answer questions like:
    • How is Fedora doing?
    • Feedback from Fedora-centric events (ie: FUDCon)
    • developer feedback
    • etc.
  1. Fedora-Competitive Market Research. (This category could possibly be combined with #3.) This research would answer questions like:
    • (Of end-users): What distro are you using, please rank distros according to your preference, etc.
    • (Of developers): What distros do you make an effort to add your project to, why, please rank distros by their ease of contributions, etc.)
  2. Community-Shared Market Research. This category is probably a little more ambitious; the goal here would be to provide market research to the greater Linux community in general, with the overall goal of helping to foster better decision-making, pointing out strength and weaknesses or market gaps with the goal of bringing new solutions / projects to Linux that meet end-user needs. Theoretically this not only brings new projects to Fedora - but helps to improve quality and/or availability of projects in general in the Wider Community. Most start-ups and/or projects do NOT have the benefit of having a boatload of money to spend on market research.

Additionally, and this goes without saying, I suppose, that this information would be published under some sort of open/ CC license. Working with other community distros to find out what questions THEY would like answered would certainly be encouraged and their contributions / analysis of both questions and results should be welcomed.

Fedora-Centric Market Research

The first two items listed are surveys which have been done in the past (in some cases, the very, very long ago past). I think they would be valuable to continue / start up again for input. Additionally, I've added some other suggestions for Fedora-Centric market research. Feedback on my suggestions is requested / welcomed / probably needed.

  1. FUDCon Surveys (These could be done onsite or sent out afterwards.)
  2. General Improvements Survey - Fedora Community Poll
  3. Developer-specific Survey
  4. End-user Specific Survey

Fedora - Competitive Analysis Market Research

Community-Shared Market Research